Grupo Praia Grande
Grupo Praia Grande is a privately held Brazilian agricultural group founded in 2012 that cultivates citrus, eucalyptus (for charcoal), grains, and noble woods across 6,800 hectares in Southern Minas Gerais, selling directly via B2B commercial partnerships to steel mills, fresh fruit wholesalers, grain buyers, and timber processors.
- Company typePrivate
- Founded2012
- HeadquartersAlfenas, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grupo Praia Grande does
Grupo Praia Grande is a privately held Brazilian agricultural group founded in 2012 and controlled by individual proprietor Benedito Roberto Staut. It operates through four legal entities — Benedito Roberto Staut (individual), Serra Agricola Ltda. (agricultural activities), Prata Serviços Florestais e Transportes Ltda. (forest services and transportation), and BRS - Participações Ltda. (holdings) — with administrative headquarters in Alfenas and production farms across Santo Antônio do Amparo, Carrancas, and Minduri in Southern Minas Gerais.
The group cultivates four product lines across approximately 6,800 hectares in five properties: citrus fruits (10 varieties of tangerines and oranges across 1,000 hectares, producing 8,000 tonnes annually), eucalyptus for sustainable charcoal (1,800 hectares feeding 400+ kilns across 4 charcoal production units, producing 10,000 m³ monthly for the Brazilian steel industry), grains (soybeans and beans across 800 hectares at Fazenda Água Bela), and noble woods (60 hectares of African Mahogany and 40 hectares of Australian Cedar with a projected 150,000 m³ yield). Operations are supported by an integrated precision agriculture stack including high-flow drone pest application, meteorological stations for irrigation optimization, drip and central pivot irrigation, Variable Rate Technology for soil fertility mapping, and on-site photovoltaic generation.
The business model is exclusively B2B through direct commercial partnerships, with revenue generated across four distinct end-markets — the fresh fruit wholesale market, steel mills (siderúrgicas) for charcoal, agricultural commodity buyers for grains, and certified timber processors for noble woods. Pricing is not publicly disclosed; partnerships are initiated through a website contact form. Marketing is limited to the corporate website, LinkedIn, and Instagram. The group is LGPD-compliant and is led by the proprietor with only 10 listed employees, reflecting a lean, asset-heavy operating structure concentrated in Southern Minas Gerais.
Grupo Praia Grande firmographics
Firmographics- Name
- Grupo Praia Grande
- Legal name
- PRAIA GRANDE - GRUPO AGRICOLA - BENEDITO ROBERTO STAUT
- Website
- https://grupopraiagrande.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grupo Praia Grande is a privately held Brazilian agricultural group founded in 2012 that cultivates citrus, eucalyptus (for charcoal), grains, and noble woods across 6,800 hectares in Southern Minas Gerais, selling directly via B2B commercial partnerships to steel mills, fresh fruit wholesalers, grain buyers, and timber processors.
- Ownership category
- akta.pro rank
Grupo Praia Grande industry classification
Industry- Product category
- Agricultural Production
- NAICS
- Orange Groves (111310), Noncitrus Fruit and Tree Nut Farming (11133), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Forestry (800)
- akta.pro primary industry
- Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)
Keywords
Where Grupo Praia Grande is headquartered
LocationHeadquarters
- HQ city
- Alfenas
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Grupo Praia Grande business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Citrus Fruit Sales: Production and sale of fresh citrus fruits (tangerines and oranges) to the domestic market. Annual production of 8,000 tonnes across 10 varieties including Ponkan, Murcott, Murcott Olé, W Murcott, Verão, Natal, Lima Verde, Lima Maravilha, Pêra Rio, and Folha Murcha.
- Charcoal Sales to Steel Industry: Sustainable charcoal production from eucalyptus forests for steel mills (siderúrgicas). Monthly production of 10,000 m³ of charcoal. The company operates 4 charcoal production units (UPCs) with over 400 kilns.
- Grain Sales: Production and sale of grains (soybeans and beans) from 800 hectares using pivot and drip irrigation. Located at Fazenda Água Bela with 3km reservoir perimeter.
- Noble Wood Sales: Production of noble woods including African Mahogany (60 hectares) and Australian Cedar (40 hectares) totaling 100 hectares with projected yield of 150,000 m³. Certified noble woods for high-value applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Grupo Praia Grande product offering
Product offeringCore offering
Grupo Praia Grande is an agricultural producer cultivating citrus fruits (10 varieties of tangerines and oranges across 1,000 hectares), eucalyptus for sustainable charcoal production (1,800 hectares, 400+ kilns, 10,000 m³/month), grains such as soybeans and beans (800 hectares with pivot and drip irrigation), and noble woods including African Mahogany and Australian Cedar (100 hectares). Operations span 6,800 hectares across 5 properties in Southern Minas Gerais, Brazil, with precision agriculture technologies including drones, weather monitoring, and variable rate application.
Product overview
Grupo Praia Grande is an agricultural group operating as a unified production platform across three farms in Southern Minas Gerais, Brazil, cultivating four main product lines: Citrus (tangerines and oranges across 1,000 hectares), Eucalyptus (for sustainable charcoal production across 1,800 hectares), Grains (soybeans and beans across 800 hectares), and Noble Woods (African Mahogany and Australian Cedar across 100 hectares). The company offers a diversified portfolio of 10 citrus varieties (Citrus product line), industrial charcoal (Carvão Vegetal), agricultural grains (Grãos), and certified noble timber (Madeira). Total operations span 6,800 hectares.
