Green Step צעד ירוק

What Green Step צעד ירוק does

Green Step Consulting (formerly Green Step) is a home energy efficiency consulting firm serving homeowners in the Washington, D.C.-Metro Area, primarily in Montgomery County and Frederick County, Maryland. Founded in 2007 by Jim McKenna, the company historically operated as a home performance contracting firm, performing insulation work, air sealing, HVAC duct sealing, and water intrusion assessments on more than 1,000 homes over a 15-year period. Following the founder's temporary departure in 2022 to address family caregiving obligations, the business was restructured in 2023 as Green Step Consulting, pivoting from direct installation services to an advisory model focused on guiding homeowners through energy efficiency improvements, audit recommendations, and rebate incentive navigation.

The company's core technical methodology is grounded in building science, using visual inspection, infrared thermography, and blower door air-leakage testing to evaluate the thermal boundary integrity of residential properties. Service offerings include insulation services (attics, basements, crawlspaces, walls), air sealing of the building envelope, HVAC ductwork sealing and insulation, water intrusion assessment, and energy rebate incentive consultation. Under the consulting model, the firm produces prioritized action plans for homeowners rather than executing the physical improvements itself. Core certifications underpinning the technical approach include EPA Home Performance with Energy Star (Century Club Award 2017-2020) and founder-level HERS rater and BPI Building Analyst credentials.

The business operates as a founder-owned, bootstrapped private entity with approximately 8 employees and no institutional funding. Revenue is generated through professional services fees on a project basis, with no published pricing or rate cards. The go-to-market motion is sales-led, relying on direct sales via complimentary in-home consultations and inbound referrals from Pepco's Home Performance with Energy Star program and Maryland state weatherization programs. There is no evidence of paid advertising, active social media presence, or content marketing. The company is geographically constrained to the D.C.-Metro/Maryland market and serves a single customer segment: residential property owners.

Name

Green Step צעד ירוק

Legal name

Green Step

Website

https://greensteptoday.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Step Consulting is a home energy efficiency advisory firm in the Washington, D.C.-Metro Area, serving Maryland homeowners with insulation, air sealing, HVAC, and rebate consulting services using building science diagnostics.

Ownership category

akta.pro rank

Product category

Residential Home Energy Efficiency & Weatherization Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Green Building & Energy-Efficient Construction (LEED, Weatherization) (EDAOAAAO)

Keywords

• Home energy audits
• Weatherization services
• Building insulation
• Air sealing services
• HVAC duct sealing

Headquarters

HQ city

Washington, D.C.-Metro Area (Maryland)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Energy Auditing & Consulting: Fees charged for comprehensive home energy assessments, including building science-based evaluation, infrared examination, and blower door testing, culminating in a prioritized action plan for homeowners.
2. Weatherization & Insulation Services: Project-based revenue from performing insulation (attics, basements, crawlspaces, walls), air sealing, and HVAC duct sealing to reduce energy usage and improve indoor comfort. Rebates from utility programs (Pepco HPwES) are passed through to homeowners.
3. HVAC Optimization & Sealing: Insulation and sealing of HVAC ductwork to reduce conditioned air losses, improve indoor air quality, and improve airflow and temperature delivery throughout the home.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Green Step Consulting provides home energy efficiency consulting and weatherization services to homeowners and property managers in the Washington, D.C.-Metro Area. Core services include insulation installation (attics, basements, crawlspaces, walls), air sealing of the building envelope, HVAC duct sealing and insulation, and water intrusion assessment. Deliverables are grounded in a building science-based methodology combining visual inspection, infrared thermography, and blower door testing, culminating in a prioritized action plan to reduce energy usage, improve indoor air quality, and enhance home comfort.

