Lena Comunicação

What Lena Comunicação does

Lena Comunicação is presented in the input data as a Portuguese communications entity associated with Grupo NOV, a diversified conglomerate headquartered at Rua de Tomar, nº 80, Santa Catarina da Serra, Leiria, Portugal. Grupo NOV operates six business units — Ambiente & Energia, Automóveis, Comunicação, Engenharia & Construção (NOV Construções), Indústria, and Turismo (Eurosol hotels) — and runs complementary online storefronts including PROFITINTA (industrial products at loja.novindustria.pt), NOV Automóveis Usados (used vehicles), and the Região de Leiria regional newspaper subscription. The supplied headcount of 7 for Lena Comunicação indicates this is a small specialized unit, most consistent with the Comunicación division rather than the broader conglomerate.

Grupo NOV's revenue mechanics are not publicly disclosed. Commercial activities span B2B and B2C: civil-engineering contracts (e.g., urban requalification in Ourém, June 2026), automotive retail (used vehicles), hospitality services (Eurosol hotel chain including legacy properties such as Eurosol Gouveia, which marked 40 years in July 2026), subscription media (Região de Leiria with bundled promotional benefits such as Jardim Zoológico tickets), environmental/energy solutions (solar drying and transfer stations), and industrial products distribution. Distribution combines physical retail/showrooms with dedicated e-commerce storefronts and broad social-media presence on Instagram, LinkedIn, YouTube, TikTok, and Facebook.

The group's positioning centers on being a regional Portuguese one-stop-shop across diverse verticals, underwritten by 25 years of continuous operations, the COTEC INOVADORA innovation certification, and a workforce reinvestment program — notably €700K+ in merit awards distributed to collaborators in June 2026. No patents, M&A, partnerships, or AI/technology capabilities are disclosed in the available material, indicating a traditional operator with strong local distribution and brand equity but limited disclosure of technical differentiation.

Name

Lena Comunicação

Legal name

Grupo NOV

Website

https://grupolena.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lena Comunicação is a Portuguese communications entity operating as part of Grupo NOV, a diversified Leiria-headquartered conglomerate serving B2B and B2C clients across communications, environment & energy, automotive retail, engineering & construction, industrial products, and tourism (Eurosol hotels).

Ownership category

akta.pro rank

Product category

Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Corporate communications
• Media publishing
• Marketing communications
• Newspaper subscription
• Integrated media services

Headquarters

HQ city

Santa Catarina da Serra

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

Lena Comunicação provides communication services and media solutions as part of the Comunicación division within Grupo NOV. The division offers media and communications solutions including newspaper publishing (Região de Leiria) with subscription services, and integrated communications support for the conglomerate's diverse business units across environment, automotive, construction, industry, and tourism sectors in Portugal.

Product overview

Grupo NOV is a diversified Portuguese conglomerate operating multiple business units across distinct sectors. The portfolio includes: Ambiente & Energia (environmental and energy solutions), Automóveis (automotive sales including used vehicles), Comunicação (communication services), Engenharia & Construção (civil engineering and construction through NOV Construções), Indústria (industrial services), and Turismo (hospitality via the Eurosol hotel chain). Online retail operations include PROFITINTA (industrial products), NOV Automóveis Usados (used vehicles), and Região de Leiria subscription services. The group also operates Other Companies (Outras Empresas) and online stores for campaigns. Each business unit operates independently under the Grupo NOV umbrella with separate online stores and product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicação (Communication Services) Communication services division providing media and communications solutions for B2B and B2C customers across various sectors in Portugal.
• Região de Leiria Subscription Newspaper subscription service for the Região de Leiria publication offering consumers promotional benefits such as zoo tickets and ongoing access to regional news content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cofina Media: Cofina is a Portuguese media group behind Correio da Manhã and CMTV. It is comparable as a Portuguese peer that runs portfolio of print, digital news, and advertising-led media assets, competing for the same regional advertising and subscription budgets that support Grupo NOV's Região de Leiria operations.
• Editora Globo (Portugal operations): Although Brazilian-rooted, Editora Globo operates editorial/news platforms with Portuguese-language reach. It is a useful broad-incumbent reference for how a large publisher-monetises integrated print, subscription, and advertising bundles relevant to the Região de Leiria asset.
• Publicis Groupe Portugal: Publicis operates a full-service advertising and communications network in Portugal. It is comparable as a broad incumbent offering creative, media, PR, and digital services that compete for the same corporate communications and campaign budgets that the Comunicação unit targets.
• Havas Portugal: Havas operates a Portuguese office providing advertising, media, and communications services. It is comparable as a multi-disciplinary communications agency competing for the same Portuguese brand and corporate clients as the Comunicação division.
• Media Capital: Media Capital operates TVI, radio stations, and digital properties in Portugal. It is broadly comparable as a multi-platform Portuguese media conglomerate offering advertising, content, and broadcast reach that overlaps with the Comunicação division's go-to-market and media-buying activities.
• BBDO Portugal: BBDO is a global creative agency network with a Portuguese presence. It is comparable as a broader incumbent offering brand campaign and integrated communications services that compete with the Comunicação division's full-service agency positioning.
• Impresa: Impresa is a Portuguese media conglomerate that owns leading newspapers (Expresso), television channels (SIC), and digital properties. It is comparable to Lena Comunicação / Grupo NOV as a Portuguese-headquartered group operating a mix of news publishing, advertising sales, and content distribution channels targeting similar Portuguese B2B and B2C audiences.
• Edelman Portugal: Edelman is a global PR firm with a Portuguese practice. It is a broad incumbent comparable to the Comunicação division's PR and media-relations offering, particularly for corporate, B2B, and crisis communications clients.

Direct peers

• Central de Jornais (Newspaper Central): Central de Jornais is a Portuguese group that manages regional newspaper subscriptions and distribution. It is a direct peer to the Região de Leiria subscription operation, competing for the same regional household subscriber base and promotional partnership economics.

Regional players

• Jornal de Negócios: Jornal de Negócios is a Portuguese business newspaper operating primarily in the domestic market. It is comparable as a regional publisher with subscription and advertising models that overlap with the Região de Leiria newspaper's monetisation approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@marketinggl1
• Facebookfacebook.com/GrupoNovpt
• LinkedInlinkedin.com/company/lena-comunica-o
• Instagraminstagram.com/gruponov
• TikToktiktok.com/@gruponov.com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lena Comunicação