Greenspace - The Cambria Land Trust

What Greenspace - The Cambria Land Trust does

Greenspace - The Cambria Land Trust is a 501(c)(3) nonprofit community land trust founded in 1988 and incorporated in 1989, headquartered in Cambria, California. The organization acquires, preserves, and manages environmentally sensitive properties in San Luis Obispo County's North Coast, with a primary focus on one of only five remaining native Monterey pine forest stands in the world. Its core activities include land acquisition and stewardship (20 properties totaling 31+ acres, including the 34-acre Strawberry Canyon Reserve), native Monterey pine seedling propagation and sale for reforestation and mitigation purposes, watershed monitoring of Santa Rosa Creek, environmental education programs with local schools, and advocacy for forest health and wildfire risk reduction.

The organization's revenue model is a diversified nonprofit structure combining tiered annual memberships ($50 to $2,500), recurring monthly Evergreen Member gifts, one-time donations, an endowment fund held at the Community Foundation of San Luis Obispo County, legacy gifts (land donations, patron path bricks, memorial benches), retail merchandise sales through a branded gift store, and the sale of Monterey pine seedlings at $10.72 each (pickup only). Operational funding is supplemented by grants from state agencies (Cal Fire, California Department of Fish and Wildlife, California Coastal Conservancy) and charitable foundations (Harold J. Miossi Charitable Trust, Morrissey Family Foundation). The go-to-market motion is community-led and event-driven, relying on quarterly volunteer days, an annual tree-planting event at Hearst San Simeon State Park (8,000 of a 10,000-tree goal planted as of January 2026), a Speaker Series, Coastal Cleanup Day participation, and member-driven advocacy.

Greenspace is staffed by 3 personnel (Executive Director, Administrative Assistant, Property Maintenance) supported by an 11-member volunteer Board of Directors, and operates with no proprietary software or technology platform beyond a PayPal-integrated website, Square payment processing, and standard email/social media channels. The organization holds no patents or trademarks and has no disclosed AI, machine learning, or technology-development capabilities.

Name

Greenspace - The Cambria Land Trust

Legal name

Greenspace - The Cambria Land Trust

Website

https://greenspacecambria.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenspace - The Cambria Land Trust is a 501(c)(3) nonprofit land trust in Cambria, California that acquires and protects native Monterey pine forest properties, sells locally propagated seedlings, and delivers environmental education to the San Luis Obispo County North Coast community.

Ownership category

akta.pro rank

Product category

Land Conservation Services

NAICS

Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (11321), Nature Parks and Other Similar Institutions (71219)

SIC

Forestry (800)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Conservation Easements & Land Trust Services (AFAMAMAH)

Keywords

• Land conservation services
• Environmental conservation
• Forest preservation
• Land trust management
• Reforestation programs

Headquarters

HQ city

Cambria, California

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees ranging from $50 to $2,500 at various tiers (Individual/Family, Community Donor, Patron, Sustaining, Forest Benefactor, Watershed Benefactor). Also offers monthly Evergreen Member recurring gifts.
2. Tree and Seedling Sales: Sale of Monterey pine seedlings grown from locally collected seed for reforestation and mitigation purposes. Trees are $10.72 each (pickup only, no shipping).
3. Merchandise Sales: Sale of Greenspace branded merchandise including hats, water bottles, cookbooks, and history books through their office store.
4. Donations and Endowment Contributions: Direct donations via PayPal, endowment fund contributions held at Community Foundation of San Luis Obispo County, legacy gifts, land donations, and IRA contributions.
5. Legacy Gifts: Land gifts accepted with ecological value, patron path bricks ($500), memorial benches ($10,000). All land donations require cash endowment for maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Greenspace - The Cambria Land Trust is a 501(c)(3) nonprofit land trust that acquires and permanently preserves environmentally critical properties—primarily Monterey pine forests, riparian corridors, and cultural resources—in Cambria, California. Revenue activities include selling locally propagated Monterey pine seedlings for reforestation, operating a branded gift store, running tiered membership and donation programs, hosting Speaker Series and Nature Club educational events, and stewarding an endowment fund and legacy gift program.

