Green Man Festival

What Green Man Festival does

Green Man Festival is an annual independent music and arts festival founded in 2003 and operated by Plantpot Ltd (company number 08079792) from Crickhowell, Powys, Wales. Held each August in the Bannau Brycheiniog (Brecon Beacons) National Park, the four-day event spans 8 stages (Mountain Stage, Far Out, Walled Garden, Rising Stage, and others) and 10 themed areas covering music, comedy and literature (Babbling Tongues), science engagement (Einstein's Garden, with 100+ university-partnered performances), wellness (Nature Nurture), children's and teen programming (Little Folk, Somewhere), and a Welsh beer and cider festival (The Courtyard). The 2026 edition features over 300 artists across its programming.

The festival is supported by a year-round charitable arm, the Green Man Trust (charity no. 1156453, established 2014), which distributes community grants, runs the Green Man Rising emerging-talent competition, commissions Welsh outdoor artists, and delivers science engagement through Einstein's Garden. Supporting products and sub-brands include the Settler's Pass (week-long extended stay), the Green Man Rising competition, accessibility services (Gold Charter accredited by Attitude is Everything), and a Shopify-powered online merchandise store. The corporate family includes Plantpot Ltd, Tree Trunk Ltd, Cwningar Ltd, and Green Man Trust Ltd.

Revenue is generated primarily through ticket sales across multiple tiers (Settlement, Weekend, Student/Under-25, Little Folk, Teen, and free Infant tickets), on-site food and beverage across ten bars (including the festival's own Growler and Guzzler branded beers), merchandise, accommodation add-ons distributed through third-party partners (Tangerine Fields, Hotel Bell Tent), on-site trading pitches, and wholesale of Growler beer to external outlets. Distribution is handled through TicketSellers (primary ticketing), Tixel (official resale), and a network of transport and sustainability partners including National Express, Red Fox Cycling, Wild Solar, and WaterAid. Ticketing pricing is not publicly disclosed, though car park and add-on prices (e.g., £40 Orange Car Park on the door) are published.

Name

Green Man Festival

Legal name

Plantpot Ltd

Website

https://greenman.net

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Green Man Festival is an independent annual music and arts festival held each August in Wales's Bannau Brycheiniog National Park, serving festival-goers across 8 stages, 10 themed areas, and 300+ artists, with a year-round charitable arm (Green Man Trust) and ancillary revenue from food and beverage, merchandise, and accommodation partners.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industries

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Live music festival
• Outdoor arts festival
• Music entertainment events
• Festival ticketing services
• Live event production

Headquarters

HQ city

Crickhowell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket sales: The primary revenue driver. Festival tickets are sold in multiple tiers: Weekend tickets (20-23 August), Settlement tickets (17-23 August including a full week), student/under-25 tickets, family tickets (Little Folk for ages 3-5, 6-12; Teen tickets for 13-17), and infant tickets (0-2 free). Live-in vehicle passes, accessible camping passes, car park passes, and Settler car park passes are sold as add-ons.
2. Food & beverage: Ten bars operate across the festival site, serving beer, ale, cider, wine, cocktails, and non-alcoholic drinks. Growler and Guzzler are the festival's own branded beers and ciders made locally in Wales. The Courtyard acts as a dedicated Welsh Beer & Cider Festival within the festival. Food traders operate across the site.
3. Merchandise: On-site merchandise shop selling festival-branded goods. An online Shopify store is referenced.
4. Camping accommodation add-ons: Pre-pitched tent hire via Tangerine Fields and bell tent luxury accommodation via Hotel Bell Tent are sold as add-ons to festival tickets.
5. On-site trading pitches: Independent traders, performers, and workshop leaders apply to trade or perform at the festival. Applications are accepted for food stalls, entertainment, and workshops.
6. Growler Beer wholesale: Wholesale of the festival's own branded beer (Growler) to external outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Green Man Festival operates an annual four-day live music and arts festival held in Bannau Brycheiniog National Park in Wales, delivering a multi-genre programme across 8+ stages and 10+ themed areas (Mountain Stage, Far Out, Walled Garden, Einstein's Garden, Nature Nurture, The Courtyard, Little Folk, Babbling Tongues, Fortune Falls, Somewhere, The Settlement). The core offering is event-based and includes on-site camping, food and beverage (10 bars including branded Growler and Guzzler beer and cider), accessibility services, and family-friendly programming. The 2026 edition is scheduled for 20-23 August 2026, with a Settler's Pass extended-week option.

