Grandparents Raising Grandchildren Trust NZ (GRG)

What Grandparents Raising Grandchildren Trust NZ (GRG) does

Grandparents Raising Grandchildren Trust NZ (GRG) is a registered charitable trust (Charities Commission Registration CC20205) founded in 2003 to support grandparents and whānau/kin caregivers raising children full-time across New Zealand. The organisation provides a free, holistic support network including specialist financial and legal advocacy, a national 0800 GRANDS helpline, a national network of 30+ volunteer-led local support groups, the SALT trauma-informed parenting workshop, peer support programmes for neurodivergent tamariki, bi-monthly newsletters, and research publications. It serves more than 6,000 members and supports many thousands of families annually, with member-facing services delivered at no cost to full-time caregivers.

GRG does not operate a technology product or platform; its core delivery is service-based through human advocates, peer support groups, phone/email/web contact channels, and educational workshops. Its underlying 'platform' is a volunteer coordinator network combined with a small paid national support office based in Birkenhead, Auckland (General Manager, National Support Manager, Funding and Engagement Executive, and Kaitaunaki/Advocates). Research and data capabilities include longitudinal survey work (notably 2016 research covering 1,100+ caregivers and 1,324 children), which underpins evidence-based advocacy.

The revenue model is a multi-source charitable funding stack rather than commercial pricing: government grants (Oranga Tamariki, including the Peer Support for Whānau Carers of Neurodivergent Tamariki pilot through June 2026; Lotteries NZ funding the 2016 research), philanthropic grants from a broad set of foundations (Foundation North, Bay Trust, Tindall Foundation, Catalytic Foundation, COGS, DV Bryant Trust Board, Geyser Community Foundation, Hoku Foundation, Trust Waikato), corporate sponsorship (SkyCity, Specsavers), and individual donations (including celebrity fundraising by Bruce Hopkins). Membership and services are free to caregivers. The go-to-market is community-led: GRG is reached by caregivers primarily via word-of-mouth referral, the 0800 helpline, website, regional support groups, and earned media coverage.

Name

Grandparents Raising Grandchildren Trust NZ (GRG)

Legal name

Grandparents Raising Grandchildren Trust NZ

Website

https://grg.org.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Grandparents Raising Grandchildren Trust NZ is a registered charitable trust supporting grandparents and whānau raising grandchildren full-time in New Zealand through free advocacy, education, a national helpline, and a network of 30+ volunteer-led local support groups serving 6,000+ members.

Ownership category

akta.pro rank

Headquarters

HQ city

Birkenhead, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: GRG receives funding from government sources including Oranga Tamariki - Ministry for Children, which funds programs such as the Peer Support for Whānau Carers of Neurodivergent Tamariki pilot program running until June 2026.
2. Philanthropic Grants and Donations: GRG receives grants and donations from charitable foundations and trusts including Foundation North, Bay Trust, Catalytic Foundation, COGS, DV Bryant Trust Board, Geyser Community Foundation, Hoku Foundation, Tindall Foundation, Trust Waikato, and many others.
3. Corporate Sponsorship and Community Grants: Support from corporate entities including SkyCity, Specsavers, and various community organizations who provide funding and in-kind donations.
4. Individual Donations: Individual donations from the public, including celebrity fundraising efforts such as Bruce Hopkins' annual somersault challenge and walking the Te Araroa trail.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

GRG is a registered Charitable Trust that provides free membership-based support services to grandparents and whānau/kin carers raising grandchildren full-time across New Zealand. Its core offering combines specialist financial and legal advocacy, a national 0800 helpline, volunteer-led local peer support groups in 30+ regions, trauma-informed caregiver education (SALT programme), and resources to help caregivers navigate Work and Income, the Family Court, and other government systems.

Product overview

Grandparents Raising Grandchildren Trust NZ (GRG) is a charitable trust offering a holistic support network for grandparents raising grandchildren full-time. The organization provides advocacy services, local support groups coordinated by volunteers, the SALT education programme, a national helpline (0800 GRANDS), peer support programmes for neurodivergent tamariki, research publications, and a bi-monthly newsletter. Rather than a technology product, GRG delivers services-focused support through personalised advocacy, education, community groups, and resource sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial & Legal Advocacy Services

Quantifiable outcome

• For every $1 invested in GRG's work, $4.10 of measurable social good is achieved
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• Zonta International District 16 (NZ)majorStrategic or Co-development PartnerZonta NZ formed a formal partnership with GRG in 2020 for the period 2020-2022 to support grandparent caregivers.
• The Kindness CollectiveminorOthersProvides in-kind donations of essentials and services to support member families.
• Good Bitches BakingminorOthersProvides baked goods and community support for GRG member families.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GrandFamilies USA (AARP Foundation): US resource hub for grandparents and other relative caregivers raising children. Comparable advocacy, research publication, and resource-distribution model targeting the same caregiver demographic in a different jurisdiction.
• Carers New Zealand: New Zealand's national network for family carers including those caring for disabled, ill, or older family members. Directly comparable as a NZ non-profit providing peer support, advocacy, and information to unpaid family/whānau carers across the country.
• Auckland City Mission: NZ social services charity based in Auckland providing advocacy, social support, and emergency relief. Comparable in mission (poverty, family vulnerability), funding mix (grants, donations, government contracts), and regional focus; operates at greater scale and breadth.
• Family Works (Presbyterian Support): NZ-based social service network providing family support, counselling, and social work across multiple regions. Comparable as a larger NZ non-profit delivering family/whānau support services using a mix of paid staff and community-based delivery.
• Grandparents Raising Grandchildren Australia: Peer charitable organisation supporting grandparents raising grandchildren in Australia. Directly comparable in mission, services (advocacy, support groups, education), funding model (government + philanthropic), and member profile; serves as the closest international analogue to GRG NZ.
• Parentline New Zealand: NZ national helpline and support service for parents and caregivers. Comparable as a small, grant-and-donation-funded NZ charity providing phone/digital support to caregivers of children, with a national footprint and small paid staff team.
• Grandparents Plus (UK): UK-based national charity advocating for and supporting kinship carers (including grandparents raising grandchildren). Comparable in policy-advocacy focus, member services, and reliance on grants and donations.
• Fostering Kids New Zealand: NZ non-profit supporting foster and whānau caregivers with training, advocacy, and peer support. Highly comparable mission-aligned peer focused on out-of-home caregiving families and policy advocacy in the same country.

Regional players

• Whānau Ora Commissioning Agency: NZ entities commissioning whānau-centred social services across iwi and community providers. Relevant as a regional governmental/quasi-governmental funding and coordination model that GRG interfaces with and could potentially partner or contract with for kinship care delivery.

Emerging players

• Child Poverty Action Group (CPAG) NZ: NZ advocacy organisation addressing child poverty and family wellbeing through research, policy submissions, and community education. Comparable as a small NZ non-profit using research and advocacy to influence policy outcomes affecting children and caregivers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Grandparents-Raising-Grandchildren-Trust-NZ-109365484734626
• Facebookfacebook.com/Grandparents-Raising-Grandchildren-Trust-NZ-109365484734626
• LinkedInlinkedin.com/company/grandparents-raising-grandchildren-trust-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandparents Raising Grandchildren Trust NZ (GRG)