Groupama Zavarovalnica

What Groupama Zavarovalnica does

Groupama Zavarovalnica is the Slovenian branch of Groupama Biztosító Zrt., part of the French mutual insurance group Groupama, founded in 1900 and operating in 10 countries with €15.9 billion of group premium income in 2022. Established in May 2022 and based in Ljubljana, the company sells property, life, motor, accident, and travel insurance products to Slovenian consumers and micro-enterprises, distributed primarily through a bancassurance model leveraging its OTP Group relationship and partnerships with SKB Bank and Nova KBM. Its product portfolio includes branded offerings such as Varen dom (property), Varen AVTO (motor), Varno življenje (life), Varen SENIOR, Varen JUNIOR (accident for children), and Varno POTOVANJE (travel), alongside OTP-tied life insurance variants for borrowers, overdraft holders, and the MICRO small-business segment.

The company operates with a lean team of roughly 10 employees in Slovenia, supplemented by competence centres in Zagreb shared with the Croatian operations. Its GTM relies almost exclusively on the branch networks of partner banks and a small number of independent insurance agents and brokers such as Zidarič Agency. The technology stack centres on a digital insurance sales and claims-processing platform sold through bank partners, with the company publicly disclosing plans to layer AI capabilities into sales first and claims processing subsequently. Revenue is generated through recurring insurance premiums tailored on individual risk-based pricing with multiple coverage tiers and payment cadences (monthly, quarterly, semi-annual, annual).

Name

Groupama Zavarovalnica

Legal name

Groupama Biztosító Zrt. Zavarovalnica, Podružnica

Website

https://groupama.si

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupama Zavarovalnica is the Slovenian branch of the French mutual insurer Groupama, established in 2022 in Ljubljana. It sells property, life, motor, accident, and travel insurance to Slovenian consumers and micro-enterprises, distributed primarily through partner banks OTP, SKB, and Nova KBM.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance premiums: Groupama Zavarovalnica generates revenue primarily through recurring insurance premiums collected on property, life, accident, motor, and travel insurance policies sold through bank branches and insurance agents. Premium payments are collected on a recurring basis aligned with policy terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Groupama Zavarovalnica sells a comprehensive portfolio of personal insurance products in Slovenia, including property insurance (Varen dom), automobile insurance (Varen AVTO), life insurance variants (Varno življenje, Varen SENIOR, OTP borrower variants), accident insurance (Varen JUNIOR) and travel insurance (Varno POTOVANJE). Products are primarily distributed through bancassurance partnerships with OTP Bank, SKB Bank and Nova KBM, with supporting distribution via independent insurance agents and direct sales at the Ljubljana headquarters. Premium payments are collected on a recurring basis aligned with policy terms, with options for monthly, quarterly, semi-annual and annual billing.

Differentiator

Problem solved

Functional benefit

Brands

• Varen dom: Property insurance product covering residential properties and belongings with Basic, Standard, and Max packages.
• Varen AVTO
• Varno življenje
• Varen SENIOR
• Varen OTP kreditojemalec
• Varen OTP limitojemalec
• Varen OTP MIKRO kreditojemalec
• Varen OTP MIKRO limitojemalec
• Varen JUNIOR
• Varno POTOVANJE

Products and services

• Varen DOM (Safe Home Property Insurance) Residential property insurance for homeowners covering buildings and movable possessions against fire, natural disasters, water damage, theft and glass breakage, offered in Basic, Standard and Max packages with optional add-ons (earthquake, landslide, personal liability, home assistance). Flexible premium payment options including monthly, quarterly, semi-annual and annual billing.
• Varen AVTO (Automobile Insurance) Motor insurance for private vehicle owners covering third-party liability (avtomobilska odgovornost), general casco (splošni kasko) and partial casco (delni avtomobilski kasko), tailored to Slovenian customer needs and distributed through bank branches.
• Varno življenje (Life Insurance)

