Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris
Grupo Novaera is a privately-held Brazilian retail franchise operator that runs physical storefronts in the São Paulo metropolitan area selling beauty, cosmetics, and personal-care products under Grupo Boticário's licensed brands O Boticário, Eudora, Quem disse Berenice?, and O.U.i Paris, serving individual mass-market consumers.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris does
Grupo Novaera is a privately-held Brazilian retail franchise operator headquartered in São Paulo (CNPJ 06.140.304/0001-30) that sells beauty, cosmetics, and personal-care products through physical storefronts operated under licenses from Grupo Boticário, Brazil's largest cosmetics franchisor. The company's product portfolio encompasses five sub-brands: O Boticário (mass-market cosmetics and fragrances), Eudora (skincare and personal care), Quem disse, Berenice? (playful color cosmetics), O.U.i Paris (premium French-inspired beauty), and Au.migos (pet care). Stores are distributed across at least eight São Paulo metropolitan neighborhoods, including Voluntários da Pátria, Penha, Barra Funda, Santana, Zona Norte, Bom Retiro, Shopping Center Norte, and Metrô Santana, with both street-level and shopping-center locations.
The company operates a direct-to-consumer retail model with no proprietary technology stack disclosed; its only externally visible digital footprint is a Factorial-hosted careers page. Revenue is generated exclusively through one-time retail product sales at physical store locations, with pricing set by the parent Grupo Boticário's standardized retail structure rather than independently. The go-to-market is multichannel only in the sense of multiple storefront locations; there is no e-commerce, no digital channel, and no disclosed app. Distribution is entirely domestic (Southeast Brazil), with no international footprint.
The franchise relationship with Grupo Boticário is the company's central business dependency, governing brand access, product supply, pricing, marketing, and corporate values ("transforming lives through love, beauty and self-esteem"). Employee benefits — including food assistance, product discounts, TotalPass gym access, SESC card, medical plans, and TotalNutri nutritional planning — are typical of mid-tier Brazilian retail employers and indicate a small-to-mid regional operator rather than a technology-enabled or differentiated retail concept. No AI capabilities, patents, certifications, awards, leadership bios, or M&A activity are disclosed in available sources.
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris firmographics
Firmographics- Name
- Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris
- Legal name
- Grupo Novaera
- Website
- https://gruponovaera.factorialhr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grupo Novaera is a privately-held Brazilian retail franchise operator that runs physical storefronts in the São Paulo metropolitan area selling beauty, cosmetics, and personal-care products under Grupo Boticário's licensed brands O Boticário, Eudora, Quem disse Berenice?, and O.U.i Paris, serving individual mass-market consumers.
- Ownership category
- akta.pro rank
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris industry classification
Industry- Product category
- Specialty Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)
Keywords
Where Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Retail Product Sales: Grupo Novaera generates revenue through retail sales of beauty and cosmetics products across its franchise stores under Grupo Boticário brands including O Boticário, Eudora, Quem disse Berenice?, and O.U.i Paris. As a franchisee network, the company sells products directly to end consumers through physical retail locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris product offering
Product offeringCore offering
Grupo Novaera operates a multichannel franchise retail network under Grupo Boticário, selling beauty, cosmetics, fragrances, skincare, and personal care products directly to end consumers through physical stores. The portfolio spans multiple Grupo Boticário sub-brands (O Boticário, Eudora, Quem disse, Berenice?, O.U.i Paris) plus a pet care line (Au.migos), distributed across several São Paulo metropolitan area locations including shopping centers and metro stations.
Product overview
Grupo Novaera operates as a multi-channel franchise retail network for Grupo Boticário, offering a portfolio of complementary beauty and personal care brands. The company operates physical retail stores and employs consultants who sell products directly to consumers. The brand portfolio includes O Boticário (major cosmetics and fragrance brand), Eudora (beauty and skincare), Quem disse, Berenice? (colorful, playful cosmetics), O.U.i Paris (premium French-inspired beauty), and Au.migos (pet care products). Products are available through franchise stores and direct sales consultants.
