Greenstone Family Clinic

What Greenstone Family Clinic does

Greenstone Family Clinic is an independently operated primary healthcare clinic located at Level 2, 157 Great South Road, Manurewa, in South Auckland, New Zealand, serving the Tamaki Makaurau and Tainui region. The clinic delivers enrolled general practice services to individuals and families through a multidisciplinary team comprising general practitioners, a nurse practitioner, GP registrars, practice nurses, and administrative staff, with an explicit Maori and Pacific health focus and multilingual clinicians (English, Mandarin, Filipino/Tagalog, Tamil, Sinhalese, Urdu). It operates as a teaching facility hosting GP registrars and medical student trainees and holds CORNERSTONE Aiming for Excellence accreditation from the Royal New Zealand College of General Practitioners (RNZCGP).

The service portfolio spans general medical and minor accident care, a children's clinic, minor surgery (skin lesion removal, ingrown toenail surgery), sexual health services, a skin clinic, vaccination services (influenza, meningococcal B, COVID-19), and structured nurse-led chronic disease management programmes for asthma, diabetes/prediabetes, eczema, gout, healthy aging/osteoporosis, and immunisations. The clinic partners with WE+ (Te Waka Kotahi) on the WE+ Model of Care for long-term conditions and offers a free Health Improvement Practitioner (HIP) service for mental and behavioural health. Patient engagement is facilitated through the ManageMyHealth patient portal, which is zero-rated under the Ministry of Health's Zero Data initiative, enabling free mobile access for appointment booking, prescription requests, lab results, and clinician messaging.

The clinic generates revenue on a direct-to-consumer, per-visit basis. Standard GP consultations are priced at NZ$19 (with Community Services Card) to NZ$25 (without CSC) for adults, with under-14s treated free; additional procedural services include ECG at NZ$45, minor surgery, driver's medicals at NZ$60, and repeat prescriptions at NZ$12 standard / NZ$20 urgent. Distribution is exclusively direct: in-person visits at the single Manurewa clinic, phone consultations, and the self-serve ManageMyHealth portal. No third-party channels, no franchise model, and no enterprise or B2B revenue are evident.

Name

Greenstone Family Clinic

Legal name

Greenstone Family Clinic

Website

https://greenstoneclinic.co.nz

Company type

Private

Operating status

Operating

Short description

Greenstone Family Clinic is an independently operated primary healthcare clinic in Manurewa, South Auckland, providing enrolled general practice, chronic disease management, minor surgery, and mental health services to individuals and families in the Tamaki Makaurau and Tainui region.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

School-Based & Community Women’s/Children’s Health Clinics (HLAFAJAO), Palliative Care Clinics & Outpatient Programs (HLADAHAF)

Keywords

• Primary healthcare services
• General practice clinic
• Family medical care
• Minor accident care
• Community health clinic

Headquarters

HQ city

Manurewa, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Consultation Fees: Standard medical consultations billed at varying rates based on age and Community Services Card (CSC) eligibility. Services include in-person and virtual consultations with GPs, Nurse Practitioners, and Nurses.
2. Additional Medical Services: Revenue from additional procedures including ECG ($45), cryotherapy ($12+), steroid injections ($50+), minor surgery, forms and referrals ($10 per document), driver's medicals ($60), and death certifications.
3. Repeat Prescriptions: Standard prescription requests at $12, urgent requests at $20. Revenue from medication management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greenstone Family Clinic provides comprehensive primary healthcare services to individuals and families in the Manurewa and South Auckland region. The clinic offers general medical consultations, minor accident care, minor surgery, sexual health services, skin clinics, immunisations, vaccinations, and chronic disease management through nurse-led programmes. Patient access is supported through in-person visits, phone consultations, and the ManageMyHealth online patient portal for appointments and repeat prescriptions.

