Groupe MyHotels

What Groupe MyHotels does

Groupe MyHotels is a privately held French hotel management group founded in 2013 by three ex-Accor executives (Joris Bruneel, Sylvie Charles, and David Sylberg) and headquartered in Paris. It operates 29 establishments across France through two complementary business lines: (1) a franchised hotel portfolio of 27 properties operated under international brand agreements with Accor (Ibis, Ibis Budget, Ibis Styles, Mercure), Louvre Hotels (Campanile, Kyriad), Best Western, and B&B Hotels, spanning economy through upscale segments; and (2) two independent lifestyle boutique hotels in Paris — Babel (20th arrondissement, 31 rooms, certified Entreprise à Mission in 2021) and Rosalie (13th arrondissement, 60 rooms, certified Entreprise à Mission in 2022). The group employs approximately 600 staff across its properties.

The group's core operational capability centers on hotel management services — operational animation, centralized revenue management with a dedicated team of four specialists, HR and administrative support, brand and marketing coordination through franchise partnerships, and selective hotel investment including acquisition, renovation, and energy/environmental performance upgrades. Underlying technology is described as standard hotel management and revenue management systems with digital distribution; no proprietary technology platform is disclosed. Groupe MyHotels serves three primary customer segments: individual leisure and business travelers (its end-customers across all 29 hotels), corporate and seminar clients (MICE demand at properties such as Ibis Styles Tours Centre, Mercure Rambouillet, and Campanile Roissy Aéroport CDG), and hotel property investors — including family offices, private investors, and a strategic co-investment partnership with Extend AM, a hotel fund owning over 300 European properties.

Revenue is generated principally through hotel operations (room rentals, food and beverage, events and seminars) and management/advisory services to property owners, with pricing varying by brand tier and individual hotel rates disclosed on property websites. The company is supported by Bpifrance and major French banks for project financing, has a recruitment partnership with Cookorico (2023), and pursues a distinct ESG positioning — 80% Clef Verte certified with a 100% target by 2026, and statutory mission-driven status for Babel and Rosalie — that has generated extensive earned media coverage in Le Monde, Vogue, Forbes, Condé Nast Traveller, and The New York Times. Geographic reach is exclusively domestic (France), with no disclosed international expansion plans.

Name

Groupe MyHotels

Legal name

Groupe MyHotels

Website

https://groupe-myhotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe MyHotels is a privately held French hotel management group founded in 2013 by ex-Accor executives, operating 29 establishments across France — 27 franchised hotels under Accor, Louvre Hotels, Best Western, and B&B brands, plus two independent Paris lifestyle boutiques (Babel, Rosalie) — serving leisure and business travelers, corporate clients, and hotel property investors.

Ownership category

akta.pro rank

Product category

Hotel Management

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel management
• Franchise hospitality
• Hotel consulting
• Independent boutique hotels
• Hospitality operations France

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Operations Revenue: Revenue generated from operating franchised hotels under international brand agreements and independent lifestyle hotels. The group earns revenue through room rentals, food and beverage services, and event/seminar facilities across its 29 establishments.
2. Hotel Management Consulting: Advisory and management services provided to independent investors and property owners seeking professional hotel operation expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Groupe MyHotels operates a portfolio of 29 hotel establishments across France, including 27 franchised properties operated under major brands (Accor, Louvre Hotels, Best Western, B&B Hotels) and 2 independent boutique hotels (Babel and Rosalie) in Paris. The group also provides hotel management consulting services to hotel property investors and pursues sustainability commitments through Clef Verte certification and the "Entreprise à mission" status.

Product overview

Groupe MyHotels is a hotel management group operating 29 establishments (27 franchised hotels and 2 independent boutique hotels). The portfolio spans two complementary positionings: (1) franchised hotels under strong international brands including Accor brands (Ibis, Ibis Budget, Ibis Styles, Mercure), Louvre Hotel Group (Campanile, Kyriad), Best Western, and B&B Hotels, covering economy to upscale segments; and (2) independent lifestyle hotels Babel and Rosalie, two boutique properties in Paris with strong neighborhood identities that have been pioneers in obtaining the Clef Verte sustainable tourism label and have become 'Entreprises à mission'. The group's core business focuses on hotel management expertise including operational animation, human resources, brand and revenue management, while also serving as a hotel investor with selectivity in acquisitions, renovations, and energy/environmental performance improvements.

