Grupo DIRCOM
Grupo DIRCOM is an Iberoamerican communication group that publishes Revista DIRCOM, Revista ComInt, books, and a podcast, and offers consulting services to communication professionals, organizations, and universities across Latin America and Spain, headquartered in Buenos Aires.
- Company typePrivate
- Founded2004
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Grupo DIRCOM does
Grupo DIRCOM is a privately held, founder-led Iberoamerican communication group established in 2004 by Juan José Larrea and headquartered in Buenos Aires, Argentina. The group operates a multi-format publishing portfolio targeting communication professionals across Latin America: Revista DIRCOM (a semi-annual magazine that has produced 121+ issues since 1999), Revista ComInt (a magazine dedicated to internal communication launched in 2016), the Editorial DIRCOM book imprint (including specialized titles and the Cuadernos de Comunicación Estratégica series), and the Podcast DIRCOM distributed across Spotify, Apple Podcasts, Google Podcasts, and Ivoox. Distribution reaches readers through Amazon, Apple Books, Kindle, direct PDF downloads, and university partnerships (notably Benemérita Universidad Autónoma de Puebla in Mexico and Universidad Ecotec in Ecuador), while community engagement is operated through DIRCOM Social, a professional network of roughly 6,000 members, and a 10,000+ subscriber email newsletter.
The underlying technology is a publishing and content-distribution platform rather than a software product; no proprietary AI/ML, API, SDK, or application layer is disclosed. Revenue is generated from a hybrid model combining one-time and subscription-based publishing sales (digital and print magazines and books, with some free PDF content) and professional services including corporate visual identity, website development, social media management, crisis communication, digital training, SEO, event consulting, and internal communication advisory delivered on a quote basis. Grupo DIRCOM maintains wholly-owned regional entities in Ecuador and Colombia, and the group markets itself as an Iberoamerican knowledge community for communication practitioners, advertisers, journalists, marketing professionals, internal communication specialists, and communication students in organizations and universities spanning Argentina, Ecuador, Colombia, Peru, Mexico, Chile, Venezuela, Cuba, Uruguay, and Spain.
Grupo DIRCOM firmographics
Firmographics- Name
- Grupo DIRCOM
- Legal name
- Grupo DIRCOM
- Website
- https://grupodircom.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grupo DIRCOM is an Iberoamerican communication group that publishes Revista DIRCOM, Revista ComInt, books, and a podcast, and offers consulting services to communication professionals, organizations, and universities across Latin America and Spain, headquartered in Buenos Aires.
- Ownership category
- akta.pro rank
Grupo DIRCOM industry classification
Industry- Product category
- Strategic Communication Publishing & Consulting
- NAICS
- Professional Organizations (813920), Newspaper, Periodical, Book, and Directory Publishers (5131), Public Relations Agencies (541820)
- SIC
- Services-Membership Organizations (8600), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Grupo DIRCOM is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Grupo DIRCOM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Publishing Sales: Sale of magazines (printed and digital) and books on communication topics. Products available on Amazon, Apple Books, Kindle, and PDF direct downloads. Some content offered free, some as paid products.
- Consulting Services: Professional consulting services including visual corporate identity, website development, social media management, crisis communication, digital training, SEO, event consulting, and internal communication advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital magazine subscriptions and individual issues |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Grupo DIRCOM product offering
Product offeringCore offering
Grupo DIRCOM is an Iberoamerican communication group that publishes specialized content (Revista DIRCOM magazine, Revista ComInt internal communication magazine, Editorial DIRCOM books including the Cuadernos de Comunicación Estratégica series, and the Podcast DIRCOM) and provides communication consulting services (corporate visual identity, web development, social media, crisis communication, digital training, SEO, event planning, internal communication advisory) to communication professionals, organizations, and public institutions across Latin America.
Product overview
Grupo DIRCOM is an Iberoamerican communication group offering a portfolio of publishing and consulting products centered around strategic communication management. The core offerings include Revista DIRCOM (a semi-annual digital magazine), Revista ComInt (internal communication focused magazine), Cuadernos de Comunicación Estratégica (strategic communication notebooks), PodCast DIRCOM (podcast series), and Editorial Books (books on communication topics). The portfolio is complemented by consulting services (corporate visual identity, website development, social media, crisis communication, digital training, SEO, events, internal communication) and a newsletter service. The company serves communication professionals, advertisers, journalists, marketing experts, and corporate communicators across Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Revista DIRCOM: Iberoamerican communication magazine published semiannually in digital format, covering topics related to corporate communication management.
- Revista ComInt
- Editorial DIRCOM
- DIRCOM Social
- Cuadernos de Comunicación Estratégica
Products and services
- Revista DIRCOM A semi-annual Iberoamerican communication magazine in digital format dedicated to providing content and tools for Communication management, covering strategic communication topics, case studies, and research from Latin American experts.
- Revista ComInt Internal Communication magazine focused on topics related to internal communication, endomarketing, organizational culture, and employer branding in Latin American organizations.
- Cuadernos de Comunicación Estratégica Strategic Communication Notebooks book series within Editorial DIRCOM exploring advanced topics such as AI's impact on organizational communication.
- Podcast DIRCOM Podcast series featuring columnists discussing Communication, Public Relations, Marketing, and Advertising topics, distributed across Spotify, Apple Podcasts, Google Podcasts, and Ivoox.
