Greifswald Moor Centrum

Name

Greifswald Moor Centrum

Legal name

Greifswald Mire Centre

Website

https://greifswaldmoor.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental Research and Conservation Consulting

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (115310), Support Activities for Forestry (1153), Support Activities for Agriculture and Forestry (115)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industry

Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)

Keywords

• Peatland conservation research
• Paludiculture and rewetting
• Climate protection consulting
• Biodiversity restoration services
• Environmental policy advisory

Headquarters

HQ city

Greifswald

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Research project funding: GMC operates primarily through externally funded research projects supported by government bodies (German federal ministries, EU), foundations (DBU, Deutsche Bundesstiftung Umwelt), and international organizations. Project funding covers staff, field work, and publications.
2. Foundation and institutional support: Financial support from partner foundations including Bristol-Stiftung, Norddeutsche Stiftung für Umwelt und Entwicklung (NUE), Otto-Ritter-Stiftung, Stiftung Überlebensrecht, Prof. Dr. Bingel-Stiftung, Dr. Pritzsche-Stiftung. The Michael Succow Foundation acts as the operational foundation for the website and organizational coordination.
3. Scientific consulting and policy advice: GMC provides science-based consulting services to governments, EU institutions, and international bodies (UN, Global Peatlands Initiative). Expert opinions, analyses, and briefings are provided for policy development.
4. Training and course delivery: Educational offerings including university study programs, specialized courses (e.g., GEST-Kurs, peatland identification), and the Moor-Spezialist*innen qualification program generate revenue through tuition and training fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Greifswald Mire Centre coordinates science-based peatland expertise, operating as a strategic cooperation between the University of Greifswald, the Michael Succow Foundation, DUENE e.V., and the Stiftung Moorbibliothek. It delivers peatland databases, publications, professional training, policy consulting, and public excursions aimed at conserving, restoring, and sustainably using peatlands globally. Its offerings center on paludiculture research, greenhouse gas reduction strategies, and biodiversity protection guidance for governments, researchers, farmers, and conservation organizations.

Product overview

The Greifswald Mire Centre is not a traditional product company but rather a strategic research and knowledge coordination organization. Its core offerings consist of databases (Global Peatland Database, PeNCIL library, MoorWissen, DPPP), publications (Peatland Atlas, briefing papers, book series, newsletters), and educational programs (university courses, professional training, fellowships). The Moorbibliothek became an independent foundation in July 2025. The 'Ein Jahr in Mooren' excursion series provides hands-on peatland education. These products and services work together as an integrated knowledge ecosystem for peatland conservation, climate protection, biodiversity, and sustainable paludiculture implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Global Peatland Database: The largest database of distribution and status of peatlands worldwide, coordinated by the Greifswald Mire Centre.
• Peatland Atlas
• Paludiculture Newsletter
• GMC Briefing Papers
• Peatland and Nature Conservation International Library (PeNCIL)

