Grohe Portugal - Componentes Sanitários, LDA

Name

Grohe Portugal - Componentes Sanitários, LDA

Legal name

Grohe Portugal - Componentes Sanitários, LDA

Website

https://grohe.pt

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sanitary Ware & Kitchen Fixtures

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industry

Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA)

Keywords

• Bathroom fixtures
• Kitchen faucets
• Water technology
• Shower systems
• Smart toilets

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

Grohe Portugal distributes and sells premium bathroom and kitchen water technology products under the GROHE brand, including shower systems, thermostatic mixers, basin and kitchen faucets, water filtration systems, kitchen sinks, smart toilets, and commercial-specification sanitary ware. Offerings span residential consumer products, professional installer-grade solutions, and public/commercial specification lines, supported by a regional showroom network and certified installer channel in Portugal.

Product overview

GROHE is a global leader in innovative water technology providing complete bathroom and kitchen solutions. The portfolio is organized around three main product lines: Chuveiro de baixa pressão (low-pressure showers and bathroom fixtures), Cozinha (kitchen faucets, water filtration systems, and sinks), and GROHE SPA (premium luxury collection). The product ecosystem includes shower systems, thermostatic mixers, basin taps, kitchen faucets, water filtration, smart toilets, and commercial-specification products for public areas. GROHE positions its offerings on four pillars: quality (precision fit and finish), technology (innovative water features), award-winning design, and sustainability commitment.

Differentiator

Problem solved

Functional benefit

Brands

• GROHE SPA: Premium collection of award-winning bathroom designs featuring the finest materials and incomparable customization for personalized wellness experiences.

Products and services

• GROHE Chuveiro de baixa pressão (Low-Pressure Shower Systems) Low-pressure shower systems and components including shower heads, hand showers, thermostatic mixers, shower mixers, and complete installation solutions for residential bathroom applications.
• GROHE Cozinha - Torneira de cozinha (Kitchen Faucets) Kitchen faucets including standard taps, touchless sensor models, pull-out aerator variants, low-pressure models, water filter taps, and professional-use variants for residential and commercial kitchens.
• GROHE Sistema de filtragem de água (Water Filtration Systems) Under-sink water filtration systems providing filtered water and filtered/boiled water options, plus related consumables, for kitchen use in residential and commercial settings.
• GROHE SPA - Coleção premium de casa de banho (Premium Bathroom Collection) Premium bathroom collection featuring high-quality showers, luxury bathtubs, high-end basins, high-quality toilets, and premium accessories designed for personalized wellness experiences (Salus Per Aquam).
• GROHE Sanita inteligente (Smart Toilet) Smart toilet solutions including wall-hung toilets with integrated shower functions, washlet seats, and smart flush plates for modern bathroom applications.
• GROHE Pia de cozinha (Kitchen Sinks) Kitchen sinks designed for residential and commercial use, complementing the GROHE kitchen faucet portfolio.
• GROHE Especificações para áreas públicas (Public Area Specifications) Commercial-specification products including public area showers, basins, toilets, and accessories designed for high-traffic institutional and public environments.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kohler: Global kitchen and bath incumbent with premium faucets, showers, and smart bathroom products, increasingly competing in Portugal's high-end residential and commercial projects.
• TOTO Ltd. Japanese global leader in sanitary ware and smart toilet technology, a key competitor in the smart toilet category that GROHE Portugal is expanding into via its GROHE Sanita inteligente line.

Direct peers

• Hansgrohe: German premium manufacturer of showers, faucets, and bathroom fittings competing head-to-head with GROHE in Portugal across the same premium consumer and professional/specifier channels.
• Ideal Standard International: European bathroom and kitchen solutions provider with broad portfolio across residential, commercial, and healthcare specifications, overlapping with GROHE's full bathroom/kitchen coverage in Portugal.
• Roca: Spanish bathroom fixture giant with deep local manufacturing, showroom, and installer presence in Iberia, directly competing with GROHE Portugal in both premium and mid-tier bathroom segments.
• Duravit: German premium bathroom brand offering sanitary ceramics, bathtubs, and wellness products with comparable premium positioning and specifier relationships across Southern Europe.
• Villeroy & Boch: European premium bathroom brand combining ceramics, bathtubs, and faucets; competes with GROHE Portugal in mid-to-high-end residential and hospitality specification channels.

Others

• Grohe AG (LIXIL Water Technology): The parent brand entity within LIXIL that designs, manufactures, and supplies the products GROHE Portugal distributes; included because GROHE Portugal's commercial performance is directly tied to GROHE AG's portfolio and innovation cadence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grohe-portugal---componentes-sanit-rios-lda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grohe Portugal - Componentes Sanitários, LDA