Die Grünen Österreich

What Die Grünen Österreich does

Die Grünen Österreich, legal name "Die Grünen – Die Grüne Alternative Bundespartei," is an Austrian political party founded in 1986 and headquartered at Mariahilfer Straße 37-39, 1060 Wien, with a federal staff of 77. It operates as a non-profit membership organization under the Austrian Parteiengesetz 2012, with formal organizational presence in all nine Bundesländer (Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburg, Steiermark, Tirol, Vorarlberg, and Wien), a parliamentary club (Grüner Klub im Parlament), a Vienna municipal parliament club (Grüner Klub im Rathaus), and affiliated wings including the Grüne Jugend youth organization, Generation Plus seniors, Die Grünen Bäuerinnen und Bauern, and FREDA – Die Grüne Zukunftsakademie. The party serves Austrian voters through grassroots activism, election campaigning, and policy advocacy focused on climate protection, social justice, housing, and transportation.

The party's core technology stack is built around two proprietary systems: the GRÜN-AKTIV App (available on iOS, Android, and web) which delivers real-time political news, push notifications, event sign-ups, and Google Maps-based geolocation of nearby activities; and the Respond 2.0 database, a centralized CRM governed under joint-controllership data agreements that integrates donors, members, supporters, and functionaries across all state organizations, the youth wing, the Bildungswerkstätten (Vienna and Upper Austria), and the parliamentary club. The application layer is hosted on Microsoft Azure EU-West (Netherlands) with encrypted transmission, integrated with Firebase Cloud Messaging for push, Google Maps for geolocation, Usercentrics for consent management, Matomo Cloud (operated by InnoCraft) for analytics, and KeyCDN for content delivery. Online donations are processed via Unzer Austria GmbH.

The revenue model rests on three streams: annual membership dues (40 EUR regular, 20 EUR reduced for under-18, students, apprentices, and people affected by poverty); donations (with mandatory reporting to the Austrian Court of Audit above 180 EUR, public disclosure above 580 EUR, and address disclosure above 2,500 EUR); and state funding allocated under the Parteiengesetz 2012 based on electoral results. Go-to-market is community-led, with the party reaching supporters through email newsletters, WhatsApp and Telegram channels, Instagram (60K+ followers), Facebook, X, TikTok, Bluesky, online petitions (Hitzeschutzpaket, Superreiche besteuern, Lobau retten), and the long-running Friday Nightskating climate activation in Vienna which draws 1,500-3,000 participants weekly across a 25+ year history. The party served as a federal coalition partner from 2020-2024 with Werner Kogler as Vice-Chancellor and Leonore Gewessler as Federal Minister for Climate Action; it is currently in opposition at the federal level while holding executive positions in the Vienna Rathaus following the 2025 municipal elections.

Name

Die Grünen Österreich

Legal name

Die Grünen – Die Grüne Alternative Bundespartei

Website

https://gruene.at

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Die Grünen Österreich is Austria's green political party (founded 1986, 77 staff, headquartered in Vienna) operating across all nine Bundesländer, funded by membership dues, donations, and state funding, and serving Austrian voters through a digital ecosystem anchored by the GRÜN-AKTIV App and Respond 2.0 CRM.

Ownership category

akta.pro rank

Product category

Political Party and Civic Advocacy

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

Keywords

• Political party
• Environmental advocacy
• Civic engagement
• Grassroots activism
• Progressive politics

Headquarters

HQ city

Wien

HQ country

Austria

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership dues from party members across Austrian states. Regular rate is 40 EUR per year; reduced rate of 20 EUR for under-18, students, and those affected by poverty.
2. Donations: Political donations from supporters. Austrian law requires reporting of donations above 180 EUR to the Court of Audit. Donations above 580 EUR are published; above 2,500 EUR require full address disclosure. Anonymous donations above 180 EUR cannot be accepted.
3. State Funding: Public funding for political parties based on electoral results, as regulated by Austrian party law (Parteiengesetz 2012)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Die Grünen Österreich is an Austrian political party that provides political representation, policy advocacy, and grassroots mobilization around climate protection, social justice, and progressive causes. It runs a federal organizational structure across nine Austrian states, operates the GRÜN-AKTIV mobile app for activist coordination, maintains petition platforms and community programs (Friday Nightskating, Grüne Radrettung), and represents constituents in the Austrian National Council, state legislatures, and municipal governments. Membership, donations, and state funding sustain operations.

Product overview

Die Grünen Österreich operates a digital ecosystem consisting of multiple interconnected platforms. The core web presence includes the federal party website (gruene.at) and nine state-level party websites. The GRÜN-AKTIV App serves as the primary mobile engagement platform for activists, providing real-time news, event management, and push notifications. The organization runs a newsletter system for supporter communication and petition platforms for specific campaigns like the Lobau initiative. Internally, the Respond 2.0 database manages member, donor, and supporter relationships across the party structure. Additional programs include the Friday Nightskating cycling initiative and the Grüne Radrettung free bicycle maintenance service, which serve both as community engagement tools and climate protection advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• GRÜN-AKTIV App: Mobile application for activists and supporters to receive news, register for events, and participate in party activities.

