Greg Coleman Law PC

What Greg Coleman Law PC does

Greg Coleman Law PC (operating as Coleman Law PLLC) is a boutique plaintiffs' litigation firm headquartered at 800 S. Gay Street, Suite 1100, Knoxville, Tennessee. Founded by Greg Coleman following his tenure as Managing and Founding Partner at Milberg, the firm operates with a six-person staff built around three named partners — Greg Coleman (Founding Partner, 30+ years of trial experience, 110+ jury trials), Jarret Raab (Partner, complex business and consumer litigation), and Ryan McMillan (Partner, 15+ years of class action and arbitration advocacy). The firm concentrates on four integrated practice areas: class actions, consumer protection, catastrophic injury, and mass arbitration, serving individuals, consumer groups, workers, small businesses, and independent contractors harmed by corporate misconduct, defective products, environmental disasters, and contractual disputes.

The firm's revenue model is exclusively contingency fee under a "No Win. No Fee." structure — clients pay nothing out of pocket, and the firm receives a percentage of settlements or judgments only on successful resolution. Notable recoveries include the $178.6 million AK Steel Butler Works ERISA class action settlement, a $42 million Chevrolet Equinox oil consumption defect settlement, multi-million-dollar Nissan panoramic sunroof class actions with controlling Ninth Circuit precedent, and a confidential 2023 settlement on behalf of Kingston Coal Ash Spill workers and families. The firm is currently lead counsel in the Impact Plastics Hurricane Helene litigation and maintains an Active Matters investigation unit pursuing claims against Rivian over alleged Level 3 autonomous driving misrepresentations and against FedEx Ground/Express contractor practices.

Client acquisition relies on a content-marketing website, client testimonials (the firm self-reports a 99% client satisfaction rate), earned media coverage (NPR, CNN, Fox News, New York Times), leadership-driven referrals through the National Trial Lawyers Association, Public Justice, and the American Association for Justice, and direct free consultations. Despite a single Knoxville office, the firm markets itself as serving clients globally. There is no proprietary technology platform; the firm's competitive moat is built on attorney credentials, trial experience, and third-party endorsements (Lawdragon 500, Best Lawyers, Super Lawyers, Martindale-Hubbell AV Preeminent, Litigation Counsel of America Fellow).

Name

Greg Coleman Law PC

Legal name

Coleman Law PLLC

Website

https://gregcolemanlaw.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Greg Coleman Law PC is a Knoxville, Tennessee-based plaintiffs' litigation firm specializing in class actions, consumer protection, catastrophic injury, and mass arbitration on a contingency fee basis, serving individuals, consumer groups, workers, and contractors harmed by corporate misconduct nationwide.

Ownership category

akta.pro rank

Product category

Plaintiffs' Litigation Law

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Class action litigation
• Consumer protection law
• Mass arbitration services
• Catastrophic injury litigation
• Plaintiffs litigation firm

Headquarters

HQ city

Knoxville, Tennessee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Contingency Fee Litigation: The firm represents plaintiffs in complex litigation on a contingency fee basis, receiving a percentage of settlements or judgments recovered. The website explicitly states 'No Win. No Fee.' arrangements with no upfront costs to clients and fees paid only upon successful recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Greg Coleman Law PC is a plaintiffs' litigation firm that represents individuals and groups in complex, high-stakes cases including class actions, consumer protection, catastrophic injury, and mass arbitration matters. The firm takes cases on a contingency fee basis, meaning clients pay nothing out of pocket and the firm receives a percentage of any settlement or judgment only if the case is successful. The firm also maintains an Active Matters investigation unit that publicizes ongoing allegations of corporate wrongdoing to attract potential claimants.

Product overview

Greg Coleman Law PC is a single-location law firm offering a unified portfolio of legal services focused on complex litigation. The firm provides four core practice areas: Class Actions, Consumer Protection, Catastrophic Injury, and Mass Arbitration services. These services are offered as integrated legal practice areas rather than separate product modules, with the firm leveraging coordinated litigation strategies across practice areas to pursue accountability against corporate defendants. The firm also maintains an Active Matters investigation unit tracking ongoing case investigations into consumer and contractor rights violations.

Differentiator

Problem solved

Functional benefit

Products and services

• Class Actions Class action litigation service consolidating similar claims into a single legal action to maximize impact against corporate defendants, enabling individuals with shared injuries to stand together and demand accountability.
• Consumer Protection Consumer protection legal services addressing deceptive practices, false advertising, hidden fees, defective products, and unfair business conduct that harms consumers at scale.
• Catastrophic Injury Catastrophic injury litigation representing individuals and families facing permanent disability, significant disfigurement, or long-term loss of bodily function resulting from negligence or corporate misconduct.
• Mass Arbitration Coordinated mass arbitration services managing large volumes of individual claims against corporations that use arbitration clauses to limit exposure, enforcing those clauses at scale to restore balance.
• Active Matters Investigation Ongoing case investigations into alleged corporate wrongdoing, including current matters involving Rivian false advertising and FedEx contractor practices, used to attract potential claimants and evaluate new cases.

Quantifiable outcome

• $178.6 million ERISA class action settlement in AK Steel Butler Works case (2011)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Milberg (formerly)minorStrategic or Co-development PartnerPrior to founding Greg Coleman Law, Greg Coleman served as a Managing and Founding Partner at Milberg, where he played a central role in building nationally recognized litigation practices. Ryan McMillan also worked at Milberg before joining Coleman Law PLLC. This is a former employment relationship rather than an active partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motley Rice: National plaintiffs' firm focused on complex litigation, mass torts, and catastrophic injury cases; competes with Greg Coleman Law for plaintiff steering committee roles and consumer protection leadership.
• Lieff Cabraser Heimann & Bernstein: Leading national plaintiffs' firm specializing in class actions, mass torts, and consumer protection — directly competes with Greg Coleman Law for lead counsel roles in product liability, ERISA, and consumer class actions.
• Berger Montague: Philadelphia-based plaintiffs' complex litigation and class action firm; competes in the same consumer protection, ERISA, and product defect class action space as Greg Coleman Law.
• Cohen Milstein Sellers & Toll: National plaintiffs' firm with leading consumer protection, securities, and antitrust class action practices; competes for lead counsel roles in the same matters Greg Coleman Law pursues.
• Milberg: National plaintiffs' class action and complex litigation firm; Greg Coleman and Ryan McMillan both previously served at Milberg, and the firm competes directly for class action and mass tort leadership positions in the same practice areas.
• Hagens Berman: Plaintiffs' class action firm with a strong consumer protection and automotive defect practice; directly comparable on cases like the type of Rivian false advertising investigation Greg Coleman Law is currently running.
• Grant & Eisenhofer: Plaintiffs' complex litigation firm specializing in securities, consumer, and antitrust class actions; directly comparable on high-stakes plaintiff class action representation.
• Robins Kaplan: Plaintiffs' complex litigation firm with significant class action and mass tort practice; competes for lead counsel positions and MDL leadership in product liability and consumer matters.
• Kessler Topaz Meltzer & Check: Plaintiffs' firm focused on securities class actions and consumer protection litigation; directly comparable on ERISA and consumer class action matters pursued by Greg Coleman Law.
• Seeger Weiss: National plaintiffs' complex litigation and mass tort firm; directly comparable on class action, mass tort, and consumer protection matters handled by Greg Coleman Law.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greg-coleman-law-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greg Coleman Law PC