Herenboeren De Groote Modderkolk Loenen - Veluwe, Gelderland

What Herenboeren De Groote Modderkolk Loenen - Veluwe, Gelderland does

Herenboeren De Groote Modderkolk is a cooperative community farm (Coöperatie U.A.) established in 2019 as the second Herenboerderij in the Netherlands, located on Natuurmonumenten terrain on the eastern flank of the Veluwe in Loenen, Gelderland. Approximately 300 local residents from the Arnhem-Apeldoorn-Zutphen triangle are co-owners of the farm, having each paid a one-time €1,000 membership investment (or €500 for half-certificate single households). Two professional farmers, Rianne and Menno, are employed to manage agricultural operations on 18 hectares of leased land, producing vegetables, fruit, potatoes, herbs, eggs, and occasional meat (cattle, pigs, chickens) under nature-inclusive / regenerative principles — no chemical pesticides or artificial fertilizers.

The core product is the weekly harvest share (oogstdeel), offered in three monthly subscription tiers: vegan (€50), vegetarian with eggs (€55), and meat-inclusive (€85). Members pick up their share at the farm every Saturday morning, often via the Herenburen neighbor-pooling network that extends reach to households up to 15km away. The farm is supported by the HAPP digital member portal, biweekly tours, and 14 voluntary teams/commissions (e.g., Bijen, Dieren, Groente, Biodiversiteit, Educatie) in which 40-80 members actively participate weekly.

Revenue is generated from recurring monthly subscriptions plus voluntary donations, with total annual exploitation costs of approximately €250,000. The entity is non-profit and governed by a volunteer board (Voorzitter, Secretaris, Penningmeester). It has earned 7 consecutive years in the Trouw Duurzame 100, sits on protected Natuurmonumenten land, and co-operates with peer farms via the Vereniging van Herenboerderijen, established December 2024 after the June 2025 bankruptcy of the prior national support organization.

Name

Herenboeren De Groote Modderkolk Loenen - Veluwe, Gelderland

Legal name

Coöperatie Herenboeren de Groote Modderkolk U.A.

Website

https://grootemodderkolk.herenboeren.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cooperative community farm in Loenen, Gelderland (Netherlands) where ~300 local resident co-owners receive weekly harvest shares of vegetables, fruit, eggs and optional meat produced regeneratively on 18 hectares of leased Natuurmonumenten land by two employed professional farmers.

Ownership category

akta.pro rank

Product category

Community-Supported Agriculture

NAICS

Other Crop Farming (1119), Vegetable and Melon Farming (1112), Other Food Crops Grown Under Cover (111419), Other Animal Production (1129)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Community-supported agriculture
• Cooperative farming
• Regenerative agriculture
• Nature-inclusive farming
• Harvest share subscription

Headquarters

HQ city

Loenen, GLD

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Coöperatie lidmaatschap (eenmalige inleg): One-time membership fee of €1,000 per person (can be paid in installments) makes members co-owners of the cooperative farm. This investment covers start-up capital for designing and establishing the farm including land improvements, irrigation, fencing, livestock, machinery, tools, and multi-year soil health plans. Single-person households can purchase half a certificate for €500.
2. Maandelijkse contributie (Harvest share subscription): Monthly membership fee for weekly harvest share pickup. Three tiers available: vegan €50/month, vegetarian (with eggs) €55/month, and including meat €85/month. Payment is monthly via automatic direct debit. Households determine how many 'mouths' (portions) they want and can adjust once per year. The contribution covers operational costs including farmer salaries, land lease, seeds, and plants.
3. Donaties (Donations): Voluntary donations from supporters to invest in healthy soil, more nature, and a stronger local farm. Bank account: NL64RABO0341251887 t.n.v. Coöperatie Herenboeren de Groote Modderkolk U.A.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Herenboeren De Groote Modderkolk is a cooperative farm on the Natuurmonumenten estate in Loenen, Gelderland, where approximately 300 local households become co-owners through a one-time membership investment (€1,000) and receive weekly harvest shares of vegetables, fruit, herbs, eggs, and optional meat produced on 18 hectares of leased land. Two professional farmers (Rianne and Menno) manage operations using nature-inclusive, regenerative methods without chemical pesticides or synthetic fertilizers, and members can voluntarily contribute through teams and commissions.

Product overview

Herenboeren De Groote Modderkolk is a cooperative farm operating as a single integrated offering — members join as co-owners and receive weekly harvest shares. The core product is the oogstdeel (harvest share), available in three tiers: vegan (€50/month), vegetarian with eggs (€55/month), and with meat (€85/month). Entry requires a one-time cooperative membership investment of €1,000. Supporting the core harvest share are the HAPP member portal (digital platform for documents and self-harvesting tools), Herenburen neighbor groups (for harvest pooling and delivery), guided farm tours (for prospective members), and voluntary team/commission participation. Together these form a community-supported agriculture model where members co-own the farm, influence what is grown, and participate in its governance.

Differentiator

Problem solved

Functional benefit

Products and services

• Oogstdeel (Harvest Share) - Vegan Weekly harvest share for vegan members including vegetables, fruit, herbs, potatoes, and other plant-based produce grown on the farm. Picked up every Saturday at the farm in Loenen. Costs €50 per month per eater.
• Oogstdeel (Harvest Share) - Vegetarian with Eggs Weekly harvest share including vegetables, fruit, herbs, potatoes, and eggs from the farm's own chickens. Picked up every Saturday at the farm in Loenen. Costs €55 per month per eater.
• Oogstdeel (Harvest Share) - With Meat Weekly harvest share including vegetables, fruit, herbs, potatoes, eggs, and quarterly meat from the farm's own animals (cattle, pigs, chickens) slaughtered humanely and frozen. Delivered directly via butcher. Costs €85 per month per eater.
• Cooperative Membership (Certificaat) One-time membership investment of €1,000 per person (payable in installments) making members co-owners of the cooperative farm with voting rights in the General Members' Meeting. Single-person households can purchase half a certificate for €500. Used to finance farm start-up capital including land improvements, irrigation, fencing, livestock, machinery, and tools.
• Guided Farm Tours (Rondleidingen) Biweekly guided tours of the farm held on Saturdays at 10:30 for prospective members. Approximately one-hour duration showcasing the fields, greenhouse, animals, and potstal. Registration via Google Forms or WhatsApp.