Product overview

Greenstone Family Clinic offers a comprehensive primary healthcare service portfolio centred around a core general practice providing medical care for children and adults. The clinic operates as a teaching facility with GP registrars and student trainees. Key service modules include Children's Clinic, Minor Surgery, Sexual Health, Skin Clinic, and the WE+ collaborative model for long-term conditions. Nurse-led programmes span asthma, diabetes, eczema, gout, and immunisation management. The clinic provides vaccination services including influenza, meningococcal B, and COVID-19. Patient engagement is facilitated through the ManageMyHealth portal for appointments, prescriptions, and health records. Health promotion covers exercise prescriptions, heart health, smoking cessation, and mental health support. All services are delivered from a single location in Manurewa, Auckland, with GPs, nurse practitioners, nurses, and administrative staff working as an integrated team.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Clinic Consultations covering child development including feeding, weaning, colic, sleeping habits, ante/post natal issues, common illnesses, infections, and immunisations. Targeted at parents and young children in the Manurewa community.
• Minor Surgery Minor surgical procedures including removal and biopsy of skin lesions, removal of benign moles and skin tags, and ingrown toenail surgery. Targeted at patients requiring in-clinic minor surgical intervention.
• Sexual Health Services Sexual health, family planning, and birth control services provided free of charge to those under 25 years and at standard fees for those 25 years and older. Targeted at youth and adult patients seeking sexual and reproductive healthcare.
• General Medical and Minor Accident Care Primary care services for children and adults covering a range of medical concerns, including minor accident care for injuries manageable in general practice. Targeted at enrolled patients and the broader Manurewa community.
• Skin Clinic Specialist consultations for skin problems, with 95% of skin conditions managed in general practice and 5% referred to a dermatologist. Includes collaboration with other clinic doctors on difficult cases. Targeted at patients with dermatological concerns.
• WE+ Model of Care for Long Term Conditions Collaborative care model partnering with WE+ team to provide patient and whānau support for navigating healthcare experiences, wellbeing outcomes, and social issues impacting health. Targeted at patients with long-term health conditions and their families.
• Health Improvement Practitioner (HIP) Service Free support service for patients and whānau when stress and life problems affect mental, behavioural, social, emotional, or physical wellbeing. Targeted at patients experiencing stress or life challenges impacting their health.
• Asthma for Children Programme Regular review programme for patients with asthma under 18 years old. Targeted at children and adolescents with asthma.
• Best for Baby Programme Care programme for pregnant women and infants, supporting mothers from pregnancy onset through post-natal period and beyond. Targeted at expectant and new mothers and their infants.
• Diabetes and Prediabetes Programme Proactive management programme for diabetes to prevent complications. Targeted at patients with diabetes or prediabetes.
• Eczema Clinic Proactive care programme for children with eczema. Targeted at paediatric patients with eczema.
• Gout Management Programme Case management for gout patients from diagnosis through long-term control of chronic gout. Targeted at patients diagnosed with gout.
• Healthy Aging and Osteoporosis Programme Screening programme for older adults to ensure they can live as well as possible in their chosen home environment. Targeted at elderly patients in the community.
• Immunisation Management Programme Administration of scheduled immunisations. Targeted at enrolled paediatric and adult patients requiring scheduled vaccinations.
• Vaccination Services Vaccination services including influenza vaccine, Bexsero/Meningococcal B vaccine (funded for eligible patients, available from 3 months old), COVID-19 vaccinations, and catch-up immunisations. Targeted at patients requiring routine and funded vaccinations.
• COVID-19 Services COVID-19 vaccination services (primary courses, boosters, bivalent vaccines), positive test result reporting, anti-viral medication eligibility assessment, and rapid antigen test distribution. Targeted at patients seeking COVID-19 related care.
• Health Promotion Services Health promotion including Green Prescriptions for exercise, heart health risk assessments, smoking cessation support, and stress/depression/anxiety management. Targeted at patients seeking preventive health guidance.
• Repeat Prescription Service Standard prescription requests ready next day after 2pm ($12) and urgent same-day requests received by 2pm ($20). Targeted at enrolled patients requiring ongoing medication management.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• WE+ (Te Waka Kotahi)coreStrategic or Co-development PartnerCollaborative partnership with WE+ for the WE+ Model of Care for long-term conditions. WE+ provides invaluable patient and whanau support as they navigate through healthcare experiences, wellbeing outcomes, and social issues that may impact health.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Fono: Auckland-based Pacific and community-focused primary care provider offering GP, oral health, social and community services. Comparable to Greenstone through its cultural-fit community health model and integrated wraparound services for underserved South/West Auckland populations.
• East Tamaki Healthcare: Multi-clinic Auckland primary care and urgent care provider serving high-need South Auckland communities. Comparable to Greenstone as a same-region independent primary care operator with similar community enrolment and subsidy-funded revenue mix.

Broad incumbents

• Tāmaki Health: One of New Zealand's largest primary care networks (Local Doctors and Tāmaki Health brands) operating multiple Auckland clinics with similar GP, urgent care and community services. Comparable as a same-region multi-site primary care provider, but at materially greater scale.
• ProCare: Large Auckland Primary Health Organisation (PHO) supporting a network of GP clinics across the Auckland region with capitation, clinical programmes and population-health services. Comparable as the umbrella PHO many Auckland independent GP practices — including Greenstone — operate within.
• Green Cross Health: NZ-listed primary care and pharmacy operator (parent of Local Doctors / Tāmaki Health) running community-focused clinics nationwide. Comparable as an established incumbent serving similar patient segments in the broader Auckland/NZ market.

Emerging players

• Tend Health: New Zealand digital-first primary care provider offering GP consultations via app and in-clinic visits across several Auckland locations. Comparable as a competing Auckland primary care provider with a strong patient-portal/digital booking model.

Regional players

• Whānau Ora providers (e.g., Te Pou Matakana): Whānau Ora commissioning organisations delivering whānau-centred wellbeing support across Tamaki Makaurau and Tainui regions. Comparable through the same regional catchment and shared focus on whānau wellbeing that Greenstone's WE+ partnership embodies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstone Family Clinic