Tadano Mantis Corporation
Tadano Mantis Corporation is the US/Canada regional entity of Japanese crane manufacturer Tadano Ltd., selling all-terrain, crawler, rough terrain, pick & carry, knuckle boom, and aerial work platform cranes to construction, industrial, and infrastructure customers through direct sales and a global distributor network.
- Company typePublic
- Founded1948
- HeadquartersZweibrücken, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tadano Mantis Corporation does
Tadano Mantis Corporation is the US/Canada regional entity of the Tadano group, headquartered in Franklin, Tennessee with 66 employees, and is part of Tadano Ltd., a publicly traded Japanese crane manufacturer (Tokyo Stock Exchange: 5995.T) founded in 1948. The entity represents Tadano's brand and product portfolio in North America, drawing on the group's full lifting equipment lineup spanning all-terrain cranes, city cranes, lattice boom crawler cranes, rough terrain cranes, telescopic boom crawler cranes, pick & carry cranes, knuckle boom cranes, and aerial work platforms. The portfolio is differentiated by proprietary technologies including Surround View (360° visibility), IC-1 Remote (telematics and remote monitoring), Split Tray (efficiency features), Flex Base (outrigger optimization), and the heyTADANO digital assistant for operator and service support.
The business operates a hardware sales revenue model, selling cranes and lifting equipment through a combination of direct sales representatives and an extensive global distributor network covering more than 20 regional markets across Africa, Asia, the Americas, Europe, the Middle East, and Oceania. Pricing is quote-based and not publicly disclosed, consistent with high-ticket capital equipment sales to construction, industrial, and infrastructure customers. Marketing and customer engagement are conducted via a multi-channel digital presence including LinkedIn, Facebook, Instagram, X, YouTube, and localized regional websites, with recent expansion signaled by a new distribution partnership with Marubeni for the Turkish market.
Tadano Mantis Corporation firmographics
Firmographics- Name
- Tadano Mantis Corporation
- Legal name
- Tadano Ltd.
- Website
- https://group.tadano.com
- Company type
- Public
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tadano Mantis Corporation is the US/Canada regional entity of Japanese crane manufacturer Tadano Ltd., selling all-terrain, crawler, rough terrain, pick & carry, knuckle boom, and aerial work platform cranes to construction, industrial, and infrastructure customers through direct sales and a global distributor network.
- Ownership category
- akta.pro rank
Tadano Mantis Corporation industry classification
Industry- Product category
- Industrial Cranes and Lifting Equipment
- NAICS
- Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Mobile & Crawler Cranes (IMAHAJAA)
- akta.pro secondary industries
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Truck-Mounted & Loader Cranes (IMAHAJAF), Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)
Keywords
Where Tadano Mantis Corporation is headquartered
LocationHeadquarters
- HQ city
- Zweibrücken
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tadano Mantis Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Lifting Equipment Sales: Sale of cranes and lifting equipment including all-terrain cranes, city cranes, lattice boom crawler cranes, rough terrain cranes, telescopic boom crawler cranes, pick & carry cranes, knuckle boom cranes, and aerial work platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tadano Mantis Corporation product offering
Product offeringCore offering
Tadano Mantis Corporation manufactures and sells a comprehensive range of mobile lifting equipment — all-terrain cranes, lattice boom crawler cranes, rough terrain cranes, telescopic boom crawler cranes, pick & carry cranes, knuckle boom cranes, city cranes, and aerial work platforms — primarily to construction, industrial, and infrastructure customers. The hardware portfolio is complemented by proprietary in-crane technologies (Surround View, IC-1 Remote, Split Tray, Flex Base) and the heyTADANO digital assistant that delivers documentation-based answers to operators and service teams.
Product overview
Tadano Mantis Corporation is a lifting equipment manufacturer offering a diverse portfolio of crane products and digital technologies. The product lineup includes All Terrain Cranes (AC series such as AC 5.250L-2, AC 4.100L-1, AC 3.045-1 City), Lattice Boom Crawler Cranes (CC series including CC 78.1250-1), Rough Terrain Cranes, Telescopic Boom Crawler Cranes, Pick & Carry Cranes (including the RX line with extendable wheelbase), City Cranes, Knuckle Boom Cranes, and Aerial Work Platforms. The company also provides technology features including Surround View (360° camera system), IC-1 Remote (data monitoring), Split Tray (efficiency enhancement), Flex Base (outrigger optimization), and heyTADANO digital assistant service. Their products serve construction, industrial, and infrastructure applications with a focus on safety, precision, and versatility across various terrain conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- AC 5.250L-2 All Terrain Crane All-terrain crane offering high reach and lifting capacity, designed for modern construction challenges including building construction and infrastructure projects. Sold to construction and infrastructure enterprise customers.
- CC 78.1250-1 Lattice Boom Crawler Crane Lattice boom crawler crane providing 1,250-tonne lifting capacity, optimized transport, and advanced safety features for demanding heavy lifting applications. Sold to enterprise construction and infrastructure customers.
- All Terrain Cranes Product line of cranes with all-wheel steering and various boom lengths for safe, robust performance virtually anywhere. Sold to enterprise construction and infrastructure customers requiring mobile lifting.
- City Cranes Compact cranes with a short boom base that allow work with steep angles and low clearances. Sold to construction customers operating in urban environments with space constraints.
- Lattice Boom Crawler Cranes Heavy lifting crawler cranes with easy transport despite their size; attachments outfit them for nearly every job. Sold to construction and infrastructure customers for heavy lifting.
- Rough Terrain Cranes Cranes with all-wheel steering and all-wheel drive that easily navigate small spaces and uneven terrain. Sold to construction customers operating off-road and on uneven ground.
