Cap Vermell Group

What Cap Vermell Group does

Cap Vermell Group is a private hospitality and destination management company headquartered in Canyamel, in the northeast of Mallorca, Spain. It operates an integrated luxury resort estate combining the five-star Cap Vermell Grand Hotel, the Cap Vermell Beach Hotel, the Cap Vermell Country Club, the Cap Vermell Estate of branded luxury residences, five on-site restaurants (Hedonist Club, Balearic, Asia, Tapas Bar, and the two-Michelin-starred VORO), and the Serenitas Spa. The group serves high-net-worth leisure travellers, second-home buyers, country club members, and gastronomy and wellness enthusiasts, monetising through nightly hotel rates, club memberships, branded residence sales, F&B covers, and spa treatments.

The business is structured through three wholly-owned subsidiaries, CAP VERMELL FACILITIES SLU, CAP VERMELL BEACH HOTEL SLU, and CAP VERMELL COUNTRY CLUB SL, reflecting a vertically integrated operating model where hotel, residential, sports, and F&B assets are managed in-house rather than franchised. The technology footprint is light: no proprietary platform, no disclosed AI/ML capability, and digital touchpoints limited to the Cap Vermell Sound audio app, a content blog, and standard hospitality distribution channels. Distribution rests primarily on luxury travel advisors, direct booking, and brand prestige signals (Prix Versailles Award, Michelin stars).

The revenue model is a blend of recurring and transactional streams: recurring from hotel operations, country club memberships, and spa usage; transactional from F&B and event programmes; and lumpy/long-tail from branded villa sales. With 33 disclosed employees and a single Mallorca location, the group operates as a focused, asset-heavy luxury destination rather than a multi-property or multi-region chain.

Name

Cap Vermell Group

Legal name

CAP VERMELL FACILITIES SLU

Website

https://grupocapvermell.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cap Vermell Group is a private luxury hospitality and destination operator in Canyamel, Mallorca, running an integrated resort with 5-star hotels, a country club, branded residences, restaurants (including two-Michelin-starred VORO), and a spa for high-net-worth travellers, villa buyers, and members.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Resort Destinations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hospitality services
• Resort hotel management
• Fine dining restaurants
• Luxury real estate
• Spa wellness services

Headquarters

HQ city

Canyamel

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Hotel Operations: Cap Vermell Grand Hotel operates as a five-star luxury resort generating revenue through room bookings, event hosting, and ancillary hospitality services.
2. Country Club Memberships: Cap Vermell Country Club provides fitness, sports, and wellness facilities with membership programs for residents and tourists.
3. Luxury Real Estate: Cap Vermell Estate sells exclusive luxury villas in a secure, premium residential complex in Canyamel, Mallorca.
4. Gastronomy and Dining: Multiple restaurants including Hedonist Club, Balearic, Tapas Bar, Asia, VORO, and Vintage 1934 generate food and beverage revenue.
5. Spa and Wellness Services: Serenitas Spa provides wellness treatments, massages, and beauty services within the Grand Hotel.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cap Vermell Group operates an integrated luxury resort destination in Canyamel, northeast Mallorca, encompassing five-star hotel accommodation (Cap Vermell Grand Hotel and Cap Vermell Beach Hotel), luxury villa real estate (Cap Vermell Estate), a sports and wellness country club, five signature restaurants including a Michelin-starred venue, a full-service spa, and event facilities. The group sells hospitality stays, gastronomy, wellness treatments, memberships, and luxury real estate within a single nature-rich destination zone.

Product overview

Cap Vermell Group operates a luxury integrated resort destination in Canyamel, Mallorca, comprising three hospitality brands: Cap Vermell Grand Hotel (five-star hotel with multiple restaurants including Michelin-starred VORO, and Serenitas Spa), Cap Vermell Beach Hotel (beachfront accommodation), and Cap Vermell Estate (exclusive villas for purchase). Supporting facilities include Cap Vermell Country Club (sports and wellness with semi-Olympic pool and Hedonist Club restaurant). The destination features five restaurants (Hedonist Club, Balearic, Asia, Tapas Bar, VORO), a full-service spa, conference and event facilities (Ballroom), and a mobile app (Cap Vermell Sound) for guest engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Cap Vermell Estate: Exclusive luxury villa real estate in Canyamel, Mallorca.
• Cap Vermell Country Club
• Cap Vermell Grand Hotel
• Hedonist Club
• Balearic
• VORO
• Cap Vermell Sound

