Total Performance Inc

What Total Performance Inc does

Total Performance Inc, headquartered in Louisville, Kentucky, operates the Speedway Motors e-commerce platform (speedwaymotors.com), a direct-to-consumer retailer focused exclusively on the racing and rodding aftermarket. The company sells performance auto parts, crate engines, brake kits, suspension components, fuel systems, wheels, and restoration parts for hot rods, custom cars, and classic American muscle vehicles, with crate engines priced from $6,290 up to $18,699 and standardized $275 flat-rate shipping on engine purchases. Its customer base spans three primary segments: hot rod and custom car builders (including T-bucket kit builders), racing enthusiasts and teams (including IMCA Stock Car competitors), and classic car restorers working on Camaro, Chevelle, and other vintage American vehicles.

The platform is built on a conventional e-commerce stack with integrated account management, vehicle-specific fitment ("My Garage"), order tracking, returns processing, customer loyalty (Rewards Program), and gift cards ($50-$300 denominations). Speedway Motors maintains reseller relationships with major performance brands including ATK Engines, BluePrint Engines, Wilwood, Holley, COMP Cams, and OER, and has built an in-house sub-brand, Speedway Motors Racing Engines (producing engines such as the Stage 2 IMCA Stock Car 360 Spec Engine). The company distributes exclusively through its own DTC storefront with phone support available 7am-10pm CST daily; no physical retail or third-party marketplace distribution is described. With 48 employees, the business operates as a focused niche specialist rather than a mass-market retailer. No revenue figures, funding rounds, M&A activity, ownership structure, or leadership team are disclosed in the available source material.

Name

Total Performance Inc

Website

https://tperformance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Performance Inc operates the Speedway Motors e-commerce platform, selling performance auto parts, crate engines, and restoration components directly to hobbyist hot rod builders, racing enthusiasts, and classic car restorers across the United States.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Performance auto parts
• Racing components
• Hot rod parts
• Crate engines
• Restoration parts

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Parts and Performance Components Sales: Revenue generated from selling performance auto parts, racing components, and restoration parts directly to consumers via e-commerce. Product categories include brake kits, suspension, engines, fuel systems, wheels, and specialized parts for classic cars.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Total Performance Inc operates Speedway Motors, a direct-to-consumer e-commerce retailer of automotive performance parts, racing components, restoration parts, and crate engines for hot rod builders, racing teams, and classic car restorers. The product catalog covers brake kits, suspension, engines, fuel systems, wheels, safety equipment, and specialized parts for classic American muscle cars, with $275 flat-rate shipping on crate engines. Supporting offerings include gift cards ($50-$300 denominations) and a customer rewards program.

