Greengoat

What Greengoat does

Greengoat is a Sweden-based sustainability consulting agency founded in 2020 and headquartered at Sandbacka Science Park in Sandviken. The firm was established by three women with backgrounds in industry, science, and practical sustainability work, and is currently operated by two of the original founders, Åsa Sund and Karin Svärd Hertel, alongside team members Klara Wellén and Johan Brändström. Greengoat serves Swedish companies, municipalities, and public organizations that need to navigate the complexity of EU sustainability regulation — including CSRD, CSDDD, CBAM, and the EU Taxonomy — as well as SMEs building sustainability reporting and climate capability.

The firm's service portfolio spans structured sustainability work and reporting (including double materiality analysis, GHG Protocol measurement, science-based target setting via SBTi, and alignment with the UN SDGs), co-creation and process facilitation branded as "Greengoating," climate and circularity consulting (LCA/EPD and circular business models), a hire-a-consultant / interim placement product ("Hyr en hållbarhetskonsult"), and a training curriculum that ranges from single-day workshops on SME sustainability reporting and AI-driven sustainability work to a two-day certified sustainability manager program and a two-year residential Fördel Hållbarhet certification. Greengoat also co-developed Strimple, a digital tool that guides SMEs through VSME-standard sustainability reporting, extending its footprint beyond pure consulting into a software-enabled workflow. Go-to-market combines direct enterprise consulting engagements, interim consultant placements, and course distribution through a core partnership with the Aktuell Hållbarhet platform.

Revenue is generated primarily through professional services consulting engagements (quote-based, pricing not publicly disclosed) and publicly priced training courses ranging from SEK 10,900 for a single-day workshop to SEK 39,000–49,000 for the Fördel Hållbarhet residential program. The firm operates exclusively in Sweden for delivery, with a secondary English-language website signaling some international context. Named customers include Sandvik, Alleima, VBG Group, Kanthal, Morakniv, LEAX Group, Peab, NORDS, Sandbacka Science Park, Gävle kommun, Region Dalarna, Sandvikens kommun, Lantmäteriet, and KTH.

Name

Greengoat

Legal name

Greengoat

Website

https://greeng.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greengoat is a Sweden-based sustainability consulting agency that helps Swedish companies, municipalities, and public organizations navigate EU sustainability regulations, conduct double materiality analyses, and build climate and circularity strategies through consulting engagements, training courses, and the Strimple SME reporting tool.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Sustainability, ESG & Climate Risk Advisory (BPAHAJAH), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)

Keywords

• Sustainability consulting
• CSRD compliance services
• Climate advisory
• Sustainability reporting
• Sustainability training

Headquarters

HQ city

Sandviken

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sustainability Consulting Services: Interim sustainability consultant placements and advisory services. Consultants work with clients on sustainability strategy, reporting, double materiality analysis, climate calculations, and regulatory compliance (CSRD, CSDDD, CBAM, EU Taxonomy). Engagement scope varies from half-day per week to multiple days per week for limited periods.
2. Training and Courses: Educational programs including sustainability reporting courses, certified sustainability manager programs, and workshops. Delivered in person and remotely through Zoom. Pricing varies by course type and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Greengoat is a Sweden-based sustainability consulting agency that helps companies and organizations navigate sustainability complexity. Its core offerings include structured sustainability work and reporting (double materiality analysis, CSRD/VSME preparation, GHG Protocol measurements, science-based targets), co-creation and process facilitation branded as 'Greengoating', climate and circularity advisory, and certified sustainability training courses. The firm also co-developed Strimple, a digital tool that guides SMEs through VSME-standard sustainability reporting.

Product overview

Greengoat is a sustainability consulting agency offering a portfolio of consulting services and one digital tool. The core offerings include structured sustainability work and reporting (with double materiality analysis, CSRD/VSME preparation), co-creation and process management (Greengoating), climate and circularity services (GHG Protocol, SBTi, LCA/EPD), training courses, and interim sustainability consulting. The company also co-developed Strimple, a digital tool for SME sustainability reporting according to VSME standards. The services are designed to work together, providing clients with both strategic guidance and practical tools for comprehensive sustainability transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Strimple: A digital tool developed by Greengoat that enables SME companies to easily produce sustainability reports according to the basic requirements of the VSME (Voluntary Sustainability Reporting for SMEs) standard.

