Greenmark
Greenmark (operating as ecoware | PAC Trading) is a private Australian wholesale supplier of ABA- and FSC-certified compostable plant-based food packaging, serving SMB hospitality and food service customers across Australia and New Zealand via dedicated e-commerce storefronts and a custom print service.
- Company typePrivate
- Founded2000
- HeadquartersRosehill, New South Wales, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenmark does
Greenmark operates in the market as ecoware (a trade name under PAC Trading), a private wholesale supplier of sustainable, plant-based food packaging serving hospitality and food service businesses across Australia and New Zealand. The company is headquartered in Rosehill, New South Wales, was founded circa 2000, and operates with 11-50 employees. Its product portfolio spans compostable takeaway containers (clamshells, pizza boxes, sushi trays, bowls with lids), disposable cutlery and serving items, coffee cups and cold cups with lids, plates, trays, napkins, bags, straws, food paper, fresh produce packaging, and a cleaning & hygiene line, alongside a custom printing service that allows customers to brand their packaging.
Underpinning the offering is plant-based material sourcing verified by third-party certification: products carry Australasian Bioplastics Association (ABA) Industrial and Home Compostable certifications and FSC-C189552 certification for sustainably sourced inputs. Distribution is operated through two country-specific direct-to-customer e-commerce storefronts (ecoware.com.au for Australia and ecoware.co.nz for New Zealand), with delivery coverage across Sydney, Melbourne, Brisbane, and Perth. The business monetizes via one-time wholesale product sales rather than subscriptions, with custom print acting as a higher-touch enterprise channel layered on top. Customer segments are primarily SMB foodservice operators, cafes, hospitality venues, caterers, event planners, and, to a lesser extent, retail and fresh produce customers; no enterprise logos, revenue figures, or funding history are disclosed in the source data.
Greenmark firmographics
Firmographics- Name
- Greenmark
- Legal name
- ecoware
- Website
- https://greenmarkpack.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenmark (operating as ecoware | PAC Trading) is a private Australian wholesale supplier of ABA- and FSC-certified compostable plant-based food packaging, serving SMB hospitality and food service customers across Australia and New Zealand via dedicated e-commerce storefronts and a custom print service.
- Ownership category
- akta.pro rank
Greenmark industry classification
Industry- Product category
- Sustainable Food Packaging
- NAICS
- Other Paperboard Container Manufacturing (322219)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)
- akta.pro secondary industries
- Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
Keywords
Where Greenmark is headquartered
LocationHeadquarters
- HQ city
- Rosehill, New South Wales
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Greenmark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Sustainable Packaging Product Sales: Wholesale sale of sustainable food packaging products including takeaway containers, cutlery, coffee cups, cold cups, plates, trays, bags, straws, and food paper. Products are sold as one-time purchases with no subscription model indicated. The company offers both standard and custom printed packaging options.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Greenmark product offering
Product offeringCore offering
Greenmark operates under the ecoware brand as a B2B wholesale supplier of sustainable, plant-based food packaging products for hospitality businesses across Australia and New Zealand. The product range includes compostable takeaway containers, cutlery, coffee cups, cold cups, bowls, sushi trays, plates, napkins, bags, straws, food paper, and fresh produce packaging, all made from renewable materials with ABA-certified compostability and FSC-certified sourcing. A custom print service allows businesses to brand their packaging while maintaining eco-credentials.
Product overview
ecoware offers a comprehensive portfolio of sustainable food packaging products for hospitality businesses, operating as a wholesale supplier of eco-friendly packaging solutions across Australia and New Zealand. The core product line includes takeaway containers (clamshell boxes, pizza boxes, sushi trays, bowls with lids), disposable cutlery and serving items, coffee cups and cold cups with lids, fresh produce packaging, plates and trays, napkins, bags, straws, and food paper. The company differentiates through custom printing capabilities that allow businesses to brand their packaging. All products emphasize renewable plant-based materials, industrial or home compostability (ABA certified), and FSC-certified sustainable sourcing. The portfolio is distributed through PAC Trading's e-commerce platform with delivery across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Takeaway Containers Compostable takeaway containers including clamshell boxes, pizza boxes, takeaway trays, and portion cups with lids designed for the food service industry to reduce environmental impact while keeping food fresh and safe.