Product overview

Green Step Consulting operates as a home energy efficiency services firm offering a unified suite of weatherization and assessment services. The core offering centers on insulation services (attics, basements, crawlspaces, walls), air sealing, and HVAC ductwork sealing, complemented by three diagnostic assessment methods: Visual Inspections, Infrared Examinations, and Blower Door Testing. Additional services include water intrusion assessment and energy rebate incentive consultation. All services are delivered using building science principles and advanced diagnostic equipment to enhance home comfort, reduce energy usage, and improve indoor air quality for homeowners and property managers in the Washington, D.C.-Metro Area.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Energy Efficiency Consulting Services Comprehensive consulting services focused on improving home energy efficiency, including insulation, air sealing, and HVAC optimization using advanced building science techniques. Targeted at homeowners and property managers in the Washington, D.C.-Metro Area.
• Insulation Services Installation and improvement of insulation in attics, basements, crawlspaces, and walls to meet current DOE recommendations and reduce energy loss. For homeowners in the Washington, D.C.-Metro Area.
• Air Sealing Services Identification and sealing of gaps, voids, and bypasses in the building envelope to prevent conditioned air from escaping and unwanted outside air from entering homes. For homeowners in the Washington, D.C.-Metro Area.
• HVAC Ductwork Sealing and Insulation Insulation and sealing of HVAC ductwork to reduce conditioned air losses, improve indoor air quality, and enhance airflow and temperature delivery throughout the home. For homeowners in the Washington, D.C.-Metro Area.
• Water Intrusion Assessment Identification of water intrusion sources to help minimize mold growth and protect home structural integrity. For homeowners in the Washington, D.C.-Metro Area.
• Energy Rebate Incentive Consultation Advisory service helping homeowners learn about and access energy efficiency rebate incentives available through utility programs, including Pepco Home Performance with Energy Star and Maryland state weatherization programs. For homeowners in the Washington, D.C.-Metro Area.

Quantifiable outcome

• More than 1,000 homes weatherized over 15 years
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pepco Home Performance with Energy Star ProgramcoreStrategic or Co-development Partner · 1 January 2007Green Step enrolled as a contractor in Pepco's Home Performance with Energy Star program starting in 2007. The program offers significant rebates to homeowners making energy improvements. Green Step was one of the most successful contractors in the program for 15 years, recognized as the top kWh-saving contractor in 2019 and 2020, and was inducted into the program's Century Club Award (2017–2020). Pepco's program provided the rebate structure, customer referral channel, and quality standards (building science principles, BPI compliance protocols) that underpinned Green Step's service delivery model.
• Maryland Home Performance with Energy Star ProgramcoreStrategic or Co-development PartnerThe Maryland Home Performance with Energy Star Program was created with the goal of reducing energy usage in Maryland's existing residential homes by 15% by 2020. Green Step participated as a certified contractor, enrolling in Montgomery County's first training class on building science principles taught by BPI-certified instructors. The program provided the regulatory and incentive framework within which Green Step operated.
• Maryland Governor Martin O'Malley's Workforce Initiative BoardminorGTM or Marketing PartnerFounder Jim McKenna was appointed as a member of Maryland Governor Martin O'Malley's Workforce Initiative Board, serving in the capacity of energy auditing consultant. This board-level appointment provided visibility and credibility within Maryland's energy efficiency and workforce development ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• BlocPower: BlocPower is a direct peer providing residential and small-commercial building decarbonization and weatherization retrofits, operating through utility and government programs in a similar model to Green Step, though at greater scale and with software-enabled project management.
• HomeWorks Energy: HomeWorks Energy is a direct peer — a regional home-performance contractor delivering insulation, air sealing, and HVAC weatherization services through Mass Save and other utility programs. It mirrors Green Step's program-led, weatherization-focused business model in a different geography.
• Sealed: Sealed is a direct peer — a home energy efficiency company that uses building-science assessments and insulation/air-sealing upgrades to reduce household energy use, often leveraging utility rebates. It is highly comparable in service offering, customer segment, and program-driven go-to-market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-step

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Step צעד ירוק