LE NOUVEAU GRENIER

What LE NOUVEAU GRENIER does

Le Grenier de Toulouse, operating as Le Nouveau Grenier, is a French non-profit performing-arts association (loi 1901) and the oldest theatre company in Toulouse, founded in 1945 by Maurice Sarrazin. It was the third Centre Dramatique National created by Jeanne Laurent, founder of France's theatrical decentralization movement, and currently operates from Tournefeuille in the Occitanie region with a team of 46+ including 4 directors and 9 resident actors spanning three generations. The company stages over 130 theatrical performances annually — classic and contemporary repertoire (Molière, Feydeau, Christie, etc.) — across its owned venues (L'Escale, Le Phare, Maison du Grenier) and a partner venue network of 10+ theatres across Occitanie and southern France.

The business rests on four revenue streams: ticket sales (€10–€38 per seat, with annual loyalty cards at €11 solo / €19 duo offering up to 27% discounts), the École d'Art Dramatique (weekly courses €345–€660/year for children and adults, plus monthly workshops €95–€480 and Qualiopi-certified professional training), corporate event services including theatrical improvisation ('Les Faux Serveurs') and Maison du Grenier venue rental, and a mécénat sponsorship program operating since 2010 with 50+ individual patrons and corporate sponsors benefiting from the French 60% tax reduction on donations. The company serves general theatre audiences, students and lifelong learners, corporate clients, and territorial partners (Ville de Tournefeuille, Conseil Départemental 31, Région Occitanie).

The company's go-to-market is hybrid: event-driven seasonal programming with annual brochures, direct-to-consumer ticket sales through physical box offices and online platforms, and a sales-led B2B motion for sponsorship and corporate events. Marketing combines the company website (grenierdetoulouse.fr), Facebook/Instagram, email newsletters, printed seasonal brochures, and earned media through France Bleu Occitanie. Leadership is shared between co-directors Pierre Matras and Stéphane Batlle, with Christian Ferrant as President.

Name

LE NOUVEAU GRENIER

Legal name

Grenier de Toulouse

Website

https://grenierdetoulouse.fr

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Grenier de Toulouse (Le Nouveau Grenier) is a French non-profit theatre company founded in 1945, operating from Tournefeuille in Occitanie. It stages 130+ live performances annually, runs a Qualiopi-certified drama school, and offers corporate event services to regional and national audiences.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Theatre Education, Training & Conservatories (MPAGABAN), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Live theater productions
• Dramatic arts education
• Theatrical venue rental
• Corporate event entertainment
• Theatrical touring

Headquarters

HQ city

Tournefeuille

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from theater performances at various venues including L'Escale, Le Phare, Salle Nougaro, and partner theaters across the region. Standard pricing ranges from 10€ to 38€ depending on venue and performance.
2. Theater Education Courses and Training: Weekly theater courses for adults and children with annual subscription fees ranging from 378€ to 660€ for weekly courses. Monthly workshops and masterclasses ranging from 95€ to 480€. Professional training with quality certification (Qualiopi).
3. Event Services and Venue Rental: The Maison du Grenier is available for rental to businesses, associations, production companies, and event agencies. Customized theatrical event services including 'faux serveurs' (comedy improvisation servers) for corporate events.
4. Sponsorship and Patronage: Corporate and individual sponsorship programs operating since 2010. French law allows companies 60% tax reduction on donations up to 20,000€, with additional benefits for sponsors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Le Grenier de Toulouse (trading as Le Nouveau Grenier) stages and tours live theatrical productions of classical and contemporary repertoire at its own venues in Tournefeuille and at partner venues across France. It operates a certified drama school (École d'Art Dramatique) for children, teens, and adults, and complements its cultural mission with commercial services including venue rental, corporate event entertainment, and loyalty card memberships.

Product overview

Le Grenier de Toulouse operates as an integrated theatrical company offering live performance productions, drama education, and event services. The core offering is theatrical productions performed at its Tournefeuille venues (L'Escale, Le Phare, Maison du Grenier) and on national tours, supplemented by the École d'Art Dramatique providing courses for all ages, venue rental services, corporate event entertainment, and loyalty membership programs. The company serves both general audiences and corporate clients through a unified artistic vision of 'théâtre populaire' (popular theater).

