Groupe SFBT

What Groupe SFBT does

Groupe SFBT (Société de Fabrication des Boissons de Tunisie) is a Tunisian beverage manufacturing and distribution group, founded in 1889 and headquartered in Tunis. The company operates a diversified beverage portfolio spanning carbonated soft drinks (Coca-Cola, Sprite, Fanta, Orangina, Schweppes under license, and the proprietary APLA brand licensed from Germany's ECKES-GRANINI GmbH & Co KG), beers (own labels Celtia and Boga alongside licensed Beck's, Stella, Löwenbräu Tunisia, Starbräu, and 33 Extra Dry), wines (Domaine Shadrapa, Domaine Phenicia, Vinum, Désir Rosé, and Celestia), mineral and table waters (Cristaline, Marwa, Jektiss, Octor, Garci Bleue, Garci Vert), juice drinks (Stil, Cappy), and cereal-based beverages. SFBT reports category-leading positions in its home market, with over 80% share of the Tunisian national beer market, over 80% of the carbonated beverages market, and approximately 30% of the mineral water market. The firm is a subsidiary of the international BGI/CASTEL beverage conglomerate, which provides access to global brand licenses and shared procurement scale.

The business runs a traditional direct-to-consumer beverage manufacturer and distributor model, selling through Tunisian physical retail outlets — grocery stores, supermarkets, and convenience stores — with products offered across glass bottles (30cl), PET bottles (1.5L, 1L, 50cl), and cans (24cl) to serve varied consumption occasions. Distribution is single-country / domestic Tunisia within the North Africa region. Marketing activity is concentrated on the corporate website (groupe-sfbt.com), a dedicated investor relations section, and three brand-dedicated consumer magazines (Boga, Safia, Celtia). The company maintains a formal RSE (CSR) program with a public Certifications section and reporting infrastructure, indicating compliance discipline expected of a regulated consumer-goods producer.

Material data gaps must be flagged for any investor analysis: revenue, pricing, and headcount are not disclosed. The reported 67-employee headcount is inconsistent with the multi-line manufacturing footprint, nationwide distribution, and category-leadership profile implied by market share figures — suggesting a possible data quality limitation rather than a micro-organization. Currency of operating financials is TND (Tunisian Dinar). The company is not publicly listed based on the input data, despite publishing investor-facing financials. No AI/ML capability, digital channels, app presence, APIs, or e-commerce distribution are documented.

Name

Groupe SFBT

Legal name

Société de Fabrication des Boissons de Tunisie (S.F.B.T.)

Website

https://groupe-sfbt.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe SFBT is a Tunisian beverage group founded in 1889 producing and distributing carbonated drinks, juices, beers, wines, and waters across domestic retail, operating as a subsidiary of BGI/CASTEL with over 80% market share in beer and soft drinks and 30% in mineral waters.

Ownership category

akta.pro rank

Product category

Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Carbonated Soft Drinks (CSD) (CRADAHAA)

akta.pro secondary industries

Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Beverage manufacturing
• Carbonated soft drinks
• Beer production
• Mineral water bottling
• Wine production

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Manufacturing and Sales: Groupe SFBT generates revenue through the manufacturing and commercialization of beverages including carbonated drinks, juices, cereal beverages, alcoholic beverages (beers and wines), table waters, and mineral waters. The company operates as a leading beverage producer in Tunisia with dominant market shares in beer and carbonated beverages segments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Groupe SFBT is a Tunisian beverage manufacturer and commercializer that produces and distributes a diversified portfolio of drinks including carbonated soft drinks (Coca-Cola, Sprite, Fanta, Orangina, Schweppes, Apla), beers (Celtia, Boga), wines (Celestia, Domaine Shadrapa), mineral waters (Cristaline, Marwa), table waters, juice drinks (Stil, Cappy), and cereal-based beverages. Products are sold through Tunisian retail outlets (grocery stores, supermarkets, convenience stores) in multiple packaging formats including glass bottles, PET bottles, and cans.

Product overview

Groupe SFBT (Société de Fabrication des Boissons de Tunisie) is a Tunisian beverage industry group founded in 1889, operating as a leading manufacturer and commercializer of drinks. The company operates a diversified portfolio consisting of carbonated soft drinks (including licensed brands like Coca-Cola and own-brand Apla), beers (Boga, Celtia), wines (Celestia, Domaine Shadrapa), mineral waters (Cristaline, Marwa), table waters, juice drinks (Stil, Cappy), and cereal-based beverages. SFBT holds dominant market positions with over 80% of Tunisia's beer market and over 80% of the carbonated soft drink market, as well as 30% of the mineral water market.