Products and services

• Global Peatland Database

Quantifiable outcome

• 85% reduction in CO2 emissions achievable through alternative use on raised bog grassland (paludiculture) compared to conventional drained peatland agriculture
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• PaludiNetzminorStrategic or Co-development Partner · 1 June 2024Network established in 2024 to mark the 25th anniversary of paludiculture, connecting practitioners, researchers, and businesses working on wet peatland agriculture across the German-speaking region and beyond.
• ToMOORow Initiative / Allianz der PioniereflagshipStrategic or Co-development Partner · 30 April 2024Partnership between the Federal Government of Germany (BMUV, BMEL), businesses, and the Succow/Michael Otto foundation. Launched April 2024, the initiative aims to scale paludiculture as a commercial practice, combining policy incentives, corporate engagement, and scientific expertise from GMC. Receives 1.8 million EUR in initial government funding.
• PaludiZentraleflagshipStrategic or Co-development Partner · 24 January 2024GMC coordinates the PaludiZentrale initiative that supports wet peatland use (paludiculture) on its path to market. Helps develop value chains for products derived from wet peatland cultivation including building materials, biomass, and horticultural products. Funded by BMEL with 1.8 million EUR.
• University of GreifswaldcoreStrategic or Co-development PartnerPrimary academic partner. Hosts the Institute for Botany and Landscape Ecology where GMC is based. Provides research capacity, study programs, and scientific staff. Contributes peatland-specific courses to the study curriculum including Moor-Naturraumkunde, Moorrevitalisierung, Paläoökologie, and more. Part of the four-institution strategic cooperation that forms the core of the GMC.
• Michael Succow Foundation (Michael Succow Stiftung)coreStrategic or Co-development PartnerThe Succow Foundation is the operational and legal host of the GMC. It manages the website, coordinates activities, and serves as the employing and administrative entity. The foundation conducts international peatland projects, workshops, study trips, and runs the toMOORow initiative (with Michael Otto). It represents the GMC in policy and media contexts and is headed by Jan Peters.
• Institute for Sustainable Development of Landscapes of the Earth (DUENE e.V.)coreStrategic or Co-development PartnerPartner organization contributing expertise in landscape ecology and sustainable environmental development. Offers technical courses including the GEST-Kurs and landwirtschaftsberatung (agricultural consulting). Located at the same Greifswald site as other GMC partners.
• Moorbibliothek Foundation (Stiftung Moorbibliothek)coreStrategic or Co-development PartnerIndependent nonprofit foundation established in July 2025 to ensure the long-term operation of the Peatland Library. The foundation holds and maintains the collection of ~17,000 books and documents on peatlands, making it the world's most comprehensive peatland knowledge archive. Hosts weekly Friday evening meetups for the GMC community.
• GMC e.V. (Verein)coreStrategic or Co-development PartnerThe registered association GMC e.V. serves as the coordinating body for cross-partner activities, joint databases, and shared projects among the four institutional partners. It organizes the strategy, annual reports, and common communications.
• Global Peatlands InitiativecoreStrategic or Co-development PartnerGMC is a founding member of the Global Peatlands Initiative, a collaborative effort involving UNEP, FAO, IUCN, Wetlands International, and other international organizations. The initiative coordinates global peatland conservation efforts, produced the first Global Peatlands Assessment (2022), and works toward the Peatland Breakthrough endorsed at COP28.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• The Nature Conservancy: One of the world's largest conservation NGOs with significant peatland and wetland restoration projects globally. Comparable in mission (conservation, restoration, science-based policy) but vastly larger budget and broader ecosystem scope.
• IUCN (International Union for Conservation of Nature): Global conservation authority with established peatland and wetland programmes. A broader incumbent that overlaps with GMC on peatland policy, red list assessments, and rewetting guidance, but operates at a much larger scale across all ecosystems.
• UNEP (United Nations Environment Programme): UN agency co-leading the Global Peatlands Initiative with GMC and producing the Global Peatlands Assessment. Comparable as the upstream policy and convening institution for peatland work, but with a vastly broader environmental mandate.
• FAO (Food and Agriculture Organization): UN agency addressing peatland management within agriculture, forestry, and climate programmes. Overlaps with GMC on paludiculture, peatland mapping, and climate-smart agriculture, but is a broad global institution rather than a peatland-focused entity.

Direct peers

• Wetlands International: Global NGO dedicated to wetland conservation and wise use. Highly comparable to GMC as a peer conservation/scientific organization working on peatlands, marshes, and related wetlands with policy influence at international (Ramsar, UN) levels.
• Wildfowl & Wetlands Trust (WWT): UK-based wetland conservation charity with research, policy, and visitor education programmes. Comparable as a non-profit combining wetland science, conservation, and public engagement, with peatland projects in the UK and internationally.
• Michael Succow Stiftung: Core GMC partner and a leading German conservation foundation active in peatland protection, rewetting projects, and the toMOORow initiative. Directly comparable operating model (non-profit foundation running peatland projects) and is structurally entangled with GMC.

Others

• Ramsar Convention Secretariat: Intergovernmental treaty body for wetland conservation with strong overlap on peatland policy and global site designation. Comparable as an international reference body influencing wetland/peatland standards, although it is a treaty secretariat rather than a research organization.

Regional players

• Natural Resources Institute Finland (Luke): Finnish government research institute covering forest and peatland sciences, GHG measurement, and restoration. Comparable as a peatland research and consulting body with policy influence, though operating primarily within Finland.
• Silvestrum: Swedish consultancy and research group specializing in forest ecology, peatland restoration, and rewetting projects in the Nordic/Baltic region. Comparable technical focus on peatland rewetting, restoration ecology, and silviculture, but primarily active in northern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/greifswaldmoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Greifswald Moor Centrum