Differentiator
Problem solved
Functional benefit
Products and services
- Citrus (Tangerinas e Laranjas) Citrus fruits including 10 varieties of tangerines (Ponkan, Murcott, Murcott Olé, W Murcott, Verão) and oranges (Natal, Lima Verde, Lima Maravilha, Pêra Rio, Folha Murcha) cultivated across 1,000 hectares with drip irrigation for the fresh fruit market. Annual production of 8,000 tonnes.
- Carvão Vegetal (Charcoal) Sustainable charcoal produced from eucalyptus plantations for the steel industry. Monthly production of 10,000 m³ across 4 charcoal production units (UPCs) with over 400 kilns, with high calorific value for industrial applications.
- Grãos (Soja e Feijão) Grain production including soybeans and beans cultivated on 800 hectares using central pivot and drip irrigation, with precision agriculture technology at Fazenda Água Bela.
- Madeira Nobre (Mogno Africano e Cedro Australiano) Noble wood production including 60 hectares of African Mahogany and 40 hectares of Australian Cedar, with certified timber and projected yield of 150,000 m³ for high-value timber applications.
Quantifiable outcome
- 8,000 tonnes of citrus produced annually
- +2 more outcomes
Companies that use Grupo Praia Grande
Customer profileSegments4 records
Ideal customer profiles4 records
Grupo Praia Grande technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Grupo Praia Grande partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Grupo Praia Grande competitors and assessment
Company assessmentBroad incumbents
- Duratex: Brazilian wood products manufacturer with industrial forestry operations. Broad incumbent peer for the noble wood (African Mahogany, Australian Cedar) component of Grupo Praia Grande's plantation strategy.
- Adecoagro: Latin American agribusiness with operations across grains, sugarcane, rice, dairy, and energy across Argentina, Brazil, and Uruguay. Broad incumbent peer for Praia Grande's grain and renewable energy dimensions.
Direct peers
- Suzano: Global leader in eucalyptus-based pulp with vertically integrated forestry operations. Comparable to Grupo Praia Grande's eucalyptus plantation, charcoal/industrial timber, and forestry asset base in Brazil.
- Amaggi: Brazil's largest private agribusiness, focused on soybean origination, processing, and production. Direct comparable for Praia Grande's soybean and bean production operations in Mato Grosso/Minas Gerais-style ag footprint.
- Cutrale: Global Brazilian orange processor with significant grove ownership. Direct peer in the citrus (orange/tangerine) cultivation and commercialization segment where Grupo Praia Grande operates.
- Citrosuco: One of the world's largest orange juice processors and a major Brazilian citrus grower. Direct comparable for Grupo Praia Grande's orange and tangerine production business in the fresh and processing citrus market.
- BrasilAgro: Brazilian agricultural real estate and crop production company (soybean, corn, cotton, sugarcane). Comparable to Grupo Praia Grande in terms of large-scale Brazilian ag production, multi-property footprint, and commodity crop mix.
- Plantar S/A: Brazilian eucalyptus forestry and charcoal producer with vertically integrated operations. Direct peer to Grupo Praia Grande's eucalyptus-to-charcoal value chain supplying Brazilian steel mills.
- SLC Agrícola: One of Brazil's largest publicly listed grain and cotton producers, operating hundreds of thousands of hectares of precision-irrigated cropland. Directly comparable to Grupo Praia Grande's grain (soy/bean) and pivot-irrigated farming operations.
- Fischer S/A: Brazilian group combining sugar/ethanol and citrus operations, with owned orange groves. Comparable to Grupo Praia Grande's citrus business model and Brazilian ag footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo Praia Grande social profiles
Digital presenceGrupo Praia Grande compliance and trust
Trust signalCompliance1 record
Grupo Praia Grande financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Praia Grande leadership team
Management profileNumber of profiles
Profiles2 records
Grupo Praia Grande subsidiaries and ownership
Company hierarchySubsidiaries3 records
Grupo Praia Grande funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Praia Grande M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Praia Grande
What does Grupo Praia Grande do?
Grupo Praia Grande is an agricultural producer cultivating citrus fruits (10 varieties of tangerines and oranges across 1,000 hectares), eucalyptus for sustainable charcoal production (1,800 hectares, 400+ kilns, 10,000 m³/month), grains such as soybeans and beans (800 hectares with pivot and drip irrigation), and noble woods including African Mahogany and Australian Cedar (100 hectares). Operations span 6,800 hectares across 5 properties in Southern Minas Gerais, Brazil, with precision agriculture technologies including drones, weather monitoring, and variable rate application.
Is Grupo Praia Grande a public or private company?
Grupo Praia Grande is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Praia Grande founded?
Grupo Praia Grande was founded in 2012. It employs 1 to 10 people.
Where is Grupo Praia Grande based?
Grupo Praia Grande is headquartered in Alfenas, Brazil, in the Latin America region.
How does Grupo Praia Grande make money?
Four revenue lines are on record. Fresh Citrus Fruit Sales are the primary driver. The others are charcoal Sales to Steel Industry, grain Sales and noble Wood Sales.
Who are Grupo Praia Grande's main competitors?
Broad incumbents on record are Duratex and Adecoagro. Direct peers are Suzano, Amaggi, Cutrale, Citrosuco, BrasilAgro, Plantar S/A, SLC Agrícola and Fischer S/A.
Does Grupo Praia Grande have an API?
No public API is recorded for Grupo Praia Grande.
What industry is Grupo Praia Grande in?
Grupo Praia Grande's product category is Agricultural Production. Its primary akta.pro industry code is AFAGACAA, Citrus Orchards (Oranges, Lemons, Limes, Grapefruit). Its NAICS code is 111310 and its SIC code is 100.