What Group Shaman does

Group Shaman is a family-owned automobile dealership group headquartered in Mumbai, India, founded in 1997 by Late Mr. Jatin Sheth and now led by Managing Director Amar Jatin Sheth and Rishabh Jatin Sheth. The group operates as a multi-brand automotive retail and service platform under five sub-brands: Arya Honda (Honda passenger vehicles — 2 showrooms and 5 service centres in Mumbai including an exclusive 35-bay body shop), Volkswagen Downtown (Volkswagen passenger vehicles — showroom in Prabhadevi and workshop in Sewri, the largest premium VW dealer in India), Shaman Triumph (Triumph Motorcycles — 5 showrooms and 3 workshops, India's largest Triumph dealer), Shaman Used Cars (certified pre-owned vehicle sales with 1-year warranty and 5-day exchange), and Shaman Mobility (rental and mobility services with a 200-car owned fleet and hotel travel-desk operations).

The underlying operating model is a 3S (Sales, Service, Spare Parts) franchise dealership structure combined with a used-car retail vertical and a mobility/rental vertical. Technology is described as a conventional automobile dealership operations platform managing multi-brand sales, service, and parts inventory; no proprietary software, AI/ML capabilities, or API integrations are disclosed.

Revenue is generated across four streams: one-time new vehicle sales across Honda, Volkswagen, and Triumph franchises; recurring after-sales service, maintenance, and genuine spare parts (cited at 65,000+ cumulative services for Arya Honda alone); one-time certified pre-owned vehicle sales; and subscription-based long-term rentals and event travel through Shaman Mobility. Pricing is set by manufacturer MSRP for new vehicles, condition-based for used cars, and quote-based for rentals. Customers span individual vehicle buyers, corporate fleet clients (multinational corporates and hotels in Mumbai, Pune, and Bangalore), and OEM-driven B2B partnerships.

Name

Group Shaman

Legal name

Group Shaman

Website

https://groupshaman.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Group Shaman is a family-owned, Mumbai-based multi-brand automobile dealership group operating authorized sales, service, and parts franchises for Honda, Volkswagen, and Triumph Motorcycles, plus certified used-car sales and a 200-car mobility rental fleet serving individual, corporate, and hospitality customers across India.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new automobiles through authorized dealership agreements with Honda, Volkswagen, and Triumph Motorcycles. Revenue generated from vehicle transactions at branded showrooms across Mumbai.
2. After-Sales Service and Parts: Service center operations providing vehicle maintenance, repairs, and spare parts. Multiple service facilities across Mumbai including 35-bay body shop at Arya Honda.
3. Pre-Owned Vehicle Sales: Sale of certified pre-owned vehicles under Shaman Used Cars brand. Revenue from vehicle transactions with warranty and certified assurance offerings.
4. Long-Term Fleet Rentals: Shaman Mobility provides long-term vehicle rentals to corporate clients and hotel travel desk operations. Revenue from sustained rental contracts with 200-car owned fleet.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Group Shaman is a multi-brand automobile dealership group operating authorized franchises for Honda (Arya Honda), Volkswagen (Volkswagen Downtown), and Triumph Motorcycles (Shaman Triumph), along with a certified pre-owned car division (Shaman Used Cars) and a car rental and mobility service (Shaman Mobility). The group runs multiple showrooms, service centers, and workshops across Mumbai, with additional travel desk operations in Pune and Bangalore.

Product overview

Group Shaman is an automobile dealership group operating as a platform of five distinct brands: Arya Honda (Honda automobile dealership), Volkswagen Downtown (Volkswagen passenger car dealership), Shaman Triumph (Triumph motorcycle dealership), Shaman Used Cars (certified pre-owned car dealer), and Shaman Mobility (car rental and mobility service). The core business centers on new vehicle sales through franchise dealerships for Honda, Volkswagen, and Triumph Motorcycles, supplemented by the used car division and the mobility/rental service launched in February 2017.

