Growplan -

What Growplan - does

Growplan (legal entity Ορνιθάς Θ. και ΣΙΑ Ο.Ε.) is a Greek business consulting firm specializing in investment advisory for the agri-food sector. Founded in 2006 and reorganized into its current general partnership structure in January 2015, the firm operates from its headquarters in Serres and a secondary office in Thessaloniki with approximately 9 employees. Its client base consists of mid-market agri-food businesses across Greece, including cooperatives and producer organizations, packhouses, food processing units, and cold-chain and logistics operators.

The firm's core offering is a five-stage consulting engagement that takes clients from investment idea to executed project: Investment Strategy and Readiness Assessment, Business Case and Financial Model, Funding Strategy and Investment Dossier, Technical Maturation Coordination, and Implementation Monitoring and Completion Support. Underlying this offering is a proprietary methodology that integrates strategy, business rationale, financial modeling, funding documentation, technical maturation, and implementation support into one investment journey. The firm also operates two lightweight digital tools: an online Program Search Tool that filters Greek funding programs by sector, region, and business type, and a website Interest Form for prospective clients. No proprietary technology platform, software product, or AI/ML capability is part of the offering.

Growplan generates revenue through project-based professional consulting engagements with quote-based pricing that is not publicly disclosed. Its go-to-market is sales-led and direct, combining office-based consultations in Serres and Thessaloniki with inbound inquiries from the website, supported by a blog, email newsletter, and organic social presence on LinkedIn, Facebook, and Instagram. The firm is privately held, founder-owned, and serves only the Greek market, with no external institutional investors, subsidiaries, or M&A activity.

Name

Growplan -

Legal name

Ορνιθάς Θ. και ΣΙΑ Ο.Ε.

Website

https://growplan.gr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Growplan is a Greek consulting firm (~9 employees) that provides investment advisory services to mid-market agri-food businesses across Greece, guiding clients from investment strategy through funding acquisition and implementation support.

Ownership category

akta.pro rank

Product category

Agri-food Investment Advisory

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI) (AFACAJAN)

Keywords

• Investment advisory services
• Business consulting services
• Agri-food consulting
• Funding strategy advisory
• Investment planning services

Headquarters

HQ city

Serres

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Growplan generates revenue through specialized investment advisory consulting services for agri-food businesses. Services include investment strategy assessment, business case development, funding strategy, technical coordination, and implementation monitoring. Revenue is generated through project-based consulting engagements rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Growplan provides specialized investment advisory consulting services to agri-food businesses in Greece, covering the full investment journey from strategy and readiness assessment through business case and financial modeling, funding strategy and dossier preparation, technical maturation coordination with engineers and suppliers, and post-approval implementation monitoring and completion support. The firm serves packhouses, food processing units, cold-chain operators, agricultural cooperatives, and producer organizations across primary production, processing, packaging, and logistics. Engagements are delivered as project-based consulting scoped to each client's investment plan rather than as packaged software or subscriptions.

