Groningen Werkt Slim
Groningen Werkt Slim is a publicly funded energy advisory initiative of the Gemeente Groningen and Provincie Groningen that provides free, independent on-site consultations, heat scans, and P1 Meter energy monitoring to SMBs across the province of Groningen to support regional CO2-neutrality goals.
- Company typePrivate
- Founded2019
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Groningen Werkt Slim does
Groningen Werkt Slim is a publicly funded energy advisory initiative launched in 2019 and organizationally embedded within the Gemeente Groningen (municipality) and Provincie Groningen (province) in the Netherlands. Its mandate is to help small and medium-sized businesses (mkb-ondernemers) across all ten municipalities in the province of Groningen reduce energy consumption, generate renewable energy, and share energy resources, in service of the regional CO2-neutrality goal. The initiative operates with a core team of approximately 8 staff comprising energy advisors, regional aanjagers (facilitators for business parks), and project/communications support.
The service portfolio is structured around a free on-site Energie Adviesgesprek (energy consultation of up to 1.5 hours), supported by diagnostic and monitoring tools including the Warmtescan (infrared heat-camera imaging to identify heat loss), the P1 Meter (a smart-meter-connected device that integrates with the Homewizard Energy-app to provide real-time electricity and gas consumption data, including solar generation versus consumption), the Deur-dichtbordje (door-close signage for retail/hospitality), and advisory resources such as the 20 Quick Wins guide and the Stappenplan Verduurzamen Huurpanden (a step-by-step sustainability roadmap for tenants of rented business premises). The P1 Meter and Homewizard integration represent the most technically substantive components; beyond this, the offering is human-advisory-led rather than software-led.
The business model is fully non-commercial: all services, tools, and reports are provided at zero cost to SMBs, with operating costs funded by the municipality and province of Groningen as part of public policy. The organization has no external investors, no funding rounds, and no disclosed revenue. Distribution is primarily direct, with advisors conducting on-site visits, supplemented by regional aanjagers working on collective business-park projects, partnerships with four founding business associations (Bedrijvenvereniging Zuidoost, Bedrijvenvereniging WEST, Groningen City Club, VBNO), and integration with subsidy/financing providers (Fonds Nieuwe Doen) and the grid operator (Enexis) via the Groningen Stroomt Door consortium addressing grid congestion (netcongestie).
Groningen Werkt Slim firmographics
Firmographics- Name
- Groningen Werkt Slim
- Legal name
- Groningen Werkt Slim
- Website
- https://groningenwerktslim.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Groningen Werkt Slim is a publicly funded energy advisory initiative of the Gemeente Groningen and Provincie Groningen that provides free, independent on-site consultations, heat scans, and P1 Meter energy monitoring to SMBs across the province of Groningen to support regional CO2-neutrality goals.
- Ownership category
- akta.pro rank
Groningen Werkt Slim industry classification
Industry- Product category
- Energy Efficiency Consulting
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Net-Zero Assurance & Readiness Assessments (limited assurance prep, audit support) (EUABAKAJ)
- akta.pro secondary industry
- Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD)
Keywords
Where Groningen Werkt Slim is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Groningen Werkt Slim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Publicly Funded Advisory Services: Groningen Werkt Slim is fully funded by the municipality of Groningen and the province of Groningen as part of their goal to become CO2-neutral. All advisory services, tools (P1 Meters, heat scans), and reports are provided completely free of charge to SMB businesses in the province.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Advisory Service for All SMBs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Groningen Werkt Slim product offering
Product offeringCore offering
Groningen Werkt Slim is a free, independent energy advisory initiative for small and medium-sized businesses (mkb) in the province of Groningen, Netherlands. Funded by the municipality and province of Groningen, the organization provides on-site energy consultations, infrared heat scans, real-time energy monitoring through P1 Meters, subsidy navigation, and step-by-step sustainability guides at no cost to qualifying SMBs.
Product overview
Groningen Werkt Slim offers a comprehensive suite of free, independent energy advisory services for SMBs in the province of Groningen. The core offering centers on the Energie Adviesgesprek, a personalized consultation that includes on-site visits and detailed reports. This is supported by diagnostic tools like the Warmtescan (thermal imaging) and the P1 Meter (real-time energy monitoring device), along with practical resources such as the Deur-dichtbordje signage and the 20 Quick Wins guide. Additional services include solar panel advice, subsidy guidance through the Subsidiematrix, and the Stappenplan for rental property sustainability. The organization operates as an initiative of the municipality and province of Groningen, with services fully funded by government to support regional CO2-neutrality goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Energie Adviesgesprek (Energy Advice Consultation)
Quantifiable outcome
- A 15-year-old freezer in a restaurant consumed 2,230 kWh/year; replacement with a modern freezer (400-850 kWh/year) pays back within 1-2 years
- +2 more outcomes
Companies that use Groningen Werkt Slim
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Groningen Werkt Slim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Groningen Werkt Slim partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GroBusinesscoreStrategic partner in the Economic Board Groningen ecosystem, supporting the initiative's work with businesses.
- New Energy CoalitioncoreStrategic partner supporting energy transition initiatives in the Groningen region, collaborating with Groningen Werkt Slim.
- Programma Verduurzaming Bedrijventerreinen (PVB)coreGovernment program (Rijksoverheid) from which the aanjagers (facilitators) operate. Guides collective sustainability work on business parks.
