Grunewald GmbH Garten- und Landschaftsbau

What Grunewald GmbH Garten- und Landschaftsbau does

Grunewald GmbH Garten- und Landschaftsbau is a family-owned German landscaping and garden construction company headquartered in Werne an der Lippe, North Rhine-Westphalia, serving private homeowners and commercial clients across the Münsterland and Ruhrgebiet regions. Founded in 1953 and led by Dipl.-Ing. agr. Jürgen Grunewald and M. Sc. Frederik Grunewald, the company operates with a headcount of 7 and delivers a full-service offering spanning garden design, planting, materials, lighting, irrigation, terraces, and ongoing garden care, alongside specialized construction of biological and conventional swimming installations (Biopool, Naturpool, Schwimmteich, conventional Pools & Whirlpools). Its technical core resides in chemical-free water purification using limnological-institute-certified biofilm filter media, aquatic plants, and PFN-Folie acrylic-coated lining, positioning it as a founding member of the international Pool for Nature cooperative.

The business operates a project-based revenue model with pool projects ranging from €50K to over €250K, complemented by recurring garden and pool maintenance contracts and commercial green space management for enterprise clients like RCS Plastics. Customer acquisition is predominantly direct-to-consumer, driven by an SEO-optimized website, an extensive project reference gallery, and a structured online pool configurator that qualifies prospects by pool type and budget tier (50k–100k, 100k–250k, over 250k EUR). The company also targets a Selbstbauer (self-builder) segment offering expert planning support for DIY-capable homeowners. Ancillary streams include ongoing maintenance subscriptions and commercial green space contracts, but no external funding, subsidiaries, or parent company structure is indicated.

Name

Grunewald GmbH Garten- und Landschaftsbau

Legal name

Grunewald GmbH Garten- und Landschaftsbau

Website

https://grunewald-werne.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Grunewald GmbH is a family-owned German landscaping and biological pool construction company founded in 1953, serving private homeowners and commercial clients in Münsterland and Ruhrgebiet with garden design, Biopools, Naturpools, Schwimmteiche, and maintenance services.

Ownership category

akta.pro rank

Product category

Landscape Construction and Garden Design

NAICS

Landscaping Services (56173), Landscape Architectural Services (541320)

akta.pro primary industry

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

akta.pro secondary industries

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Irrigation System Design & Planning (HSAIAEAA), Sprinkler System Installation (New Systems) (HSAIAEAB)

Keywords

• Landscape construction services
• Garden design and installation
• Natural swimming ponds
• Biological pool construction
• Commercial green space management

Headquarters

HQ city

Werne a. d. Lippe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Garden and Landscape Construction Projects: Full-service garden design and construction including garden planning, planting, materials, lighting, irrigation, garden furniture, and garden care. Project-based revenue from design through to implementation.
2. Pool, Biopool, Naturpool, and Schwimmteich Construction: Specialized construction of swimming ponds, natural pools, biopools, and conventional pools including hydraulic engineering, underwater lighting, heating, roller shutters, massage systems, and woodwork. Revenue is project-based, with budget ranges from 50,000 EUR to over 250,000 EUR.
3. Garden and Pool Maintenance Services: Ongoing garden and pool maintenance services including regular care of gardens, swimming ponds, and pools. Recurring revenue from existing client base.
4. Commercial Green Space Management: Professional green space management services for commercial customers (Gewerbekunden), maintaining outdoor areas as welcoming and well-kept business presentations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Grunewald GmbH is a traditional German garden and landscape construction company that designs, builds, and maintains bespoke residential gardens and chemical-free swimming water installations. Its core offerings include full-service garden construction (planning, planting, lighting, irrigation, terraces, maintenance), specialized biological swimming pools (Biopools, Naturpools, Schwimmteiche) with limnologically certified filter media, and conventional pools and whirlpools, complemented by commercial green space management for business clients.