Product overview

Growplan is a business consulting firm that provides specialized investment advisory services for agri-food businesses across the value chain. The company's core offering consists of five interconnected consulting services: Investment Strategy & Readiness Assessment, Business Case & Financial Model, Funding Strategy & Investment Dossier, Technical Maturation Coordination, and Implementation Monitoring & Completion Support. These services are complemented by an online Program Search Tool that helps clients identify suitable funding programs. Growplan specializes in three primary sectors: Food Processing & Packaging, Primary Production & Vertical Integration, and Cold Chain & Agri-Food Logistics. The company operates primarily in Greece, helping agri-food enterprises transition from investment idea to structured investment project.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Strategy & Readiness Assessment Assesses whether an agri-food investment has a sound business basis, aligns with the company's growth strategy, and identifies the conditions that must be addressed before a funding application is submitted. Delivered as a consulting engagement for Greek agri-food businesses planning new investments.
• Business Case & Financial Model Converts an investment idea into a structured financial picture with realistic assumptions, an initial budget framework, identified funding needs, and a first view of financial viability. Delivered as a consulting engagement for Greek agri-food businesses preparing an investment plan.
• Funding Strategy & Investment Dossier Connects the investment to the right funding route and prepares the investment dossier with consistency, documentation, and strategic logic for submission to Greek/EU funding programs. Delivered as a consulting engagement for Greek agri-food businesses applying for subsidies or grants.
• Technical Maturation Coordination Coordinates work with engineers, technical advisers, equipment suppliers, and partners to keep technical design, quotations, specifications, and the investment dossier aligned ahead of funding submission. Delivered as a consulting engagement for Greek agri-food businesses preparing technical elements of an investment.
• Implementation Monitoring & Completion Support After funding approval, monitors deadlines, implementation stages, payment requests, amendments, invoices, expenditure documentation, and project completion procedures on behalf of the client. Delivered as a post-approval consulting engagement for Greek agri-food businesses executing a funded investment.
• Program Search Tool Online tool that lets users filter funding programs by status (active/expected), sector, region, and business type (new/existing) to identify suitable financing options. Available to Greek agri-food businesses and other visitors as a standalone utility on the Growplan website.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BDO: BDO is a global accounting and advisory network with EU funding and agri-food advisory practices across European member firms. Comparable to Growplan on EU funding advisory and agri-food investment planning, but BDO operates across multiple industries and at greater scale.
• Bain & Company: Bain & Company runs Consumer Products and Food/Agribusiness practices advising on growth strategy, investment prioritization and operating model design. Comparable to Growplan on the strategic investment readiness component of the offering, though Bain's portfolio spans many sectors.
• Deloitte: Deloitte's advisory practice includes agri-food and EU funding strategy teams that serve Greek and broader European clients on investment planning, business case development and funding applications. Comparable to Growplan on the funding-strategy and investment-dossier portion of the offering, but as part of a much broader portfolio.
• KPMG: KPMG operates a global advisory practice with dedicated EU funding, CAP and agri-food investment advisory teams. Comparable to Growplan because it competes for the same Greek/EU agri-food investment advisory mandates, but at much greater scale and across multiple sectors rather than specializing only in agri-food.
• EY: EY's EU Grants, Incentives and agri-food advisory teams advise on investment readiness, financial modelling and compliance for subsidy-funded projects. Comparable to Growplan because both help agri-food clients navigate EU funding, though EY serves many sectors and geographies.
• PwC: PwC runs an EU Funding and Incentives advisory practice plus agri-food sector teams that support business case preparation, financial modelling and post-approval monitoring. Comparable to Growplan on the lifecycle of grant-funded agri-food investments, but at greater scale and across multiple sectors.
• McKinsey & Company: McKinsey operates Agriculture and Consumer Food practices that advise on agri-food investment strategy, operating model design and large-scale transformation. Comparable to Growplan on the strategy and business case stages, though McKinsey typically targets much larger engagements across many industries.
• Rabobank: Rabobank's Food & Agri Research and Advisory teams produce the world's most cited agri-food sector research and advise clients across the value chain on investment and strategy. Comparable to Growplan on agri-food investment advisory, but at much greater scale and with a global rather than Greek-only footprint.
• Boston Consulting Group: BCG operates an Agriculture and Food practice advising on agri-food investment strategy, M&A and large transformation programs. Comparable to Growplan on the strategy and business case phases of investment advisory, though BCG targets much larger engagements across multiple sectors.

Regional players

• ICAP (part of Dun & Bradstreet): ICAP is a Greek business information and advisory firm that supports Greek enterprises with strategic advisory, including agri-food and EU-funded investment planning. Comparable to Growplan as a Greek-headquartered advisory firm serving the same corporate clients, though ICAP operates across many sectors rather than specializing in agri-food.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/growplanoe
• LinkedInlinkedin.com/company/growplan
• Instagraminstagram.com/growplan_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growplan -