Product overview

Green Man Festival operates as a multi-day music and arts festival held annually in Bannau Brycheiniog National Park, Wales. The core offering is the four-day festival (20th-23rd August) featuring the main Mountain Stage, Far Out area, Walled Garden, and specialty zones. Supporting products include Green Man Rising (emerging talent competition), Settler's Pass (week-long extended stay experience), and Green Man Trust (year-round charitable programs). The festival provides ancillary services including comprehensive accessibility facilities, sustainable event initiatives, and an online merchandise shop. The overall architecture is a single unified festival event supplemented by ticket add-ons, charitable initiatives, and e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Green Man Trust: The year-round charitable arm of the festival, driven by a belief that creativity, opportunity and community can transform lives. The Trust brings people together through arts, science, climate action, reskilling and community projects.
• Green Man Rising
• The Settlement

Products and services

• Green Man Festival (Weekend and Settlement Tickets) Annual four-day (and optional week-long Settlement) outdoor music and arts festival held in Bannau Brycheiniog National Park, Wales, featuring 8+ stages and 10+ themed areas spanning multi-genre music, comedy, literature, science engagement, wellness, and family activities for individual ticket-buying consumers.
• Green Man Rising Annual emerging-talent competition identifying future headliners, with opportunities including a Mountain Stage opening slot, a physical vinyl release with Dinked, studio time at PRAH Recordings, and a recorded live session. Open to artists who apply through the festival website.
• Settler's Pass Premium extended-stay festival ticket offering a full week of festival experience from 17-23 August, including pre-festival activities, workshops, guided walks, music, and camping from the Monday before the main weekend.
• Festival Merchandise Shop Shopify-powered online and on-site merchandise store selling festival-branded apparel and memorabilia to consumers.
• Growler Beer (Wholesale) Festival-branded beer produced locally in Wales, sold on-site at the festival's ten bars and via wholesale to external retail outlets.

Quantifiable outcome

• Over £87,000 in community grants distributed since 2023
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core and minor.

