Groep Advance

What Groep Advance does

Groep Advance is a Belgian group of six independently operating companies headquartered in Hamme, East Flanders, founded in 2006 by engineer Tom Baeyens. The group delivers environmental construction, garden design and maintenance, infrastructure works, transport services, and horticultural expert advice to both private individuals and B2B clients — including companies, government institutions, schools, and hospitals — primarily across Flanders and Belgium. Approximately 40 staff execute total projects under a quote-based model with 30/40/30 milestone payments, supported by a modern, extensively mechanized fleet that includes a 17-ton Keestrack Combo mobile screening machine, vacuum lifters, and mechanical paving equipment.

The group's product surface spans five operating units plus an e-commerce front. Advance Greencare handles residential and commercial garden design, installation, and maintenance; Advance Infra (spun off from Greencare) serves the professional, industrial, project development, and public market with earthworks, drainage, paving, and railway works; Trans Advance runs a modern fleet of crane trucks, tippers, and container services for third-party contractors and building suppliers; Advance Greenconsult provides judicial expertise, arbitration, and damage assessment under founder Tom Baeyens' certified credentials; and Advance Greenshop operates a direct-to-consumer webshop for topsoil, decorative gravel, bark mulch, and fencing materials with Saturday delivery.

Revenue mechanics combine project-based professional services — priced per quote, typically 30% on signing, 40% against work progress, and 30% on completion — with hardware sales through the e-commerce channel. Go-to-market is sales-led, with dedicated project leaders (Jari for Greencare, Valentyn and Koen for Infra) handling client relationships and quote requests routed through the company website. Marketing reaches customers via Facebook, Instagram, YouTube, and the company's own webshop, while the value proposition rests on offering a single contractor for total environmental construction projects backed by specialized mechanization and the founder's engineering credentials.

Name

Groep Advance

Legal name

Groep Advance

Website

https://groepadvance.be

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Groep Advance is a Belgian group of six companies founded in 2006 that delivers environmental construction, garden design, infrastructure works, transport, horticultural expert services, and an online DIY garden materials shop to private, business, and government clients across Flanders and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamme

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Project-based services: Groep Advance generates revenue through project-based professional services including environmental construction (omgevingsaanleg), garden design and construction (tuinaanleg), transport services, and consulting/expertise services. Services are quoted and priced per project with payment terms of 30% at contract signing, 40% according to work progress, and 30% at completion.
2. E-commerce (Advance Greenshop): Online retail of garden materials including topsoil, decorative gravel, bark mulch, and fencing materials sold directly to DIY consumers with fast delivery options

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Groep Advance is a Belgian group of six companies providing environmental construction, garden design and maintenance, transport of construction materials, expert advisory services, and an online retail store for DIY garden products. Services span total project execution including earthworks, drainage, paving, railway works, and green installations for B2B clients, alongside residential garden services and direct-to-consumer garden material sales.

Product overview

Groep Advance is a group of six independent companies founded in 2006, offering a comprehensive range of environmental construction, garden design and maintenance, and transport services. The portfolio consists of Advance Greencare (residential and commercial garden services), Advance Infra (B2B infrastructure and environmental construction), Trans Advance (transport and logistics for construction materials), Advance Greenconsult (expert advisory services), and Advance Greenshop (online garden materials retail). The companies operate both independently and collaboratively to provide total project solutions from design through execution to maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Advance Infra Professional and industrial environmental construction services including total projects, earthworks, drainage, paving, railway works, green installations, and outdoor furniture, targeted at B2B clients and government institutions throughout Flanders.
• Advance Greencare Garden design, installation, and maintenance services for residential and commercial clients, covering total projects, terraces, driveways, planting, fencing, lawn installation, carports, artificial grass, and winter services.
• Trans Advance Transport and logistics services for road and construction materials with a modern fleet including crane trucks, tipper transport, tractors with tippers, and container services, plus big bag and pallet services for contractors and building suppliers. Holds permit number 301165596 for international road freight transport.
• Advance Greenconsult Advisory and expert services in horticulture, garden design and maintenance, and tree nursery and ornamental horticulture, including judicial expertise, arbitration, insurance expertise, damage assessment, and technical support.
• Advance Greenshop Online DIY retail store for garden materials including topsoil, decorative gravel, tree bark, and fencing materials, offering professional-grade products with fast delivery including Saturdays, secure payment, and own customer service and transport.

Quantifiable outcome

• Years of combined experience in environmental construction and garden design

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hubo: Belgian DIY and hardware chain offering garden materials, fencing, and outdoor supplies. Competes directly with Advance Greenshop on DIY consumer purchases of topsoil, bark mulch, decorative gravel and fencing products in Belgium.
• BESIX: Major Belgian construction and infrastructure group with operations across buildings, civil works, and environmental projects. Sets the benchmark for large B2B/government infrastructure tenders that Groep Advance's Advance Infra division could aspire to compete for at scale.
• Willemen Groep: One of the largest Belgian construction groups spanning building, civil engineering, and infrastructure. A broader incumbent that competes with Advance Infra on larger Flemish tenders and shares the same public-sector client set (municipalities, schools, Infrabel-adjacent works).
• Gamma Belgium: Dutch-origin DIY chain with broad Belgian presence, offering garden construction materials, tools and outdoor furniture. Sets the competitive pricing and assortment benchmark for Advance Greenshop's e-commerce positioning in Belgium.
• Brico: Belgium's largest DIY retail chain selling garden materials, tools, and outdoor supplies online and in-store. The dominant competitor for Advance Greenshop's DIY e-commerce channel and a benchmark for omnichannel garden retail in Belgium.
• ENGEMA: Belgian civil engineering and environmental construction firm executing earthworks, pipeline and infrastructure projects. Comparable to Advance Infra's environmental construction (omgevingsaanleg) and total-project execution model.
• Jan De Nul Group: Belgian-origin international contractor with strong Belgian roots in civil engineering, environmental remediation, and infrastructure. A broader incumbent against which Groep Advance's earthworks/drainage and railway-related works are positioned as a smaller-scale Flemish alternative.
• Colas Belgium: Belgian subsidiary of Colas Group, focused on road construction, earthworks and public infrastructure. Direct overlap with Advance Infra's paving, drainage and earthworks capabilities, especially in Flemish public procurement.

Direct peers

• Krinkels: Belgian environmental works and landscaping contractor active across infrastructure, green space construction, and public-sector projects. Direct peer to Groep Advance's Advance Infra and Advance Greencare offerings, with comparable Belgian footprint and customer base.
• Verhaegen Groep: Belgian civil engineering and landscaping group combining earthworks, infrastructure and garden construction under one brand. Comparable to Groep Advance's bundled environmental construction (omgevingsaanleg) and infrastructure model serving both public and private clients in Belgium/Flanders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2KMwOtguYJLyxUiMX_pZiA
• Facebookfacebook.com/AdvanceGreencare
• Instagraminstagram.com/advancegreencare
• LinkedInlinkedin.com/company/adgreca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groep Advance