Grupa Sabaj - Toyota & Lexus Dealer

What Grupa Sabaj - Toyota & Lexus Dealer does

Grupa Sabaj is a privately held, family-owned authorized dealer group for Toyota and Lexus in Poland, operating three physical showroom-and-service locations: Toyota Okęcie in Warsaw (since 2007), Toyota Sabaj Łódź in Rzgów (founded 1989, headquarters since 1998), and Lexus Łódź (the only authorized Lexus dealer in the Łódź Voivodeship, opened 2016 in a new modern facility completed in 2022). The group's core business spans the full automotive retail value chain — new and pre-owned vehicle sales (Toyota passenger and light commercial, plus Lexus premium), authorized mechanical and electromechanical service, body and paint, parts and accessories, vehicle inspection (OSKP), financing, insurance, leasing, and dedicated fleet sales for corporate customers.

The business model is a classic authorized OEM franchise: revenue is generated through one-time vehicle transactions (new and used), recurring service/maintenance contracts, parts sales, and transaction-based financing and insurance commissions. Go-to-market is direct, sales-led, and entirely showroom-based across three locations, supported by social media, event/open-day marketing, and sports sponsorships. Customers are segmented horizontally into fleet/corporate buyers, individual retail buyers, and premium Lexus buyers, with service delivered under Toyota Academy and Lexus Academy certified training programs and the Japanese Omotenashi hospitality philosophy at Lexus Łódź.

Ownership is structured as a partnership (Toyota Sabaj Łódź spółka jawna) with two wholly-owned subsidiaries (Lexus Łódź sp. z o.o. and Prestige Auto sp. z o.o. for the Warsaw site), led by President Roman Sabaj and Operational Director Mirosław Prus. No external investors or private equity ownership is indicated. The group employs 42 staff and has been recognized with a TOP 50 dealer ranking debut (55% YoY sales growth), a 5th-place Body Shop Leader ranking (2022), and consecutive Lexus Experience 5-star ratings since 2017.

Name

Grupa Sabaj - Toyota & Lexus Dealer

Legal name

Toyota Sabaj Łódź spółka jawna

Website

https://grupasabaj.pl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupa Sabaj is a family-owned authorized Toyota and Lexus dealer in Poland, operating three showrooms in Warsaw and Łódź. It sells new and used vehicles and provides service, body shop, parts, financing, insurance, and fleet sales to retail and corporate customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Automotive dealership services
• New vehicle sales
• Vehicle service repair
• Fleet management services
• Vehicle financing leasing

Headquarters

HQ city

Rzgów

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sales of new Toyota and Lexus vehicles to retail and fleet customers
2. Used vehicle sales: Sales of pre-owned vehicles including premium used cars
3. Service and maintenance: Vehicle servicing, repairs, and maintenance including body shop services
4. Parts and accessories: Sale of replacement parts and automotive accessories
5. Financing and insurance: Vehicle financing, insurance products, and leasing arrangements

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupa Sabaj is an authorized Toyota and Lexus dealer group operating three physical showroom locations across Warsaw and Łódź regions of Poland. The company sells new and pre-owned Toyota passenger/light commercial vehicles and Lexus premium vehicles, provides authorized mechanical and electromechanical service and repair, operates a body and paint shop, sells genuine parts and accessories, and offers vehicle financing, insurance, and leasing through in-house specialists. The group also runs dedicated fleet sales services for corporate customers and operates vehicle inspection stations.

Product overview

Grupa Sabaj operates as an authorized Toyota and Lexus dealer network consisting of three physical dealership locations: Toyota Okęcie in Warsaw (established 2007), Toyota Sabaj Łódź in Rzgów (one of Poland's first Toyota dealers since 1989), and Lexus Łódź (authorized dealer since 2016, now in a new modern facility opened 2022). The company offers a comprehensive range of automotive services including new and pre-owned vehicle sales, full mechanical and electromechanical service departments, body and paint facilities, dedicated parts & accessories departments, vehicle financing, insurance, and leasing services. They also operate vehicle inspection stations and provide fleet sales services for business customers. The portfolio includes sales and service operations for both Toyota (passenger cars and light commercial vehicles) and Lexus (premium vehicles) brands, supported by training through Toyota and Lexus academies.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota & Lexus Vehicle Sales Sales of new Toyota passenger cars and light commercial vehicles, plus new Lexus premium vehicles, through the group's three authorized showrooms (Toyota Okęcie in Warsaw, Toyota Sabaj Łódź in Rzgów, and Lexus Łódź). Sales staff assist customers with vehicle configuration, test drives, and orders.
• Pre-owned & Premium Used Vehicle Sales Sales of certified pre-owned Toyota vehicles and premium used Lexus vehicles for retail and corporate customers. Includes trade-in evaluation and dedicated premium used-car sales advisors.
• Fleet Sales Services Dedicated fleet sales services for business customers, including multi-vehicle corporate purchases, volume pricing, and dedicated account management. The group operates a Fleet Department headed by a Fleet Manager (Kierownik Działu Floty) and dedicated fleet sales advisors (Doradca ds. Obsługi Flotowej).
• Authorized Vehicle Service & Repair Full-service mechanical and electromechanical diagnostics, repairs, and maintenance performed by manufacturer-certified technicians trained through the Toyota Academy and Lexus Academy. Service includes scheduled maintenance, fault diagnosis, and warranty repairs for both Toyota and Lexus vehicles. Vehicle inspection station (OSKP) services are also available.
• Body Shop & Paint Services