Products and services

• GRÜN-AKTIV App Mobile application for Green Party activists and supporters to access real-time news, view key arguments, receive push notifications for events, sign up for activities with one click, and find events near their location via Google Maps. Requires registration for full functionality. Available on iOS, Android, and web browser.
• gruene.at Website The main federal party website providing comprehensive information about the party, its structure, topics, events, contact options, and activism opportunities. Includes navigation to all nine state (Bundesland) party websites and the newsletter subscription form.
• Newsletter System Email newsletter service for keeping supporters informed about Green Party content, activities, and events. Users can subscribe via the website form with their email address.
• Lobau Petition Platform Online petition platform for the 'Lobau retten' (Save the Lobau) initiative against the Lobau highway tunnel project. Includes informational content, FAQs, and digital signature functionality.
• Friday Nightskating Weekly cycling/skating event program running from May to September, promoting car-free streets and climate protection. Events are 15–25km long, held Friday evenings at Heldenplatz in Vienna, attracting 1,500–3,000 participants per event. Running for over 25 years, it is Austria's oldest climate protection demonstration.
• Grüne Radrettung (Bike Rescue) Free bicycle maintenance service offering checks of chain, gears, brakes, lights, reflectors, and tire inflation. Conducted by volunteer mechanics at various locations throughout Vienna.
• Respond 2.0 Database Internal database system for the federal party used to manage and communicate with donors, members, supporters, suppliers, and activists. Includes event management, newsletter distribution, and subscriber management. Operated jointly with state party organizations under joint controllership.

Quantifiable outcome

• Friday Nightskating attracts 1,500-3,000 participants per weekly event during summer season (May-September), demonstrating significant community engagement
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• FREDA – Die Grüne ZukunftsakademiecoreStrategic or Co-development PartnerFREDA (Die Akademie) is a joint responsibility partner for the GRÜN-AKTIV App, managing event organization, push notifications, and the Wahlkampfurlaub (campaign vacation) feature. FREDA is the Green Future Academy for political education and culture, working jointly on political education initiatives.
• Grüne Bildungswerkstatt WiencoreStrategic or Co-development PartnerPolitical education institution (Bildungswerkstatt) operating under joint data responsibility agreement with the federal party. Provides educational programs and is part of the Green organization network.
• Grüne Bildungswerkstatt OberösterreichcoreStrategic or Co-development PartnerUpper Austrian branch of the Green educational workshop organization, participating in the shared responsibility data agreement for Respond 2.0 database management.
• All Austrian State Green PartiescoreStrategic or Co-development PartnerAll 9 Austrian state green parties (Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburg, Steiermark, Tirol, Vorarlberg, Wien) operate under joint responsibility agreements for the Respond 2.0 database and GRÜN-AKTIV App, sharing supporter and member data management.
• Grüne Jugend (Grünalternative Jugend)coreStrategic or Co-development PartnerYouth organization of the party, operating under joint responsibility for the GRÜN-AKTIV App and sharing supporter and activist networks.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Europe Écologie Les Verts (France): The French Greens (EELV) is a comparable Western European green party, similar in structure as a federated party with regional branches and contested elections in both presidential and legislative contexts. Comparable in ideological positioning and electoral scale.
• GroenLinks (Netherlands): The Dutch GroenLinks is a sister green party operating in another Western European democracy with similar coalition governance history and progressive platform. Directly comparable as a left-green party with comparable size and EU parliamentary alignment.
• Miljöpartiet de Gröna (Sweden): The Swedish Green Party is a fellow Nordic/Western-European green party with comparable parliament representation and coalition experience. Comparable as a green party member of the European Green Party federation with similar activist-driven platform.
• ÖVP - Österreichische Volkspartei: The Austrian People's Party is Die Grünen's former coalition partner (2020-2024) and main conservative electoral rival. Directly comparable as a national Austrian party with state organizations, public funding, and parliamentary representation.
• Bündnis 90/Die Grünen (Germany): The German Green Party is the closest international sibling party — same ideology, similar federal structure, parliamentary representation, and a working government coalition track record (2021-present). Directly comparable as a national green party operating in a German-speaking European democracy.
• Verdi (Greens, Switzerland): The Swiss Green Party is a direct linguistic and regional peer: German-speaking, alpine, member of the European Green Party, with comparable federal-state structure and parliamentary representation. Highly analogous in civic and political culture to the Austrian Greens.
• FPÖ - Freiheitliche Partei Österreichs: The Austrian Freedom Party is Die Grünen's primary ideological opponent and a direct rival for parliamentary seats. Comparable as a national Austrian party with strong populist positioning and significant state-level organization.
• SPÖ - Sozialdemokratische Partei Österreichs: The Austrian Social Democrats are one of Die Grünen's primary coalition and electoral competitors in Austria's national parliament, competing directly for progressive voter segments and coalition seats. Comparable in scale and as a member-funded Austrian federal party under Parteiengesetz 2012.
• NEOS - Das Neue Österreich und Liberales Forum: The NEOS party is a direct parliamentary competitor to Die Grünen in Austria, contesting the same urban, progressive-leaning voter base in Vienna and other cities. Comparable as a national party with proportional state representation and parliamentary seats.

Broad incumbents

• European Green Party (EGP): The European Green Party is the pan-European federation that Die Grünen Österreich belongs to. Comparable as the umbrella political entity that coordinates green parties across EU member states, sets shared policy platforms, and facilitates cross-border campaigning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diegruenen
• YouTubeyoutube.com/user/gruenewien
• Facebookfacebook.com/diegruenenwien
• Instagraminstagram.com/diegruenen
• TikToktiktok.com/@diegruenenwien
• LinkedInlinkedin.com/company/die-gr-nen-im-parlamentsklub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Grünen Österreich