Grupo Landa

What Grupo Landa does

Grupo Landa is a privately-held Venezuelan corporate group established in 2018 as a parent holding company for an industrial portfolio of paints, coatings, polyurethane systems, and painting tools brands. The group operates six wholly-owned sub-brands: Sinthesis (founded 1977) manufactures polyurethane systems and resins serving footwear, furniture, automotive, refrigeration, construction, surface protection, toy, adhesives, and craft industries; Quimidal (founded 1988) produces wood finishes and coatings, expanding into automotive by 2019; Cebra and Pinturas Cebra (acquired 2011 and 2013) anchor the painting tools and consumer paints segments with 60+ years of brand heritage, including the iconic blue brush; Reinco (acquired 2012) offers 100+ wood and metal coating products through the hardware retail channel; and Quimicolor (acquired 2019) leads in automotive refinishing under the Autocryl and Quimiflot lines, with additional industrial, institutional, and architectural paints.

The business model is exclusively product-based: revenue is generated through one-time sales of manufactured goods across both B2B industrial channels (direct sales to manufacturers in footwear, plastics, furniture, refrigeration) and B2C/B2B2C retail distribution (hardware stores/ferreterías, automotive refinishing networks, brand websites). Each subsidiary maintains its own brand identity, dedicated website, and distribution infrastructure tailored to its segment. Go-to-market is sales-led with field sales teams addressing enterprise industrial accounts and retail distribution flowing through hardware stores and specialized distributors. The group operates exclusively within Venezuela, with no disclosed international expansion, no external investors, and no public ownership. Pricing is not publicly disclosed and operates via direct sales inquiries through brand websites. The group employs approximately 34 people at the corporate level and was recognized as a Great Place to Work in Venezuela in 2025.

Name

Grupo Landa

Legal name

Grupo Landa

Website

https://grupolanda.com.ve

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Landa is a Venezuelan industrial group operating six sub-brands (Sinthesis, Cebra, Reinco, Quimicolor, Quimidal, Pinturas Cebra) that manufacture polyurethane systems, paints, coatings, and painting tools for industrial manufacturers, automotive refinishers, and retail consumers across Venezuela.

Ownership category

akta.pro rank

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Coatings and Polyurethane Products: SINTHESIS manufactures and sells polyurethane systems and resins to industrial customers in footwear, plastics, furniture, automotive, refrigeration, and construction sectors.
2. Paint and Coating Products: Sale of architectural, industrial, and institutional paints through Pinturas Cebra and Quimicolor brands. Includes automotive refinishing products (Autocryl, Quimiflot lines).
3. Wood and Metal Surface Coatings: REINCO sells over 100 coating products including liquid plastic (REIPLAST), polyurethane finish (DUROLACK), contact cement, and white glue for wood and metal surface protection.
4. Painting Tools: CEBRA manufactures and distributes painting tools, primarily brushes, including the iconic blue brush brand with 60+ years of market presence.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Grupo Landa is a Venezuelan corporate group that manufactures and sells polyurethane systems and resins, paints and coatings, and painting tools through its subsidiary brands (Sinthesis, Cebra, Pinturas Cebra, Quimicolor, Reinco, and Quimidal). The group serves industrial manufacturers with chemical inputs (footwear, furniture, automotive, refrigeration, construction, adhesives) and serves professional and consumer end-users with automotive refinishing products, architectural paints, wood and metal surface coatings, and paint application tools.

Product overview

Grupo Landa is a Venezuelan corporate group established in 2018 as a service company for its industrial group portfolio. The group operates multiple specialized brands: SINTHESIS (polyurethane and resin systems), CEBRA/Pinturas Cebra (paint tools and paints), QUIMICOLOR (automotive refinishing and industrial coatings), and REINCO (wood/metal coatings). These brands collectively serve the footwear, furniture, automotive, construction, and industrial sectors with over 100 combined products including coatings, finishes, adhesives, and application tools. The group grew through strategic acquisitions starting in 2011.

Differentiator

Problem solved

Functional benefit

Brands

• Sinthesis: Manufactures polyurethane systems and resins for footwear, furniture, automotive, refrigeration, construction, paints, coatings, surface protection, toys, adhesives, and artistic/handcraft industries.
• Cebra / Pinturas Cebra
• Quimicolor
• Reinco
• Quimidal

Products and services

• SINTHESIS Polyurethane Systems and Resins Manufactures polyurethane systems and resins sold as raw material inputs to industrial manufacturers in footwear, semi-leather, plastics, furniture, automotive, refrigeration, construction, paints and finishes, surface protection, toys, adhesives, and artistic/craft sectors.
• CEBRA Painting Tools Manufactures and distributes painting tools, primarily brushes including the iconic blue brush brand with 60+ years of market presence in Venezuela. Serves both professional painters and consumer DIY users.
• Pinturas Cebra Paints Paint products for household use extending the Cebra brand reputation into architectural paints and home improvement applications.
• QUIMICOLOR Automotive Refinishing Products Automotive refinishing coatings under the Autocryl (traditional) and Quimiflot (high-technology) product lines, plus industrial, institutional, and architectural paints. Serves automotive body shops and refinishing professionals.
• REINCO Wood and Metal Coatings Over 100 coating products for wood and metal surfaces including REIPLAST liquid plastic, DUROLACK polyurethane wood finish, contact cement, and white glue. Distributed through hardware stores (ferreterías).
• Quimidal Wood Finishes Wood finishes and coatings brand that expanded into additional coating markets, including automotive sector products following 2019.

Quantifiable outcome

• 100+ coating products in REINCO portfolio
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AkzoNobel: Dutch multinational and one of the world's largest paint and coatings manufacturers, with architectural, industrial, automotive refinishing, and specialty coatings divisions. Comparable to Grupo Landa for its broad product portfolio spanning decorative paints, industrial finishes, and automotive refinishing.
• Sherwin-Williams: Largest North American paint manufacturer with a global footprint in architectural paints, industrial coatings, and automotive refinishing. Comparable to Grupo Landa for its broad architectural and industrial paint offerings serving both professional and consumer segments.
• PPG Industries: US-headquartered global coatings manufacturer serving architectural, industrial, automotive OEM, and automotive refinishing markets. Comparable to Grupo Landa for its mix of industrial chemical inputs, architectural paints, and automotive refinishing products.
• Hempel: Danish global coatings manufacturer specializing in protective, marine, and industrial coatings with a growing decorative segment. Comparable to Grupo Landa for its industrial and protective coatings offerings that overlap with Reinco's wood/metal coating products.
• RPM International: US-based specialty coatings holding company operating a portfolio of niche coating brands across industrial, protective, and consumer markets. Comparable to Grupo Landa for its multi-brand operating model and specialty coatings portfolio.
• Nippon Paint: Major Japanese paint manufacturer with leading market position in Asia and growing global presence in automotive, industrial, and decorative coatings. Comparable to Grupo Landa for its broad paint and coatings portfolio spanning automotive refinishing and architectural segments.
• BASF Coatings: German chemical giant with a major coatings division serving automotive OEM, automotive refinishing, industrial, and decorative markets. Comparable to Grupo Landa for its combination of upstream chemical manufacturing capability and downstream coatings products.

Direct peers

• Axalta Coating Systems: US-based specialist in automotive refinish coatings and industrial coatings. Directly comparable to Grupo Landa's Quimicolor brand, which competes in the same automotive refinishing segment with Autocryl and Quimiflot product lines.

Regional players

• Grupo Orbis: Colombian conglomerate holding paint, coatings, and adhesives brands (Pintuco, Andercol). Comparable to Grupo Landa as a multi-brand Latin American industrial coatings platform with similar product breadth and customer segments across the Andean region.
• Pintuco: Major Colombian paint and coatings brand owned by Grupo Orbis, serving architectural, industrial, and automotive markets across Latin America. Comparable to Grupo Landa's Cebra, Pinturas Cebra, and Quimicolor brands for its similar product positioning in regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-landa-consultores-c-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Landa