Quantifiable outcome

• 55% year-over-year sales growth and debut in TOP 50 dealer ranking
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Widzew ŁódźminorGTM or Marketing PartnerSports sponsorship with Widzew Łódź football club. Grupa Sabaj announced joining the team in 2023, expressing strong support for the Łódź-based football club.
• Polski Związek Lekkiej Atletyki (Polish Athletics Association)minorGTM or Marketing PartnerLong-term sponsorship of the Polish Athletics Association by Toyota Okęcie dealership.
• Projekt WarszawaminorGTM or Marketing PartnerSports sponsorship partnership with Projekt Warszawa volleyball team. Most recent sponsorship collaboration for Toyota Okęcie in Polish volleyball.
• PGE Skra BełchatówminorGTM or Marketing PartnerToyota Sabaj Łódź has been supporting the Bełchatów volleyball team for 6 years.
• Toyota Motor PolandcoreStrategic or Co-development PartnerAuthorized Toyota dealer providing certified training through Toyota Academy, including technician certification programs. New employee training cycles completed at Toyota Academy ending with official certification.
• Lexus (Toyota Motor Corporation)coreStrategic or Co-development PartnerAuthorized Lexus dealer in Łódź Voivodeship. Training provided through Lexus Academy with official certification. Operates under Japanese Omotenashi hospitality philosophy.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Pendragon plc: UK-based automotive retailer operating franchised new and used vehicle dealerships — comparable authorized-franchise model with similar service, parts, and F&I revenue streams.
• Inchcape plc: Global automotive distributor and retailer with multi-brand new/used vehicle sales and aftermarket services — a much larger incumbent operating the same authorized-retail model across multiple geographies.

Direct peers

• Grupa Cichy-Zasada: One of Poland's largest multi-brand automotive dealer groups, operating multiple new-vehicle franchises, service, and parts operations across Polish cities — comparable business model and customer base to Grupa Sabaj.
• Grupa Zasada (Salon Toyota Łódź): Another authorized Toyota dealer operating in the Łódź region — a direct local competitor to Grupa Sabaj's Toyota Sabaj Łódź/Rzgów showroom for both retail and fleet customers.
• Bemo Motors: Polish automotive dealer group operating multiple franchises across Poland, providing sales, service, parts and fleet solutions — directly comparable authorized-dealer operating model.
• PGD Polska (Polska Grupa Dealerów): Polish multi-brand automotive dealer network offering new and used vehicles, service, and fleet services — a directly comparable authorized-dealer business model with similar revenue streams and customer segments.
• Toyota & Lexus Centrum Wola (Warsaw): Other authorized Toyota/Lexus dealer operating in the Warsaw market — directly competes with Grupa Sabaj's Toyota Okęcie showroom for the same retail and fleet customers in the Masovian voivodeship.

Others

• Emil Frey Group: One of Europe's largest automotive retail groups operating dozens of manufacturer-authorized dealerships across multiple countries — comparable authorized-dealer business model at significantly larger scale.
• Toyota Motor Poland (national sales company): Toyota's Polish national sales company and core strategic partner — not a peer in the commercial sense, but the franchisor whose brand, training programs, and network standards directly govern Grupa Sabaj's authorized-dealer operations.

Emerging players

• Auto1 Group: European online used-car marketplace and wholesaler — partial overlap with Grupa Sabaj's used-vehicle retail business, though operating via a digital/wholesale model rather than physical showrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupa-sabaj

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Sabaj - Toyota & Lexus Dealer