Groupama Biztosító Zrt.

What Groupama Biztosító Zrt. does

Groupama Biztosító Zrt. is the Hungarian operating subsidiary of France's Groupama Group, a major mutual insurance conglomerate. The company provides a full-spectrum insurance offering in Hungary covering property and casualty (notably mandatory vehicle/KGFB and casco), life and pension products (e.g., the NEXT Life and Pension Insurance), accident and health insurance, and a specialized agricultural insurance portfolio that includes state-subsidized crop and livestock coverage. It serves Hungarian retail consumers, agricultural enterprises, and corporate clients through a tied-agent and direct-sales model anchored by more than 140 customer service points and regional business directorates nationwide, supplemented by bank-assurance and independent broker channels.

The company operates a multi-channel distribution architecture combining a traditional field-sales force, digital self-service touchpoints, and strategic partnerships — notably an integration with OTP Bank's Simple mobile application for vehicle assistance. Its technology stack includes a video-based claims settlement system ("Videós kárrendezés") that has reached roughly one-in-five customers and a proprietary driving-simulation training facility ("Groupama Tanpálya"). The technology footprint otherwise relies on standard marketing/analytics infrastructure (Google Analytics, Facebook Pixel, Google Ads, reCAPTCHA) and GDPR-compliant data handling; there is no public evidence of proprietary AI/ML systems or APIs.

Revenue is generated through recurring insurance premium collection across P&C, life, health, and agricultural lines, with the agricultural segment acting as a differentiator tied to government-subsidized risk-management programs. The business is privately held as a wholly-owned subsidiary of Groupama Group, and consolidated revenue is not publicly disclosed at the Hungarian entity level. Geographic footprint is anchored in Hungary, with regional expansion into Croatia via the December 2021 acquisition of OTP Osiguranje (now Groupama Osiguranje d.d.), making it a mid-sized Central European insurance platform within the broader French parent's portfolio.

Name

Groupama Biztosító Zrt.

Legal name

Groupama Biztosító Zrt.

Website

https://groupama.karrierportal.hu

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Groupama Biztosító Zrt. is the Hungarian subsidiary of France's Groupama Group, providing property/casualty, life, health, and agricultural insurance to retail, agricultural, and corporate customers through 140+ service points and bank/broker partnerships.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Travel & Corporate Travel Accident Insurance (FSAJAJAK)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Property casualty insurance
• Life pension insurance
• Agricultural insurance
• Vehicle insurance
• Insurance claims processing

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Core revenue from property and casualty insurance, life insurance, health insurance, and agricultural insurance products. Revenue generated through subscription-based premium collection from retail and corporate customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Groupama Biztosító Zrt. is a Hungarian insurance company providing property and casualty insurance, life and pension insurance, health insurance, and agricultural insurance products to retail consumers, corporate clients, and farmers. The company distributes its offerings through a nationwide network of over 140 customer service points, tied agents, regional business directorates, and bank partnerships, with proprietary digital claims processing capabilities.

Product overview

Groupama Biztosító Zrt. offers a comprehensive insurance product portfolio including life and pension insurance (NEXT Élet- és Nyugdíjbiztosítás), accident insurance (Aktiva), vehicle assistance, and agricultural insurance. The company provides digital services such as video-based claims settlement and vehicle assistance through the OTP Simple application. Beyond core insurance offerings, Groupama operates the Életmentők Program for first-aid training and maintains strategic partnerships in agriculture (Kukorica Kör Egyesület) and driving safety (Groupama Tanpálya). The company operates a career portal for recruitment and maintains customer service points across Hungary.

Differentiator

Problem solved

Functional benefit

Brands

• Groupama Master Club: Recognition program for the top 20 sales advisors, most successful business directors, and best performing business managers in the sales network.
• Életmentők Program
• GB001

Products and services

• NEXT Élet- és Nyugdíjbiztosítás (NEXT Life and Pension Insurance)
• Aktiva Balesetbiztosítás (Aktiva Accident Insurance)
• Property and Casualty Insurance (Vagyonbiztosítás)
• Vehicle Insurance (KGFB / Casco)
• Agricultural Insurance (Mezőgazdasági biztosítás)
• Corporate Insurance Packages
• Investment Funds and Asset Management
• Travel Insurance and Drone Insurance