Differentiator

Problem solved

Functional benefit

Brands

• Apla: Carbonated soft drink with unique apple taste, produced under license from ECKES-GRANINI Gmbh & Co KG (Germany). Available in glass bottles (30cl), PET bottles (1.5L, 1L, 50cl), and cans (24cl).
• Boga
• Safia
• Celtia
• Orangina
• Cristaline

Products and services

• Carbonated Soft Drinks (Boissons gazeuses) Carbonated soft drinks including licensed brands such as Coca-Cola, Sprite, Fanta, Orangina, and Schweppes, as well as own-brand Apla with its signature apple flavor, sold to Tunisian consumers through retail channels.
• Beers (Bières) Beer portfolio including brands such as Celtia, Beck's, Stella, Löwenbräu Tunisia, Starbräu, and 33 Extra Dry, distributed to Tunisian adult consumers through retail outlets.
• Wine (Vin) Wine products including Domaine Shadrapa, Domaine Phenicia, Vinum, Désir rosé, and Celestia, marketed to adult Tunisian consumers.
• Mineral Waters (Eaux minérales) Natural mineral waters including Cristaline, Marwa, Jektiss, Octor, Garci Bleue, and Garci Vert, offered in still and sparkling varieties for Tunisian consumers.
• Table Waters (Eaux de table) Table waters offered in still and sparkling varieties for everyday hydration of Tunisian consumers.
• Juice Drinks (Boissons aux jus) Juice-based beverages including Stil and Cappy brands, sold to Tunisian consumers seeking non-carbonated refreshment options.
• Cereal Drinks (Boissons aux céréales) Beverages made from cereals, part of SFBT's diversified beverage portfolio for Tunisian consumers.
• APLA (Carbonated Apple Soft Drink) Apla is a carbonated soft drink with a unique, delicate, and tasty apple flavor, often associated with childhood memories. Packaged in 30cl glass bottles, 1.5L, 1L, and 50cl PET bottles, and 24cl cans. Produced under license from ECKES-GRANINI Gmbh & Co KG, Germany.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ECKES-GRANINI Gmbh & Co KGcoreOEM/ Whitelabel/ Licensing PartnerECKES-GRANINI Gmbh & Co KG is a German beverage company that has granted Groupe SFBT a license to produce and commercialize the APLA brand in Tunisia. APLA is a carbonated apple-flavored beverage that has been a favorite among Tunisians for decades, designated as the apple beverage by excellence. This licensing partnership brings international beverage expertise and brand recognition to the Tunisian market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Castel Group: Parent conglomerate of SFBT and operator of beverage assets across Africa and Europe; provides group-level context for capital allocation and strategic direction affecting SFBT.
• Coca-Cola HBC: One of the largest Coca-Cola bottlers globally, sharing SFBT's business model of bottling and distributing the Coca-Cola system portfolio, but at a vastly larger, multi-country scale.
• South African Breweries (AB InBev Africa): Africa's largest brewer and parent of Beck's / Stella — brands SFBT bottles under license — operating as a much larger, multi-country incumbent across the continent.
• Heineken Beverages: Global brewer with a substantial African footprint through brands and subsidiaries, representing a broad competitive and licensing counterparty for SFBT's premium beer lines.
• Diageo Africa: Global spirits and beer group with significant African operations and brewing interests; relevant comparable for the alcoholic-beverage segment and as a potential licensing or M&A counterparty.

Direct peers

• Brasseries du Maroc: Moroccan brewer and beverage group with a comparable beer-plus-soft-drinks-plus-water portfolio in a neighboring North African market, making it one of the closest regional analogues to SFBT.
• Société des Brasseries et Boissons du Tchad (SBBT): Chadian beverage producer and fellow Castel Group subsidiary with a similar beer-and-soft-drink mix in a single African market.
• Société des Brasseries et Boissons du Cameroun (SABC): Cameroon-based diversified beverage group (beer, soft drinks, water) and fellow Castel Group subsidiary, structurally the closest analogue to SFBT in terms of portfolio mix and ownership context.
• Namibia Breweries Limited (NBL): African brewer and beverage company producing beer and soft drinks with strong domestic share in Namibia; comparable single-country beverage model with brewing at its core.
• East African Breweries Limited (EABL): Diageo-affiliated African beverage group producing beer, spirits and ready-to-drink beverages across East Africa; comparable diversified African beverage model with leading share in core categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-sfbt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe SFBT