GRUPO MATER
Grupo Mater is a privately held Brazilian electrical products distributor founded in 1965, operating PJ Neblina and Artegra brands across 12 cities and 6 distribution centers, serving industrial, infrastructure, construction, commercial, and residential customers via field sales and e-commerce.
- Company typePrivate
- Founded1965
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GRUPO MATER does
Grupo Mater is a privately held Brazilian electrical products distribution group founded in 1965 and headquartered in São Paulo. Operating under the unified Grupo Mater corporate brand since 2015, the group runs two principal business lines: PJ Neblina, which distributes over 30,000 SKUs of electrical, automation, lighting, datacom, solar, safety, and tooling products, and Artegra Soluções em Energia, which delivers solar and sustainable energy projects. The company serves industrial, infrastructure, construction, commercial, and residential customers across Brazil through a combination of regional direct field-sales teams, specialized vertical account managers, and a PJ Neblina e-commerce storefront with nationwide delivery.
The group's physical footprint consists of six strategically located distribution centers and twelve branch offices across major Brazilian cities, supported by a proprietary SaaS logistics platform and WMS that handle order management, route optimization, cargo tracking, and delivery proof. This platform is also offered to contract customers to customize their inventory and distribution management, representing a modest but differentiated software overlay on a traditional distribution business.
Grupo Mater generates revenue primarily through B2B hardware resale via quotation-based, multi-year contracts managed by account managers, complemented by direct e-commerce sales. The legal entity is Comercial Elétrica P.J. Ltda (CNPJ 57.158.057/0001-30), the company is privately held with no disclosed institutional investors, and employee tenure averages above eight years. Pricing is not publicly disclosed; contracts are negotiated per project and customer segment.
GRUPO MATER firmographics
Firmographics- Name
- GRUPO MATER
- Legal name
- COMERCIAL ELETRICA P.J. LTDA
- Website
- https://grupomater.com.br
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grupo Mater is a privately held Brazilian electrical products distributor founded in 1965, operating PJ Neblina and Artegra brands across 12 cities and 6 distribution centers, serving industrial, infrastructure, construction, commercial, and residential customers via field sales and e-commerce.
- Ownership category
- akta.pro rank
GRUPO MATER industry classification
Industry- Product category
- Electrical Products Distribution
- NAICS
- Electrical Equipment Manufacturing (33531)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industry
- Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ)
Keywords
Where GRUPO MATER is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices13 records
Markets served
GRUPO MATER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electrical Product Distribution: Distribution and resale of electrical products and solutions across categories: energy protection and control, industrial automation, lighting, solar energy, datacom, connectivity, industrial sensors, frequency inverters, tools, EPP, and safety. Sold through direct sales teams and e-commerce to industrial, infrastructure, construction, commercial, and residential segments.
- Solar Energy Solutions (Artegra): Specialized solar energy projects and solutions under the Artegra brand, including solar panel systems and energy efficiency projects for customers.
- E-commerce Sales (PJ Neblina): Online storefront for electrical products under the PJ Neblina brand, enabling direct-to-consumer and B2B purchasing with nationwide delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B quotation-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
GRUPO MATER product offering
Product offeringCore offering
Grupo Mater distributes electrical products and provides solar energy solutions across Brazil through two principal brands—PJ Neblina (a catalog of more than 30,000 electrical SKUs covering energy protection and control, lighting, industrial automation, connectivity/datacom, personal protective equipment, safety, motors, sensors, and tools) and Artegra Soluções em Energia (solar energy projects and sustainable energy solutions). The group operates six strategically located distribution centers with an integrated SaaS logistics platform that handles route optimization, tracking, and delivery verification, and sells directly to consumers and businesses via the PJ Neblina e-commerce storefront with nationwide delivery.
Product overview
Grupo Mater is a distribution group with 58+ years of history integrating two primary business brands: PJ Neblina (electrical products distribution) and Artegra Soluções em Energia (solar energy solutions). The group operates an e-commerce platform and maintains six strategically located distribution centers nationwide. Its portfolio of over 30,000 products spans energy protection and control, industrial automation, lighting, connectivity/datacom, safety, solar energy, motors, and tools. Specialist teams provide project services for industrial automation, lighting, solar energy, datacom, sensors, and frequency inverters. The company serves industrial, infrastructure, construction, commercial, and residential market segments across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- PJ Neblina: Core distribution business of Grupo Mater offering electrical products, integrated logistics, SaaS logistics platform, tracking and delivery verification, route optimization, cargo security and monitoring. Operates from www.pjn.com.br and www.pjneblina.com.br.
- Artegra Soluções em Energia
Products and services
- PJ Neblina (Elétrica PJ / Elétrica Neblina)
- Artegra Soluções em Energia
- PJ Neblina E-commerce Platform
Companies that use GRUPO MATER
Customer profileSegments5 records
Ideal customer profiles5 records
GRUPO MATER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GRUPO MATER partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sesi-SP (Serviço Social da Indústria de São Paulo)minorPartnership with Sesi-SP (Serviço Social da Indústria de São Paulo) to provide services and benefits to the company's collaborators. Sesi is a Brazilian industry social service organization offering health, education, and leisure programs to industrial workers.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
GRUPO MATER competitors and assessment
Company assessmentRegional players
- Tramontina: Tramontina is a major Brazilian manufacturer of electrical materials, tools, and industrial products with strong national brand recognition. While primarily a manufacturer rather than distributor, its electrical product lines overlap with PJ Neblina's portfolio and it competes for the same Brazilian industrial, construction, and residential customers.
Direct peers
- Sonepar: Sonepar is the world's largest electrical products distributor with significant operations in Brazil. It is the most direct competitor to Grupo Mater, offering a comparable broad-line electrical, automation, and lighting product portfolio to industrial, commercial, and residential customers through a field-sales and branch network model.
- Rexel: Rexel is a global electrical distribution leader with operations in Brazil, serving contractors, industrial, and commercial customers with electrical, lighting, and energy management products. Comparable to Grupo Mater in product breadth, multi-channel GTM, and renewable energy / efficiency offerings.
- Würth: Würth operates a major industrial and electrical products distribution business in Brazil with direct field-sales coverage of industrial and construction customers. Its model of specialized sales representatives serving trades and industrial buyers is highly analogous to Grupo Mater's enterprise field-sales approach.
Broad incumbents
- ABB: ABB manufactures electrification, motion, and automation products that Grupo Mater resells through PJ Neblina. ABB's expanding direct sales and digital configurator strategy across industrial automation and electrical distribution overlaps with Grupo Mater's target customers and threatens traditional distributor value-add.
- Schneider Electric: Schneider Electric is a global manufacturer of electrical distribution, industrial automation, and energy management products. As one of the principal brands Grupo Mater distributes, Schneider is both a supplier and an indirect competitor via its growing direct and digital sales channels targeting the same end markets.
- Siemens: Siemens offers electrical products, industrial automation, and smart infrastructure solutions with a Brazilian presence targeting the same industrial and infrastructure customers Grupo Mater serves. As a principal automation supplier and increasingly direct-to-customer vendor, Siemens is both a partner and a structural competitor to Grupo Mater's automation line.
- WESCO International: WESCO International is a global electrical, communications, and utility distribution leader with operations across the Americas. Its business model of broad-line electrical and datacom distribution to industrial and infrastructure customers mirrors Grupo Mater's portfolio strategy at a much larger scale.
- Legrand: Legrand is a global manufacturer of electrical and digital building infrastructure products whose lighting, wiring, and distribution solutions are commonly resold by Brazilian electrical distributors including Grupo Mater. It represents both a key supplier and a benchmark competitor in the lighting and wiring categories PJ Neblina emphasizes.
- Eaton: Eaton manufactures electrical components including power distribution, protection, and industrial control products that PJ Neblina distributes in Brazil. Eaton's growing emphasis on direct digital channels and energy transition solutions puts it in both a supplier and adjacent-competitor position relative to Grupo Mater.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GRUPO MATER social profiles
Digital presenceGRUPO MATER compliance and trust
Trust signalCompliance1 record
GRUPO MATER financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRUPO MATER leadership team
Management profileNumber of profiles
Profiles2 records
GRUPO MATER subsidiaries and ownership
Company hierarchySubsidiaries2 records
GRUPO MATER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRUPO MATER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRUPO MATER
What does GRUPO MATER do?
Grupo Mater distributes electrical products and provides solar energy solutions across Brazil through two principal brands—PJ Neblina (a catalog of more than 30,000 electrical SKUs covering energy protection and control, lighting, industrial automation, connectivity/datacom, personal protective equipment, safety, motors, sensors, and tools) and Artegra Soluções em Energia (solar energy projects and sustainable energy solutions). The group operates six strategically located distribution centers with an integrated SaaS logistics platform that handles route optimization, tracking, and delivery verification, and sells directly to consumers and businesses via the PJ Neblina e-commerce storefront with nationwide delivery.
Is GRUPO MATER a public or private company?
GRUPO MATER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GRUPO MATER founded?
GRUPO MATER was founded in 1965. It employs 51 to 100 people.
Where is GRUPO MATER based?
GRUPO MATER is headquartered in São Paulo, Brazil, in the Latin America region.
How does GRUPO MATER make money?
Three revenue lines are on record. Electrical Product Distribution is the primary driver. The others are solar Energy Solutions (Artegra) and E-commerce Sales (PJ Neblina).
Who are GRUPO MATER's main competitors?
Tramontina is listed as a regional player. Direct peers are Sonepar, Rexel and Würth. Broad incumbents are ABB, Schneider Electric, Siemens, WESCO International, Legrand and Eaton.
Does GRUPO MATER have an API?
No public API is recorded for GRUPO MATER.
What industry is GRUPO MATER in?
GRUPO MATER's product category is Electrical Products Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of IMAFALAJ, Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging). Its NAICS code is 33531 and its SIC code is 3600.