Grit Optometrie BV
- Company typePrivate
- Founded1934
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Grit Optometrie BV firmographics
Firmographics- Name
- Grit Optometrie BV
- Legal name
- Grit Optometrie BV
- Website
- https://gritoptiek.nl
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Grit Optometrie BV industry classification
Industry- Product category
- Optical Retail / Optician Services
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Grit Optometrie BV is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Grit Optometrie BV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Eyewear Sales: One-time sales of prescription glasses, sunglasses, and frames. Frames average around €400, lenses range from €150 to €600+ per piece depending on customization. Also provides lens replacement services for existing frames.
- Contact Lens Plan Subscription: Monthly subscription plan for contact lenses including bi-annual checkups, discounts on lenses (up to 20%), free replacements for damage/loss (max 2 soft lenses/year), 10% discount on glasses and sunglasses, 10% discount on lens solutions. Initial purchase of half-year package required.
- Eye Examinations: Comprehensive optometric examinations including vision testing, eye health checks, and specialized diagnostics. Can be booked without referral.
- Repairs and Maintenance: In-store repair services for glasses including soldering, welding, polishing, and part replacement. Also offers cleaning and adjustment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Spherical contact lenses |
| Subscription | Monthly | Toric contact lenses (for astigmatism) |
| Subscription | Monthly | Multifocal contact lenses |
| Unit Pricing | Pay-as-you-go | Average eyeglass frames |
| Unit Pricing | Pay-as-you-go | Prescription lenses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Grit Optometrie BV product offering
Product offeringCore offering
Grit Optometrie BV operates a family-owned optical retail practice in Utrecht selling prescription eyeglasses, designer sunglasses, and contact lenses, alongside optometric eye care services such as OCT-based eye examinations, myopia control, cyclo measurements, and contact lens fitting and instruction. Services are delivered in-store through two connected locations by qualified opticians, an optometrist, and contact lens specialists, supported by an in-house lens grinding workshop for custom fabrication and repairs.
Product overview
Grit Optiek is a family-owned optician business founded in 1934, operating as a single-location retail practice in Utrecht with two addresses (Lange Elisabethstraat 1 and Bakkerstraat 25). The company offers a comprehensive portfolio of vision correction and eye care products and services. Core offerings include prescription eyeglasses (Brillen) with various lens types (single vision, multifocal, bifocal, occupational, photochromic, polarized), designer sunglasses (Zonnebrillen) from brands like Chanel, Prada, Gucci, Ray-Ban, Serengeti, and Giorgio Armani, and contact lenses (Contactlenzen) including soft, rigid gas permeable, and overnight ortho-k lenses. Eye care services (Oogzorg) encompass optometric examinations using OCT technology, myopia control, cyclo measurements, and management of eye conditions. The Contact Lens Plan provides a monthly subscription with discounts on lenses and free check-ups. All products are fitted and serviced in-store by qualified opticians, contact lens specialists, and an optometrist. The company sources lenses primarily from Zeiss, with alternatives from Essilor, Hoya, and Rodenstock available upon request.
Differentiator
Problem solved
Functional benefit
Products and services
- Brillen (Prescription Eyeglasses) Prescription eyeglasses fitted and dispensed in-store at Grit Optiek, available in single vision, multifocal, bifocal, occupational, photochromic, and polarized lens options, with frames from more than 20 designer and independent brands including Chanel, Prada, Gucci, Ray-Ban, Serengeti, and Giorgio Armani. Lenses are sourced primarily from Zeiss, with alternatives from Essilor, Hoya, and Rodenstock.
- Zonnebrillen (Sunglasses)
Quantifiable outcome
- 90 years in business (since 1934)
- +2 more outcomes
Companies that use Grit Optometrie BV
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Grit Optometrie BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grit Optometrie BV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Health Insurance Providers (various)coreGrit Optiek has contracts with virtually all Dutch health insurers, allowing direct insurance claim declarations for covered eye care services and products. This eliminates the need for customers to pay out-of-pocket and submit claims themselves.
Scale indicators3 records
Recent moves11 records
Expansion highlights4 records
Grit Optometrie BV competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grit Optometrie BV social profiles
Digital presenceGrit Optometrie BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grit Optometrie BV leadership team
Management profileNumber of profiles
Profiles10 records
Grit Optometrie BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grit Optometrie BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grit Optometrie BV
What does Grit Optometrie BV do?
Grit Optometrie BV operates a family-owned optical retail practice in Utrecht selling prescription eyeglasses, designer sunglasses, and contact lenses, alongside optometric eye care services such as OCT-based eye examinations, myopia control, cyclo measurements, and contact lens fitting and instruction. Services are delivered in-store through two connected locations by qualified opticians, an optometrist, and contact lens specialists, supported by an in-house lens grinding workshop for custom fabrication and repairs.
Is Grit Optometrie BV a public or private company?
Grit Optometrie BV is a private company. It is classified as family owned and is currently operating.
When was Grit Optometrie BV founded?
Grit Optometrie BV was founded in 1934. It employs 1 to 10 people.
Where is Grit Optometrie BV based?
Grit Optometrie BV is headquartered in Utrecht, Netherlands, in the Europe region.
How does Grit Optometrie BV make money?
Four revenue lines are on record. Eyewear Sales are the primary driver. The others are contact Lens Plan Subscription, eye Examinations and repairs and Maintenance.
Does Grit Optometrie BV have an API?
No public API is recorded for Grit Optometrie BV.
What industry is Grit Optometrie BV in?
Grit Optometrie BV's product category is Optical Retail / Optician Services. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 45613 and its SIC code is 3851.