Green Mary

What Green Mary does

Green Mary is a privately held, woman-owned event greening company founded in 2003 by Mary Munat in Santa Rosa, California, and operating across the San Francisco Bay Area and Northern California. The company's core service, branded "Green My Event," delivers turnkey zero-waste event management for festivals, races, concerts, municipal events, corporate functions, and private gatherings, supplying EcoStations with custom signage, separate compost/recycle/landfill bins, dumpsters and hauling, water refill stations, and trained on-site staff who educate attendees and coordinate with vendors. Reported outcomes include waste diversion rates up to 95–98% and 350+ event-related days serviced in 2019. The business is a preferred vendor for the City of San Francisco, the City of Berkeley, and San Francisco Parks and Recreation, and is listed at the top of the San Francisco Department of the Environment's Greener directory.

The company operates two revenue streams. The primary stream is professional-services event greening, priced per-event on a custom quote basis, scaled by a seasonal workforce that expands to 100+ employees during the April–November peak season. The secondary stream is the Eco-Wares Library, a reusable dishware and linen rental service run out of a Sebastopol warehouse, charging a flat $75–$100 fee per event and containing 800+ utensils, 250+ wine glasses, and 370+ large plates. Ancillary revenue is generated through a carbon-tax-on-events program whose proceeds are routed to The Climate Center, and through food-recovery partnerships with Food Runners, COTS, and Redwood Gospel Mission that divert edible surplus to shelters.

Green Mary is go-to-market sales-led, relying on direct outreach to event organizers, word-of-mouth referrals, the "Green My Event" website inquiry form, and preferred-vendor municipal procurement channels. The company is founder-controlled with no disclosed venture, private equity, or institutional investment, and maintains a small leadership team including a President/Founder, Operations & HR Manager, and Operations & Outreach Manager. The business holds a Certified Woman-Owned Business designation and earned recognition including a 2019 New York Times feature, a 2007 Press Democrat "Queens of Green" profile, and a 2013 Red Cross Heroes Among Us recognition.

Name

Green Mary

Legal name

Green Mary

Website

https://greenmary.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Mary is a woman-owned, Santa Rosa-based zero-waste event management company serving Bay Area municipalities, festivals, and private events with EcoStations, waste diversion staffing, and a reusable dishware rental library.

Ownership category

akta.pro rank

Product category

Zero-Waste Event Services

NAICS

Waste Collection (56211), Waste Collection (5621), Remediation and Other Waste Management Services (5629)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Seasonal & Special Event MSW Collection (Festivals, Venues) (EUAIAAAI)

akta.pro secondary industries

Roll-Off / Containerized MSW Collection (Commercial & Industrial) (EUAIAAAD), Yard Waste, Land Clearing & Green Waste Processing (Mulch/Compost Feedstock) (BPALAEAG)

Keywords

• Zero-waste events
• Event greening services
• Waste diversion
• Reusable tableware rental
• Recycling and composting

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Greening Services: Full-service zero-waste event management including EcoStations, custom signage, dumpsters, hauling, water refill stations, recycling, composting, and staff. Service fees charged to event organizers for waste diversion operations.
2. Eco-Wares Library (Tableware Rental): Reusable dishware and eco-wares lending library for events. Customers pay a flat maintenance fee starting at $75-$100 to borrow real dishes, glasses, utensils, and linens. Reduces need for disposable items at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green Mary provides turnkey zero-waste event greening services for festivals, corporate events, private parties, and municipal events across Northern California. Offerings include staffed EcoStations for waste sorting, recycling and composting coordination, water refill stations, custom signage, and the Eco-Wares Library reusable tableware rental program, with the company targeting 95-98% waste diversion at each event.

Product overview

Green Mary offers a suite of zero-waste event greening services focused on minimizing landfill waste at public events. The core offering is the Green My Event service, which provides comprehensive waste management including EcoStations with custom signage, recycling, composting, water refill stations, and dumpster/haul services. The Eco-Wares Library is an add-on offering that rents reusable dishware (ceramic plates, utensils, glasses, linens) to events to eliminate single-use disposables. The company also provides eco-education and outreach to event attendees to promote sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Green My Event Turnkey event greening service for festivals, corporate events, private parties, and municipal events, bundling staffed EcoStations, recycling and composting coordination, water refill stations, and custom signage to help event organizers achieve 95-98% waste diversion.
• Eco-Wares Library Reusable dishware and tableware rental program supplying plates, cups, and utensils to events as an alternative to single-use disposables, complementing Green Mary's waste-sorting services.

Quantifiable outcome

• 95% waste diversion from landfill
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Climate CentercoreStrategic or Co-development PartnerGreen Mary applies a carbon tax to all events and contributes those proceeds to The Climate Center to offset their participation and driving. This partnership demonstrates commitment to comprehensive sustainability beyond just waste diversion.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clean Harbors: Large environmental and waste services company focused on hazardous and regulated waste, but adjacent to Green Mary's broader environmental services and event-site waste handling offerings.
• Republic Services: Major U.S. waste and recycling hauler with municipal contracts across the West Coast. Overlaps with Green Mary's municipal collection, recycling, and organics service lines at scale.
• Casella Waste Systems: Regional waste, recycling, and resource-management operator with strong Northeast U.S. presence and growing organics/recycling capabilities. Comparable for municipal and commercial collection plus diversion.
• Waste Management, Inc. Largest North American waste and environmental services provider, offering collection, recycling, and organics services nationally. Comparable as a broad incumbent that increasingly competes in event/municipal zero-waste work where Green Mary specializes.

Emerging players

• RoadRunner Recycling: Tech-enabled commercial recycling hauler with strong West Coast presence. Comparable as an emerging player competing for commercial and institutional recycling contracts that include diversion reporting similar to Green Mary's event offerings.
• Compost Cycle: Compost hauling and organics recycling service that supports events, venues, and commercial generators. Comparable as an emerging player in the organics/composting services space where Green Mary diverts food waste from events.
• Rubicon Technologies: Technology-driven waste and recycling platform serving municipalities and haulers. Comparable as an emerging player pursuing smart routing, diversion, and sustainability outcomes that overlap with Green Mary's event greening value proposition.
• TerraCycle: Specialty recycling company focused on hard-to-recycle materials and zero-waste solutions for events and brands. Comparable for branded zero-waste programs and event sustainability partnerships.

Others

• MeetGreen: Sustainable event consulting and meeting services firm focused on environmental and social impact for conferences and events. Comparable as an adjacent, enabling participant in the sustainable events ecosystem rather than a direct hauler competitor.

Regional players

• Eco-Cycle: Boulder, Colorado-based nonprofit operating recycling and composting programs including for events and venues. Comparable as a regionally focused zero-waste operator for events and communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenmaryzerowaste
• LinkedInlinkedin.com/company/greenmary
• Instagraminstagram.com/greenmaryzerowaste

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Mary