- All Groningse GemeentencoreAll municipalities in the province of Groningen (Eemsdelta, Groningen, Het Hogeland, Midden-Groningen, Oldambt, Pekela, Stadskanaal, Veendam, Westerkwartier, Westerwolde) collaborate with Groningen Werkt Slim to reach local businesses.
- Bedrijvenvereniging ZuidoostminorOne of the founding business associations that initiated Groningen Werkt Slim in 2019.
- Bedrijvenvereniging WESTminorOne of the founding business associations that initiated Groningen Werkt Slim in 2019.
- Groningen City Club (GCC)minorOne of the founding business associations; GCC chairman Eric Bos actively promotes the P1 Meter to GCC members.
- Vereniging Bedrijven Noordoost (VBNO)minorOne of the founding business associations that initiated Groningen Werkt Slim in 2019.
- Groningen Stroomt DoorcoreCollaboration project in the municipality of Groningen involving all business associations, Hanze Entrance, and Enexis to address grid congestion (netcongestie) and map energy capacity usage by businesses.
- EnexiscoreGrid operator (netbeheerder) participating in Groningen Stroomt Door consortium to address grid congestion and explore capacity solutions for businesses.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Groningen Werkt Slim competitors and assessment
Company assessmentBroad incumbents
- KvK (Kamer van Koophandel): The Dutch Chamber of Commerce provides broad business advisory for SMBs including sustainability/energy topics. While not exclusively focused on energy, KVK is a national-scale delivery channel overlapping with GWS's SMB advisory function.
Direct peers
- Provincie Drenthe Energieloket: Drenthe's provincial energy service for SMBs, offering energy scans, advice, and subsidy support. Directly comparable as a neighboring Dutch provincial energy advisory initiative serving the same target market.
- Rijksdienst voor Ondernemend Nederland (RVO): The Dutch national agency that administers energy subsidies (EIA, ISDE, SDE++, MIA/Vamil) and provides sustainability advisory for businesses. RVO is the national-level analog to Groningen Werkt Slim, offering subsidized energy advice and subsidy navigation to Dutch SMBs.
- Energieloket Overijssel: A similar Dutch provincial/regional energy advisory program for SMBs in Overijssel, providing independent energy advice, scans, and subsidy guidance. Same free, government-funded service model targeting SMBs in a defined province.
Emerging players
- Milieu Centraal: Dutch environmental information organization providing energy and sustainability advice, primarily consumer-focused. Comparable as a publicly-funded Dutch entity translating sustainability knowledge to non-technical audiences, though GWS targets SMBs while Milieu Centraal targets households.
- Stichting Natuur & Milieu: Major Dutch environmental organization advocating for sustainability policy and supporting organizations on climate action. Comparable as a not-for-profit sustainability intermediary, though national in scope and less focused on direct SMB energy audit delivery.
Others
- New Energy Coalition: Northern Netherlands energy coalition supporting the regional energy transition. Already a strategic partner of GWS, the coalition works on broader energy-system innovation and acts as an ecosystem enabler rather than a direct SMB advisor.
- VNG (Vereniging Nederlandse Gemeenten): The national association of Dutch municipalities that helps coordinate local sustainability and energy policy. As a meta-organization, VNG enables municipal coordination similar to how GWS operates across Groningen's municipalities, but at a national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Groningen Werkt Slim social profiles
Digital presenceGroningen Werkt Slim compliance and trust
Trust signalCompliance1 record
Groningen Werkt Slim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groningen Werkt Slim leadership team
Management profileNumber of profiles
Profiles15 records
Groningen Werkt Slim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groningen Werkt Slim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groningen Werkt Slim
What does Groningen Werkt Slim do?
Groningen Werkt Slim is a free, independent energy advisory initiative for small and medium-sized businesses (mkb) in the province of Groningen, Netherlands. Funded by the municipality and province of Groningen, the organization provides on-site energy consultations, infrared heat scans, real-time energy monitoring through P1 Meters, subsidy navigation, and step-by-step sustainability guides at no cost to qualifying SMBs.
Is Groningen Werkt Slim a public or private company?
Groningen Werkt Slim is a private company. It is classified as state government owned and is currently operating.
When was Groningen Werkt Slim founded?
Groningen Werkt Slim was founded in 2019. It employs 1 to 10 people.
Where is Groningen Werkt Slim based?
Groningen Werkt Slim is headquartered in Groningen, Netherlands, in the Europe region.
How does Groningen Werkt Slim make money?
One revenue line is on record: publicly Funded Advisory Services.
Who are Groningen Werkt Slim's main competitors?
KvK (Kamer van Koophandel) is listed as a broad incumbent. Direct peers are Provincie Drenthe Energieloket, Rijksdienst voor Ondernemend Nederland (RVO) and Energieloket Overijssel. Emerging players are Milieu Centraal and Stichting Natuur & Milieu. Others are New Energy Coalition and VNG (Vereniging Nederlandse Gemeenten).
Does Groningen Werkt Slim have an API?
No public API is recorded for Groningen Werkt Slim.
What industry is Groningen Werkt Slim in?
Groningen Werkt Slim's product category is Energy Efficiency Consulting. Its primary akta.pro industry code is EUABAKAJ, Net-Zero Assurance & Readiness Assessments (limited assurance prep, audit support), with a secondary code of EUABAKAD, Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory). Its NAICS code is 54162 and its SIC code is 8731.