OBYO - PAPYRA - Groupe HEEGEO

Name

OBYO - PAPYRA - Groupe HEEGEO

Legal name

OBYO GROUPE

Website

https://groupeobyo.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Cleaning & Hygiene Distribution

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Professional cleaning products
• Hygiene supplies
• Industrial cleaning equipment
• Eco-responsible detergents
• Professional maintenance supplies

Headquarters

HQ city

Saint Nazaire

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Sale of professional cleaning, hygiene, and maintenance products through regional agencies. Products include cleaning chemicals, equipment, personal protective equipment, tableware, and single-use items.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

OBYO - PAPYRA - Groupe HEEGEO is a French professional hygiene and cleaning products distributor operating 7 regional agencies across France. The company supplies cleaning chemicals, maintenance products, personal protective equipment, disposable tableware, and Nilfisk professional cleaning machines (floor care, vacuums, high-pressure cleaners) to professional clients, with approximately 40% of products carrying ECOLABEL or ECOCERT certifications. It also provides installation, after-sales service, and staff training on equipment use.

Product overview

Groupe OBYO is a professional cleaning and hygiene product supplier organized as a group of 7 regional divisions (Bretagne, Paris, Vendée, Tours, Niort, Normandie, and Nantes) operating under the HEEGEO parent group. The company distributes a comprehensive portfolio of cleaning products, eco-responsible solutions, disposable tableware, food service equipment, personal protective equipment, and waste collection systems. Their offering includes both proprietary product lines and partner brands like Nilfisk cleaning equipment, with approximately 40% of products carrying ECOLABEL or ECOCERT certification. The group serves professional clients through a network of local agencies with 100 locally-based collaborators.

Differentiator

Problem solved

Functional benefit

Brands

• HEEGEO: A sub-brand referenced in company catalogues and product documentation

Products and services

• Professional Cleaning Products Cleaning and maintenance products including kitchen hygiene, surface care, and sanitary hygiene products, with 40% certified ECOLABEL or ECOCERT. Distributed to professional clients across France through regional agencies.
• Eco-Responsible Products Environmentally-friendly cleaning products and solutions including green hygiene options, concentrated products, and ergonomic equipment certified Ecolabel, Ecocert, and Nordic Ecolabel.
• Nilfisk Cleaning Equipment Professional cleaning machines distributed through OBYO's exclusive partnership with Nilfisk. Range includes floor care equipment, vacuum cleaners, and high-pressure cleaners, with after-sales service and spare parts, targeting the professional market.
• Disposable Tableware Single-use tableware products including cups, plates, napkins, and single-use items for hospitality and food service professionals.
• Personal Protective Equipment (PPE) Individual protection equipment for professional use including safety footwear and work clothing.
• Waste Collection Solutions Waste management and collection products for professional environments.
• Professional Laundry Products Linens and textile care products for professional laundry and cleaning applications.

Quantifiable outcome

• 3000+ dosing systems/centrales installed and maintained per year
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NilfiskcoreTechnology or IntegrationOver 20-year exclusive commercial partnership with Nilfisk, the global leader in cleaning products and services. Nilfisk provides its expertise, after-sales service, and spare parts to OBYO. Through this partnership, OBYO offers a wide range of premium cleaning machines including floor care equipment, vacuum cleaners, and high-pressure cleaners, along with reliable after-sales service for the professional market.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Initial Group (Rentokil Initial): Global hygiene services and products provider with French operations, offering washroom hygiene, consumables, and workplace services. Directly comparable as a B2B professional hygiene distributor with recurring service contracts, though at much larger scale and broader geographic footprint.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions with a major French footprint serving hospitality, healthcare, and foodservice. Comparable in product categories (cleaning chemicals, dosing systems, dispensers) and customer segments, but operating globally with proprietary technology.
• Bunzl plc: International distribution and outsourcing group supplying cleaning, hygiene, catering, and PPE products to professional buyers, with established French operations. Comparable as a multi-category B2B distributor in the same product space, but at much larger scale and broader portfolio.
• Henkel France: Global consumer and industrial products group with French operations in adhesives, beauty care, and laundry/home care. Comparable as a French-market supplier of cleaning products and detergents, though serving broader consumer and professional segments with proprietary brand portfolios.
• Diversey (Solenis): Global professional cleaning, hygiene, and infection-prevention solutions provider with strong French operations. Comparable as a multi-category supplier of cleaning chemicals, equipment, and services to professional buyers, but at significantly larger scale.

Direct peers

• Gesclean: French regional distributor of professional hygiene and cleaning products serving professional clients. Comparable as a France-based B2B cleaning and hygiene products distributor with similar proximity-based service model, though with smaller geographic footprint than OBYO.
• Christeyns France: Belgium-headquartered manufacturer of professional detergents, hygiene, and cleaning chemicals with French commercial operations. Comparable as a B2B professional cleaning chemicals supplier with overlapping focus on laundry, kitchen, and facility hygiene.
• Spado (Plasto Hygiena): French manufacturer and distributor of professional cleaning products serving retail and B2B channels. Comparable as a French-based professional cleaning products supplier with overlapping customer segments in facilities and household hygiene.
• Orapi Group: French-listed group manufacturing and distributing professional hygiene and maintenance products across multiple European markets. Closely comparable as a French-headquartered B2B cleaning/hygiene products supplier with overlapping customer base in professional facilities.

Regional players

• Laboratoires Anios (Ecolab subsidiary): France-based specialist in disinfection and hygiene products for healthcare, food service, and professional environments, now part of Ecolab. Comparable in product focus (professional hygiene and disinfection) and customer segments, though with stronger medical/healthcare emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/groupeobyo
• Facebookfacebook.com/groupeobyo
• LinkedInlinkedin.com/company/papyra

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBYO - PAPYRA - Groupe HEEGEO