Differentiator

Problem solved

Functional benefit

Brands

• Arya Honda: Honda automobile dealership with 2 showrooms and 5 service centers across Mumbai, including exclusive 35-bay body shop. Leading dealer in South Mumbai.
• Volkswagen Downtown
• Shaman Triumph
• Shaman Used Cars
• Shaman Mobility

Products and services

• Arya Honda Authorized Honda automobile dealership operating 2 showrooms and 5 service centers across Mumbai, including an exclusive 35-bay body shop. Offers new Honda car sales, vehicle servicing, maintenance, repairs, and genuine spare parts for individual vehicle buyers in the Mumbai Metropolitan Region.
• Volkswagen Downtown Authorized Volkswagen passenger car dealership operating a showroom in Prabhadevi and a workshop in Sewri. The No. 1 Volkswagen dealer in Mumbai and the largest premium Volkswagen selling dealership in India, serving individual car buyers seeking premium Volkswagen vehicles and authorized servicing.
• Shaman Triumph Exclusive authorized Triumph Motorcycles dealership in Mumbai operating 5 showrooms and 3 workshops. One of India's largest Triumph motorcycle dealers offering new motorcycle sales, servicing, and genuine Triumph parts for motorcycle enthusiasts.
• Shaman Used Cars Certified pre-owned car dealer located in Kalina, Mumbai, offering trustworthy buying and selling of used cars across various segments. Includes trade-in options, 1-year warranty, and a 5-day exchange policy for pre-owned vehicle buyers seeking transparent and reliable used car transactions.
• Shaman Mobility Car rental and mobility service providing long-term rentals, event travel, casual hires, and hotel travel desk operations through a 200-car owned fleet. Serves corporate clients, hotel guests, and event organizers across Mumbai, Pune, and Bangalore, covering maintenance, insurance, renewals, and claims as part of the rental service.

Quantifiable outcome

• 1st dealer in Mumbai to cross 36,000+ car sales
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Regional players

• Wasan Group: Mumbai-based multi-brand automobile dealership group with overlapping Honda and other OEM franchises in the same geography. Comparable as a same-region, multi-brand Mumbai dealer competing for the same customer wallet and OEM allocations.

Broad incumbents

• Mahindra First Choice Services: Pan-India organized used-car and multi-brand service network operated by Mahindra Group. Comparable to Shaman Used Cars as a structured used-car player and to Group Shaman's service operations as a broader network-based competitor in the same addressable market.
• Volkswagen India: OEM principal and franchisor for Volkswagen Downtown. Comparable as the upstream counterparty whose India strategy — including potential direct-sales models and EV portfolio shifts — directly drives Group Shaman's largest premium franchise trajectory.
• Triumph Motorcycles India: OEM principal and franchisor for Shaman Triumph. Comparable as the upstream counterparty whose premium-motorcycle allocation, EV roadmap, and dealer network strategy directly shape the group's third revenue pillar.
• Honda Cars India: OEM principal and franchisor for Arya Honda. Comparable as the upstream counterparty whose product strategy, allocation, and EV transition timeline directly determine Group Shaman's franchise economics and long-term sustainability.

Direct peers

• Landmark Cars: Indian premium multi-brand automobile dealer listed on BSE, representing Mercedes-Benz, BMW, Honda, and others. Directly comparable as a multi-brand dealership group with premium-OEM franchises and structured service operations.
• Carnation Auto: Indian multi-brand automobile dealership group with passenger car franchises. Comparable as a private multi-brand Indian auto retailer operating under a similar 3S dealership model with after-sales service as a key revenue pillar.
• Sai Service: Mumbai-headquartered multi-brand automobile dealership group operating Honda, Hyundai, and other franchises across Maharashtra. Closely comparable to Group Shaman in geography, brand mix (overlapping Honda), and 3S (Sales-Service-Spares) operating model.
• Popular Vehicles and Services: Listed Indian multi-brand automotive dealership group operating across passenger and commercial vehicle brands with strong South India presence. Comparable as a multi-brand, multi-state dealership platform with similar revenue mix of new sales, service, and spares.

Others

• CarTrade Tech: Listed Indian auto digital marketplace spanning new-car discovery, used-car listings (CarTrade Exchange), and auction services. Not a direct dealer but adjacent — competes with Shaman Used Cars for customer acquisition and OEM dealer-lead distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/group-shaman

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Shaman