Product overview

Grunewald GmbH is a traditional landscaping company (Garten- und Landschaftsbau) founded in 1953, operating in the Münsterland and Ruhrgebiet regions of Germany. The company offers a comprehensive portfolio of garden construction services (Gartenbau) including design, planting, materials, lighting, irrigation, water features, and maintenance, complemented by specialized swimming water installations: Biopools, Schwimmteiche (natural swimming ponds), Naturpools (natural pools), and conventional Pools & Whirlpools. The company also provides a proprietary Pool-Konfigurator digital tool for customers to design their desired pool, commercial green space services, and self-builder support programs. As a founding member of the international Pool for Nature cooperative, the company specializes particularly in biological water purification systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Gartenbau (Garden Construction) Full-service garden design and construction service covering consultation, planning, plant selection, materials, garden lighting, irrigation systems, water features, terrace design, and ongoing garden maintenance, delivered to private homeowners in Münsterland and Ruhrgebiet.
• Biopool Construction Construction of ecological swimming pools using 100% biological filtration and natural purification processes without chlorine or chemical additives, marketed to homeowners seeking allergen- and child-friendly swimming alternatives.
• Schwimmteich (Natural Swimming Pond) Construction Construction of natural swimming ponds that combine the aesthetics of a garden pond with pool-like swimming use, using plant-based and zooplankton water purification that can operate without technical systems.
• Naturpool (Natural Pool) Construction Construction of natural pools functioning like flowing water bodies, using microorganisms in biofilm on limnologically certified filter media supplemented by selected water plants for chemical-free water purification.
• Conventional Pools and Whirlpools Construction Construction of conventional swimming pools and whirlpools with chemical water treatment via chlorine or salt electrolysis, including hydraulic engineering, underwater lighting, heating, roller shutters, and massage systems.
• Commercial Green Space Management (Gewerbekunden) Professional exterior landscape maintenance and management for commercial customers, providing recurring care of business grounds to maintain a welcoming and well-kept corporate presentation.
• Self-Builder Support Service (Selbstbauer) Specialist planning, technical guidance, and partial-execution support for skilled DIY customers who wish to actively participate in the construction of their own garden, Schwimmteich, or pool project.

Quantifiable outcome

• Pool projects have been successfully maintained for 10+ years with continued customer satisfaction, competent contacts, and ongoing Christmas cards from the company.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pool for Nature (Die Schwimmteichbauer eG)coreStrategic or Co-development PartnerGrunewald is a founding member (Gründungsmitglied) of the international Pool for Nature swimming pond cooperative. This partnership provides access to certified quality standards, limnological research, specialized filter media testing, and a network of specialized partner companies. Pool for Nature specializes in 100% biological swimming options (swimming ponds, natural pools, biopools) and certifies both companies and water systems through standardized limnological checks.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Desjoyaux Piscines: Long-established French pool construction franchise network with German and broader European operations. Comparable on the swimming-pool construction side of Grunewald's business, but uses conventional chlorinated/salt-water systems rather than biological filtration — a broader-incumbent benchmark for the pool-construction adjacency.
• BayWa AG: Large Munich-headquartered group with building-materials, agricultural-input, and construction-services businesses, including garden- and landscape-related supply chains in Germany. Adjacent/incumbent scale competitor in the broader German Garten- und Landschaftsbau ecosystem.
• Leonhard Weiss GmbH & Co. KG: Major German family-owned construction-services company covering road, civil, and building construction across Germany. A scale-incumbent comparison point for Grunewald's one-stop integrated project delivery, though Leonhard Weiss operates far above the landscaping-niche scale.
• STRABAG SE: One of Europe's largest construction services groups (HQ Austria; significant German operations). Provides a BROAD_INCUMBENT reference point for the German construction-services landscape in which Grunewald competes for garden/landscape and pool project work, though it operates across the full built-environment spectrum rather than the niche.

Others

• Die Schwimmteichbauer eG (Pool for Nature): International cooperative of swimming pond builders of which Grunewald is a founding member. Not a direct competitor but the industry's governing/standards body; other member firms under this umbrella are the most direct comparable specialists in the German biological-pool niche.

Direct peers

• Naturagart-Friebe GmbH: German specialist in natural swimming ponds, biopools, and large pond landscaping based in Lingen. Directly comparable niche to Grunewald's Pool-for-Nature biological swimming offerings, with overlapping product lines (Schwimmteich, Naturpool, Biopool) and similar premium/homeowner target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grunewald-gmbh-garten-und-lanschaftsbau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grunewald GmbH Garten- und Landschaftsbau