Products and services

• Strimple A digital tool co-developed by Greengoat that enables SME companies to create sustainability reports according to the basic module of the VSME (Voluntary Sustainability Reporting Standards for SMEs) standard, guiding users step-by-step from data collection to a standardized report.
• Strukturerat hållbarhetsarbete och rapportering (Develop your sustainability work) Consulting service that helps companies structure their sustainability work through double materiality analysis, goal setting, GHG Protocol measurements, and alignment with UN Sustainable Development Goals and EU directives such as CSRD, CSDDD, CBAM, and EU Taxonomy.
• Greengoating - Co-creation and process management Facilitation service using playful yet disciplined methods to drive co-creation, change management, and process leadership in sustainability work, combining creative collaboration with firm grounding in business sense, structure, and responsibility.
• Klimat och cirkularitet (Climate and circularity) Consulting on climate impact assessment using GHG Protocol Scope 1, 2, and 3, science-based targets (SBTi), life-cycle assessment (LCA) and Environmental Product Declarations (EPD), and circular business model development.
• Utbildningar (Courses and training) Training programs including sustainability reporting for SMEs (VSME/CSRD), the certified sustainability manager program (Diplomerad Hållbarhetsansvarig), and specialized courses on AI-driven sustainability work. Delivered in person in Stockholm and Sandviken and remotely via Zoom.
• Hyr en hållbarhetskonsult (Hire a sustainability consultant) Interim sustainability consultant placement providing flexible in-house support ranging from half-day per week engagements to multi-day assignments, helping organizations build internal sustainability competence or cover temporary gaps such as parental leave.

Quantifiable outcome

• Companies gain structured approach to sustainability compliance and reporting
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Aktuell HållbarhetcoreGTM or Marketing PartnerPartnership for course and training program promotion and distribution. Greengoat courses are listed and delivered through Aktuell Hållbarhet's education platform, reaching Swedish sustainability professionals.
• StrimplecoreStrategic or Co-development PartnerGreengoat co-developed Strimple, a digital sustainability reporting tool for SME companies based on VSME standard. Greengoat uses and promotes Strimple for their SME sustainability reporting clients.
• Mellansvenska HandelskammarenminorGTM or Marketing PartnerPartnership for Fördel Hållbarhet business development program. Mellansvenska Handelskammaren members receive discounted pricing on the two-year residential sustainability program.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Position Green: Nordic provider of sustainability software combined with advisory services. Directly comparable to Greengoat's Strimple-plus-consulting bundle, with similar Nordic SME/mid-market customer focus and CSRD/VSME alignment.
• Sustend: Swedish sustainability advisory firm supporting companies on CSRD reporting, climate calculations, and ESG strategy. Closely comparable boutique competitor in the Swedish SME-to-mid-market sustainability consulting space.
• Hallvarsson & Halvarsson: Swedish communications and sustainability reporting consultancy serving listed Nordic companies on ESG strategy, reporting, and IR. Comparable on the sustainability communications and reporting service line.
• 2050: Swedish sustainability and climate consulting firm focused on helping companies set science-based targets, decarbonize, and report on sustainability. Closest domestic peer given similar SME-to-enterprise Nordic positioning and CSRD/SBTi focus.

Broad incumbents

• Anthesis Group: Large global sustainability consultancy with strong European presence offering CSRD, SBTi, and ESG advisory. Represents the scaled-up version of Greengoat's service portfolio and a key competitive threat.
• Deloitte Sustainability (Sweden): Big 4 sustainability and climate practice with deep enterprise relationships in Sweden. Competes for the same CSRD, EU Taxonomy, and climate strategy mandates Greengoat pursues with industrial clients.
• South Pole: Global climate and sustainability advisory with deep European corporate client base. Comparable across climate strategy, SBTi, and corporate sustainability reporting engagements.
• KPMG Sustainability Services (Sweden): Big 4 advisory practice with dedicated CSRD, climate, and ESG reporting offerings in the Nordics. Represents the global-incumbent competitive pressure on boutique sustainability firms.
• Ramboll: Danish-headquartered engineering and sustainability consultancy with significant Nordic market share. Competes for industrial and public-sector sustainability mandates similar to Greengoat's Swedish roster.

Emerging players

• Normative: Nordic-origin carbon accounting SaaS platform serving SMEs and enterprises. Adjacent competitor on the technology-enabled sustainability reporting layer, particularly for SMEs that Greengoat targets with Strimple.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greengoathallbarhet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greengoat