Grupo Baiano de Oncologia

What Grupo Baiano de Oncologia does

Grupo Baiano de Oncologia (GBO) is a privately held, multi-specialty medical group headquartered at Rua Castro Alves, 1490, Centro, Feira de Santana, Bahia, Brazil. Founded in August 2016 through the merger of three legacy healthcare institutions — Instituto de Oncologia da Bahia (ION), Clínica Especializada em Oncologia (CEON), and Instituto de Mastologia (IMA) — GBO carries 42+ years of combined medical experience and fields 30+ medical specialists across 20+ specialties including clinical oncology, chemotherapy, oncological surgery, thoracic surgery, head and neck surgery, mastology, hematology, endocrinology, gynecology/obstetrics, urology, coloproctology, and internal medicine.

The group's service portfolio spans the full oncology care continuum — diagnosis (digital mammography, ultrasonography, bone marrow karyotype, myelogram, breast and thyroid biopsy), treatment (chemotherapy, oncological and minimally invasive image-guided surgery), and ongoing monitoring — supported by an in-house clinical analysis laboratory and integrated diagnostic imaging. Operations run Monday through Friday, 7h to 18h, with primary appointment scheduling handled via WhatsApp and patient engagement via Instagram and Facebook.

GBO's revenue model is anchored in professional-services billing through 20+ health insurance (convenio) partnerships including Amil, Bradesco Saúde, Hapvida, SulAmérica, Camed, Casseb, Cassi, Golden Cross, and others, supplemented by private-pay consultations. The group serves adult oncology patients, breast health patients, and general medical patients in the Feira de Santana and broader Bahia catchment area. The company has no disclosed parent, no external funding rounds, no management team disclosed publicly, and no proprietary technology or AI capabilities documented.

Name

Grupo Baiano de Oncologia

Legal name

Grupo Baiano de Oncologia

Website

https://grupobaianodeoncologia.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Baiano de Oncologia (GBO) is a private multi-specialty medical group in Feira de Santana, Bahia, Brazil, providing oncology, chemotherapy, surgical, diagnostic, and general specialty care through 30+ doctors across 20+ specialties, billed primarily via 20+ health insurance partnerships.

Ownership category

akta.pro rank

Product category

Oncology and Multi-Specialty Healthcare Services

NAICS

Offices of Physicians (62111), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Medical Oncology (HLAKAFAB)

akta.pro secondary industries

Surgical Oncology (HLAKAFAG), Central Laboratory Services (Core Lab Operations) (HLAGAEAA)

Keywords

• Oncology services
• Multi-specialty clinic
• Chemotherapy treatment
• Diagnostic imaging
• Cancer care services

Headquarters

HQ city

Feira de Santana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultations: Revenue from patient consultations across 20+ medical specialties, billed through health insurance reimbursements or private payments.
2. Diagnostic Procedures: Revenue from laboratory tests, imaging services (ultrasound, mammography), biopsies, and other diagnostic procedures.
3. Chemotherapy Treatment: Revenue from oncology treatment services including chemotherapy administration.
4. Clinical Laboratory Services: Revenue from in-house clinical analysis laboratory performing blood tests, urine tests, hormonal and genetic analyses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo Baiano de Oncologia is a Brazilian oncology and multi-specialty clinic that provides cancer treatment, chemotherapy administration, surgical procedures, and diagnostic imaging services. The clinic employs 30+ physicians across 20+ medical specialties and is equipped to perform 20+ types of diagnostic exams, serving patients in Feira de Santana, Bahia, and the surrounding region.

Product overview

Grupo Baiano de Oncologia (GBO) is a comprehensive oncology and multi-specialty medical center founded in August 2016 through the merger of Instituto de Oncologia da Bahia (ION), Clínica Especializada em Oncologia (CEON), and Instituto de Mastologia (IMA). The center operates as a unified platform offering over 20 medical specialties with clinical oncology as its core service. GBO provides an integrated portfolio of medical services including clinical oncology, chemotherapy, oncological surgery, and breast health services (mastology, biopsy, mammography), complemented by supporting specialties such as hematology, endocrinology, gynecology, urology, coloproctology, thoracic surgery, head and neck surgery, clinical laboratory analysis, and ultrasonography. The center also offers a comprehensive range of diagnostic imaging exams and minimally invasive procedures. With over 42 years of combined healthcare experience, GBO serves patients in Feira de Santana, Bahia through a coordinated approach combining diagnosis, treatment, and continuous follow-up care.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Oncology Consultations Medical consultations with oncology specialists for cancer diagnosis, staging, treatment planning, and follow-up care for patients in Bahia, Brazil.
• Chemotherapy Treatment Outpatient chemotherapy infusion services administered under oncology specialist supervision for cancer patients covered by 20+ health insurance plans or self-pay.
• Surgical Oncology Procedures Surgical procedures for cancer treatment performed by GBO's oncology and multi-specialty surgical team at the Feira de Santana facility.
• Diagnostic Imaging Exams In-house diagnostic imaging services covering 20+ exam types, used for cancer staging, treatment monitoring, and general diagnostic needs across specialties.
• Multi-Specialty Medical Consultations Outpatient consultations across 20+ medical specialties (e.g., cardiology, gynecology, orthopedics, internal medicine) by 30+ staff physicians, supporting oncology and general patient care.

Quantifiable outcome

• 42+ years of medical experience in oncology and related specialties
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AmilcoreOthersHealth insurance provider accepted by GBO. Patients with Amil coverage can access oncology consultations, treatments, and all 20+ medical specialties offered at the clinic.
• Bradesco SaúdecoreOthersMajor health insurance provider accepted by GBO. Enables Bradesco Saúde beneficiaries to access cancer care and multi-specialty medical services.
• HapvidacoreOthersHealth insurance provider accepted by GBO. Hapvida plan holders can receive oncology consultations, diagnostic exams, and treatments at the clinic.
• SulaméricacoreOthersHealth insurance provider accepted by GBO. Sulamérica beneficiaries have access to the clinic's oncology and specialty services.
• CamedminorOthersHealth insurance provider accepted by GBO for patient referrals.
• CassebminorOthersHealth insurance provider accepted by GBO for patient referrals.
• CassiminorOthersHealth insurance provider (Banco do Brasil employees) accepted by GBO for patient referrals.
• Golden CrossminorOthersHealth insurance provider accepted by GBO for patient referrals.
• Club VidaminorOthersHealth insurance provider accepted by GBO for patient referrals.
• Cape SaúdeminorOthersHealth insurance provider accepted by GBO for patient referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grupo Oncoclínicas: Brazil's largest oncology-focused medical group, operating a network of clinics and diagnostic centers across multiple states. Directly comparable to GBO as a multi-specialty oncology practice offering chemotherapy, imaging, and consultations via an integrated clinic model.
• Clínica AMO (Assistência Multidisciplinar em Oncologia): Multi-specialty oncology clinic headquartered in Salvador, Bahia, with satellite units across the state. Closest direct competitor to GBO, serving the same Northeast Brazil oncology patient population with clinical oncology, chemotherapy, and supportive diagnostics.

Broad incumbents

• A.C. Camargo Cancer Center: Premier specialty cancer hospital in São Paulo offering comprehensive oncology, surgery, and diagnostic services. Overlaps with GBO's oncology and surgical oncology offerings but operates as a high-complexity academic referral center rather than a regional clinic.
• Hospital Israelita Albert Einstein: High-end tertiary hospital in São Paulo with a dedicated oncology center. Comparable to GBO in offering multi-specialty integrated care and diagnostic imaging, but operates at much larger scale and primarily in São Paulo.
• Hospital Sírio-Libanês: Leading tertiary hospital in São Paulo with significant oncology and hematology programs. Overlaps with GBO's oncology, hematology, and breast health services but at facility-of-excellence scale.
• Hospital de Amor (formerly Hospital de Câncer de Barretos): Large, established cancer hospital network in São Paulo state with multiple satellite units throughout Brazil. Comparable to GBO in oncology service offerings but at significantly larger scale and as a specialty inpatient hospital rather than an outpatient clinic.
• INCA (Instituto Nacional de Câncer): Brazil's federal public cancer institute, providing oncology care, research, and education. Comparable to GBO in oncology focus but operates as a public-sector specialty hospital with multiple units, including one in Bahia.

Regional players

• COI (Clínicas Oncológicas Integradas): Network of oncology clinics primarily in Rio de Janeiro and surrounding regions. Direct competitor to GBO in clinical oncology, chemotherapy, and diagnostics, though geographically concentrated in the Southeast.
• Hospital Santa Izabel: Major reference hospital in Salvador, Bahia, with oncology and multi-specialty services. Regional competitor to GBO, serving the same Bahia patient population with inpatient oncology and broader hospital services.

Others

• DASA (Diagnósticos da América): Brazil's largest medical diagnostics company, offering imaging, lab, and pathology services nationally. Adjacent peer to GBO given GBO's in-house diagnostic lab and imaging operations; an enabling/complementary rather than directly competing player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gbo.feira
• LinkedInlinkedin.com/company/grupo-baiano-de-oncologia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Baiano de Oncologia