Greenstar Home Services Inc.

What Greenstar Home Services Inc. does

Greenstar Home Services Inc. (doing business as Greenstar/RighTime Home Services) is a residential HVAC and plumbing services provider operating in Orange County, California, including Irvine, Long Beach, Anaheim, and surrounding municipalities. The company is a subsidiary brand under American Residential Services LLC (ARS), the parent entity that also operates the Rescue Rooter brand; it functions as a regional service-delivery node inside the broader ARS network rather than an independent operator. Service delivery is built around a field-service model in which background-checked, drug-tested, certified technicians are dispatched to customer homes for HVAC repair/installation, plumbing (drain cleaning, water heater repair/installation for traditional and tankless systems), duct cleaning, insulation, and Google Nest smart-home setup, with 7-day availability including weekends and emergency response.

The business generates revenue primarily through professional-services pricing on a per-job or per-service-call basis across HVAC and plumbing categories, supplemented by a subscription-style recurring revenue stream from HVAC maintenance/tune-up contracts and an add-on Google Nest installation line. Customer acquisition runs through a multi-channel marketing stack — ars.com SEO, a dedicated 866 phone line, online self-serve booking, and a social presence spanning Facebook, X/Twitter, Instagram, LinkedIn, YouTube, and Pinterest — all leveraged from the ARS parent. The brand is supported by an Exceptional Service Guarantee (written upfront estimates, satisfaction remediation, call-before-arrival, shoe covers/drop cloths) and a St. Jude Children's Research Hospital charitable partnership. The technology stack is operational (booking, dispatch, scheduling) rather than productized; the company is a local services operator, not a software company, and there are no disclosed AI/ML capabilities, proprietary platforms, patents, or external funding events.

Name

Greenstar Home Services Inc.

Legal name

American Residential Services LLC

Website

https://greenstarhomeservices.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenstar/RighTime Home Services is a residential HVAC and plumbing service provider in Orange County, California, operating as a subsidiary brand of American Residential Services LLC and serving homeowners across Irvine, Long Beach, Anaheim, and surrounding areas.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Humidity, Mold & Indoor Moisture Monitoring Systems (HSAHAGAE)

Keywords

• HVAC services
• Plumbing services
• Residential heating cooling
• Drain cleaning
• Water heater installation

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. HVAC Services: Air conditioning and heating repair, installation, and maintenance services billed per service call or job
2. Plumbing Services: Drain cleaning, water heater repair and installation services charged per job or service event
3. Smart Home Installation: Google Nest setup and smart home installation services
4. Maintenance Contracts: Routine HVAC tune-ups and preventive maintenance services

Distribution channels3 records

Marketing channels5 records

Core offering

Greenstar/RighTime Home Services is a residential HVAC and plumbing service provider based in Irvine, California, serving homeowners across Orange County including Irvine, Long Beach, and Anaheim. The company delivers air conditioning and heating installation, repair, and maintenance, drain cleaning, water heater repair and installation for traditional and tankless systems, duct cleaning, insulation, and Google Nest smart home setup. Services are performed on-site by background-checked and drug-tested technicians dispatched through phone booking and online scheduling.

Product overview

Greenstar/RighTime Home Services operates as a home services provider offering HVAC (heating, ventilation, and air conditioning) and plumbing services in the Orange County, California area. The company provides a portfolio of service offerings including AC installation and repair, heating installation and furnace repair, duct cleaning, drain cleaning, water heater services, insulation, and smart home/Google Nest setup. These services are delivered through a network of fully background-checked and drug-tested technicians who offer emergency services, transparent upfront pricing, and flexible financing options. The company positions itself as a full-service residential HVAC and plumbing provider rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Installation Professional air conditioning system installation services for new systems or replacements when existing units have reached the end of their lifespan. Targeted at residential homeowners in Orange County, CA.
• AC Repair Air conditioning repair services addressing issues such as lack of cool air, thermostat malfunctions, and unusual operational noises. Targeted at residential homeowners in Orange County, CA.
• Heating Installation Professional heating system installation services for both new systems and replacements. Targeted at residential homeowners in Orange County, CA.
• Furnace Repair Heating system repair services for furnaces and heating units that have stopped working properly. Targeted at residential homeowners in Orange County, CA.
• Duct Cleaning Professional duct cleaning services to improve indoor air quality and HVAC system efficiency. Targeted at residential homeowners in Orange County, CA.
• Drain Cleaning Thorough drain cleaning services to remove buildup from grease, hair, soap residue, and debris, restoring proper flow to kitchen sinks, bathroom drains, and main sewer lines. Targeted at residential homeowners in Orange County, CA.
• Water Heater Services Water heater repair and installation services for both traditional tank and tankless systems, addressing issues such as insufficient hot water, leaks, and complete system failures. Targeted at residential homeowners in Orange County, CA.
• Insulation Insulation services to improve home energy efficiency and comfort. Targeted at residential homeowners in Orange County, CA.
• Google Nest Setup Smart home device setup service for Google Nest products, enabling customers to integrate smart thermostat and home automation technology. Targeted at residential homeowners in Orange County, CA.
• Smart Home Smart home integration and automation services to help customers manage their home systems efficiently. Targeted at residential homeowners in Orange County, CA.

Quantifiable outcome

• Potential reduction in monthly energy bills through improved HVAC efficiency with regular maintenance
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• St. Jude Children's Research HospitalminorOthersGreenstar/RighTime Home Services is a proud supporter of St. Jude Children's Research Hospital and its mission of Finding cures. Saving children. This is a charitable giving/community partnership supporting the hospital's research mission.
• Google NestcoreTechnology or IntegrationGoogle Nest smart home products are offered as part of Greenstar/RighTime Home Services' smart home offerings, including setup and installation services for Google Nest thermostats and smart home devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/ARSRescueRooter
• YouTubeyoutube.com/@ArsRescueRooter
• Facebookfacebook.com/ARSRescueRooter
• LinkedInlinkedin.com/company/greenstar-home-services-inc.
• Instagraminstagram.com/ars_rescuerooter
• Pinterestpinterest.com/arsrr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstar Home Services Inc.