Quantifiable outcome

• Approximately 50 vegetable varieties produced per year
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vereniging van Herenboerderijen (VvHB)coreStrategic or Co-development Partner · 15 March 2025The Association of Herenboerderijen is the new umbrella organization established in December 2024 that represents all 23 operating Herenboerderijen. De Groote Modderkolk is a member. The association negotiates collectively with Stichting Herenboeren NL on service provision, provides governance, and ensures quality standards across all farms. The association's board includes Jan Poodt (Chair), Hans Aalderink (Treasurer), Gertjan Endedijk (Secretary), Linda Rutten, and Kees Rezelman.
• NatuurmonumentencoreStrategic or Co-development PartnerNatuurmonumenten is the landowner that leases the terrain to Herenboeren De Groote Modderkolk. The farm is located on Natuurmonumenten's beautiful terrain in Loenen, which also houses their management offices for the South-Veluwe and IJsselvallei unit. Joint Open Erf events are organized to showcase nature, sustainable agriculture, and care at this unique location.
• VerdandicoreStrategic or Co-development PartnerVerdandi is an anthroposophical care farm (zorgboerderij) located on the same Open Erf (open farm) as Herenboeren De Groote Modderkolk. Young people with disabilities live and work at Verdandi, creating a unique integration of care, nature, and sustainable food production on the shared terrain.
• For The BetterminorOthersWebsite development partner responsible for building and maintaining the Herenboeren De Groote Modderkolk website.
• Drukkerij van HierdenminorOthersLocal printing company in the area, likely providing printing services for farm materials and communications.
• Stichting Nieuwe BoerderijencoreStrategic or Co-development PartnerNew entity established to take over the guidance of farms-in-formation from the former Stichting Herenboeren NL after its bankruptcy in June 2025.
• Aardpeer, samen voor grondcoreStrategic or Co-development PartnerAardpeer secures agricultural land for nature-inclusive farmers. Herenboeren and Aardpeer were ranked #3 and #1 respectively in the 'Landbouw en Voeding' category of the Trouw Duurzame 100. Both organizations work toward sustainable food systems and land access for regenerative agriculture.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Local2Local: Amsterdam-based cooperative connecting local producers with consumers through short supply chains. Operates a comparable local-food cooperative model in an urban Dutch market with similar values around sustainability and farmer income.
• Rechtstreex: Dutch platform offering subscription boxes of locally sourced produce directly from regional farmers. Comparable model of short supply chain direct-to-consumer food sales with subscription-based recurring revenue.
• Herenboeren Boxtel: The first Herenboerderij, founded in 2016, operating the original CSA cooperative model. It serves as the template for all subsequent Herenboerderijen including De Groote Modderkolk, with identical revenue structure, governance, and operational design.
• Herenboeren Assen: A sister Herenboerderij cooperative farm in Assen, operating under the same model (member ownership, ~270 households, harvest shares, two professional farmers). Winner of the Agrarisch Ondernemer van het Jaar publieksprijs (2025), making it the most directly comparable farm in the Herenboeren network.
• Oogstboeren: A Dutch CSA platform that connects consumers with local harvest shares from multiple regional farms. Comparable business model of subscription-based local food delivery, though Oogstboeren operates as an aggregator rather than a member-owned cooperative.
• Aardpeer, samen voor grond: Dutch foundation that secures agricultural land for nature-inclusive farmers. Ranked #1 in the Trouw Duurzame 100 'Landbouw en Voeding' category (2024) alongside Herenboeren. While focused on land access rather than farm operations, it serves the same target audience and sustainability mission.

Others

• Stichting Nieuwe Boerderijen: Newly established entity that took over guidance of Herenboeren farms-in-formation from the bankrupt Stichting Herenboeren NL in 2025. Directly relevant ecosystem participant as it influences De Groote Modderkolk's national network and future farm launches.
• Natuurmonumenten: Netherlands' largest nature conservation organization and the landowner leasing terrain to De Groote Modderkolk. Strategic partner that provides the physical operating base and co-markets through Open Erf events; comparable in the broader sustainable land management ecosystem.

Broad incumbents

• LTO Nederland: The Dutch agricultural employers' organization representing the broader farming sector. Comparable as the industry association in which Herenboeren competes for recognition, awards, and policy attention (e.g., Agrarisch Ondernemer van het Jaar).
• Slow Food International: Global movement promoting local, sustainable, and traditional food production. Comparable through its shared values around transparent food chains, biodiversity, and fair farmer compensation, though operating as a movement rather than a single farm operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/herenboeren
• YouTubeyoutube.com/channel/UCRrweHf-NgQvKtH_1UdjLCA
• Facebookfacebook.com/herenboerengrootemodderkolk
• LinkedInlinkedin.com/company/herenboeren-groote-modderkolk
• Instagraminstagram.com/herenboerengrootemodderkolk
• TikToktiktok.com/@herenboeren

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herenboeren De Groote Modderkolk Loenen - Veluwe, Gelderland