- Editorial DIRCOM Books Book publishing division publishing specialized communication titles by Latin American experts, including 'La Comunicación Interna en el Nuevo Contexto Organizacional', 'Comunicación Organizacional en Crisis – Covid 19', 'La Comunicación de las Marcas', 'Comunicación Política en Latinoamérica', 'Apuntes del DIRCOM', 'Docencia y Comunicación en Latinoamérica', and 'Liderazgo Comunicativo'.
- Consulting Services Communication consulting services for companies, public organizations, professionals, and politicians covering corporate visual identity, website development, social media management, crisis communication, digital training, SEO, event planning, and internal communication advisory.
- DIRCOM Newsletter Email newsletter delivering interviews, releases, events, and updates about the latest communication industry news and Grupo DIRCOM activities to subscribers.
Companies that use Grupo DIRCOM
Customer profileSegments4 records
Ideal customer profiles3 records
Grupo DIRCOM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grupo DIRCOM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Benemerita Universidad Autonoma de Puebla (Mexico)corePartnership for physical magazine distribution in Mexico, with Patricia Duran Bravo as Director of DIRCOM Mexico. University provides institutional support and distributes Revista DIRCOM in printed format to students and faculty.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Grupo DIRCOM competitors and assessment
Company assessmentBroad incumbents
- Llorente y Cuenca (LLYC): LLYC is a Spanish-founded, pan-Iberoamerican PR, communications, and public affairs consultancy operating across Latin America. It is a scaled incumbent in the same communications advisory market that Grupo DIRCOM's consulting arm serves, with significantly more resources and enterprise clients.
- PRWeek: PRWeek is the leading English-language trade publication for the PR and communications industry, publishing news, analysis, and rankings that serve the same communications professional audience as Grupo DIRCOM's publications. It is a broader incumbent operating at global scale.
- PRovoke Media (formerly The Holmes Report): PRovoke Media is a global trade publication covering the PR and communications industry, including research, awards, and content. It is comparable as a content-driven hub targeting the same communications professional audience that Grupo DIRCOM serves, albeit at a global English-language scale.
- Asociación de Profesionales de Relaciones Públicas (PRSA): PRSA is the largest US association for PR and communications professionals, operating a similar model of membership, professional development, publications, and industry recognition. It is a broader incumbent offering similar services at a larger scale, primarily in English.
Direct peers
- Latin American Communication Association (Felafacs / ALAIC): ALAIC and Felafacs are Latin American academic and professional associations for communication studies, publishing journals and organizing academic conferences. They are direct peers as membership organizations serving Latin American communication professionals, though more academically oriented than Grupo DIRCOM's practitioner focus.
- Fundación Dircom (Spain): Fundación Dircom is the Spanish association of communication directors (Dircoms) and the namesake organization that Grupo DIRCOM's name references. It serves the same professional persona (corporate communication directors) with member services, conferences, and publications, making it the most direct functional peer despite operating primarily in Spain rather than Latin America.
Others
- Dircom Argentina (Asociación Argentina de Directores de Comunicación): Dircom Argentina is the Argentine chapter of the broader Spanish Fundación Dircom network, and the most direct home-country peer to Grupo DIRCOM's Argentine operations. It serves the same communications director persona with member services and events, and represents potential collaboration or competitive overlap in the Argentine market.
Regional players
- PubliMARK (Latin American Marketing & Communications trade publications): PubliMARK and similar Latin American marketing/advertising trade publishers cover the same advertising and marketing professional audience in Spanish/Portuguese. It is comparable as a regional trade publisher and professional community operator, though focused more on marketing/advertising than corporate communication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grupo DIRCOM social profiles
Digital presenceGrupo DIRCOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo DIRCOM leadership team
Management profileNumber of profiles
Profiles5 records
Grupo DIRCOM subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grupo DIRCOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo DIRCOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo DIRCOM
What does Grupo DIRCOM do?
Grupo DIRCOM is an Iberoamerican communication group that publishes specialized content (Revista DIRCOM magazine, Revista ComInt internal communication magazine, Editorial DIRCOM books including the Cuadernos de Comunicación Estratégica series, and the Podcast DIRCOM) and provides communication consulting services (corporate visual identity, web development, social media, crisis communication, digital training, SEO, event planning, internal communication advisory) to communication professionals, organizations, and public institutions across Latin America.
Is Grupo DIRCOM a public or private company?
Grupo DIRCOM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo DIRCOM founded?
Grupo DIRCOM was founded in 2004. It employs 11 to 50 people.
Where is Grupo DIRCOM based?
Grupo DIRCOM is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Grupo DIRCOM make money?
Two revenue lines are on record. Publishing Sales are the primary driver. The others are consulting Services.
Who are Grupo DIRCOM's main competitors?
Broad incumbents on record are Llorente y Cuenca (LLYC), PRWeek, PRovoke Media (formerly The Holmes Report) and Asociación de Profesionales de Relaciones Públicas (PRSA). Direct peers are Latin American Communication Association (Felafacs / ALAIC) and Fundación Dircom (Spain). Dircom Argentina (Asociación Argentina de Directores de Comunicación) is listed as an others. PubliMARK (Latin American Marketing & Communications trade publications) is listed as a regional player.
Does Grupo DIRCOM have an API?
No public API is recorded for Grupo DIRCOM.
What industry is Grupo DIRCOM in?
Grupo DIRCOM's product category is Strategic Communication Publishing & Consulting. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 813920 and its SIC code is 8600.