Differentiator

Problem solved

Functional benefit

Brands

• Babel: Independent boutique hotel located at 3 rue Lemon, Paris 20e. Features 31 rooms, a restaurant and bar with 70 indoor seats and 40 terrace seats. First hotel in France to become an 'Entreprise à mission' in 2021.
• Rosalie

Products and services

• Franchised hotel operations (Accor brands) Operation of hotels in France under Accor franchise brands including Ibis, Ibis Budget, Ibis Styles and Mercure, serving economy and mid-scale travellers.
• Franchised hotel operations (Louvre Hotels brands) Operation of hotels in France under Louvre Hotels franchise brands including Campanile and Kyriad, serving economy and mid-scale travellers.
• Franchised hotel operations (Best Western) Operation of hotels in France under the Best Western franchise brand, serving mid-scale travellers.
• Franchised hotel operations (B&B Hotels) Operation of hotels in France under the B&B Hotels franchise brand, serving economy travellers.
• Independent boutique hotel operations (Babel, Paris) Operation of the independent boutique hotel Babel in Paris, serving leisure and business guests seeking a distinctive lifestyle stay.
• Independent boutique hotel operations (Rosalie, Paris) Operation of the independent boutique hotel Rosalie in Paris, serving leisure and business guests seeking a distinctive lifestyle stay.
• Hotel management consulting services Advisory and management consulting services delivered to hotel property investors, leveraging the group's operating experience across the 29-hotel portfolio.

Quantifiable outcome

• 80% of hotels certified with Clef Verte sustainable tourism label
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Cookorico (Recruitment Platform)minorChannel Partner/ Reseller/ Distributor · 1 January 2023External recruitment platform where all MyHotels job opportunities are published for hiring across reception, kitchen, housekeeping, service, management, and maintenance roles.
• Accor (Ibis, Ibis Budget, Ibis Styles, Mercure)coreChannel Partner/ Reseller/ DistributorFranchise partnership with Accor group for Ibis, Ibis Budget, Ibis Styles, and Mercure branded hotels. The majority of hotels operate under Accor brands.
• Louvre Hotels (Campanile, Kyriad)coreChannel Partner/ Reseller/ DistributorFranchise partnership with Louvre Hotels group for Campanile and Kyriad branded properties.
• Best Western FrancecoreChannel Partner/ Reseller/ DistributorFranchise partnership with Best Western for hotels including Best Western Plus Thionville and Best Western Hôtel d'Arc in Orléans.
• B&B Hotels FrancecoreChannel Partner/ Reseller/ DistributorFranchise partnership with B&B Hotels for B&B Chartres Océane and B&B Metz Mercy properties.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• MEININGER Hotels: European hybrid hotel operator combining budget accommodation with urban lifestyle positioning across Germany and continental Europe. Comparable as a multi-tier European hotel operator with mix of franchise and proprietary brand concepts.
• Adagio Aparthotels: European aparthotel operator (joint venture between Accor and Pierre & Vacances) operating franchise and managed aparthotels. Comparable on franchise-based operations and Accor brand relationship context.

Direct peers

• Logis Hotels: French cooperative of independent and franchised hotels operating across economy to midscale tiers in France. Comparable as a French multi-tier franchise/cooperative platform with similar geographic concentration and tier mix.
• B&B Hotels: French budget hotel chain operating franchise and directly-owned properties across France and Europe. Direct comparable because Groupe MyHotels operates B&B-branded hotels (Chartres, Metz) and competes in the same economy segment with similar franchise economics.
• MEA Hotels & Resorts (Maisons & Hôtels): Independent French hotel operator and investor managing boutique and lifestyle properties, similar to Groupe MyHotels' Babel/Rosalie positioning. Comparable as an independent French hotel operator combining boutique identity with management expertise.
• Extendam (Extend AM): European hotel investment fund with 300+ properties under management, actively co-investing with Groupe MyHotels. Most directly comparable on hotel investment and asset management model in the European mid-market.

Broad incumbents

• Louvre Hotels Group: Major French hotel franchise group operating Campanile, Kyriad, Première Classe, and other brands — a direct franchise partner and structurally similar franchise-based multi-brand operator in France. Comparable as a multi-tier franchise platform with overlapping brand relationships.
• Accor SA: Europe's largest hotel group and parent of Ibis, Ibis Budget, Ibis Styles, Mercure brands that Groupe MyHotels franchises. Comparable as the upstream brand/franchisor whose economics determine MyHotels' franchise cost structure.
• Best Western Hotels & Resorts (France): Global franchise hotel network with strong French presence; Groupe MyHotels operates Best Western properties (Thionville, Orléans). Comparable as a franchise brand counterpart at the upscale tier.

Emerging players

• Residéal / Suite Home (Appart'City): French aparthotel/residence operator with franchise and direct operations across regional France. Comparable on multi-property franchise-based French operations serving business and extended-stay segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61553225856314
• LinkedInlinkedin.com/company/groupe-my-hotels
• Instagraminstagram.com/groupemyhotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe MyHotels