Differentiator

Problem solved

Functional benefit

Products and services

• Théâtre Productions / Spectacles Live theatrical performances of classical and contemporary repertoire, including works such as Molière's L'Avare, Feydeau's Un Fil à la Patte, and Christie's Ils Étaient Dix. Staged at L'Escale, Le Phare, Salle Nougaro, Studio 55, and touring venues across France for general audiences and theater enthusiasts.
• École d'Art Dramatique (Drama School) Drama school offering weekly courses, monthly workshops, and intensive stages for children, adolescents, and adults. Curriculum covers theatre technique, improvisation, musical theater, clown work, public speaking, and theatrical writing. Annual subscriptions from €345 to €660; workshops €95–€480. Qualiopi-certified professional training since 2025.
• Maison du Grenier Venue Rental Rental of the company's headquarters and rehearsal space at 2 rue George Sand, Tournefeuille, for enterprises, production companies, communication agencies, associations, and artistic companies hosting seminars, events, and artistic activities.
• Événementiel (Event Services) Customized theatrical entertainment for corporate events including 'Les Faux Serveurs' (improvisational waiter performances) and bespoke theatrical objects for seminars, conventions, product launches, galas, and team-building events.
• Cartes de Fidélité (Loyalty Cards) Annual loyalty card memberships offering reduced ticket prices (€16 instead of €22 at L'Escale and Le Phare Tournefeuille, plus discounted rates at Studio 55, Salle Nougaro, and Grenier Théâtre). Solo card €11/year, Duo card €19/year.
• Les Souris du Grenier (Theatrical Childcare) Free theatrical daycare service for children ages 4-12 during performances, staffed by the Vikadom agency, allowing parents to attend shows while children engage in theatrical activities.
• Mécénat Program (Sponsorship) Cultural sponsorship and patronage program allowing individuals (Club des Amis, 50+ patrons) and businesses to support the company's artistic mission, with French tax benefits (60% reduction on donations up to €20,000).

Quantifiable outcome

• 98.5% of training participants report the training met their expectations
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Crédit Mutuel de TournefeuilleminorGTM or Marketing Partner · 1 January 2026Local banking partner supporting the societal engagement of the company through sponsorship of specific productions.
• Ville de TournefeuillecoreStrategic or Co-development Partner · 1 January 2023Major strategic partner providing facility support including L'Escale and Le Phare venues, and co-production support for theatrical productions including Colline and Le Suicidé. The city provided land for construction of the Maison du Grenier headquarters.
• France Bleu OccitanieminorGTM or Marketing Partner · 1 January 2023Regional radio partner providing media visibility for the company's productions and activities.
• Conseil Départemental de Haute-GaronnecoreStrategic or Co-development Partner · 1 January 2017Major financial supporter providing funding for the Maison du Grenier construction and ongoing operational support for theatrical productions.
• Région OccitaniecoreStrategic or Co-development Partner · 1 January 2017Regional government partner providing co-financing for the Maison du Grenier headquarters and ongoing production support.
• Mairie de ToulouseminorStrategic or Co-development Partner · 1 January 2017City of Toulouse partner providing visibility and historical support for the company's activities.
• ADAMIcoreStrategic or Co-development Partner · 1 January 2010Performing rights organization supporting artistic creation. Provides financial support for productions including Le Suicidé.
• Club des Amis (Individual Patrons)minorOthers50+ individual patrons listed including AUDARD Claudie, BARBERAN Pierre, BÉLY Anne-Sophie, and others supporting the company's artistic and societal project through annual donations.
• VikadomminorOthersChildcare at home solution providing garderie théâtrale (theatrical childcare) services during performances for children ages 4-12.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Comédie-Française: France's oldest and largest classical repertory institution. A direct competitor for elite touring-classical programming, but operating at a vastly larger scale and with permanent Parisian venues.
• Théâtre National de la Colline: Paris-based national theatre presenting contemporary repertoire. Overlaps with Le Grenier in producing new theatrical work and developing recurring audiences, though at materially higher scale and budget.
• Théâtre National de Chaillot: National theatre in Paris operating large-format productions and national touring. Relevant as an institutional benchmark for government funding scale and national reach that Grenier could aspire to.
• Théâtre National de Strasbourg: National theatre and drama school in Strasbourg. Combines producing theatre with higher-education training — a superset of Le Grenier's production-plus-école model.
• Théâtre de l'Athénée: Parisian theatre with a touring repertoire across France. Comparable mix of classical/contemporary programme and partnership-style venue relationships, but with a larger fixed Paris footprint.
• Théâtre National Populaire (TNP): National-popular repertory institution in Villeurbanne near Lyon. Larger-scale incumbent with broader national reach and deeper public funding, but pursues the same popular-theatre mission that defines Le Grenier.

Direct peers

• CDN Comédie de Reims: Centre Dramatique National operating a producing theatre model with touring productions, regional partnerships and educational outreach. Closely mirrors Grenier de Toulouse's integrated production-plus-école structure.
• Manufacture — CDN Nancy Lorraine: Centre Dramatique National combining a permanent repertory company, school activities and a national touring circuit. Directly comparable in scale, CDN status, and dependence on local collectivity funding.
• Théâtre du Nord: CDN operating across Lille and the Hauts-de-France region with a producing theatre, extensive touring, and pedagogical activities. Similar organisational shape to Le Grenier's Tournefeuille-based operations.
• Théâtre National de Toulouse: National-stage theatre based in Toulouse operating from the same venue ecosystem that Le Grenier previously occupied (Sorano). Both companies produce contemporary and classical repertoire for the Toulouse metropolitan audience and compete for the same regional subsidies and audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grenier.detoulouse
• Instagraminstagram.com/grenier_de_toulouse/?hl=fr
• LinkedInlinkedin.com/company/le-nouveau-grenier

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE NOUVEAU GRENIER