BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz

What BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz does

BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz is the Rhineland-Palatinate state association of the German Green Party, founded in 1979 in Koblenz and headquartered at Frauenlobstraße 59-61, Mainz since 2012. It operates as a non-profit political organization with an 8-person paid Landesgeschäftsstelle in Mainz, supported by a volunteer-driven network of 36+ district associations (Kreisverbände) and hundreds of local associations (Ortsverbände). Its core product is political representation — fielding candidates for state, local, federal, and European elections and governing through coalition participation (SPD/FDP 2011-2016 and 2021-2026). Following the 2026 state elections the party transitioned to opposition under newly elected co-chairs Carolin Cloos and Christin Sauer, the first all-female state leadership.

The organization is funded through three streams: membership dues at suggested tiers of €5, €10, €50, €135, and €300 (one-time or recurring), voluntary political donations with prominent CTAs on its website, and state-level public party financing under German Parteienfinanzierung tied to election results. Its technology footprint is modest: a WordPress-based website (gruene-rlp.de) running the open-source 'Sunflower' theme developed by verdigado eG, a digital voting tool (AbstimmungsGRÜN) for member ballots, RSS/Atom feeds, a chatbot for voter engagement, and active social channels including Twitch streaming for campaign periods. Membership reached a record 5,005 in May 2021, up from 3,097 in 2018.

The party's go-to-market is fundamentally grassroots and event-driven: it conducts mass door-to-door canvassing (50,000+ conversations during the 2026 campaign), runs digital marathons like '48 Stunden Talk & Musik', hosts public town halls with federal leaders, and participates in climate strikes and community events. Its competitive position rests on the BÜNDNIS 90/DIE GRÜNEN national brand, dense local association infrastructure, and institutional coalition governance experience.

Name

BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz

Legal name

BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz

Website

https://gruene-rlp.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz is the Rhineland-Palatinate state association of the German Green Party, founded 1979 and headquartered in Mainz. It serves state citizens and ~5,000 members through elected representation, coalition governance, and a grassroots volunteer network spanning 36+ districts.

Ownership category

akta.pro rank

Product category

Political Party Organization

NAICS

Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Policy, Advocacy & Litigation (BPAGAGAG)

akta.pro secondary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Political party organization
• State-level politics
• Environmental policy advocacy
• Grassroots political engagement
• Democratic representation services

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees paid by party members, with suggested donation amounts displayed on website (5€, 10€, 50€, 135€, 300€ options). Membership numbers reached 5,005 in May 2021.
2. Political Donations: Direct donations from supporters for party activities and election campaigns, with prominent donation CTAs on website homepage.
3. Public Party Financing: State-level party funding based on election results, following German party finance regulations. Party received government ministers from coalition governments 2011-2021 and 2021-2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz is the Rhineland-Palatinate state association of the German Green Party. It organizes political campaigns, represents members and voters in state and local parliaments, and provides party membership, volunteer engagement, education programs (Bildungsangebote), and policy advocacy on climate protection, social justice, and democratic issues.

Product overview

BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz operates a political party website (gruene-rlp.de) that serves as a communication and information platform for party members and the public. The website provides news, press releases, party information, educational offerings (Bildungsangebote), election programs, event information, and member resources. The site uses the open-source WordPress content management system with the 'sunflower' theme developed by verdigado eG.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Membership Annual membership program for citizens of Rhineland-Palatinate who want to join the Green Party, participate in party structures, vote in internal ballots (e.g., AbstimmungsGRÜN), and engage in volunteer campaign work. Membership grew to a record 5,005 members by May 2021.
• Member Newsletters Two targeted email newsletters for Rhineland-Palatinate party members: one covering party information and events, and another covering news and contributions from the state association.
• Political Education Programs (Bildungsangebote) Seminars, workshops, and continuing education offerings compiled by the state association to support members in their political work and capacity building.
• Donation Program Voluntary financial contribution program from supporters, with suggested donation tiers (€5, €10, €50, €135, €300) offered as one-time or recurring gifts to support party activities and election campaigns.
• Party Website (gruene-rlp.de) Public-facing WordPress-based information and communication platform providing news, press releases, event listings, party documents, election programs, and donation capabilities for citizens and members.

