Greenleaves

What Greenleaves does

Greenleaves Mull is a family-run croft on the Isle of Mull, on the west coast of Scotland, operated by co-owners Philip and Celia, who relocated from North East England approximately thirteen years ago and rehabilitated a 13-acre bareland site (Coille Challtuinn, the Gaelic name for hazel woodland) into a productive smallholding with native woodland, organic vegetable and polytunnel gardens, and free-range hens. The business generates revenue from three streams: short-stay holiday accommodation in two units (the Off Grid Hut, sleeping 1–2 at £60/night with a 4-night minimum, and the newly renovated Lazy Daisy Lodge, sleeping up to 4), a Help Exchange program recruiting 1–2 volunteer helpers per season via helpx.net to provide 20 hours/week of croft labor in exchange for food and accommodation between May and September, and a small on-site shop (Bùth Beag) selling eggs and seasonal produce. Booking is handled through the company's own website integrated with the BooksterHQ platform.

Underlying technology is low-tech and off-grid by design: filtered rainwater systems, composting toilets, wood-burning stoves, and organic crofting practices without chemical inputs, using hen manure and seaweed for soil fertility. The current operating posture includes an 8,000-tree planting program with full-croft deer-fencing for shelter and habitat creation, and the property is publicly listed for sale on the company website, signaling a potential pivot or exit from active operations. The business is privately held, with no external investors, parent company, or institutional ownership; it has no disclosed revenue, no headcount beyond the two co-owners, and operates seasonally with no full-time hired labor reflected in the data.

Name

Greenleaves

Legal name

Greenleaves Mull

Website

https://greenleavesmull.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenleaves Mull is a family-run croft on the Isle of Mull offering short-stay holiday accommodation in two off-grid units, plus a Help Exchange volunteer program and a small on-site farm shop selling eggs and seasonal produce.

Ownership category

akta.pro rank

Product category

Eco-tourism holiday accommodation

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Off-Grid & Eco-Sustainable Stays (THAMADAI)

akta.pro secondary industry

Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• Holiday accommodation
• Off-grid retreats
• Eco-tourism lodging
• Working croft stays
• Help exchange program

Headquarters

HQ city

Isle of Mull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Holiday Accommodation: Short-term rental income from Off Grid Hut (£60/night, minimum 4 nights) and Lazy Daisy Lodge caravan. Direct booking via website and BooksterHQ platform. Longer stay discounts available for 2+ week retreats.
2. Help Exchange: Provides accommodation and food in exchange for 20 hours per week of help with croft work (vegetable garden, polytunnel, tree planting). No monetary payment - bartering model.
3. Farm Produce Sales: Sells eggs from hens and seasonal produce from garden and polytunnel through on-site Bùth Beag (little shop).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Greenleaves operates short-term holiday accommodation on a 13-acre family croft on the Isle of Mull, Scotland, offering two rentable units: the Off Grid Hut (sleeps 1-2 at £60/night, 4-night minimum) and the Lazy Daisy Lodge caravan (sleeps up to 4). The business also runs a Help Exchange work-trade programme (20 hours/week for food and accommodation, May–September) and sells eggs and seasonal organic produce through an on-site shop called Bùth Beag.

Product overview

Greenleaves is a family-run croft on the Isle of Mull offering holiday accommodation through two distinct properties: the Off Grid Hut (a back-to-nature retreat sleeping 1-2 guests at £60/night with a 4-night minimum) and Lazy Daisy Lodge (a renovated caravan sleeping up to 4 guests). They also operate a Help Exchange program offering accommodation in exchange for 20 hours weekly of farm work, and maintain a small on-site shop (Bùth Beag) selling eggs and seasonal produce.

Differentiator

Problem solved

Functional benefit

Products and services

• Off Grid Hut Cosy off-grid retreat hut nestled at the edge of native hazel woodland, sleeping 1-2 guests in a double bed with wood-burning stove, separate kitchen and shower hut with camping stove, composting toilet, and filtered rainwater supply. Available at £60/night with a 4-night minimum stay; aimed at individual travellers and couples seeking a back-to-nature experience on the Isle of Mull.
• Lazy Daisy Lodge
• Help Exchange Program
• Bùth Beag (Little Shop)

Quantifiable outcome

• 13-acre croft with 8,000 trees being planted for shelter and habitat

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• helpx.netcoreChannel Partner/ Reseller/ DistributorHelp Exchange platform partnership for recruiting volunteers. Through helpx.net, Greenleaves Mull recruits 1-2 helpers between May and September who stay for a week or two in exchange for 20 hours/week of help with croft work including organic vegetable garden and polytunnel maintenance.
• BooksterHQcoreChannel Partner/ Reseller/ DistributorBooking platform integration for accommodation reservations. Guests directed to BooksterHQ to search dates and book stays at the Off Grid Hut and Lazy Daisy Lodge.
• Isle Develop CICminorImplementation/ SI/ Consulting PartnerWebsite development partner. Isle Develop CIC built and maintains the Greenleaves Mull website as a community interest company based on the Isle.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mr & Mrs Smith: Curated UK boutique hotel and unique-stay platform. Competes for the 'special-stay' traveller to Scotland but focuses on boutique hotels rather than working crofts or off-grid huts.
• Airbnb: Global short-term-rental platform hosting numerous off-grid cabins and farm stays worldwide. Competes for direct bookings and sets price benchmarks Greenleaves Mull must match, though Greenleaves Mull does not appear to rely on Airbnb distribution.
• Booking.com: Global accommodation marketplace that indexes large hotel and alternative-stay inventory. Adjacent competitor for travellers searching Scotland stays, though Greenleaves Mull's primary distribution is direct via BooksterHQ.
• Sykes Holiday Cottages: Large UK holiday-let agency with thousands of self-catering cottages across Scotland including rural and remote listings. Competes broadly for the same traveller wallet as Greenleaves Mull but at much larger scale and without the off-grid/eco specialism.
• Center Parcs UK: Large UK short-break holiday-village operator with forest settings. Competes for family nature-retreat demand in the UK, but at a fundamentally different scale, amenity level and price point than Greenleaves Mull.
• Wilderness Reserve: UK collection of high-end off-grid and estate-based stays. Comparable in spirit (off-grid, nature-led, UK) but positioned at the luxury end of the market versus Greenleaves Mull's affordable, back-to-nature offering.

Direct peers

• Feather Down Farm Days: Operates a curated network of UK farm stays with off-grid cabins on working farms. Comparable to Greenleaves Mull as an agritourism/off-grid farm-stay offering targeting families seeking nature retreats.
• Canopy & Stars: UK booking platform and collection of off-grid, unusual and eco-friendly stays including cabins, yurts and hideouts. Directly comparable to Greenleaves Mull in target customer (nature-seeking travellers) and product category (off-grid boutique stays).
• Cool Camping: UK directory and booking site focused on unique and off-grid camping/glamping sites. Closely comparable customer base and inventory mix to Greenleaves Mull's hut and caravan offering.

Regional players

• The Isle of Mull Hotel & Spa: Established Isle of Mull lodging operation offering rooms, dining and spa amenities. A direct regional competitor for visitors choosing where to stay on Mull, though it serves a different segment (full-service hotel) versus Greenleaves Mull's off-grid character.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenleavesmull
• Instagraminstagram.com/greenleaves_mull
• LinkedInlinkedin.com/company/greenleaves

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenleaves