What Greenlane does

Greenlane (Greenlane.ai, LLC) operates a mobile-first diesel discount and fuel-card-alternative platform for U.S. commercial truck drivers, founded in 2021 and headquartered in San Clemente, California. The core product is a smartphone application distributed through Apple App Store and Google Play that delivers instant per-gallon discounts — averaging 70¢ and up to $1.30 on best lanes — at 3,000+ partner fuel stops including Love's, Pilot/Flying J, TA/Petro, Speedway, Sunoco, Road Ranger, RaceTrac, Casey's, Sheetz, and the AMBEST network, with roughly 1,600 stops additionally supporting cardless pay via geo-fenced start codes. The underlying technology combines cardless payment authorization, location-based transaction validation, and real-time processing, supplemented by a WEX-powered EFS card for legacy travel centers that lack cardless infrastructure, and a Dwolla integration for ACH wallet funding and payment processing.

The company's product surface is layered: Diesel Wallet is a pre-funded digital wallet offering 1% uncapped cash back on diesel and reefer purchases (and waiving the standard 2% transaction fee); Fuel Optimizer is a route-planning module that compares fuel cost, discount depth, and IFTA tax exposure across stops to minimize cost per mile; and Greenlane Fleet provides fleet operators with 2-50+ truck operations driver-level policy controls, real-time spend tracking, IFTA-compliant reporting, and white-glove onboarding. Customers are segmented horizontally into owner-operators and small-to-mid-size fleets, with an enterprise tier (50+ trucks) indicated as in development.

Greenlane monetizes primarily through a 2% transaction service fee on card-funded purchases (waived on pre-funded wallet spend), supplemented by referral incentives, ACH-based payment processing through Dwolla, and a tiered rewards program. Distribution combines product-led growth via app stores with a direct fleet sales motion ([email protected]) and a partnership channel through Riviera Finance for freight factoring. The company remains privately held with no disclosed institutional funding, an approximately 8-person team, and operations confined to the U.S. market.

Name

Greenlane

Legal name

Greenlane.ai, LLC

Website

https://greenlane.ai

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Greenlane is a U.S. mobile app that gives owner-operators and small fleets instant diesel discounts averaging 70¢/gallon at 3,000+ partner truck stops, with a pre-funded Diesel Wallet, Fuel Optimizer, and fleet management tools.

Ownership category

akta.pro rank

Product category

Fleet Fuel Management Software

akta.pro primary industry

Fuel Management & Fleet Card Programs (THADAKAH)

akta.pro secondary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

Keywords

• Diesel discount app
• Fleet fuel management
• Trucking fuel cards
• Cardless fuel payment
• IFTA fuel reporting

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Service Fees: 2% service fee applied to total purchase price of fuel or other eligible goods/services purchased through Greenlane. Waived for purchases made using pre-funded Greenlane Wallet funds.
2. Diesel Wallet Cashback: 1% instant cash back on all transactions using pre-funded Wallet account, uncapped. Earned on diesel and reefer fuel purchases.
3. Payment Processing: Revenue from payment processing through Dwolla for ACH transfers and third-party payment processors for card transactions. Dwolla account required for payment functionality.
4. Referral Incentives: Cash incentives paid to users for referring other professional truck drivers. Incentive money can only be used to purchase fuel at in-network provider locations, not transferred to cash.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greenlane operates a mobile-first diesel discount platform for commercial truck drivers and fleets. Through its iOS and Android app, drivers and fleet operators access instant per-gallon diesel discounts averaging 70¢ per gallon at more than 3,000 partner truck stops across the United States, with cardless payment, geo-fenced fraud protection, pre-funded Diesel Wallet savings, IFTA reporting, and fleet policy controls.

Product overview

Greenlane is a mobile-first diesel discount platform offering a unified app experience for commercial truck drivers and fleet operators. The core product is the Greenlane mobile app, which provides instant diesel discounts averaging 70¢ per gallon at 3,000+ partner stops. This is supplemented by the Diesel Wallet (a digital pre-funding wallet with 1% cash back), Greenlane Fleet (fleet management with policy controls and IFTA reporting), Fuel Optimizer (route-based cost optimization), the WEX-powered EFS Card for legacy stops, and a Rewards/Referral program. The platform is designed as a fuel card alternative, eliminating credit checks and providing cardless payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Diesel Wallet: A digital wallet feature that allows users to pre-fund their fuel purchases for strategic savings with no fees on pre-funded dollars spent on diesel or reefer fuel.