Quantifiable outcome

• Groupama Group generated approximately 16 billion euros in premium income, ranking among the top European insurers
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Tour de France / Amaury Sport Organisation (A.S.O.)flagshipGTM or Marketing Partner · 28 October 2025Groupama began a three-year partnership with the world's most famous cycling race, Tour de France and Tour de France Femmes avec Zwift, running until 2028. This partnership further confirms the company's commitment to cycling and sport that unites passion, perseverance, and community. Groupama is now a key player in world cycling through this and other sponsorships.
• Groupama-FDJ professional cycling teamflagshipGTM or Marketing Partner · 26 August 2024Partnership with the French professional cycling team Groupama-FDJ extended until 2027. The team, under the leadership of general manager Marc Madiot, aims to remain among the best teams in the world. The partnership reflects Groupama's commitment to cycling, sport, and passion that unites millions of fans globally.
• Nova KBM (NKBM)coreChannel Partner/ Reseller/ Distributor · 19 February 2024Nova KBM distributes life insurance products for credit borrowers, enabling financial security for families in case of unexpected events during loan repayment. The partnership was formally launched with a 'Day for Partnership' event in February 2024 and joint sales activities continue with bank employees.
• SKB BankcoreChannel Partner/ Reseller/ Distributor · 25 January 2024SKB Bank serves as a key distribution channel for Groupama's insurance products including the Varen dom property insurance. The partnership combines Groupama's international insurance expertise with SKB's established banking customer base. Joint events and sales celebrations mark the successful collaboration.
• Cycling Federation of Slovenia (Kolesarska zveza Slovenije)flagshipGTM or Marketing Partner · 12 January 2024Groupama Zavarovalnica is the proud sponsor of the Cycling Federation of Slovenia, supporting the development of cycling in Slovenia, youth and elite national teams, and providing excellent conditions for top athletes to achieve results at European and World Championships. The partnership also demonstrates social responsibility and supports an active, healthy lifestyle. Director Sandi Šterpin personally attended the World Championships in Kigali, Rwanda in 2025.
• French-Slovenian Business Club (Francosko-slovenski poslovni Klub)minorGTM or Marketing Partner · 26 October 2022Groupama Zavarovalnica became a member of the French-Slovenian Business Club, participating in round tables and networking events that strengthen business ties between France and Slovenia. The club provides a platform for business networking and exchange between the two countries' business communities.
• Slovensko zavarovalno združenje (Slovenian Insurance Association)coreStrategic or Co-development Partner · 20 July 2022Groupama Zavarovalnica became a regular member of the Slovenian Insurance Association. The association, founded in 1992, represents the collective and individual interests of its members and performs tasks defined by Slovenian regulations and international agreements. Membership enables constructive cooperation with other insurance industry members.
• OTP Bank SloveniacoreChannel Partner/ Reseller/ Distributor · 1 April 2022Strategic bancassurance partnership with OTP Group that facilitated Groupama's entry into the Slovenian insurance market. The OTP Group partnership provided access to the SKB Bank network and established the foundation for rapid development of business functions including IT and advanced products. Insurance products including life insurance for credit borrowers and other personal insurance products are distributed through OTP Bank branches across Slovenia.
• OTP Group (Groupama parent)flagshipStrategic or Co-development PartnerGroupama operates as part of the OTP Group ecosystem in the Adria region, sharing competence centres in Zagreb that support both Slovenian and Croatian sales networks. The OTP Group's century-long knowledge and experience provides support for building an innovative and open corporate culture. Shared IT solutions and best practice transfer between markets are key elements of collaboration.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Generali zavarovalnica (Slovenia): Slovenian subsidiary of Generali Group, offering a similar multi-line insurance product portfolio including life, property, motor, and accident coverage. Directly comparable as another foreign-owned multi-line insurer operating in the same Slovenian market via bancassurance and agency channels.
• Vzajemna: Slovenian mutual health insurance company offering supplementary health and accident insurance. Comparable as a domestic insurer operating in overlapping accident/health insurance segments that Groupama targets with products like Varen JUNIOR.
• Zavarovalnica Triglav: Slovenia's largest and dominant domestic insurance group offering property, life, motor, and health insurance. As the entrenched market leader, Triglav is the primary competitor Groupama Zavarovalnica must displace for market share in Slovenia.
• Adriatic Slovenica (Zavarovalnica Adriatic Slovenica): Major Slovenian insurance company offering life and non-life insurance products. Comparable as a direct multi-line competitor targeting similar Slovenian consumer and small business segments.
• Grawe zavarovalnica (Slovenia): Slovenian branch of Austrian insurance group GRAWE, offering life and non-life insurance products. Comparable as a smaller foreign-owned multi-line competitor where Groupama's director previously worked, indicating similar operational patterns.
• ERGO Slovenica (Zavarovalnica ERGO): Slovenian insurance company offering life and non-life insurance products, part of the Munich Re Group via ERGO. Comparable as a mid-sized multi-line insurer competing for the same Slovenian bancassurance and direct distribution channels.
• Wiener Stadtische zavarovalnica (Slovenia): Slovenian branch of Vienna Insurance Group offering property, life, and motor insurance. Directly comparable as another CEE-headquartered multi-line insurer operating in Slovenia with similar bancassurance distribution models.

Broad incumbents

• Allianz Slovenia (Allianz Hrvatska / Allianz Adriatic): Slovenian operations of global insurance giant Allianz, offering P&C and life products. Comparable as a much larger broad incumbent multinational insurer that competes in Slovenia with significantly greater scale and capital resources than Groupama Zavarovalnica.
• UNIQA Insurance Group (Adriatic operations): Austrian-headquartered insurance group with significant Adriatic/Balkan operations including Slovenia. Comparable as a regional broad incumbent with multi-line insurance products and bank-distribution partnerships across CEE markets.

Others

• OTP Bank Slovenia: Primary bancassurance distribution partner for Groupama Zavarovalnica and core strategic ally in the Slovenian market. Listed as a peer due to deep operational entanglement with Groupama's distribution model, though not a direct insurance competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupama-zavarovalnica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupama Zavarovalnica