EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG

What EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG does

EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG is a privately held German GmbH & Co. KG (limited partnership) headquartered in Karlsruhe, Germany, operating as the specialist group for tiles and natural stone within the broader EUROBAUSTOFF Fachgruppe dealer network. The company operates the Cerabella tile brand, which offers wall tiles, floor tiles, mosaics, borders, decors, baseboards, stairs, and terrace elements organized across five named series (Cortina, Concrete, Earth Stone, Stage, Canvas), and the Ceratec sub-brand for professional tile installation accessories including adhesives, primers, substrates, sealing, construction boards, shower boards, and tile leveling systems. Product design is positioned as exclusive, developed in collaboration with renowned German and international manufacturers and leading design studios, with aesthetic inspiration drawn from fashion and textile industry trends.

The underlying technology is conventional ceramic tile manufacturing and glazing, with the company's contribution centered on product curation, design specification, and proprietary finishing for the German market rather than on manufacturing innovation. The business model is a B2B2C channel-partner model: the company does not sell directly to consumers but routes demand through a nationwide network of specialist dealers (Fachhändler) in Germany, with a Fachhändlersuche (dealer locator) tool on the Cerabella website functioning as the primary conversion mechanism. Pricing is not publicly disclosed; customers are directed to dealers for consultation. Marketing is anchored in a content hub (catalogs, ideation platforms, tile guides) supplemented by an online Planungstool for design visualization. Customer segments are described as end-consumers seeking premium tiles for residential and commercial projects, plus trade professionals (tilers, installers, designers) served via the specialist dealer network. The company employs 41 people and reports no subsidiaries, no funding activity, and no disclosed revenue.

Name

EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG

Legal name

EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG

Website

https://grossformat-fliesen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG operates the Cerabella and Ceratec brands, distributing exclusive tile and installation accessory lines through a nationwide network of specialist dealers in Germany for design-conscious residential and commercial buyers and trade professionals.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Building materials trading
• Ceramic tile distribution
• Specialist dealer network
• Tile accessories supply
• Construction products wholesale

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Tile and Flooring Product Sales: Cerabella generates revenue through the sale of tiles, mosaics, decors, borders, sills, steps, and terrace elements, distributed via specialist dealers (Fachhändler). The brand also offers a complementary range of tile accessories under the Ceratec sub-brand, including adhesives, primers, sealing products, leveling systems, and shower boards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG is a German building materials trading company (Handelsgesellschaft) that distributes tiles and natural stone products through its Cerabella tile brand and tile installation accessories through the Ceratec sub-brand. Products are developed in collaboration with German and international manufacturers and leading design studios, and sold exclusively through a nationwide network of specialist dealers (Fachhändler) in Germany.

Product overview

EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG operates Cerabella as its exclusive tile brand, offering a comprehensive tile portfolio developed in collaboration with renowned German and international manufacturers and leading design studios. The core product line includes Bodenfliesen (floor tiles) and Wandfliesen (wall tiles) in various series such as Stage, Canvas, Concrete, and Cortina, complemented by accessories including borders, decors, mosaics, baseboards, and stairs. The Ceratec sub-brand provides professional tile installation accessories including adhesives (F1, F20, F30, F40), primers, substrates, sealing products, construction boards, shower boards with various drainage solutions, and leveling systems. An online planning tool is also available for design visualization. The products are inspired by the latest trends from the fashion and textile industries, featuring innovative production and glazing techniques for high-quality ceramic surfaces.

Differentiator

Problem solved

Functional benefit

Brands

• Cerabella: Exclusive tile brand offering a unique tile assortment developed in collaboration with renowned German and international manufacturers and leading design studios. Features wall and floor tiles with aesthetic diversity from classic to modern, with outstanding durability and easy-care ceramic surfaces.
• Ceratec

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Renowned German and International Tile ManufacturerscoreStrategic or Co-development PartnerCerabella develops its tile assortment in collaboration with renowned German and international manufacturers. These partnerships enable the brand to produce high-quality, exclusive tile products that are not available elsewhere, supporting the brand's positioning around quality, design, and functionality.
• Leading Design StudioscoreStrategic or Co-development PartnerCerabella collaborates with leading design studios to create its tile collections. These collaborations bring design expertise and trend sensibility to the product development process, with the brand drawing inspiration from fashion and textile industry trends to deliver aesthetically distinctive tiles.
• Fashion and Textile IndustryminorStrategic or Co-development PartnerCerabella draws aesthetic inspiration from the latest trends in the fashion and textile industry to inform its tile designs. This cross-industry inspiration is a key element of the brand's design philosophy and product development approach, distinguishing its tiles from conventional flooring products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Marazzi Group: Marazzi is one of Europe's largest ceramic tile manufacturers, offering floor and wall tile collections with strong design partnerships. It is comparable to Cerabella as a design-driven tile brand selling into the German/European market, though at far greater scale and with vertically integrated manufacturing.
• Iris Ceramica Group: Iris Ceramica is an Italian manufacturer of high-end ceramic and porcelain tiles serving the European and global market. It is comparable to Cerabella on premium design positioning, fashion-influenced collections, and distribution into the German specialist dealer segment.
• Porcelanosa: Porcelanosa is a Spanish premium tile and bathroom/building products manufacturer with a strong design identity. It is comparable to Cerabella as a design-led, premium-positioned tile brand selling in the German and broader European market through showroom and dealer networks.
• Villeroy & Boch (Tiles Division): Villeroy & Boch is a long-established German manufacturer of premium ceramic tiles and bathroom products. It is comparable to Cerabella as a German-rooted, design-led tile brand with overlapping distribution through specialist dealers and bathroom showrooms, though V&B operates at much larger scale and also owns production.

Direct peers

• Deutsche Steinzeug Cremer & Breuer AG: Deutsche Steinzeug is a major German tile manufacturer offering wall, floor, and outdoor ceramic collections to the German market. It is directly comparable to Cerabella as a domestic tile producer/dealer with comparable product categories (wall tiles, floor tiles, terrace elements) and overlap in the specialist dealer channel.
• Jasba Mosaik (Rädigauer Mosaik GmbH): Jasba is a German manufacturer specializing in ceramic mosaics, wall and floor tiles sold through specialist tile retailers in Germany. It is directly comparable to Cerabella on product category (mosaics, wall/floor tiles), German market focus, and distribution through the Fachhändler channel.
• Agrob Buchtal (Deutsche Steinzeug subgroup): Agrob Buchtal is a German manufacturer of high-quality ceramic wall and floor tiles for residential and commercial applications, including facade systems. It is directly comparable to Cerabella on tile product category, German market, and distribution through specialist dealers.

Others

• EUROBAUSTOFF Fachgruppe (cooperative): EUROBAUSTOFF is the German building materials cooperative of which EUROBAUSTOFF Handelsgesellschaft is part. It is relevant context as the parent/sister organization providing the specialist dealer network that Cerabella sells through, though it is the channel parent rather than a competitor.

Regional players

• Bauhaus (BAUHAUS Gesellschaft für Bau- und Heimwerkermärkte): Bauhaus is a major European DIY and building materials retailer operating in Germany and other countries. It is comparable to Cerabella as a German tile/building materials distribution channel, but competes at a different price point and serves DIY rather than specialist trade buyers.
• Hornbach Baumarkt AG: Hornbach is a large German DIY/home improvement retailer that stocks tiles, flooring, and installation accessories. It is comparable to Cerabella as a German tile/building materials retailer, though Hornbach is a mass-market big-box format rather than a specialist tile brand and is a channel rather than a direct brand competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eurobaustoff-handelsgesellschaft-mbh-&-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG