Grupo Jardines del Valle

What Grupo Jardines del Valle does

Grupo Jardines del Valle (legal name JARDINES DEL VALLE, JADEVAL CÍA. LTDA.) is Ecuador's largest funeral services group, founded in 1990 and headquartered in Quito. The company operates five wholly-owned cemetery and funeral brands — Camposanto Monteolivo, Monteolivo Sur, Jardines del Valle, Casa Girón, and Casa Girón Sur — together with a multi-zone network of agencies and velation halls across Quito. Service revenue is generated from three integrated pillars: integrated funeral services (velation, cremation, national transfers, thanatopraxy, repatriation/expatriation, and legal procedures), burial and memorial real estate (garden plots, family plots, columbariums, niches, ossuaries, and tree-based ash burials), and recurring maintenance subscriptions. The group also layers digital memorial products — Obituarios Digitales, Velaciones en Línea, QR Recuerdos Eternos, and a 360-degree virtual cemetery tour — on top of the physical platform, plus ancillary services such as community mass intentions and the Sanando Juntos grief-support program.

The business model combines one-time transactional revenue (funerary services, burial space sales, cremation) with subscription-like recurring revenue from ongoing cemetery maintenance. Distribution is overwhelmingly direct and physically anchored: walk-in agencies across Quito, 24-hour availability, and corporate agreements (convenios) with Ecuador's social security institute IESS and the military social fund ISSFA, which channel public-sector employees and military personnel into the group's services. Pricing is quote-based and not publicly disclosed. Customer mix is led by individual Ecuadorian families (B2C), with a secondary institutional layer through government convenios. The company is privately held, shows no evidence of external institutional investment, and is led by President Fernando Villacís. Its technology stack is conventional web and streaming rather than AI-native, with the digital layer functioning as a customer-experience and memorialization enhancer rather than a core revenue driver.

Name

Grupo Jardines del Valle

Legal name

JARDINES DEL VALLE, JADEVAL CÍA. LTDA.

Website

https://grupojardinesdelvalle.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Jardines del Valle is Ecuador's largest funeral services group, operating five cemetery brands and a Quito-wide network of agencies. It provides funeral services, burial real estate, cremation, transfers, and digital memorials to individual families and government institutional clients via IESS and ISSFA agreements.

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Funerary Services (Servicios Funerarios): Comprehensive funeral services including preparation, ceremony coordination, and execution. Services include thanatopraxy, repatriation/expatriation, and legal procedures.
2. Burial Spaces: Sale and maintenance of burial spaces including garden plots (Parcelas Familiares), garden spaces (Espacios en Jardín), columbariums (Columbarios), niches (Nichos), ossuaries (Osarios), and tree burial plots for ashes (Árboles para cenizas).
3. Cremation Services: Cremation service provision in Quito with ash containment options including memorial trees and family plots.
4. Transfer Services (Traslados): National-level transfer services for deceased individuals, including repatriation and expatriation services.
5. Velation Services: Use of velation halls across all Quito zones, both in-person and via online streaming.
6. Religious Services: Religious ceremonies including masses and intentions, with access to chapels on cemetery premises.
7. Maintenance Services: Ongoing cemetery maintenance services ensuring memorial spaces remain in pristine condition.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Grupo Jardines del Valle is Ecuador's largest funeral services group, offering end-to-end exequial services including funeral preparation, velation halls in all Quito zones, cremation, national transfers, thanatopraxy, repatriation/expatriation, and legal procedures. The group operates multiple cemetery brands (Camposanto Monteolivo, Jardines del Valle, Casa Girón) selling burial spaces such as family plots, garden spaces, columbariums, niches, ossuaries, and ash memorial trees. Digital memorial services — online velation streaming, digital obituaries, QR-code linked eternal memories, and 360-degree virtual cemetery tours — complement the physical service offering.

Product overview

Grupo Jardines del Valle operates as Ecuador's largest funeral services business group (Grupo empresarial de servicios exequiales más grande del Ecuador) with over 30 years of experience in the sector. The company offers a comprehensive, modular portfolio organized around three pillars: (1) Servicios Funerarios Integrales — covering velation halls, cremation, national transfers, thanatopraxy, repatriation/expatriation, and legal procedures; (2) Jardines de Descanso — burial and memorial spaces including family plots, garden spaces, columbariums, niches, ossuaries, and tree-based ash burials; and (3) Digital Services — including online velations (Velaciones en Línea), digital obituaries (Obituarios Digitales), and 360° virtual tours. The ecosystem also encompasses therapeutic support (Sanando Juntos), community mass intentions, animal rescue (Rescate de Angelitos), and maintenance services. The portfolio functions as a unified platform combining physical funeral/burial services with digital memorial technology.