- Cutlery & Serving
- Coffee Cups, Lids & Accessories
- Cold Cups & Lids
- Bowls with Lids
- Sushi Trays
- Fresh Produce Packaging
- Plates & Trays
- Napkins
- Bags
- Straws
- Food Paper
- Cleaning & Hygiene
- Custom Print Service
Companies that use Greenmark
Customer profileSegments5 records
Ideal customer profiles1 record
Greenmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenmark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australasian Bioplastics Association (ABA)ABA provides Industrial and Home Compostable certifications for ecoware products. Products bearing ABA certification are verified as compostable, supporting the company's sustainability claims and providing third-party validation of compostability claims.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Greenmark competitors and assessment
Company assessmentDirect peers
- World Centric: US-headquartered B Corp producing compostable foodservice disposables, sharing ecoware's vertical specialization in plant-based disposables and similar B2B hospitality distribution model.
- Eco-Products (by Novolex): US-based compostable foodservice packaging brand owned by Novolex; pure-play sustainable analogue with comparable product breadth (containers, cutlery, cups) and similar B2B go-to-market.
- BioPak: Australia-founded direct competitor specializing in compostable foodservice packaging (cups, containers, cutlery) under the Biopak brand; nearly identical product mix, certifications, and ANZ/APAC customer base as ecoware.
- Vegware: UK-headquartered specialist in compostable foodservice disposables with global distribution; closest international product-line analogue to ecoware across takeaway containers, cutlery, and cups.
Broad incumbents
- Pactiv Evergreen: Large global foodservice packaging producer with a broad disposables portfolio; a scaled incumbent moving into plant-based and compostable lines, competing across the same product categories as ecoware.
- Huhtamaki: Global foodservice and consumer packaging incumbent with broad foodservice disposables portfolio and emerging sustainable ranges; competes with ecoware in coffee cups and takeaway containers at scale.
- Sabert Corporation: Global foodservice packaging manufacturer with sustainability-forward product lines; overlaps with ecoware in compostable containers and cutlery for hospitality/QSR customers.
- Sealed Air: Global packaging major with foodservice and protective packaging divisions; an adjacent broad incumbent whose sustainability initiatives compete for the same hospitality buyer mandates that ecoware serves.
- Detpak: Australia-based foodservice packaging manufacturer (Detmold Group) supplying coffee cups, containers and bags to major QSR and hospitality chains; broad incumbent analogue with growing sustainable offering.
Emerging players
- GoodFood Packaging Solutions: Australia/NZ sustainable foodservice packaging supplier; smaller emerging niche peer in the same geography and segment as ecoware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenmark social profiles
Digital presenceGreenmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenmark leadership team
Management profileNumber of profiles
Greenmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenmark
What does Greenmark do?
Greenmark operates under the ecoware brand as a B2B wholesale supplier of sustainable, plant-based food packaging products for hospitality businesses across Australia and New Zealand. The product range includes compostable takeaway containers, cutlery, coffee cups, cold cups, bowls, sushi trays, plates, napkins, bags, straws, food paper, and fresh produce packaging, all made from renewable materials with ABA-certified compostability and FSC-certified sourcing. A custom print service allows businesses to brand their packaging while maintaining eco-credentials.
Is Greenmark a public or private company?
Greenmark is a private company. It is classified as unknown and is currently operating.
When was Greenmark founded?
Greenmark was founded in 2000. It employs 11 to 50 people.
Where is Greenmark based?
Greenmark is headquartered in Rosehill, New South Wales, Australia, in the Oceania region.
How does Greenmark make money?
One revenue line is on record: sustainable Packaging Product Sales.
Who are Greenmark's main competitors?
Direct peers on record are World Centric, Eco-Products (by Novolex), BioPak and Vegware. Broad incumbents are Pactiv Evergreen, Huhtamaki, Sabert Corporation, Sealed Air and Detpak. GoodFood Packaging Solutions is listed as an emerging player.
Does Greenmark have an API?
No public API is recorded for Greenmark.
What industry is Greenmark in?
Greenmark's product category is Sustainable Food Packaging. Its primary akta.pro industry code is IMALAHAM, Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery), with a secondary code of IMAMAHAI, Foodservice Disposables (cups, plates, bowls, trays, clamshells). Its NAICS code is 322219 and its SIC code is 2650.