Green Motion Car Rental MX

What Green Motion Car Rental MX does

Green Motion Car Rental Mexico (legally Marte Autorentas S.A. de C.V.) is a privately-held car rental operator headquartered in Chihuahua, Mexico, with operating presence in 19 Mexican cities. The business traces back to 1979, when Sergio Ochoa González and Paz Lavalle founded Arrendamientos Nacionales SA de CV (ANSA) in Mexico City with three VW Sedans; the company subsequently expanded nationally via Dollar Rent a Car and Budget Rent a Car subfranchises before acquiring the master franchise for UK-based Green Motion International in 2011. The current operation is a 40-employee franchise entity running the Green Motion brand for all of Mexico, with airport counters and downtown branches in primary markets including Mexico City, Monterrey, Guadalajara, Cancún, Chihuahua, Ciudad Juárez, and Ixtapa-Zihuatanejo.

The company's core offering is a four-tier transparent pricing system — Basic, Plus+, Premium, and Premium Plus — that surfaces deductibles, deposits, mileage limits, and inclusions upfront to address the opaque counter-pricing common in the Mexican market. The underlying technology is a web-based rental management platform with real-time dynamic pricing, integration to over 50 brokers and OTAs, a dedicated online corporate portal, and mobile apps on iOS and Android. Revenue is generated primarily through daily transaction fees on rentals (vehicle class, duration, mileage, and coverage tier dependent), with secondary streams from corporate account subscriptions, used car sales of retired fleet vehicles, and hotel-auto bundled packages. Pricing is tiered (Basic non-refundable to Premium Plus with zero deductible and complimentary extras), with add-ons (additional driver, GPS, child seat, young driver surcharge) priced at MXN 100 + tax per day.

The go-to-market is hybrid and multi-channel: direct-to-consumer via website (booking.greenmotion.mx), call center, and WhatsApp; enterprise field sales for corporate accounts; and channel partners including travel agencies (e.g., Zihua Reservaciones) and hotel chains (Accor/Ibis, IHG/Holiday Inn, Wingate, American Inn, Comfort Inn). Customer segments span leisure travelers, business clients, international tourists (including cross-border USA-bound customers served from northern border branches), and travel-agency bookers. Two parallel loyalty programmes (Drive Green internationally with tiered discounts up to 20%; Green Rewards in Mexico with electronic coupons redeemable for free rental days) support retention. Environmental credentials — including a low-emission fleet, recycling programmes, and multiple green awards — are a recurring brand pillar.

Name

Green Motion Car Rental MX

Legal name

Marte Autorentas S.A. de C.V.

Website

https://greenmotion.mx

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Green Motion Car Rental Mexico (Marte Autorentas S.A. de C.V.) operates vehicle rentals across 19 Mexican cities as the master franchise holder of UK-based Green Motion International, serving leisure travelers, corporate clients, and tourism channels via tiered transparent pricing.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG)

akta.pro secondary industries

Corporate Mobility & Ground Transport Management (THALANAI), Corporate Ground Travel Policy, Controls & Compliance (THACAIAG)

Keywords

• Car rental services
• Vehicle rental
• Corporate car rental
• Rental fleet management
• Rental loyalty programs

Headquarters

HQ city

Chihuahua

HQ country

Mexico

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Vehicle Rental (Daily/Per Day): Core revenue from daily vehicle rentals across multiple product tiers (Basic, Plus+, Premium, Premium Plus). Revenue is transaction-based, varying by vehicle class, rental duration, mileage, and coverage tier selected. Income also generated from additional services including extra drivers, GPS rental, child seats, cross-border insurance, and drop-off fees.
2. Used Car Sales: Sale of certified pre-owned vehicles from the rental fleet, offering various car models and recent-model pickup trucks for sale across multiple cities in Mexico.
3. Corporate Account Programmes: Dedicated corporate accounts with volume-based pricing, credit facilities, and fleet management services for business clients requiring ongoing vehicle rental solutions.
4. Hotel-Auto Packages: Bundled packages with partner hotels (Ibis, Holiday Inn, Wingate, American Inn, Comfort Inn) combining accommodation with vehicle rental at negotiated rates, distributing revenue through travel agency and hotel partnership channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Green Motion Mexico is a car and van rental operator that rents vehicles to consumers and businesses across 19 Mexican cities through airport and downtown branches, an online booking platform, a WhatsApp/call center, and a corporate account programme. Its core product is a four-tier transparent pricing system (Basic, Plus+, Premium, Premium+) that lets customers compare deductibles, mileage, deposits, and inclusions side-by-side, with optional extras such as additional drivers, GPS, child seats, and cross-border US insurance.