Quantifiable outcome

• 10 elected representatives in 2021 state parliament with 9.3% vote share
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• SPD and FDP (Federal)coreStrategic or Co-development Partner · 1 December 2021Federal 'Ampel' coalition government 2021-2025. GRÜNE provided five federal ministers including Anne Spiegel (Family, Seniors, Women, Youth), Tobias Lindner (Foreign Office State Minister), and others. Coalition agreement approved by 86% of party members in urabstimmung.
• SPD and FDP Rhineland-PalatinatecoreStrategic or Co-development Partner · 14 March 2021Three-party coalition ('Ampel') government following 2021 state elections. GRÜNE received enhanced ministries including dedicated Climate Protection Ministry, Mobility, and Culture. Anne Spiegel and Katharina Binz served as GRÜNE ministers.
• SPD Rhineland-PalatinatecoreStrategic or Co-development Partner · 27 March 2011Coalition government partner in state government 2011-2016 under Minister President Malu Dreyer. GRÜNE ministers included Eveline Lemke (Deputy PM, Economy/Climate/Energy), Irene Alt (Integration/Family), and Ulrike Höfken (Environment/Agriculture). Coalition based on shared government program 'Den sozial-ökologischen Wandel gestalten'.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SPD Rheinland-Pfalz: State branch of the Social Democratic Party in the same federal state — directly comparable as a regional party organization competing for the same voter base, running parallel coalition governments, and sharing the same Landesgeschäftsstelle-scale operating model in Mainz.
• BÜNDNIS 90/DIE GRÜNEN Baden-Württemberg: Most successful state Green association in Germany and direct structural peer — comparable in operating model, district structure, and digital infrastructure, but with significantly stronger electoral results, providing an aspirational benchmark for state-level execution.
• Die Linke Rheinland-Pfalz: State branch of the Left Party in Rhineland-Palatinate — directly comparable as a smaller regional party organization with overlapping progressive voter segments, similar coalition dependencies, and shared infrastructure-scale constraints.
• BÜNDNIS 90/DIE GRÜNEN Hessen: Neighboring state Green association with similar demographic profile to Rhineland-Palatinate — directly comparable in scale, voter dynamics, and coalition behavior, including prior SPD-Green coalition experience at state level.
• FDP Rheinland-Pfalz: State branch of the Free Democratic Party in Rhineland-Palatinate and long-standing coalition partner of the Greens (2011-2016 and 2021-2026) — directly comparable as a regional party organization with similar scale, liberal/progressive voter overlap, and shared governance experience.
• BÜNDNIS 90/DIE GRÜNEN Nordrhein-Westfalen: State Green association in Germany's most populous state — directly comparable organizational template, scaling up the same grassroots, coalition, and digital engagement playbook that BÜNDNIS 90/DIE GRÜNEN RLP operates.
• BÜNDNIS 90/DIE GRÜNEN Bayern: State Green association competing in a structurally conservative state — directly comparable as a smaller state party organization operating against unfavorable regional demographics, useful for benchmarking opposition-cycle recovery patterns.
• CDU Rheinland-Pfalz: State branch of the Christian Democratic Union in Rhineland-Palatinate and historically the dominant state party — directly comparable as a regional party organization with the largest state-wide vote share and comparable membership/governance structures.
• AfD Rheinland-Pfalz: State branch of the Alternative for Germany in Rhineland-Palatinate — directly comparable as a regional party organization competing for the same voter pool, and the principal target of the Greens' current opposition positioning around democratic defense.

Broad incumbents

• BÜNDNIS 90/DIE GRÜNEN (Federal Party): Federal parent organization of BÜNDNIS 90/DIE GRÜNEN — provides the overarching brand, federal coalition leverage, and shared digital infrastructure (including verdigado eG and sunflower theme) that the Rhineland-Palatinate branch relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gr%C3%BCne-rheinland-pfalz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about BÜNDNIS 90/DIE GRÜNEN Rheinland-Pfalz