GreenWood Family Park

What GreenWood Family Park does

GreenWood Family Park is a 17-acre eco-friendly family adventure park located in Y Felinheli, Gwynedd, North Wales, near Snowdonia National Park. Operated since 1993 and currently owned by Continuum Attractions, the park runs 30+ woodland rides and attractions including two world-first installations: the Green Dragon — the only people-powered roller coaster in the world, which uses the weight of riders queuing to propel a 20-person, five-car train along a 250-metre track with a 360-degree horizontal loop — and the Solar Splash, the UK's first solar-powered water ride, fed by a 576-panel, 150kW solar array that supplies approximately 80% of the park's annual electricity. Other attractions include the BareFoot Trail (the first in Wales), TreeTop Towers, Forest Glider, Cwtch Corner animal area, and the newly launched Alpaca Walking Experience. The park operates with a staff of approximately 30.

The business operates a direct-to-consumer model with multiple revenue streams: day admission tickets (priced by height and season, with online saver discounts), annual family season passes including a geo-targeted Local pass for LL-postcode residents, gift vouchers, birthday parties in the Woodbarn Café and soft play, school group visits at £17 per child, on-site tipi glamping, and secondary spend on food, beverage and retail. Tickets are sold through the park's Furnish/Metrix-powered booking site, on-site box office, and via third-party voucher platforms including Virgin Experience Days and lastminute.com. Seasonal programming (e.g., the 2026 "Biggest Summer Ever" event) and accessibility services including the Access Card scheme with Nimbus Disability underpin differentiation. The 2026 season benefits from the UK Government's VAT Summer Saver initiative, which temporarily reduced ticket prices across summer.

Name

GreenWood Family Park

Legal name

GreenWood Forest Park Ltd

Website

https://greenwoodfamilypark.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenWood Family Park is a 17-acre eco-friendly family adventure park in North Wales, operating 30+ rides including a people-powered roller coaster and a solar-powered water ride, serving families, school groups, and glamping guests through direct-to-consumer ticketing and seasonal passes.

Ownership category

akta.pro rank

Product category

Family adventure park / visitor attraction

NAICS

Amusement and Theme Parks (713110), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Family theme park
• Visitor attraction
• Educational school trips
• Glamping accommodation
• Birthday party packages

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Admission Tickets: Day tickets for park entry with online discounted rates and on-the-day pricing. Tickets are priced by height (over 1m, under 1m) and season (off-peak, peak). VAT Summer Saver initiative temporarily reduced prices from June-September 2026.
2. Season Pass Membership: Annual family season pass offering unlimited access for up to 4 people. Includes 10% discount on food, drink and retail, plus access to SpookWood event.
3. Gift Vouchers: Pre-purchased gift vouchers in denominations of £15, £25, £50, £75 and £100, redeemable for park admission, food, drinks and retail.
4. Birthday Parties: Exclusive soft play and Woodbarn Café hire with party food and entertainment, priced from £17 per child with minimum group requirements.
5. Tipi Glamping: On-site glamping accommodation with tipis offering home comforts including real beds, hot showers, kitchenette, BBQ area, and unlimited park access for guests. Dogs permitted at £30 per dog.
6. Food, Beverage and Retail: On-site catering including Woodbarn Café and snack bars throughout the park. Retail from Acorn Gift Shop selling toys, gifts and pocket money items including eco-friendly products.
7. School Group Visits: Educational school visits priced at £17 per child with one free adult per 10 children. Includes access to park attractions and educational activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

