What GrijsGroen does

GrijsGroen B.V. is a privately held Dutch staffing and recruitment intermediary founded in 2017 and headquartered in Villa Amalia, Baarn (Netherlands). It connects professionals with partner organizations across three core verticals: Groen (green/urban greening), Bouw (construction), and Vastgoed (real estate and housing), with an emerging presence in Civiel (civil infrastructure). Its service portfolio comprises four engagement models — Detachering (temporary staffing), Werving & Selectie (permanent recruitment), Detavast (temp-to-perm), and ZZP-bemiddeling (freelance intermediation) — supported by a sector-specific vacancy platform (werkenbijgrijsgroen.nl), an email-based Job Alert system, and an Open Sollicitatie (open application) channel.

The company's differentiator is the 'werkgeluk' (work happiness) positioning, under which every placement is paired with the sponsorship of a child through a Compassion partnership (45 children sponsored to date). Distribution is sales-led and direct: named sector 'Verbinders' — Vincent Kruft (Directeur), Marvin Tjoe-A-On (Vastgoed), Noëlle van Eijk (Senior Verbinder Groen), and John Vanhommerig (Recruiter Groen) — run the matching process personally. Named clients include housing corporations (Woongroen, Ymere), green infrastructure firms (Graphorn Groen- en Infraprojekten B.V.), and government agencies (Havenbedrijf Rotterdam, ProRail, Rijkswaterstaat). Pricing is quote-based and not publicly disclosed, and no proprietary AI/ML technology is in evidence; marketing operations rely on a conventional website, LinkedIn, Facebook, email alerts, and Booston.io for recruitment marketing and remarketing.

Name

GrijsGroen

Legal name

GrijsGroen B.V.

Website

https://grijsgroen.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GrijsGroen is a Dutch staffing and recruitment intermediary that places professionals across the green, construction, real estate, and civil infrastructure sectors via Detachering, Werving & Selectie, Detavast, and ZZP-bemiddeling engagement models.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• Staffing recruitment
• Green sector staffing
• Construction recruitment
• Real estate staffing
• Personnel intermediation

Headquarters

HQ city

Baarn, Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing & Recruitment Services: GrijsGroen generates revenue through staffing and recruitment services, placing professionals in green, construction, and real estate sectors. They offer multiple engagement models: Detachering (staffing/detachment), Werving & Selectie (recruitment & selection), Detavast (temp-to-perm), and ZZP bemiddeling (freelance intermediation). The company connects professionals seeking 'werkgeluk' with partner organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GrijsGroen is a Dutch staffing and recruitment intermediary that connects professionals with employer partners in the green (Groen), construction (Bouw), and real estate (Vastgoed) sectors. The company offers four core intermediation models: Detachering (temporary staffing), Werving & Selectie (permanent recruitment), Detavast (temp-to-perm), and ZZP-bemiddeling (freelance intermediation), supported by an online vacancy platform, job alerts, and an open application channel. The firm's differentiator is its "werkgeluk" (work happiness) approach, prioritizing candidate-employer fit and a Compassion child sponsorship program.

Product overview

GrijsGroen operates as a staffing and recruitment intermediary (personeelsbemiddelaar) focused on connecting professionals with partner organizations in the green, construction (bouw), and real estate (vastgoed) sectors. The company was founded in 2017 and is headquartered in Baarn, Netherlands. Their service portfolio consists of four core intermediation forms: Detachering (temporary staffing), Werving & Selectie (permanent recruitment), Detavast (temp-to-perm), and ZZP-bemiddeling (freelance intermediation). These services are supported by an online vacancy platform where candidates can search and filter positions, a Job Alert notification system for automatic vacancy updates, and an Open Sollicitatie feature for unsolicited applications. GrijsGroen emphasizes the concept of 'werkgeluk' (work happiness) as their differentiating approach to recruitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Detachering Temporary staffing service that connects professionals with partner organizations for project-based or fixed-term assignments in the green, construction, and real estate sectors. Targets Dutch employers needing flexible workforce capacity and professionals seeking temporary engagements with a werkgeluk budget of €1,000.
• Werving & Selectie Recruitment and selection service for finding qualified professionals for permanent positions within partner organizations. Targets Dutch employers in green, construction, and real estate sectors seeking permanent hires and professionals looking for direct employment roles.
• Detavast Temporary-to-permanent staffing solution that allows partner employers to evaluate professionals during a trial period before offering a permanent contract. Targets Dutch employers seeking reduced hiring risk in green, construction, and real estate roles and professionals open to a structured pathway from temporary to permanent employment.
• ZZP-bemiddeling Intermediary service connecting self-employed professionals (ZZP'ers) with project opportunities at partner organizations. Targets Dutch employers needing freelance professionals in green, construction, and real estate sectors, and self-employed professionals (ZZP'ers) seeking project-based engagements.
• Vacatureplatform Online job board where professionals can search and apply for vacancies across green, construction, and real estate sectors, with filtering by location, function category, and industry. Targets professionals in the Groen, Bouw, and Vastgoed sectors seeking new roles or assignments via the werkenbijgrijsgroen.nl site.

Quantifiable outcome

• 250+ professionals connected to employers
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CompassioncoreOthersCharitable partnership where GrijsGroen sponsors one child through Compassion for each professional they place with a partner. This social responsibility initiative is central to their 'werkgeluk' philosophy, currently sponsoring 45 children. The program provides food and education access for children in poverty.

Scale indicators7 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• PageGroup: International recruitment group with Dutch operations across permanent and interim placements. Overlaps for werving & selectie and senior interim mandates in real estate and construction functions.
• ManpowerGroup: Global staffing giant with broad Dutch operations across detachering and permanent placement. Overlaps in capability but operates as a generalist rather than a green/bouw/real-estate specialist.

Direct peers

• Building Heroes: Dutch recruitment specialist focused on construction and real estate (bouw en vastgoed). Closest niche-comparable peer in two of GrijsGroen's three verticals, particularly for project-level placements.
• Tempo-Team: Major Dutch staffing agency providing detachering and recruitment across multiple sectors including bouw and vastgoed. Directly competes with GrijsGroen for the same employer clients and candidate pool.
• Brunel: Specialist staffing firm for technical professionals, including infrastructure, construction, and energy. Comparable for high-skilled detachering placements in bouw and infrastructure projects.
• Yacht: Randstad subsidiary specializing in higher-skilled detachering and project staffing in the Netherlands. Comparable on professional/project-based placement model and enterprise client base.
• HeadFirst Group: Dutch-based multi-brand staffing platform offering specialized detachering labels across verticals. Comparable in operating model for mid-to-senior professional placements and ZZP intermediation.
• ADG Dienstengroep: Large Dutch staffing group with detachering and recruitment services across technical, administrative, and specialist verticals. Direct competitor for enterprise staffing mandates in the same geography.
• Olympia: Dutch staffing and recruitment agency with broad sector coverage including bouw and vastgoed. Comparable in offering detachering, werving & selectie, and uitzenden to mid-market and enterprise clients.
• Randstad: Largest staffing firm in the Netherlands offering detachering, werving & selectie, and ZZP-bemiddeling across all sectors. Directly comparable on service model and customer profile; vastly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grijsgroenbv
• LinkedInlinkedin.com/company/grijsgroen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrijsGroen