Die Grünen Österreich
Die Grünen Österreich is Austria's green political party (founded 1986, 77 staff, headquartered in Vienna) operating across all nine Bundesländer, funded by membership dues, donations, and state funding, and serving Austrian voters through a digital ecosystem anchored by the GRÜN-AKTIV App and Respond 2.0 CRM.
- Company typePrivate
- Founded1986
- HeadquartersWien, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Die Grünen Österreich does
Die Grünen Österreich, legal name "Die Grünen – Die Grüne Alternative Bundespartei," is an Austrian political party founded in 1986 and headquartered at Mariahilfer Straße 37-39, 1060 Wien, with a federal staff of 77. It operates as a non-profit membership organization under the Austrian Parteiengesetz 2012, with formal organizational presence in all nine Bundesländer (Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburg, Steiermark, Tirol, Vorarlberg, and Wien), a parliamentary club (Grüner Klub im Parlament), a Vienna municipal parliament club (Grüner Klub im Rathaus), and affiliated wings including the Grüne Jugend youth organization, Generation Plus seniors, Die Grünen Bäuerinnen und Bauern, and FREDA – Die Grüne Zukunftsakademie. The party serves Austrian voters through grassroots activism, election campaigning, and policy advocacy focused on climate protection, social justice, housing, and transportation.
The party's core technology stack is built around two proprietary systems: the GRÜN-AKTIV App (available on iOS, Android, and web) which delivers real-time political news, push notifications, event sign-ups, and Google Maps-based geolocation of nearby activities; and the Respond 2.0 database, a centralized CRM governed under joint-controllership data agreements that integrates donors, members, supporters, and functionaries across all state organizations, the youth wing, the Bildungswerkstätten (Vienna and Upper Austria), and the parliamentary club. The application layer is hosted on Microsoft Azure EU-West (Netherlands) with encrypted transmission, integrated with Firebase Cloud Messaging for push, Google Maps for geolocation, Usercentrics for consent management, Matomo Cloud (operated by InnoCraft) for analytics, and KeyCDN for content delivery. Online donations are processed via Unzer Austria GmbH.
The revenue model rests on three streams: annual membership dues (40 EUR regular, 20 EUR reduced for under-18, students, apprentices, and people affected by poverty); donations (with mandatory reporting to the Austrian Court of Audit above 180 EUR, public disclosure above 580 EUR, and address disclosure above 2,500 EUR); and state funding allocated under the Parteiengesetz 2012 based on electoral results. Go-to-market is community-led, with the party reaching supporters through email newsletters, WhatsApp and Telegram channels, Instagram (60K+ followers), Facebook, X, TikTok, Bluesky, online petitions (Hitzeschutzpaket, Superreiche besteuern, Lobau retten), and the long-running Friday Nightskating climate activation in Vienna which draws 1,500-3,000 participants weekly across a 25+ year history. The party served as a federal coalition partner from 2020-2024 with Werner Kogler as Vice-Chancellor and Leonore Gewessler as Federal Minister for Climate Action; it is currently in opposition at the federal level while holding executive positions in the Vienna Rathaus following the 2025 municipal elections.
Die Grünen Österreich firmographics
Firmographics- Name
- Die Grünen Österreich
- Legal name
- Die Grünen – Die Grüne Alternative Bundespartei
- Website
- https://gruene.at
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Die Grünen Österreich is Austria's green political party (founded 1986, 77 staff, headquartered in Vienna) operating across all nine Bundesländer, funded by membership dues, donations, and state funding, and serving Austrian voters through a digital ecosystem anchored by the GRÜN-AKTIV App and Respond 2.0 CRM.
- Ownership category
- akta.pro rank
Die Grünen Österreich industry classification
Industry- Product category
- Political Party and Civic Advocacy
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industry
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)
Keywords
Where Die Grünen Österreich is headquartered
LocationHeadquarters
- HQ city
- Wien
- HQ country
- Austria
- HQ region
- Europe
Offices13 records
Markets served
Die Grünen Österreich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual membership dues from party members across Austrian states. Regular rate is 40 EUR per year; reduced rate of 20 EUR for under-18, students, and those affected by poverty.
- Donations: Political donations from supporters. Austrian law requires reporting of donations above 180 EUR to the Court of Audit. Donations above 580 EUR are published; above 2,500 EUR require full address disclosure. Anonymous donations above 180 EUR cannot be accepted.
- State Funding: Public funding for political parties based on electoral results, as regulated by Austrian party law (Parteiengesetz 2012)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regular Membership - 40 EUR/year |
| Subscription | Annual | Reduced Membership - 20 EUR/year |
| Other | Pay-as-you-go | One-time Donations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
Die Grünen Österreich product offering
Product offeringCore offering
Die Grünen Österreich is an Austrian political party that provides political representation, policy advocacy, and grassroots mobilization around climate protection, social justice, and progressive causes. It runs a federal organizational structure across nine Austrian states, operates the GRÜN-AKTIV mobile app for activist coordination, maintains petition platforms and community programs (Friday Nightskating, Grüne Radrettung), and represents constituents in the Austrian National Council, state legislatures, and municipal governments. Membership, donations, and state funding sustain operations.
Product overview
Die Grünen Österreich operates a digital ecosystem consisting of multiple interconnected platforms. The core web presence includes the federal party website (gruene.at) and nine state-level party websites. The GRÜN-AKTIV App serves as the primary mobile engagement platform for activists, providing real-time news, event management, and push notifications. The organization runs a newsletter system for supporter communication and petition platforms for specific campaigns like the Lobau initiative. Internally, the Respond 2.0 database manages member, donor, and supporter relationships across the party structure. Additional programs include the Friday Nightskating cycling initiative and the Grüne Radrettung free bicycle maintenance service, which serve both as community engagement tools and climate protection advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- GRÜN-AKTIV App: Mobile application for activists and supporters to receive news, register for events, and participate in party activities.
Products and services
- GRÜN-AKTIV App Mobile application for Green Party activists and supporters to access real-time news, view key arguments, receive push notifications for events, sign up for activities with one click, and find events near their location via Google Maps. Requires registration for full functionality. Available on iOS, Android, and web browser.
- gruene.at Website The main federal party website providing comprehensive information about the party, its structure, topics, events, contact options, and activism opportunities. Includes navigation to all nine state (Bundesland) party websites and the newsletter subscription form.
- Newsletter System Email newsletter service for keeping supporters informed about Green Party content, activities, and events. Users can subscribe via the website form with their email address.
- Lobau Petition Platform Online petition platform for the 'Lobau retten' (Save the Lobau) initiative against the Lobau highway tunnel project. Includes informational content, FAQs, and digital signature functionality.
- Friday Nightskating Weekly cycling/skating event program running from May to September, promoting car-free streets and climate protection. Events are 15–25km long, held Friday evenings at Heldenplatz in Vienna, attracting 1,500–3,000 participants per event. Running for over 25 years, it is Austria's oldest climate protection demonstration.
- Grüne Radrettung (Bike Rescue) Free bicycle maintenance service offering checks of chain, gears, brakes, lights, reflectors, and tire inflation. Conducted by volunteer mechanics at various locations throughout Vienna.
- Respond 2.0 Database Internal database system for the federal party used to manage and communicate with donors, members, supporters, suppliers, and activists. Includes event management, newsletter distribution, and subscriber management. Operated jointly with state party organizations under joint controllership.
Quantifiable outcome
- Friday Nightskating attracts 1,500-3,000 participants per weekly event during summer season (May-September), demonstrating significant community engagement
- +1 more outcomes
Companies that use Die Grünen Österreich
Customer profileSegments4 records
Ideal customer profiles3 records
Die Grünen Österreich technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Die Grünen Österreich partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- FREDA – Die Grüne ZukunftsakademiecoreFREDA (Die Akademie) is a joint responsibility partner for the GRÜN-AKTIV App, managing event organization, push notifications, and the Wahlkampfurlaub (campaign vacation) feature. FREDA is the Green Future Academy for political education and culture, working jointly on political education initiatives.
- Grüne Bildungswerkstatt WiencorePolitical education institution (Bildungswerkstatt) operating under joint data responsibility agreement with the federal party. Provides educational programs and is part of the Green organization network.
- Grüne Bildungswerkstatt OberösterreichcoreUpper Austrian branch of the Green educational workshop organization, participating in the shared responsibility data agreement for Respond 2.0 database management.
- All Austrian State Green PartiescoreAll 9 Austrian state green parties (Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburg, Steiermark, Tirol, Vorarlberg, Wien) operate under joint responsibility agreements for the Respond 2.0 database and GRÜN-AKTIV App, sharing supporter and member data management.
- Grüne Jugend (Grünalternative Jugend)coreYouth organization of the party, operating under joint responsibility for the GRÜN-AKTIV App and sharing supporter and activist networks.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Die Grünen Österreich competitors and assessment
Company assessmentDirect peers
- Europe Écologie Les Verts (France): The French Greens (EELV) is a comparable Western European green party, similar in structure as a federated party with regional branches and contested elections in both presidential and legislative contexts. Comparable in ideological positioning and electoral scale.