Quantifiable outcome

• 159 lives potentially saved through blood donations organized by employees
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Budapest, Debrecen (Customer Service Expansion)minorOthers · 27 March 2024Opening of new customer service offices in Debrecen and Budapest Csapó street to improve accessibility for customers in Eastern Hungary and Budapest.
• Magyar Élelmiszerbank Egyesület (Hungarian Food Bank)minorOthers · 20 December 2023Annual charity partnership for food donation programs. Company organizes bake sales and donut days with proceeds supporting food bank operations helping 250,000+ beneficiaries.
• Magyar Vöröskereszt (Hungarian Red Cross)minorOthers · 11 September 2022Regular blood donation drives organized at company headquarters. In 2023, 80 employees donated 31.5 liters of blood, potentially saving 159 lives.
• Magyar Újraélesztési Társaság (Hungarian Resuscitation Society)minorOthers · 11 September 2022Lifesaver Program partner providing CPR and first aid training. Goal to train 1 million people worldwide in life-saving techniques.
• SUHANJ! Alapítvány (Suhanj Foundation)minorOthers · 29 June 2022Sports charity partnership supporting disabled individuals. 1 million HUF donated from cycling challenge where employees collectively cycled 4,491 km.
• Óbudai Egyetem ( Óbuda University)minorOthers · 7 April 2022University partnership for talent acquisition. Groupama participates in campus events, offers internship programs, actuarial scholarships, and IT graduate programs for students.
• Csodalámpa Alapítvány (Magic Lamp Foundation)minorOthers · 23 March 2022Ongoing partnership granting wishes to seriously ill children. Multiple wish fulfillments including computers for sick children and hot air balloon rides.
• OTP Osiguranje (now Groupama Osiguranje d.d.)coreOthers · 7 September 2021Acquisition of Croatian insurance company OTP Osiguranje, now operating as Groupama's subsidiary in Croatia under the name Groupama Osiguranje d.d. Part of regional expansion strategy.
• Kukorica Kör Egyesület (Corn Circle Association)minorStrategic or Co-development Partner · 30 June 2021Founding member of agricultural association supporting Hungarian corn producers. Association provides knowledge transfer, technology, and market access for Hungarian farmers.
• Ministry of Agriculture (Agrárminisztérium)minorOthers · 10 March 2021Meetings with Minister of Agriculture on agricultural insurance topics, discussing state-subsidized crop insurance programs and government risk management measures.
• OTP Bank (Bank Insurance Research)minorStrategic or Co-development Partner · 24 February 2021Joint research with OTP Bank on home renovation support programs and banking-insurance product synergies. Shared research findings on Trend FM radio.
• OTP BankcoreChannel Partner/ Reseller/ Distributor · 4 August 2020Strategic partnership with OTP for vehicle assistance services. Gépjármű-asszisztencia szolgáltatás is available through OTP's Simple mobile application, allowing customers to access roadside assistance, safe transportation, and overnight accommodation services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UNIQA Biztosító Zrt. UNIQA Hungary is part of the Austrian-headquartered UNIQA Insurance Group and offers multi-line insurance products in Hungary. It is a comparable multi-line competitor with similar Central European geographic positioning.
• Allianz Hungária Biztosító Zrt. Allianz Hungary is a multi-line insurer offering P&C, life, and health insurance across Hungary with both agency and direct distribution. It is one of Groupama's primary direct competitors in the Hungarian multi-line insurance market.
• NN Biztosító Zrt. NN Insurance Hungary (now part of Nationale-Nederlanden) is a life and health focused insurer with a significant Hungarian presence. Comparable to Groupama's life and health insurance lines with strong employer group products.
• Generali Biztosító Zrt. Generali Hungary is a major multi-line insurer in Hungary offering property, casualty, life, and motor insurance. Competes head-to-head with Groupama across retail and corporate segments in Hungary.
• K&H Biztosító Zrt. K&H Insurance is the insurance subsidiary of K&H Bank (KBC Group) in Hungary, offering multi-line products with embedded bank distribution. Directly analogous to Groupama's OTP Bank distribution model and similar bank-insurance partnership structure.

Emerging players

• Signal Iduna Biztosító Zrt. Signal Iduna Hungary is a German-Hungarian insurance company offering health, life, and P&C products with a strong niche in craftsman and trade professions. Comparable niche positioning to Groupama's specialized insurance segments.
• Vienna Life Biztosító Zrt. (formerly Aegon Hungary): Vienna Life Hungary was formed when Vienna Insurance Group acquired Aegon's Hungarian and Central European operations. It is a life and pensions-focused insurer offering products similar to Groupama's NEXT life and pension insurance line.
• CIG Pannónia Életbiztosító Nyrt. CIG Pannónia Life Insurance is a Hungarian-domestic life insurer listed on the Budapest Stock Exchange, focused on life and unit-linked products. Comparable to Groupama's NEXT life and pension insurance offerings.

Broad incumbents

• Groupama Group (parent): Groupama Group is the French mutual insurance parent of Groupama Biztosító Zrt., one of the largest insurers in France. The parent provides Groupama Biztosító Zrt. with capital, product design expertise, and a broader multi-territory insurance portfolio context.

Others

• OTP Bank Nyrt. OTP Bank is Hungary's largest commercial bank and Groupama's strategic distribution partner for vehicle assistance via the Simple application. While not an insurance peer, OTP is a critical channel partner that drives substantial customer reach for Groupama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/groupama_biztosito_karrier
• LinkedInlinkedin.com/company/groupama-biztosito-zrt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupama Biztosító Zrt.