GreenWood Family Park operates a 17-acre woodland adventure park in North Wales offering 30+ rides and attractions for families with children, including the world's only people-powered roller coaster and the UK's first solar-powered water ride. Beyond day admission tickets and online discount ticketing, the park sells annual family season passes, school group educational visits, on-site tipi glamping accommodation, soft play and birthday party packages, gift vouchers, and on-site food, beverage and retail sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Day Admission Day ticket for entry to GreenWood Family Park including access to 30+ woodland rides and attractions; priced by height (over 1m, under 1m, infants free), season (off-peak vs peak) and channel (online Saver vs on-the-day).
• Family Season Pass 2026 Annual subscription season pass for up to four family members providing unlimited park visits during the validity period, plus 10% off food, drink and retail and access to the SpookWood event.
• Gift Vouchers Pre-purchased gift vouchers in £15, £25, £50, £75 and £100 denominations, redeemable for park admission, food, drinks and retail at the Acorn Gift Shop and catering outlets.
• Birthday Party Package Children's birthday party package including exclusive use of the soft play and Woodbarn Café, party food (nuggets, hot dogs, fries, ice cream), unlimited cordial, party invites and entertainment, priced from £17 per child.
• Tipi Glamping On-site glamping accommodation in furnished tipis with real beds, hot showers, kitchenette and BBQ area, including unlimited park access during the stay; dogs accepted at £30 per dog.
• School Group Educational Visits Curriculum-linked educational school group visits priced at £17 per child with one free adult per 10 children (minimum 10 children per booking), including access to park rides, attractions and educational activities.
• Soft Play Admission Standalone soft play admission priced per session for adults (£3.50), children (£6.00) and under 1 year (free); weekend sessions require separate booking.
• Alpaca Walking Experience Guided alpaca walking experience launched within the Cwtch Corner animal area featuring three new alpaca residents, with walks running at set times.
• On-site Catering and Retail Food, beverage and retail service for park visitors including the Woodbarn Café, snack bars throughout the park and the Acorn Gift Shop selling toys, gifts and pocket money items including eco-friendly products.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Virgin Experience DayscoreChannel Partner/ Reseller/ DistributorGreenWood accepts Virgin Experience Days vouchers for park entry through their online booking system. Also accepts lastminute.com, Mail Experiences, Fivestardays.com and Acorne branded vouchers through the same redemption process.
• Nimbus Disability (Access Card)coreStrategic or Co-development PartnerGreenWood participates in the Access Card scheme operated by Nimbus Disability, enabling guests with disabilities to obtain Essential Companion tickets and access reasonable adjustments including stand-by assistance and urgent toilet access.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Pembrey Country Park: Forest-themed family attraction and outdoor activity centre in Carmarthenshire, Wales. Comparable woodland setting and family outdoor-recreation offering, but smaller scale with less mechanical ride content.

Direct peers

• Paultons Park: UK family theme park famous for Peppa Pig World, focused on under-12s with outdoor rides and themed lands. Closest competitor by visitor demographic (young families), ride count, and family-ticketing model.
• Folly Farm: Welsh family adventure attraction combining zoo, farmyard, indoor and outdoor play areas, and amusement rides. Closest geographic and offering overlap with GreenWood as a multi-attraction family day-out destination in Wales targeting families with young children.
• West Midland Safari Park: Family attraction combining safari, theme park rides, and on-site accommodation. Directly comparable multi-experience family model with seasonal operations similar to GreenWood.
• Oakwood Theme Park: Wales' largest theme park with roller coasters and thrill rides. Direct competitor in the Welsh family day-out market with overlapping ride-based experiences and similar North/South Wales catchment area.
• Drayton Manor: UK family theme park with Thomas Land-themed area, zoo, and hotel. Directly comparable as a multi-attraction family park combining rides, animals, and on-site accommodation serving similar family demographics.
• Sundown Adventure Land: Nottinghamshire family theme park focused on younger children. Competes in the UK family day-out segment with similar admission-and-attractions model and rural location.
• Crealy Adventure Park: South West England family adventure park with rides, animals, indoor play, and on-site accommodation. Closely comparable multi-attraction family park with similar size, ride mix, and school/group visit channels.

Broad incumbents

• Alton Towers Resort: UK's largest theme park resort with hotels and water park. Much larger incumbent covering theme park + lodging + water park segments, but with more thrill-focus than GreenWood's pre-teen family mix.
• Legoland Windsor: UK's leading branded family theme park targeted at families with children aged 2-12. Larger incumbent operating in the same family demographic with substantially more attractions but higher ticket prices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/greenwoodfp/videos
• Facebookfacebook.com/greenwoodfamilypark
• Instagraminstagram.com/greenwood_f_p
• TikToktiktok.com/@greenwood_family_park
• LinkedInlinkedin.com/company/greenwood-forest-park-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenWood Family Park