Product overview

Greenspace - The Cambria Land Trust is a nonprofit land trust offering a portfolio of conservation programs and retail offerings centered on protecting Monterey pine forests and natural habitats in Cambria, California. The organization's offerings include: Monterey Pine Seedlings for sale (propagated from locally collected seed for reforestation and mitigation); the Greenspace Cambria Gift Store selling merchandise including books and branded items; a Membership Program with tiered annual memberships ranging from $50 to $2,500; the bi-monthly Greenspace ENews newsletter; a Speaker Series featuring environmental experts; the Greenspace Nature Club educational program; an Endowment Fund for long-term conservation support; and a Legacy Gift Program offering land donations, brick purchases, and memorial benches. The organization does not operate a unified software product but rather delivers its mission through programs, events, property management, and merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Tiered annual membership program supporting Greenspace's mission of protecting California's Central Coast Monterey pine forest. Members provide recurring annual support ranging from $50 to $2,500 across six tiers, plus a monthly Evergreen recurring giving option.
• Greenspace Cambria Gift Store Online and in-person retail store at 4251 Bridge Street in Cambria selling Greenspace branded merchandise including hats, water bottles, cookbooks, and history books. All purchases directly benefit the organization's conservation mission.
• Monterey Pine Seedlings Native Monterey pine (Pinus radiata) seedlings grown from locally collected seed, sold for $10.72 each in growing cones for local planting, reforestation, mitigation, and personal landscaping. Pickup only, no shipping, sold locally from Harmony to Ragged Point.
• Speaker Series Educational symposium program featuring 2-3 annual events with scientists, photojournalists, authors, and environmental activists presenting on Central Coast environmental issues. Held at Unitarian Universalist Community of Cambria with audience Q&A and book signings.
• Greenspace Nature Club Nature education program for adults and children offering outdoor activities including beach building, nature art, fairy houses, rock collecting, track following, and edible plant identification.
• Endowment Fund Endowment fund held at Community Foundation of San Luis Obispo County to support Greenspace in acquiring and maintaining land for conservation and connectivity. Accepts gifts of cash, IRA contributions, appreciated stock, and real estate.
• Legacy Gift Program Legacy giving options including land gifts with ecological value, patron path brick purchases ($500 donation for customized inscribed brick), and memorial benches ($10,000 for permanent bench and bronze plaque). All land donations require a cash endowment for maintenance.

Quantifiable outcome

• 8,000 Monterey pine trees planted at Hearst San Simeon State Park as of January 2026
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• California Department of Fish and Game (now Fish and Wildlife)coreStrategic or Co-development Partner · 1 January 2010Awarded major grant to Greenspace to develop the Santa Rosa Creek Watershed Management Plan (SRCWMP) for watershed management, restoration planning, and steelhead recovery. Grant funded through the Fisheries Restoration Grant Program.
• ECOSLO (Environmental Center of San Luis Obispo)coreStrategic or Co-development PartnerAnnual partnership for Coastal Cleanup Day each September. Greenspace volunteers join ECOSLO and groups worldwide to clean up local beaches. Also part of The Hub coalition of environmentally-minded organizations.
• Upper Salinas Las Tablas Resource Conservation District (USLT-RCD)coreStrategic or Co-development PartnerPartnership for wildfire prevention and forest health management projects. USLT-RCD manages grants and implementation for Strawberry Canyon projects including the 2025 Wildfire Risk Reduction and Forest Health Project.
• California State ParkscoreStrategic or Co-development PartnerOngoing reforestation partnership at Hearst San Simeon State Park. Secured grant to plant 3,000 trees for Greenspace's 30th anniversary with goal of 10,000 total trees planted.
• Cal FirecoreStrategic or Co-development PartnerCal Fire-funded partnership with SLO County Fire Safe Council for major fuel hazard removal and healthy tree planting project in Strawberry Canyon. Also involved in SLO-RESIL wildfire prevention program.
• SLO County Fire Safe CouncilcoreStrategic or Co-development PartnerCal Fire-funded partnership for fuel hazard removal and healthy tree planting project in Strawberry Canyon's 34 acres to improve safety and sustainability.
• ARC ForestryminorImplementation/ SI/ Consulting PartnerContractor for boots-on-the-ground work in Strawberry Canyon forest health project, implementing wildfire risk management and forest health practices.
• SWCA Environmental ConsultantsminorImplementation/ SI/ Consulting PartnerEnvironmental consulting contractor for Strawberry Canyon wildfire risk and forest health project.
• Firestorm Wildfire SuppressionminorImplementation/ SI/ Consulting PartnerWildfire suppression contractor for Strawberry Canyon ecosystem management and fuel reduction work.
• Stillwater SciencesminorImplementation/ SI/ Consulting PartnerTechnical consultant for Santa Rosa Creek Watershed Management Plan development and instream flow studies.
• Central Coast Salmon EnhancementminorStrategic or Co-development PartnerCoalition partner in San Luis Obispo County Water Conservancy working on creek health improvement projects and steelhead habitat restoration.
• The Nature ConservancyminorStrategic or Co-development PartnerPartnership on conservation efforts including Covell Ranch Conservation Easement and broader conservation initiatives.
• National Trust for Historic PreservationminorStrategic or Co-development PartnerStrategic partnership to save the Chinese Temple cultural resource and historic preservation efforts.
• The Archeological ConservancyminorStrategic or Co-development PartnerPartnership to preserve an 8,000-year-old Native American village site and archaeological resources.
• California ReLeafminorStrategic or Co-development PartnerNetwork partner for tree planting and reforestation efforts.
• Cambria Forest CommitteeminorStrategic or Co-development PartnerLocal stakeholder group for forest management and health initiatives.
• Jones & StokesminorImplementation/ SI/ Consulting PartnerConsulting firm that prepared the Cambria Forest Management Plan (2002) and Organizational and Funding Options document (2003).

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Land Trust of Santa Cruz County:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR-o_PIEGPXdnDh1vuKSxeQ
• Facebookfacebook.com/GreenspaceCambria
• LinkedInlinkedin.com/company/greenspace-the-cambria-land-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspace - The Cambria Land Trust