Products and services

• Cap Vermell Grand Hotel A five-star luxury hotel resort located in the Cap Vermell valley, offering rooms and suites, multiple restaurants (Balearic, Asia, Tapas Bar, VORO), the Serenitas Spa, event facilities including a Ballroom, and panoramic Mediterranean views, for leisure travelers and event clients.
• Cap Vermell Beach Hotel A beachfront hotel property within the Cap Vermell destination offering accommodation and access to beach facilities for leisure travelers.
• Cap Vermell Estate Exclusive luxury villas for purchase within a secure residential complex near beaches, coves, and the resort's restaurants and hotels in northeast Mallorca, for wealthy buyers seeking vacation or second homes.
• Cap Vermell Country Club A sports and wellness center featuring a semi-Olympic pool, indoor sport facilities with latest technology, instructor-led classes, personal training, and the Hedonist Club restaurant, for members and hotel guests.
• Serenitas Spa A luxury spa at Cap Vermell Grand Hotel offering massages, facial and body treatments, and unique beauty rituals for relaxation and well-being of hotel guests and spa visitors.
• VORO Restaurant A Michelin-starred restaurant (two stars, chef Álvaro Salazar) at Cap Vermell Grand Hotel offering contemporary cuisine that transcends borders while remaining rooted in Mediterranean flavors, for guests and external diners.
• Balearic Restaurant A Mediterranean restaurant at Cap Vermell Grand Hotel featuring local gastronomy with fresh, seasonal ingredients from neighboring farms and fishing ports, for hotel guests and external diners.
• Asia Restaurant A Southeast Asian cuisine restaurant at Cap Vermell Grand Hotel with an exquisite garden terrace and chill-out zone offering valley and Mediterranean views, for hotel guests and external diners.
• Tapas Bar A Spanish tapas restaurant at Cap Vermell Grand Hotel featuring traditional and reinterpreted tapas, over 20 types of cheese, and aged hams up to 50 months, paired with local and Spanish wines, for hotel guests and external diners.
• Hedonist Club A health-focused restaurant at Cap Vermell Country Club offering daily menus, fitness and vegan dishes, and smoothies designed for energy before and after exercise, for members, hotel guests, and external diners.
• Vintage 1934 An on-property food and beverage venue at the Cap Vermell destination generating food and beverage revenue for hotel guests, members, and external diners.
• Cap Vermell Facilities Property Care Service A preventative maintenance and property care service for Cap Vermell Estate villa owners, delivered by a team of professionals covering each specific area of property upkeep.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Projecte Home BalearsminorOthersNon-profit association based in Mallorca that Cap Vermell Group collaborates with for corporate social responsibility initiatives supporting community welfare programs.
• Asociación AbaimarminorOthersMallorca-based non-profit organization supported by Cap Vermell Group through charitable activities and community engagement programs.
• Fundación RanaminorOthersNon-profit foundation active in Mallorca receiving support from Cap Vermell Group's corporate social responsibility initiatives.
• Càritas MallorcaminorOthersCatholic charitable organization in Mallorca supported by Cap Vermell Group through solidarity events and fundraising activities.
• Fundación Rafa NadalminorOthersSports foundation founded by tennis champion Rafael Nadal that receives support from Cap Vermell Group for charitable activities and youth sports programs.
• SportMundiminorOthersMallorca-based organization that Cap Vermell Group collaborates with to support local sports initiatives and events.
• Sant Joan de Déu - Serveis SocialsminorOthersSocial services organization operating in Mallorca that benefits from Cap Vermell Group's CSR activities and charitable events.
• Bartolomé March FoundationminorOthersCultural foundation that manages Sa Torre Cega villa near Cap Vermell, representing a cultural partnership related to the region's heritage sites.
• Isha FoundationminorStrategic or Co-development PartnerSadhguru's spiritual organization with which Cap Vermell Grand Hotel co-hosted a spiritual talk event in Mallorca, with proceeds donated to the foundation's charitable projects including reforestation, education, and river revitalization initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aman Resorts: Global ultra-luxury resort operator with destination properties emphasizing privacy, wellness, and architectural distinction — a broader incumbent setting the premium ceiling that Cap Vermell's integrated destination competes within.
• Four Seasons Hotels & Resorts: Global luxury hotel operator with Mediterranean and island resort presence — broad incumbent whose scale and brand recognition define the competitive benchmark for luxury resort operators like Cap Vermell.

Direct peers

• St. Regis Mardavall Mallorca Resort: Luxury branded resort in southwest Mallorca offering five-star accommodation, Michelin-level dining, spa, and event facilities — comparable in segment and target customer to Cap Vermell Grand Hotel.
• Cap Rocat: Boutique luxury hotel in a former fortress in southern Mallorca, offering exclusive accommodations with bay views, fine dining, and spa — competes for the same high-end experiential luxury segment as Cap Vermell.
• Jumeirah Port Soller Hotel & Spa: Five-star luxury resort in Port de Sóller, northwest Mallorca, offering comparable luxury lodging, spa, and F&B in the same island market, targeting the same affluent Mediterranean traveler segment as Cap Vermell.
• Hospes Hotels (Maricel, etc.): Spanish boutique luxury hotel brand with Mallorca presence (Hospes Maricel), offering comparable five-star accommodations, gastronomy, and wellness — closely comparable in positioning and Mediterranean identity.
• Belmond La Residencia: Iconic luxury hotel in Deià, Mallorca, operated as a five-star resort with spa, restaurants, and curated cultural programming — directly comparable in scale, positioning, and Mediterranean destination-led experience.
• Castillo Hotel Son Vida: Historic castle-converted luxury hotel near Palma de Mallorca with spa, fine dining, and golf access — competes for the same Mallorca luxury leisure and golf tourism demand as Cap Vermell.

Emerging players

• Six Senses Hotels Resorts Spas: Luxury hospitality brand focused on wellness, sustainability, and immersive destination experiences — emerging premium player whose positioning around wellness and natural settings closely mirrors Cap Vermell's Country Club and Serenitas Spa pitch.
• Aethos Hotels: Boutique luxury hotel group with Mediterranean and experiential destinations — emerging competitor targeting the same experiential luxury traveler, though at smaller scale and without the integrated real-estate component Cap Vermell offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCak3rGzJi9DA_jwVx1_nRQg
• Facebookfacebook.com/grupocapvermell
• Instagraminstagram.com/capvermell
• LinkedInlinkedin.com/company/cap-vermell-investments-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap Vermell Group