Products and services

• Greenlane Mobile App Mobile-first application for commercial truck drivers that delivers instant diesel discounts (average 70¢/gal, up to $1.30/gal on best lanes) at 3,000+ partner truck stops via cardless transactions or the Greenlane/EFS fleet card. Self-serve sign-up with no credit checks or paperwork, used by owner-operators and fleet drivers.
• Diesel Wallet Digital pre-funded wallet within the Greenlane app for diesel and reefer fuel purchases. Users fund the wallet via ACH transfer ($100 min, $1,500 max per transfer, $1,500 outstanding limit) with no fees on pre-funded dollars and earn 1% instant uncapped cash back on transactions.
• Greenlane Fleet Fleet management solution for fleet owners with up to 50+ trucks. Includes unlimited driver accounts with individual logins, driver-level policy controls, real-time transaction monitoring, override requests, daily/weekly/monthly reporting, IFTA reporting, fraud prevention, and bulk onboarding with white-glove support.
• Greenlane EFS Card Physical fleet card powered by WEX (Electronic Funds System), used at travel centers and truck stops that do not support cardless pay functionality. Users receive the card after their first fuel-up or can request it in the app.

Quantifiable outcome

• Save average 70¢ per gallon on diesel, up to $1.30/gal on best lanes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• DwollacoreTechnology or IntegrationPayment processing partner required for payment functionality. Users must open a Dwolla Account to use payment features. Dwolla provides ACH transfer infrastructure for Diesel Wallet funding. Dwolla's financial institution partners hold user funds.
• WEXcoreTechnology or IntegrationWEX powers the Greenlane EFS (Electronic Funds System) fleet card, used at travel centers and stops that don't support cardless pay. The EFS card is a fleet card powered by WEX.
• Pilot Flying JcoreChannel Partner/ Reseller/ DistributorMajor fuel stop network partner. Greenlane discounts apply at Pilot and Flying J travel centers across the network of 3,000+ stops.
• Love'scoreChannel Partner/ Reseller/ DistributorMajor fuel stop network partner. Greenlane discounts apply at Love's travel centers across the network of 3,000+ stops.
• TA/PetrocoreChannel Partner/ Reseller/ DistributorMajor fuel stop network partner. Greenlane discounts apply at TravelCenters of America and Petro Stopping Centers across the network.
• AMBESTcoreChannel Partner/ Reseller/ DistributorFuel stop network partner. AMBEST network of truck stops integrated with Greenlane's 3,000+ stop network for diesel discounts.
• Speedway, Sunoco, Stripes, Road Ranger, RaceTrac, RaceWay, Maverik, Casey's, Sheetz, Circle K, Kum & Go, Toot n Totum, Onvo, Allsup's, Pump and PantrycoreChannel Partner/ Reseller/ DistributorAdditional fuel stop network partners in Greenlane's 3,000+ stop network. Discounts apply at these major regional and national truck stop chains.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WEX: WEX is the largest US fleet fuel card provider and also powers Greenlane's EFS card. It is the dominant incumbent in fleet payment programs and serves as both an infrastructure partner and the most significant direct competitor.
• Pilot Flying J: Pilot Flying J is the largest truck stop chain in North America and operates the myPilot rewards program. It is both a critical partner where Greenlane discounts apply and a potential competitor if it expanded its own direct discount program.
• Love's Travel Stops: Love's is a leading truck stop and travel center chain with the Love's Connect loyalty program. It is one of Greenlane's largest partner networks and could plausibly develop a competing direct discount offering.

Direct peers

• Comdata: Comdata is a leading fleet fuel card and payment solutions provider serving trucking and commercial fleets. It directly competes with Greenlane in the fleet card / diesel discount space with a similar target customer base.
• Fleetio: Fleetio is a modern fleet management software platform that handles fuel cards, maintenance, and fleet operations. It directly competes with Greenlane's Fleet product for small and mid-size fleet operators, with broader fleet management capabilities.
• Fuelman: Fuelman is a fleet fuel card program offering discounts at gas stations and fleet fueling stations. It is a direct competitor in the small/mid-size fleet fuel card market with a similar transaction-fee business model.

Emerging players

• AtoB: AtoB is a fuel card and fleet payments platform purpose-built for trucking, with a mobile-first product aimed at owner-operators and small fleets. It is a direct competitor targeting the same underserved segment as Greenlane.
• PayRange: PayRange is a mobile payment platform enabling cashless, contactless payments at fuel pumps and other unattended retail. It overlaps with Greenlane's cardless fueling technology approach at the point of sale.
• TruckSmarter: TruckSmarter is a mobile app platform for owner-operators offering fuel discounts, factoring, and other financial services. It is a direct competitor targeting the same owner-operator persona with a broader trucking financial services bundle.
• Trucker Tools: Trucker Tools is a mobile platform for truckers offering load booking, fuel savings, and trip planning. It competes with Greenlane in the trucker mobile app ecosystem and overlaps on fuel discount functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Greenlaneai
• Facebookfacebook.com/greenlaneai
• LinkedInlinkedin.com/company/greenlaneai
• Instagraminstagram.com/thegreenlane.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlane