Green Park Hotel Brugge

What Green Park Hotel Brugge does

Green Park Hotel Brugge is a privately held, single-asset 4-star superior hotel located at Chartreuseweg 20, Bruges, Belgium (Belgian company number 0678.742.751), operated within the PREM Group hospitality portfolio. The property sits 6 km from Bruges' UNESCO-listed historic centre near the E40 motorway and offers standard, deluxe, deluxe family, triple, and accessible rooms, a brasserie called Be Twisted with bar and room service, four meeting rooms accommodating 2 to 170 guests, an outdoor heated swimming pool (June–September), and an enclosed 80-space car park with EV charging and truck spaces.

Revenue is generated from four streams: room accommodation, food and beverage (brasserie, bar, breakfast buffet at €20/person, room service with €5 surcharge), meetings and events, and themed packages including Summer Offer (15% off 2+ nights), Dine & Stay, Brews & Beds, Wellness, Family, and Happy Trip (Belgian rail). Distribution is hybrid: a Best Rate Guarantee on the official website to drive direct bookings, third-party OTA presence via Booking.com, a dedicated corporate sales executive for project and meeting business, and direct email bookings for non-guest breakfast.

The hotel targets four customer segments — families with children, couples on romantic breaks, business travelers and corporate groups, and individual leisure tourists visiting Bruges — and competes on green location, free parking for direct bookings, sustainability credentials (80 solar panels, water-saving fixtures), and family amenities including indoor and outdoor playgrounds. Core technology is a Netaffinity booking engine and standard hospitality management systems; no proprietary AI, data platform, or software product is disclosed.

Name

Green Park Hotel Brugge

Legal name

Green Park Hotel Brugge

Website

https://greenparkhotelbrugge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Park Hotel Brugge is a 4-star superior hotel near Bruges, Belgium, operated under PREM Group, offering accommodation, dining, meetings, and themed packages for families, couples, corporate clients, and leisure tourists.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation services
• Meeting room rentals
• Corporate stay packages
• Family friendly hospitality
• Brasserie restaurant dining

Headquarters

HQ city

Brugge

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Accommodation: Core revenue from room rentals across various room types including Deluxe Rooms, Deluxe Family Rooms, Standard Rooms, and Accessible Rooms. Pricing varies by room type with direct booking offering best rates.
2. Food & Beverage: Revenue from the hotel's brasserie (Be Twisted), bar service, breakfast buffet (€20 per person), room service (€5 surcharge), and dining packages. The restaurant offers international dishes with a Belgian twist, including pasta, pizza, vegetarian options, cocktails, wine, and local beers.
3. Meetings & Events: Revenue from hiring four meeting rooms that can accommodate 2 to 170 people. The hotel offers various meeting packages including breakfast and business packages, catering services, and event spaces suitable for corporate meetings, conferences, and family celebrations.
4. Package Deals & Special Offers: Revenue from themed packages including Dine & Stay, Summer/Stay Longer packages (15% off), Brews & Beds (brewery tours), Wellness Package (beer spa), Family Package, and Happy Trip (train + hotel). These packages bundle accommodation with experiences to drive higher revenue per booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Green Park Hotel Brugge is a 4-star superior hotel offering overnight accommodation (Standard, Deluxe Family, and Accessible Rooms) just outside Bruges, paired with on-site food and beverage at Brasserie Be Twisted, four meeting and event rooms for 2 to 170 guests, and a range of themed experience packages bundling accommodation with local attractions. The property generates revenue from room nights, restaurant and bar sales, meeting room hire, and packaged stays targeting leisure tourists, families, couples, and corporate clients.

Product overview

Green Park Hotel Brugge is a 4-star superior hotel operating as a single-property hospitality venue rather than a platform-based product. The core offering is hotel accommodation with various room types (Standard, Deluxe Family, and Accessible rooms). Additional services are integrated directly into the hotel operation rather than sold as separate modules: dining through Brasserie Be Twisted, meeting and event facilities (4 rooms for 2-170 guests), recreational amenities including an outdoor heated pool (June-September), parking with EV charging, cycling facilities, and children's play areas. The hotel offers themed packages including Summer Offer, Dine & Stay, Brews & Beds, Wellness Package, Family Package, and Happy Trip for train travelers. Corporate stay programs provide business-oriented accommodation with custom pricing. The hotel has a sustainability initiative featuring solar panels, water conservation, and eco-friendly operations.

Differentiator

Problem solved

Functional benefit

Brands

• Be Twisted: The hotel brasserie has been rebranded and given a culinary upgrade, now operating as Be Twisted, offering international dishes with a Belgian twist.

Products and services

• Hotel Accommodation Overnight stay in a 4-star superior hotel located in green surroundings 6 km from Bruges city centre. Rooms include desk, tea/coffee facilities, WiFi, and access to the brasserie, garden, and parking.
• Deluxe Family Rooms Family-oriented rooms with two double beds accommodating up to 4 people, designed for families with children.
• Standard Rooms Standard accommodation including triple rooms with one double bed and one single bed, accommodating up to 3 adults.
• Brasserie Be Twisted On-site restaurant serving breakfast, lunch, and dinner with pasta, pizza, vegetarian options, cocktails, wines, and local Belgian beers; bar open daily until 23:00.
• Room Service In-room dining available from 06:30 to 23:00 with a €5 surcharge, plus a 24/7 shop for quick bites between meals.
• Meeting Rooms and Events Four customizable meeting rooms with natural daylight, air conditioning, audiovisual equipment (beamers, projection screens, flipcharts), WiFi, and phone lines; accommodates 2 to 170 guests. Includes a dance floor option for celebrations.
• Corporate Stays Business accommodation service offering tailor-made rates for companies booking multiple nights annually, including project rates for temporary assignments and corporate stay packages.
• Hotel Parking Free enclosed parking with 80 car spaces and 4 truck spaces, barrier-secured; free when booked through the hotel website and €8/night for OTA bookings.
• Summer Offer Package Seasonal summer promotion offering 15% off stays of 2 nights or more.
• Dine and Stay Package Overnight stay combined with buffet dinner and breakfast included, set in the peaceful green surroundings just outside Bruges.
• Brews and Beds Package Stay package that includes a guided visit to Brewery De Halve Maan, famous for Brugse Zot beer.
• Wellness Package Wellness experience combining hotel accommodation with beer spa treatments at Bath and Barly.
• Family Package Overnight stay including breakfast buffet, welcome drink for adults, and a kids' welcome package with snack, drink, and surprise.
• Happy Trip Package Package offering return train tickets from any Belgian station for €14, promoted as a sustainable travel option to Bruges.

Quantifiable outcome

• Children under 6 eat breakfast free at the hotel
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PREM HospitalitycoreOthersParent company of Green Park Hotel Brugge. PREM Hospitality operates a portfolio of hotels across Europe. The hotel is part of the PREM Group network, with shared policies on sustainability, accessibility, diversity, and ethical practices.
• De Halve Maan BreweryminorStrategic or Co-development PartnerBrewery partnership for the Brews & Beds Package offering guests guided tours of the famous brewery that produces Brugse Zot beer. The package elevates the hotel's culinary offerings with local Belgian beer experiences.
• Bath and Barly Beer SpaminorStrategic or Co-development PartnerWellness partnership offering the Wellness Package combining hotel accommodation with beer spa treatments at Bath and Barly, targeting travelers seeking unique Belgian wellness experiences.
• Happy Trip (Belgian Railways)minorGTM or Marketing PartnerPartnership offering guests return train tickets from any Belgian station for €14, promoting sustainable travel to Bruges and creating value package for train travelers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ibis Brugge Centrum: Budget hotel brand in central Bruges operated by Accor. Competes for price-sensitive leisure travelers in the same destination, representing the lower-tier demand ceiling.

Direct peers

• Radisson Blu Hotel Bruges: 4-star hotel in Bruges operated by Radisson Hotel Group. Comparable full-service offering including rooms, F&B, and meeting facilities, competing for similar corporate and leisure segments.
• NH Brugge: 4-star hotel in Bruges operated by NH Hotel Group. Direct competitor for both leisure and corporate demand in the same city, with overlapping room product and meeting facilities.
• Martin's Brugge: 3-star hotel in central Bruges. Competes directly for leisure tourists visiting the same UNESCO heritage site, with similar rating tier and tourist positioning.
• Hotel Navarra Brugge: 4-star hotel in Bruges with swimming pool and meeting facilities. Comparable full-service offering and family/leisure positioning in the same competitive market.
• Van der Valk Hotel Brugge-Oostkamp: Full-service hotel with extensive parking and family amenities just outside Bruges. Closest direct competitor on the suburban-resort positioning with motorway access and free parking.
• Crowne Plaza Bruges: 4-star hotel in central Bruges with meeting facilities. Direct competitor in the corporate and MICE segment, with similar brand-tier positioning.
• Hotel Dukes' Palace Bruges: 5-star former ducal residence in the historic centre. Competes for premium leisure demand in Bruges; relevant for benchmarking against higher-rated peers in the same destination.

Regional players

• Hotel Flanders (Bruges): Independent mid-range hotel in Bruges. Comparable single-property, independently-positioned competitor serving similar leisure and small-corporate segments in the same local market.

Others

• PREM Hospitality Group: Parent hospitality group of Green Park Hotel Brugge. Relevant as the operating entity providing shared services, brand standards, and distribution infrastructure across its European portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenParkHotelBrugge
• LinkedInlinkedin.com/company/green-park-hotel-brugge
• Instagraminstagram.com/greenparkhotelbrugge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Park Hotel Brugge