Sustainable Green Initiative

What Sustainable Green Initiative does

Sustainable Green Initiative (SGI) is an India-based non-profit environmental organization founded in 2012 by Raj Mohan and headquartered in Uttarakhand. The organization runs large-scale tree-planting and ecosystem-restoration programs, with cumulative plantings reported at more than 60 million trees across 16 Indian states. Its work spans three distinct program verticals: (i) rural and forest restoration including a Sundarbans mangrove project targeting 20+ million mangroves, (ii) agroforestry expansion in Haryana and Northern Uttar Pradesh, and (iii) urban greening targeting metropolitan and transit-adjacent environments through partners such as Delhi Metro. The organization's on-ground execution model combines paid staff (approximately 35 employees) with a volunteer cadre called Vrikshasevaks, Women's Self-Help Groups, and local community partners, and includes a multi-year sapling-nurturing commitment of 3–30 years.

SGI's core operational differentiator is its partnership with Sri Jadab Payeng (the Forest Man of India), which lends brand-level credibility to its afforestation claims and supports programmatic anchoring. The technical work itself is execution-driven rather than technology-driven: site selection, native species sourcing, planting, multi-year maintenance, and impact reporting are performed through manual field operations and CSR-driven project management rather than automated or model-based systems. No proprietary technology platform, AI/ML tooling, or data flywheel is disclosed.

The business model is that of a registered non-profit: revenue is generated through a combination of individual donations and corporate CSR partnerships with a broad roster of enterprise funders including Salesforce, UPS, YES BANK, IndiGo, Hero MotoCorp, IndusInd Bank, Delhi Metro, Kyndryl, LTIMindtree, OLA, One Tree Planted, OTP, and the Climate Reality Project. Per-project budgets on the order of USD 100,000 are referenced. SGI has publicly stated an ambition to scale to 450 million trees across 450,000 hectares by 2035, implying a roughly 7x expansion from current cumulative plantings.

Name

Sustainable Green Initiative

Legal name

Sustainable Green Initiative

Website

https://greening.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sustainable Green Initiative is an India-based non-profit founded in 2012 that runs large-scale tree-planting and ecosystem-restoration programs across 16 states, serving corporate CSR funders and donor partners through rural restoration, agroforestry, and urban greening verticals.

Ownership category

akta.pro rank

Product category

Environmental Restoration Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (115310), Environment, Conservation and Wildlife Organizations (813312), Nursery and Tree Production (111421)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Sustainable Agriculture, Food Systems & Land Management (BPADALAG)

Keywords

• Tree planting services
• Agroforestry programs
• Mangrove restoration
• Community reforestation
• Environmental restoration

Headquarters

HQ city

India (specific city not disclosed)

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Corporate Partnerships and Donations: SGI operates as a non-profit organization funded primarily through corporate partnerships and donations. Corporate partners such as OTP, One Tree Planted, OLA, Salesforce, UPS, YES BANK, IndiGo, Hero MotoCorp, IndusInd Bank, Kyndryl, LTIMindtree, and others provide funding and support for tree-planting initiatives. The organization also accepts individual donations through its website.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sustainable Green Initiative (SGI) is a non-profit organization that distributes, plants, and nurtures fruit and timber trees for communities across India, with each sapling monitored and cared for 3 to 30 years to ensure survival. It operates three core programs: Mangroves (coastal ecosystem restoration for cyclone and tidal protection), Agroforestry (tree-crop-livestock integration that restores soil health and diversifies farmer income), and Urban Forestry (city-based sapling planting in schools, parks, and old-age homes). SGI works through direct community engagement, corporate CSR partnerships, and individual donations, having planted more than 60 million trees across 16 Indian states since 2012.

Product overview

Sustainable Green Initiative (SGI) is a tree-planting organization rather than a software product company. SGI's offerings consist of three interconnected environmental solutions/programs: Mangroves (coastal ecosystem restoration), Agroforestry (tree-crop integration for farmers), and Urban Forestry (city-based planting initiatives). These programs work together to address environmental decline and community vulnerability through large-scale tree planting, afforestation, and community-led sustainability efforts. No digital products, software, or API offerings were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Mangroves Program Coastal ecosystem restoration program that plants mangroves along India's coastline to create natural barriers against cyclones, tidal floods, and sea-level rise, while providing nursery, planting, and monitoring employment to coastal communities.
• Agroforestry Program Sustainable farming program that integrates fruit and timber trees with crops and livestock on the same land to restore soil health, stabilize water cycles, and diversify farmer income, with farmer training on natural fertilizers and long-term sapling support.
• Urban Forestry Program Urban greening initiative that plants saplings in schools, parks, and old-age homes across India's major cities and educates children and elders on environmental stewardship.

Quantifiable outcome

• Mangroves sequester four times more carbon per acre than most rainforests
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Climate Reality ProjectcoreStrategic or Co-development PartnerClimate Reality Project partners with SGI, aligned with their mission to combat climate change through tree planting and environmental restoration. The Climate Reality Project is founded by Al Gore and focuses on climate education and action.
• Women's Self-Help Group (Chamoli, Uttarakhand)coreStrategic or Co-development PartnerSGI's first planting project began with a women's Self-Help Group in Chamoli, Uttarakhand, where 1,000 apple saplings were planted. This partnership established the community-driven model that SGI continues to follow.
• Sri Jadab Payeng (Forest Man of India)coreStrategic or Co-development PartnerSGI partnered with Sri Jadab Payeng, the legendary Forest Man of India, and the Mising community in Assam to create forests on Brahmaputra river sandbars. Beside Payeng's Molai Forest, SGI established new plantations that have attracted diverse wildlife.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SustainableGreenInitiative
• Facebookfacebook.com/1HBCGP5uQR
• LinkedInlinkedin.com/company/sustainable-green-initiative
• Instagraminstagram.com/sustainablegreeninitiative?igsh=eW94N2o2Ynd5OXRr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Green Initiative