EMPRESA MALLACID, S.A. DE C.V.

What EMPRESA MALLACID, S.A. DE C.V. does

EMPRESA MALLACID, S.A. DE C.V. is the operating entity behind Greyhound Lines Mexico S. de R.L. de C.V., a private Mexican limited-liability company that operates as the Mexican arm of the North American Greyhound intercity bus network. The entity is a wholly-owned subsidiary of Greyhound Lines, Inc. (Texas, USA), which itself sits under Flix (FlixBus, Inc.), a global mobility platform. Its core product is scheduled intercity bus transportation connecting over 1,600 destinations across the United States, Canada, and Mexico, sold primarily to budget-conscious individual travelers and secondarily to group travelers (families, organizations).

Underlying technology is provided through the Flix platform: digital ticketing, a mobile application with digital ticket storage, GPS-based real-time bus tracking, and self-service reservation management. Revenue is generated on a transaction-fee basis from base bus ticket sales, optional paid seat reservations ($1.99-$19.99 USD / $1.99-$27.98 CAD / 18.99-173.98 MXN depending on route, seat category, and timing), and ancillary baggage fees. Distribution is direct-to-consumer via the greyhound.com.mx website, the iOS/Android mobile app, physical bus terminals in major cities, and interline partnerships with independent bus carriers for non-operated routes. The go-to-market combines top-of-funnel digital channels (SEO, social media in English/Spanish/French, content marketing around eco-travel) with mid-funnel email and a generative-AI-powered customer-service chatbot. Compliance posture includes WCAG 2.2 accessibility, CCPA/GDPR-aligned privacy practices, and Mexico-specific ARCO rights.

Name

EMPRESA MALLACID, S.A. DE C.V.

Legal name

Greyhound Lines Mexico S. de R.L. de C.V.

Website

https://greyhound.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EMPRESA MALLACID, S.A. DE C.V. operates as Greyhound Lines Mexico S. de R.L. de C.V., providing scheduled intercity bus transportation across 1,600+ destinations in the USA, Canada, and Mexico. It serves budget-conscious individual travelers and groups via direct-to-consumer booking through its website, mobile app, and physical terminals, under Flix ownership.

Ownership category

akta.pro rank

Product category

Intercity Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Transit and Ground Passenger Transportation (485)

SIC

Transportation Services (4700)

akta.pro primary industry

Scheduled Intercity Coach Operators (TLAFAFAA)

akta.pro secondary industries

Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH), Intercity Bus Ticketing, Distribution & Reservation Platforms (TLAFAFAI)

Keywords

• Intercity bus service
• Bus ticket booking
• Passenger transportation
• Mobile ticketing
• Seat reservation services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Bus Ticket Sales: Greyhound generates primary revenue through the sale of bus tickets for intercity travel across the United States, Canada, and Mexico. Passengers purchase individual tickets for point-to-point transportation services.
2. Seat Reservation Fees: Additional revenue is generated through optional seat reservation fees ranging from $1.99-19.99 USD, $1.99-27.98 CAD, and 18.99-173.98 MXN depending on route, line, seat category, and booking timing.
3. Baggage Fees: Revenue is generated from additional baggage charges for extra and oversized luggage beyond the standard included allowance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

EMPRESA MALLACID, S.A. DE C.V. (operating as Greyhound Lines Mexico S. de R.L. de C.V.) sells scheduled intercity bus transportation tickets connecting passengers across the United States, Canada, and Mexico, with over 1,600 destinations served. Core offerings include digital ticket booking via website and mobile app, real-time GPS bus tracking, optional paid seat reservations, and online reservation management tools including changes and cancellations up to 15 minutes before departure.

Product overview

Greyhound operates as a single unified intercity bus transportation service (with integrated FlixBus partnership expanding coverage) providing affordable bus travel across the United States, Canada, and Mexico. The core offering consists of scheduled bus routes connecting 1,600+ destinations, supported by a mobile app for booking and ticket management, real-time GPS tracking, optional seat reservations (with tiered pricing by seat category), and online reservation management tools. The product portfolio is delivered through greyhound.com and a companion mobile app, with services also accessible via third-party platforms including Google Play and the App Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Greyhound Intercity Bus Service Scheduled intercity bus transportation connecting over 1,600 destinations across the United States, Canada, and Mexico, offering affordable point-to-point bus routes for individual travelers and groups.
• Greyhound Mobile App Mobile application (iOS and Android) enabling passengers to book trips, manage reservations, store digital tickets, and track buses in real time. Available via Google Play and the App Store.
• Manage My Booking (Reservation Management Service) Online service allowing passengers to change travel dates, times, or destinations; modify passenger details; add baggage; and cancel reservations up to 15 minutes before departure.
• Seat Reservation Service Optional paid service allowing passengers to select preferred seats (aisle, window, row, or table) during booking. Prices range from $1.99-$19.99 USD, $1.99-$27.98 CAD, and $18.99-$173.98 MXN depending on route and seat category.
• Baggage Service (Extra and Oversized Baggage) Paid baggage service allowing passengers to bring extra and oversized luggage beyond the standard included allowance, generating additional transaction fees.