Differentiator
Problem solved
Functional benefit
Products and services
- O Boticário
Companies that use Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris
Customer profileSegments1 record
Ideal customer profiles1 record
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo BoticáriocoreGrupo Novaera operates as an authorized franchise network of Grupo Boticário, distributing and selling products from the O Boticário, Eudora, Quem disse Berenice?, and O.U.i Paris beauty brands. This franchise relationship is the core of the company's business model.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris competitors and assessment
Company assessmentDirect peers
- Douglas: Europe's largest multi-brand perfume and beauty retailer operating boutiques across the continent. Comparable business model of consolidated multi-brand beauty retail with consultant-led sales.
- Bath & Body Works: Multi-brand personal care and fragrance specialty retailer with a dominant mall-based store footprint. Comparable boutique-retail model focused on fragrance and personal care SKUs.
- Natura &Co: Brazilian beauty multinational operating Avon, Natura, The Body Shop, and AESOP retail formats. Directly competes in the same São Paulo metro market with overlapping brand portfolios and physical retail presence.
- Sephora: Global multi-brand beauty retailer operating boutiques and digital channels with an analogous model of carrying third-party and owned premium beauty brands under one roof. Operates Sephora Brasil directly in the same São Paulo market where Novaera competes.
- Sally Beauty: Specialty multi-brand beauty and personal-care retailer operating a high-volume store network. Comparable in-store format and category breadth to Novaera's retail footprint.
- Ulta Beauty: US multi-brand specialty beauty retailer combining mass and prestige brands under one roof with a sales-associate-driven clienteling model. Closest international comparable for Novaera's multi-brand beauty boutique format.
- The Body Shop: Multi-brand ethical beauty retailer owned by Natura &Co with franchise and company-store formats globally. Comparable boutique-style multi-brand beauty retail including in Brazil.
- L'Occitane: Multi-brand beauty retailer operating boutiques worldwide focused on premium personal care and fragrance. Comparable boutique retail model targeting premium beauty consumers in the same competitive set as O.U.i Paris.
- Avon: Multi-brand beauty company with a long-established direct-sales/consultant model in Brazil through Natura &Co ownership. Comparable in selling beauty and personal care products through a distributed human-salesforce network.
Regional players
- Beleza na Web: Brazil's leading online beauty and personal-care retailer carrying the same brand portfolio (including O Boticário and Eudora) that Novaera sells in physical stores. Direct competitor for the same consumer wallet via the digital channel Novaera lacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris social profiles
Digital presenceGrupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris leadership team
Management profileNumber of profiles
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris
What does Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris do?
Grupo Novaera operates a multichannel franchise retail network under Grupo Boticário, selling beauty, cosmetics, fragrances, skincare, and personal care products directly to end consumers through physical stores. The portfolio spans multiple Grupo Boticário sub-brands (O Boticário, Eudora, Quem disse, Berenice?, O.U.i Paris) plus a pet care line (Au.migos), distributed across several São Paulo metropolitan area locations including shopping centers and metro stations.
Is Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris a public or private company?
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris is a private company. It is classified as corporate owned and is currently operating.
When was Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris founded?
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris was founded in -1. It employs 11 to 50 people.
Where is Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris based?
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris is headquartered in São Paulo, Brazil, in the Latin America region.
How does Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris make money?
One revenue line is on record: retail Product Sales.
Who are Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris's main competitors?
Direct peers on record are Douglas, Bath & Body Works, Natura &Co, Sephora, Sally Beauty, Ulta Beauty, The Body Shop, L'Occitane and Avon. Beleza na Web is listed as a regional player.
Does Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris have an API?
No public API is recorded for Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris.
What industry is Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris in?
Grupo Novaera - O Boticário | Eudora | Quem Disse, Berenice? | O.U.i Paris's product category is Specialty Beauty Retail. Its primary akta.pro industry code is CRAKAFAM, Luxury Retail & Clienteling (Boutiques/Omnichannel). Its NAICS code is 456120.