Differentiator

Problem solved

Functional benefit

Brands

• Sanando Juntos: Therapeutic grief support groups for emotional accompaniment during difficult times.
• Rescate de Angelitos
• Plan Y Vida
• QR Recuerdos Eternos

Products and services

• Servicios Funerarios Integrales (Comprehensive Funeral Services) Comprehensive funeral service package covering preparation, ceremony coordination, thanatopraxy, repatriation/expatriation, legal procedures, and execution for Ecuadorian families.
• Espacios de Inhumación (Burial Spaces) Burial space solutions including garden plots, columbariums, niches, and ossuaries for interment services across the group's Quito cemeteries.
• Salas de Velación (Velation Halls) Velation halls across all zones of Quito available for holding wake services, with both in-person and online streaming access.
• Servicio de Cremación (Cremation Service) Cremation services available in Quito, with options for ash containment in memorial trees or family plots.
• Traslados (Transfer Services) National-level transfer services for deceased individuals across Ecuador, including repatriation and expatriation services.
• Parcelas Familiares (Family Plots) Family burial plots sold as hereditary grave sites for multi-generational interment.
• Árboles para Cenizas (Ash Memorial Trees) Tree burial option in which cremated ashes are placed at the base of trees within cemetery grounds for memorial purposes.
• Columbarios (Columbariums) Columbarium spaces within group cemeteries for storing cremated remains.
• Nichos (Niches) Niche burial spaces for interment within group cemeteries.
• Osarios (Ossuaries) Ossuary spaces for placement of skeletal remains within group cemeteries.
• Velaciones en Línea (Online Velation Streaming) Real-time online streaming of velation services held in the group's facilities, enabling remote attendance for family members unable to attend in person.
• Obituarios Digitales (Digital Obituaries) Digital obituary platform that creates permanent online memorials for deceased loved ones, featuring photos, biographies, and an interactive guestbook.
• Tour 360 (Virtual Cemetery Tours) Virtual 360-degree tours of cemetery facilities allowing families to explore spaces prior to purchase decisions.
• QR Recuerdos Eternos (Eternal Memories QR) QR code system that links physical memorial spaces to digital content such as photos, biographies, and eternal memories.
• Sanando Juntos (Grief Therapy Support Groups) Therapeutic grief support groups offering emotional accompaniment and counseling during bereavement.
• Servicios Religiosos / Intenciones Misas Comunitarias (Religious Services and Mass Intentions) Religious ceremony offerings including masses, intentions, cults, and access to on-site chapels for commemorative services.
• Servicio de Tanatopraxia (Thanatopraxy) Thanatopraxy and embalming services performed as part of funeral preparation.
• Repatriación y Expatriación (Repatriation and Expatriation) International repatriation and expatriation services for the transport of human remains across borders.
• Trámites Legales (Legal Procedures) Legal documentation and administrative procedures support related to death registration and related paperwork.
• Plan de Mantenimiento (Cemetery Maintenance Services) Recurring maintenance service plans to keep burial and memorial spaces clean, cared for, and aesthetically preserved.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• IESS (Instituto Ecuatoriano de Seguridad Social)coreChannel Partner/ Reseller/ DistributorCorporate agreement (convenio) providing funeral service benefits to IESS insured employees and their families. IESS refers its members to Grupo Jardines del Valle for exequial services.
• ISSFAcoreChannel Partner/ Reseller/ DistributorCorporate agreement providing military personnel with access to funeral services through Grupo Jardines del Valle's comprehensive service offering.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Grupo Mémora: Spanish-headquartered funeral services group with significant operations across Spain and Latin America (notably Chile). Offers cemeteries, cremation, and pre-need funeral plans, comparable in scale and integrated service model.
• Grupo Recordar: Major Colombian funeral services group offering pre-need plans, cemeteries, cremation, and memorial parks. Closest large-scale Andean regional peer and a comparable benchmark for a scaled funeral platform in Latin America.

Direct peers

• Parque de la Paz: Ecuadorian cemetery and memorial park offering burial spaces, cremation, and related end-of-life services in Quito. Directly competes with Grupo Jardines del Valle's cemetery brands.
• Inversiones La Ascensión: Ecuadorian funeral services and cemetery operator offering funerary plans, burial spaces, and related services. Competes directly with Grupo Jardines del Valle in the same Quito and national markets.
• Parque Memorial Jardines del Recuerdo: Ecuadorian cemetery and memorial park chain operating multiple cemeteries and offering funeral services. Directly competes with Grupo Jardines del Valle in Quito for plot sales, cremation, and end-of-life services.

Broad incumbents

• Service Corporation International (SCI): World's largest funeral services and cemetery operator, providing a global benchmark for scaled funeral/cemetery platforms. Offers the same integrated funeral, cremation, and cemetery model that Grupo Jardines del Valle operates in Ecuador.
• Dignity plc: UK-listed funeral services provider operating funeral homes, crematoria, and pre-need funeral plans. Comparable in business model (funeral services plus cemetery/cremation) and a useful benchmark for digital obituary and pre-need monetization.
• StoneMor Partners: US-based cemetery and funeral home operator with cemeteries, cremation services, and pre-need sales. Comparable on cemetery-anchored recurring revenue and memorial property sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/grupojardinesdelvalle
• Facebookfacebook.com/grupojadeval
• LinkedInlinkedin.com/company/grupo-jardines-del-valle
• Instagraminstagram.com/grupojadeval
• TikToktiktok.com/@grupojadeval

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Jardines del Valle