Quantifiable outcome

• 79% CO2 reduction compared to car travel
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• FlixBus / FlixcoreStrategic or Co-development PartnerFlixBus, Inc. serves as an intermediary platform connecting passengers with transportation operators. Greyhound Lines, Inc. and its affiliates are the actual transportation service operators. Flix markets and sells tickets while Greyhound operates the buses. Canadian operations are facilitated by FlixBus Canada ULC.
• Level AccesssupportingTechnology or IntegrationLevel Access provides digital accessibility platform with 25 years of experience to help Greyhound comply with WCAG 2.2 accessibility standards. They evaluate Greyhound's digital properties and provide ongoing accessibility maintenance by professionals including users with disabilities.
• HotjarsupportingTechnology or IntegrationHotjar is used to understand user needs and optimize service and experience. It collects data about user behavior including time spent on pages, clicks, and device information including IP address (processed anonymously during session), screen size, device type, browser info, and geographic location.
• Booking.comminorGTM or Marketing PartnerBasic booking query data including arrival city, arrival dates, departure dates, number of adults and children, and IP address may be forwarded to accommodation service providers like Booking.com displayed on search pages, unless user opts out.
• Interline CarrierssupportingChannel Partner/ Reseller/ DistributorIndependent bus operators that carry passengers on routes where Greyhound does not operate its own buses. These carriers use passenger reservation information to provide services and related purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peter Pan Bus Lines: Long-established US scheduled intercity bus carrier operating in the Northeast and Mid-Atlantic with similar terminal-based, scheduled-route model and budget-conscious traveler focus. Comparable intercity coach category.
• Megabus: North American scheduled intercity bus operator with a similar low-cost, direct-to-consumer model, express routes between major US and Canadian cities, digital ticketing, and budget-conscious traveler positioning. Closest head-to-head competitor in the US scheduled coach segment.
• ADO (Autobuses de Oriente): Mexico's largest scheduled intercity bus operator with extensive route coverage across Mexican states and US-bound cross-border services. Direct competitor for Greyhound's Mexican intercity and Mexico-US corridor traffic.
• Tornado Bus: Scheduled intercity coach operator focused on Texas-origin routes and cross-border services into Mexico, directly competing with Greyhound in the US-Mexico border corridor. Similar low-cost, terminal-based model.
• FlixBus: Parent-affiliated operator running the technology and ticketing platform that powers Greyhound, and also selling scheduled intercity bus services on overlapping Mexico-US-Canada routes. Same scheduled intercity coach category, same target customers, same booking stack—effectively a co-branded direct competitor.
• Omnibus de México: Historic Mexican scheduled intercity bus operator with comparable nationwide route coverage and a similar budget-to-mid-tier traveler base. Directly comparable operator within Mexico's scheduled coach segment.
• RedCoach: Premium scheduled intercity bus operator serving Florida and select US corridors. Direct competitor within the same US scheduled intercity bus category, though with a more premium positioning.
• ETN (En Turismos del Norte): Major Mexican premium scheduled intercity bus operator competing in the same Mexico-US corridor and domestic long-haul routes where Greyhound operates. Same scheduled intercity category, slightly more premium positioning.

Broad incumbents

• Amtrak: US intercity passenger transportation incumbent offering scheduled passenger rail across North America. Competes with Greyhound for budget-conscious intercity travelers on overlapping city pairs (e.g., NYC-DC, Chicago corridors), though via a different mode.

Emerging players

• OurBus: Tech-enabled scheduled intercity bus service operating in the US Northeast and expanding to other US regions. Partial overlap with Greyhound's service and target customer (budget-conscious intercity travelers) but smaller network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/empresa-mallacid-s.a.-de-c.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPRESA MALLACID, S.A. DE C.V.