- Telescopic Boom Crawler Cranes Versatile cranes offering 360° pick-and-carry capabilities and productivity-improving attachments. Sold to construction and infrastructure customers needing versatile on-site lifting.
- Pick & Carry Cranes Fully electric cranes that lift and transport loads without outriggers in confined, low-emission environments. Sold to industrial customers needing zero-emission indoor or low-emission site lifting.
- Knuckle Boom Cranes Cranes providing powerful, precise lifting in a compact, versatile design for efficient operation in tight or complex spaces. Sold to construction and industrial customers working in confined areas.
- Aerial Work Platforms Advanced-technology aerial work platforms delivering strong performance and flexible, safe access solutions for a wide range of tasks and environments. Sold to construction, maintenance, and industrial customers needing elevated access.
- heyTADANO Digital Assistant Digital assistant that delivers fast, reliable answers from official Tadano documentation to help operators and service teams quickly find information, solve issues, and work more efficiently anytime, anywhere. Sold/supported as a service to Tadano equipment owners and operators.
Companies that use Tadano Mantis Corporation
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Tadano Mantis Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tadano Mantis Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Marubeni Distribution and ServicecoreTadano has announced a partnership with Marubeni Distribution and Service for the Turkish market. This partnership strengthens Tadano's distribution and service capabilities in Turkey, expanding their global network presence.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Tadano Mantis Corporation competitors and assessment
Company assessmentEmerging players
- Zoomlion Heavy Industry: Zoomlion, owner of Manitowoc crane brands, competes across all of Tadano's crane segments and is a leading exporter of crawler and truck cranes from China into Africa, the Middle East, and Latin America.
- Sany Heavy Industry: Sany is a Chinese heavy-equipment manufacturer rapidly expanding in crawler cranes, all-terrain cranes, and truck cranes globally, competing on price in emerging markets and increasingly in Europe and North America.
- XCMG Group: XCMG is one of the world's largest construction equipment manufacturers and a direct competitor in crawler cranes, all-terrain cranes, and aerial work platforms, with strong momentum in Belt-and-Road markets.
Direct peers
- Manitowoc Company: Manitowoc (now owned by Zoomlion) is a long-standing U.S.-headquartered competitor in lattice-boom crawler cranes (MLC, 14000 series), all-terrain cranes (GMK), and rough-terrain cranes, with overlapping global distribution.
- Haulotte Group: Haulotte is a European manufacturer of aerial work platforms (boom and scissor lifts) directly competing with Tadano's aerial work platform line in construction and industrial access applications.
- Liebherr: Liebherr is a privately held German manufacturer of mobile and crawler cranes (LTM all-terrain, LR crawler) directly competing across Tadano's core crane product lines and serving the same global construction customers.
- Kobelco Construction Machinery: Kobelco, a Japanese construction equipment OEM, directly competes with Tadano in crawler cranes (SL series) and broader construction equipment, with comparable global dealer coverage.
- Kato Works: Kato is a Japanese manufacturer of hydraulic cranes (truck-mounted, rough-terrain, all-terrain) directly overlapping Tadano's product range, particularly across Asian markets.
Broad incumbents
- Terex Corporation: Terex is a diversified industrial equipment OEM whose Terex Cranes, Genie, and MP aerial platforms compete with Tadano's crane and aerial work platform lines while also serving broader materials processing and aerial markets.
- JLG Industries (Oshkosh): JLG, part of Oshkosh Corporation, is the global market leader in aerial work platforms and overlaps with Tadano's aerial platform product line while serving a broader access equipment customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tadano Mantis Corporation social profiles
Digital presenceTadano Mantis Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tadano Mantis Corporation leadership team
Management profileNumber of profiles
Tadano Mantis Corporation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tadano Mantis Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tadano Mantis Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tadano Mantis Corporation
What does Tadano Mantis Corporation do?
Tadano Mantis Corporation manufactures and sells a comprehensive range of mobile lifting equipment — all-terrain cranes, lattice boom crawler cranes, rough terrain cranes, telescopic boom crawler cranes, pick & carry cranes, knuckle boom cranes, city cranes, and aerial work platforms — primarily to construction, industrial, and infrastructure customers. The hardware portfolio is complemented by proprietary in-crane technologies (Surround View, IC-1 Remote, Split Tray, Flex Base) and the heyTADANO digital assistant that delivers documentation-based answers to operators and service teams.
Is Tadano Mantis Corporation a public or private company?
Tadano Mantis Corporation is a public company. It is classified as public and is currently operating.
When was Tadano Mantis Corporation founded?
Tadano Mantis Corporation was founded in 1948. It employs 51 to 100 people.
Where is Tadano Mantis Corporation based?
Tadano Mantis Corporation is headquartered in Zweibrücken, Germany, in the Europe region.
How does Tadano Mantis Corporation make money?
One revenue line is on record: lifting Equipment Sales.
Who are Tadano Mantis Corporation's main competitors?
Emerging players on record are Zoomlion Heavy Industry, Sany Heavy Industry and XCMG Group. Direct peers are Manitowoc Company, Haulotte Group, Liebherr, Kobelco Construction Machinery and Kato Works. Broad incumbents are Terex Corporation and JLG Industries (Oshkosh).
Does Tadano Mantis Corporation have an API?
No public API is recorded for Tadano Mantis Corporation.
What industry is Tadano Mantis Corporation in?
Tadano Mantis Corporation's product category is Industrial Cranes and Lifting Equipment. Its primary akta.pro industry code is IMAHAJAA, Mobile & Crawler Cranes, with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 33392 and its SIC code is 3530.