• TicketSellerscoreChannel Partner/ Reseller/ DistributorTicketSellers is the official primary ticket agent for Green Man Festival, handling ticket sales, order management, and customer services for all ticket order related questions.
• TixelcoreChannel Partner/ Reseller/ DistributorTixel is the festival's official ticket resale platform, opening when primary tickets are sold out. It provides a safe, verified secondary market for ticket transfers.
• Tangerine FieldsminorChannel Partner/ Reseller/ DistributorTangerine Fields provides pre-pitched tent hire at Green Man, offering a convenient glamping option with a dedicated camping area, bedding and air mattress options.
• Hotel Bell TentminorChannel Partner/ Reseller/ DistributorHotel Bell Tent offers luxury bell tent accommodation moments away from the main festival action, with Standard or Luxury packages and optional Egyptian cotton bedding.
• Mr Trolley'sminorChannel Partner/ Reseller/ DistributorMr Trolley's Trolley Hire Service provides trolley and wagon hire to help attendees carry kit from car parks to campsites. Hire points are located in Orange and Settlement car parks, with pre-booking and overnight hire options.
• Event MobilityminorChannel Partner/ Reseller/ DistributorEvent Mobility (a Charitable Incorporated Organisation) provides electric mobility scooters and manual wheelchairs for use by mobility impaired, disabled and elderly visitors at the festival.
• The QuietusminorMarketing Partner/ PRListed as a Friend of Green Man. The Quietus is a respected independent music publication that covers the festival.
• Attitude is EverythingcoreStrategic or Co-development PartnerAttitude is Everything is a charity improving D/deaf and disabled people's access to live music. They have awarded Green Man their Gold Charter for accessibility. The festival collaborates with the charity on accessibility provisions.
• Vision for Sustainable EventscoreStrategic or Co-development PartnerGreen Man is a founding supporter of Vision for Sustainable Events and has pledged to use the Green Events Code of Practice to guide climate action and targets.
• A Greener FuturecoreStrategic or Co-development PartnerA Greener Future is an independent body that assesses events against leading sustainability standards. They have awarded Green Man 'Highly Commended' accreditation.
• National ExpresscoreChannel Partner/ Reseller/ DistributorNational Express runs dedicated coaches from around the UK to Green Man Festival. The festival has teamed up with National Express for sustainable transportation and accessibility information.
• Red Fox CyclingminorChannel Partner/ Reseller/ DistributorRed Fox Cycling offers guided cycle rides from Bristol to Green Man, carrying bags in a support van and providing a scenic, eco-friendly travel option. Cyclists get early access on Wednesday, a free beer, and fast-track entry.
• LiftShareminorChannel Partner/ Reseller/ DistributorLiftShare connects drivers with spare seats to passengers looking for a ride to the festival, helping reduce carbon footprint through carpooling.
• Wild SolarminorChannel Partner/ Reseller/ DistributorWild Solar provides solar-powered mobile phone charging stations at Einstein's Garden, enabling attendees to charge devices using renewable energy.
• Onboard:earthminorStrategic or Co-development PartnerGreen Man donates £1 from each car parking pass and £3 from each live-in vehicle pass to Onboard:earth, which mitigates travel CO2e emissions by investing in climate solution projects.
• Help Refugees / Newport to Calais Aid CollectiveminorStrategic or Co-development PartnerHelp Refugees and Newport to Calais Aid Collective collect unwanted, unbroken camping equipment and food from festival-goers to donate to refugees around the world. Drop-off points are located in each campsite.
• Wellcome TrustcoreStrategic or Co-development PartnerWellcome Trust partners with Green Man Trust's Einstein's Garden science engagement programme, supporting groundbreaking science projects at the festival.
• Arts Council WalescoreStrategic or Co-development PartnerArts Council Wales supports the Green Man Rising competition and the Green Man Trust's Welsh arts development programmes.
• Arts Council EnglandcoreStrategic or Co-development PartnerArts Council England supports the Green Man Rising competition and the Green Man Trust's arts development programmes.
• Cardiff UniversityminorStrategic or Co-development PartnerCardiff University has partnered with Einstein's Garden for science engagement, and has provided 27 paid work placements for students through the Green Man Trust training programme.
• WaterAidminorStrategic or Co-development PartnerWaterAid runs and cleans the festival's composting toilets, sharing information about the benefits of compost loos and their charitable water and sanitation work.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Latitude Festival: UK mid-size multidisciplinary festival combining music, comedy, literature, theatre, poetry and family programming in a rural setting. Directly comparable to Green Man in scope, audience demographic, and boutique-arts positioning.
• End of the Road Festival: Independent UK boutique music and arts festival of similar size and ethos, with curated indie lineups and a multidisciplinary programme. Closely comparable in scale, audience, and independent-festival positioning.
• Wilderness Festival: UK boutique festival combining music with food, wellness, talks and family programming in a countryside setting. Closely aligned with Green Man's multidisciplinary, family-friendly, wellness-forward positioning.
• Kendal Calling: Independent UK music and family festival of comparable size and capacity in the Lake District. Directly comparable as a UK independent multi-stage festival serving a similar family-inclusive audience.

Broad incumbents

• Glastonbury Festival: The UK's largest and most iconic festival, operating at massive scale with multidisciplinary programming (music, theatre, circus, etc.) at a single rural site. Comparable in the multidisciplinary programming and rural site model, but vastly larger and not a head-to-head competitor at the same price point.
• Bonnaroo Music & Arts Festival: Large US multi-genre festival with strong sustainability programming and broad arts/music/comedy content. Comparable to Green Man in multidisciplinary scope and sustainability positioning, though at materially larger scale and in a different market.
• All Points East: London-based multi-day festival promoted by AEG with headline-driven programming. Comparable as a UK music-festival operator but more headline-touring focused and urban, lacking Green Man's rural multidisciplinary depth.
• Bestival / Isle of Wight Festival: Established UK summer festivals with comparable audience demographics and broad music programming. Comparable category and customer base, but materially larger and with a more mainstream positioning than Green Man.

Regional players

• Primavera Sound: Large, well-regarded multidisciplinary music festival based in Barcelona, Spain. Comparable in curatorial credibility and broad programming scope, but serves a different European geography and is materially larger.

Others

• Vision for Sustainable Events: Industry body advancing the Green Events Code of Practice, of which Green Man is a founding supporter. Not a competitor but a directly relevant ecosystem partner for benchmarking sustainability credentials and shaping future regulation affecting Green Man's event operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GreenManFestival
• Instagraminstagram.com/greenmanfestival
• Xtwitter.com/greenmanfestival
• Facebookfacebook.com/GreenManFestival

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Man Festival