Product overview

Speedway Motors operates as a single unified e-commerce platform selling automotive racing and rodding parts. The product portfolio includes Garage Sale Parts (discounted discontinued items), On Sale Parts (everyday promotional pricing), Closeout Sale Parts (limited-quantity exclusive deals), and Crate Engines (performance engines with $275 flat rate shipping). Supporting services include Gift Cards available in physical and digital formats ($50-$300), a Rewards Program for customer loyalty, and Speedway Motors Racing Engines as an in-house sub-brand. The platform features account management, vehicle-specific part matching, build lists, order tracking, and return management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Crate Engines Complete performance crate engines from builders including BluePrint, Edelbrock, Chevrolet Performance, ATK, and Speedway Motors Racing Engines, ranging from $6,290 to $18,699, sold with $275 flat rate shipping on Chevy and Ford engines for racing teams, hot rod builders, and racing enthusiasts.
• On Sale Performance Parts Everyday deals on top brand and bestselling performance parts at discounted prices, including pushrods from $60.55, brake kits from $1,299.99, door glass from $115.19, and transmission dipsticks from $84.74, with discounts ranging from 17-60% off for hot rodders, racers, and restorers.
• Garage Sale Parts Discounted discontinued or scratch-and-dent name-brand performance parts and safety equipment sold at bargain prices (16-44% off), including steering couplers at $61.99, coil-over springs at $45.92, and fuel sending units at $106.91 for budget-conscious performance buyers.
• Closeout Sale Parts Exclusive savings on special buys of safety gear, radiators, wheels, and other parts with limited quantities for hot rod builders and racing enthusiasts seeking deal pricing.
• T-Bucket Kit Car Parts and Hot Rod Components Specialized parts and components for T-bucket kit car builds and custom hot rod construction projects, providing enthusiasts with the components needed to assemble custom vehicles from individual parts.
• Gift Cards Physical mailed or emailed digital gift cards available in denominations of $50, $100, $200, $300, or custom amounts up to $300 in $5 increments, designed for gift-giving and customer acquisition.
• Rewards Program Customer loyalty program offering rewards and benefits for repeat purchases, encouraging customer retention and repeat buying among hot rod builders, racing enthusiasts, and classic car restorers.
• Speedway Motors Racing Engines In-house engine sub-brand producing racing powerplants including the Speedway Motors Stage 2 IMCA Stock Car 360 Spec Engine, sold exclusively through the Speedway Motors e-commerce platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ATK EnginescoreChannel Partner/ Reseller/ DistributorATK Engines supplies complete crate engines including Ford 347 Stroker (410HP) and Ford 351W Mid Dress (385HP) sold through Speedway Motors e-commerce platform with $275 flat rate shipping.
• BluePrint EnginescoreChannel Partner/ Reseller/ DistributorBluePrint Engines supplies high-performance marine and automotive crate engines including the 632 Pro Series with aluminum heads ($18,699), sold via Speedway Motors.
• WilwoodminorChannel Partner/ Reseller/ DistributorWilwood disc brake kits and performance brake components sold through Speedway Motors. Products include DP6 front disc brake kits for 1979-90 GM vehicles at $1,299.99.
• HolleyminorChannel Partner/ Reseller/ DistributorHolley intake manifolds and performance parts including Single Plane Gen II Hemi EFI intake manifold ($607.95) available through Speedway Motors with manufacturer rebates.
• COMP CamsminorChannel Partner/ Reseller/ DistributorCOMP Cams pushrods and valvetrain components sold through Speedway Motors, including Magnum Pushrods at $60.55 per set.
• OER (Original Equipment Reproduction)minorChannel Partner/ Reseller/ DistributorOER supplies restoration parts for classic GM vehicles including door glass, wheels, and body components sold through Speedway Motors.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Summit Racing Equipment: Summit Racing is the largest direct-to-consumer e-commerce and catalog retailer of performance auto parts, racing, and restoration components in the US. It is the most direct competitor to Speedway Motors, with overlapping product breadth across crate engines, brake kits, suspension, and fuel systems, serving the same hot rod, racing, and classic car segments.
• Classic Industries: Classic Industries specializes in restoration and reproduction parts for classic American muscle cars, including Camaro, Chevelle, and GM platforms directly overlapping Speedway Motors' OER-sourced restoration assortment. Both target hobbyist restorers with vehicle-specific fitment and catalog depth.
• RockAuto: RockAuto is a pure-play online auto parts retailer offering deep catalog across replacement and performance parts at price-aggressive positioning. It competes with Speedway Motors on price-sensitive purchases of brake, suspension, and engine components for enthusiast and DIY buyers.
• Jegs High Performance: Jegs is a major direct-to-consumer retailer of performance and racing auto parts, with deep catalog coverage of engines, drivetrain, brakes, and accessories targeting the same hot rod and racing enthusiast buyer. It competes head-to-head with Speedway Motors on price, assortment, and brand partnerships.
• Year One: Year One is a specialty retailer of restoration parts and complete classic car packages for Muscle Cars, GM, Ford, and Mopar applications. It is a direct competitor in the classic car restoration segment served by Speedway Motors' OER-sourced parts and Chevelle/Camaro categories.

Broad incumbents

• Holley Performance Products: Holley is a leading manufacturer of performance fuel injection, carburetors, intake manifolds, and related components, and now owns and operates Summit Racing. It is both a key supplier to Speedway Motors and a competing retailer through its own DTC site, making it a vertically integrated rival across the same enthusiast customer base.
• Amazon (Automotive Parts): Amazon's automotive parts and accessories marketplace competes with Speedway Motors on convenience, selection, and Prime shipping. Hobbyists increasingly discover and purchase performance/aftermarket parts through Amazon, making it a structural competitor despite different category depth.
• AutoZone: AutoZone is the largest specialty retailer of automotive replacement parts and accessories in the US, with broad nationwide physical and digital distribution. While its core category is replacement/maintenance, its performance and accessory assortment competes with Speedway Motors for hobbyist DIY buyers.

Others

• Wilwood Engineering: Wilwood is a leading manufacturer of high-performance disc brake kits and components sold through Speedway Motors. It is a key supplier-partner rather than a direct competitor, but its branded presence through Speedway's catalog defines the racing brake category for both companies' shared customers.

Emerging players

• Edelbrock: Edelbrock is a performance parts manufacturer (intake manifolds, carburetors, cylinder heads) and supplier of crate engines sold through Speedway Motors. Its growing direct-to-consumer e-commerce channel overlaps with Speedway Motors' assortment and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/total-performance-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Performance Inc