Product overview

Green Motion Car Rental MX operates as a car and van rental company offering a multi-tiered product portfolio within a single brand. The core offering consists of four rental tiers (Basic, Plus+, Premium, Premium+) designed to provide transparent pricing and coverage options. The company complements its rental services with loyalty programs (Drive Green internationally and Green Rewards in Mexico), corporate account services, used car sales, and hotel+car vacation packages. Additional optional extras include GPS navigation and baby seats. The brand is part of the international Green Motion franchise network established in the UK in 2007, with operations in Mexico managed by Marte Autorentas S.A. de C.V.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Accounts Programme B2B rental programme for business clients offering a dedicated account manager, an online corporate portal for fleet and reservation management, volume-based pricing, credit facilities, low-CO2 vehicle options, delivery/pickup service, and choice of insurance options.
• Basic Rental Tier Entry-level car rental package offering the best price with limited mileage, high deductible, and high deposit. Non-cancellable, non-modifiable, and non-refundable; requires credit card.
• Plus+ Rental Tier Mid-tier rental package with medium deductible and deposit and free cancellation per terms and conditions; requires credit card.
• Premium Rental Tier Premium rental package with unlimited mileage, low deductible, and low deposit; requires credit card.
• Premium Plus Rental Tier Top-tier rental package with zero deductible, included windscreen and tire coverage, up to two complimentary optional extras (additional driver, GPS, or baby seat), unlimited mileage, and free cancellation up to 48 hours before rental; requires credit card.
• Drive Green Loyalty Programme International loyalty programme rewarding frequent customers with progressive discounts (up to 5%, 10%, 15%, 20%) on future rentals at 6, 10, 14, and 20 rental milestones, plus birthday discounts up to 25% and perks such as discounted additional driver and GPS rental.
• Green Rewards Coupon Programme Mexico-specific loyalty programme issuing one electronic Green Reward coupon per rental. Three coupons can be redeemed for one free rental day including CDW coverage and unlimited mileage; two coupons can be redeemed for a 50% discount on the first rental day covering time, CDW, and mileage.
• Used Car Sales (Autos Seminuevos) Sale of certified pre-owned vehicles from the rental fleet, offering various car models and recent-model pickup trucks for sale across multiple cities in Mexico.
• Hotel + Car Packages Bundled vacation packages combining hotel accommodation with vehicle rental, distributed through partner hotels including Ibis, Holiday Inn, Holiday Inn Express, Wingate, American Inn, and Comfort Inn at negotiated rates.