- GroenLinks (Netherlands): The Dutch GroenLinks is a sister green party operating in another Western European democracy with similar coalition governance history and progressive platform. Directly comparable as a left-green party with comparable size and EU parliamentary alignment.
- Miljöpartiet de Gröna (Sweden): The Swedish Green Party is a fellow Nordic/Western-European green party with comparable parliament representation and coalition experience. Comparable as a green party member of the European Green Party federation with similar activist-driven platform.
- ÖVP - Österreichische Volkspartei: The Austrian People's Party is Die Grünen's former coalition partner (2020-2024) and main conservative electoral rival. Directly comparable as a national Austrian party with state organizations, public funding, and parliamentary representation.
- Bündnis 90/Die Grünen (Germany): The German Green Party is the closest international sibling party — same ideology, similar federal structure, parliamentary representation, and a working government coalition track record (2021-present). Directly comparable as a national green party operating in a German-speaking European democracy.
- Verdi (Greens, Switzerland): The Swiss Green Party is a direct linguistic and regional peer: German-speaking, alpine, member of the European Green Party, with comparable federal-state structure and parliamentary representation. Highly analogous in civic and political culture to the Austrian Greens.
- FPÖ - Freiheitliche Partei Österreichs: The Austrian Freedom Party is Die Grünen's primary ideological opponent and a direct rival for parliamentary seats. Comparable as a national Austrian party with strong populist positioning and significant state-level organization.
- SPÖ - Sozialdemokratische Partei Österreichs: The Austrian Social Democrats are one of Die Grünen's primary coalition and electoral competitors in Austria's national parliament, competing directly for progressive voter segments and coalition seats. Comparable in scale and as a member-funded Austrian federal party under Parteiengesetz 2012.
- NEOS - Das Neue Österreich und Liberales Forum: The NEOS party is a direct parliamentary competitor to Die Grünen in Austria, contesting the same urban, progressive-leaning voter base in Vienna and other cities. Comparable as a national party with proportional state representation and parliamentary seats.
Broad incumbents
- European Green Party (EGP): The European Green Party is the pan-European federation that Die Grünen Österreich belongs to. Comparable as the umbrella political entity that coordinates green parties across EU member states, sets shared policy platforms, and facilitates cross-border campaigning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Die Grünen Österreich social profiles
Digital presenceDie Grünen Österreich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Die Grünen Österreich leadership team
Management profileNumber of profiles
Profiles5 records
Die Grünen Österreich subsidiaries and ownership
Company hierarchySubsidiaries14 records
Die Grünen Österreich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Die Grünen Österreich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Die Grünen Österreich
What does Die Grünen Österreich do?
Die Grünen Österreich is an Austrian political party that provides political representation, policy advocacy, and grassroots mobilization around climate protection, social justice, and progressive causes. It runs a federal organizational structure across nine Austrian states, operates the GRÜN-AKTIV mobile app for activist coordination, maintains petition platforms and community programs (Friday Nightskating, Grüne Radrettung), and represents constituents in the Austrian National Council, state legislatures, and municipal governments. Membership, donations, and state funding sustain operations.
Is Die Grünen Österreich a public or private company?
Die Grünen Österreich is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Die Grünen Österreich founded?
Die Grünen Österreich was founded in 1986. It employs 51 to 100 people.
Where is Die Grünen Österreich based?
Die Grünen Österreich is headquartered in Wien, Austria, in the Europe region.
How does Die Grünen Österreich make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are donations and state Funding.
Who are Die Grünen Österreich's main competitors?
Direct peers on record are Europe Écologie Les Verts (France), GroenLinks (Netherlands), Miljöpartiet de Gröna (Sweden), ÖVP - Österreichische Volkspartei, Bündnis 90/Die Grünen (Germany), Verdi (Greens, Switzerland), FPÖ - Freiheitliche Partei Österreichs, SPÖ - Sozialdemokratische Partei Österreichs and NEOS - Das Neue Österreich und Liberales Forum. European Green Party (EGP) is listed as a broad incumbent.
Does Die Grünen Österreich have an API?
No public API is recorded for Die Grünen Österreich.
What industry is Die Grünen Österreich in?
Die Grünen Österreich's product category is Political Party and Civic Advocacy. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes. Its NAICS code is 813940 and its SIC code is 8600.