Quantifiable outcome

• Up to 20% discount on future rentals for loyalty customers after 20 rental transactions
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Green Motion InternationalcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2011Green Motion International, headquartered at Aspen Farm, Sheep Lane, Woburn, Bedfordshire, UK, is the global brand licensor and master franchisor. The Mexican operation (Marte Autorentas S.A. de C.V.) operates under a master country franchise agreement awarded by Green Motion International. The international brand, founded in 2007, operates in 60 countries with 600+ locations worldwide and provides proprietary rental management software, pricing systems, brand standards, training, and access to over 50 broker and OTA integrations.
• Vehicle Manufacturers (Nissan, Toyota, Volkswagen, General Motors, Kia, Hyundai)coreStrategic or Co-development PartnerClose partnership with major vehicle manufacturers to provide an eco-friendly rental fleet with low CO2 emissions. Fleet includes vehicles from Nissan, Toyota, Volkswagen, General Motors, Kia, and Hyundai. Some locations also offer vehicles from Audi, BMW, Honda, Lexus, and BMW internationally. The company selects vehicles from each manufacturer to offer full vehicle range from small urban cars to passenger vans and pickup trucks.
• Zihua Reservaciones (Travel Agency)minorChannel Partner/ Reseller/ DistributorLocal travel agency with 24+ years of experience providing personalized travel planning for visitors to Ixtapa-Zihuatanejo, including recommendations for car rentals, accommodations, restaurant reservations, and guided tours. Refers customers to Green Motion for vehicle rentals as part of complete travel packages.
• Accor (Ibis Hotels)minorGTM or Marketing PartnerHotel-auto package partnership with Accor's Ibis brand offering combined hotel accommodation and car rental deals at Ibis properties in San Luis Potosí, Ciudad Juárez, and Mexico City (Balderas location). Packages include room and vehicle rental at negotiated rates.
• Holiday Inn / Holiday Inn ExpressminorGTM or Marketing PartnerHotel-auto package partnership with IHG's Holiday Inn and Holiday Inn Express brands at properties in Ciudad Juárez (Misiones location) and Chihuahua (Express and Suites locations).
• Wingate ChihuahuaminorGTM or Marketing PartnerBoutique hotel partnership at Wingate Chihuahua near Fashion Mall Vistas del Sol, offering car rental packages for hotel guests.
• American Inn HotelsminorGTM or Marketing PartnerPartnership with American Inn Hotel chain for car rental packages at locations in Ciudad Hidalgo del Parral and Ciudad Delicias, Chihuahua.
• Comfort Inn ChihuahuaminorGTM or Marketing PartnerPartnership with Choice Hotels' Comfort Inn in Chihuahua for bundled car rental and hotel packages.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Hertz Mexico: Hertz operates passenger car rental across major Mexican airports and cities with global loyalty (Gold Plus Rewards). Directly comparable to Green Motion MX on product, customer segments (leisure + corporate), and airport presence.
• Avis Mexico: Avis Budget Group's Mexico operation offers passenger car rental at airports and downtown locations with the Preferred/Preferred Plus loyalty program. Competes head-to-head with Green Motion in corporate accounts and online leisure bookings.
• Sixt Mexico: Sixt Rent a Car operates premium and standard vehicle rental across Mexican airports. Comparable to Green Motion on tiered product structure, premium positioning, and corporate travel programs.
• Enterprise Mexico: Enterprise Rent-A-Car's Mexico operation focuses on city and neighborhood locations plus airport counters, with strong corporate and insurance-replacement business — a directly comparable customer mix to Green Motion's corporate accounts program.
• Budget Mexico: Budget Rent a Car operates across Mexican airports under Avis Budget Group. Notably, Green Motion Mexico previously held the Budget subfranchise before 2011, making it a direct historical peer on operational footprint.
• Localiza Mexico: Brazilian-based Localiza operates one of the largest car rental fleets in Mexico with broad city and airport coverage. Comparable to Green Motion on multi-city presence, fleet mix (economy through SUVs), and leisure + corporate demand.
• Europcar Mexico: Europcar serves Mexican airports and cities under the European mobility group, with tiered insurance and loyalty offerings directly analogous to Green Motion's four-tier product structure.
• Dollar Mexico: Dollar Rent A Car operates across Mexican airports under Hertz's umbrella. Green Motion Mexico previously held the Dollar subfranchise, making this a direct historical peer in both market positioning and product offering.
• Thrifty Car Rental Mexico: Thrifty operates value-positioned rental across Mexican airports under Hertz. Comparable to Green Motion's Basic and Plus+ tiers on price-sensitive leisure demand at airport counters.
• Alamo Rent A Car Mexico: Alamo operates airport-focused leisure rental in Mexico with online pre-booking and bundled insurance offerings — a directly comparable model to Green Motion's direct-to-consumer online booking funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Motion Car Rental MX