Grupo Provivir

What Grupo Provivir does

Grupo Provivir (legal entity Centro Medico Provivir IPS) is a privately held outpatient healthcare provider based in Cali, Valle del Cauca, Colombia, founded in 2005. It operates a single physical medical center delivering an integrated portfolio of seven core services: clinical laboratory, general medical consultation, dentistry, ultrasound and X-ray imaging, gynecology, orthopedics and traumatology, and physical/respiratory therapy. The company positions itself around the Spanish motto "Servicios con calidad a bajo costo" (quality services at low cost), targeting the general population of Cali with no enterprise contracts or insurer partnerships disclosed.

The operating model is fully direct-to-consumer and walk-in: patients schedule appointments by phone ((602) 437-4049), WhatsApp, or in person, with service hours of Monday-Friday 6:30 a.m. to 5:00 p.m. and Saturday 6:30 a.m. to 2:00 p.m. Marketing is conducted through the corporate website, a Facebook page, and an Instagram profile, and customer acquisition appears to rely on local reputation rather than digital funnels. The company has no disclosed app, no public API or integrations, and no proprietary technology beyond standard clinic operations; it is registered as a Colombian Institución Prestadora de Servicios de Salud (IPS) and is supervised by Supersalud, with public financial statements covering fiscal years 2019-2025 and personal-data compliance maintained with the SIC.

Grupo Provivir earns revenue through professional-services fees for diagnostic, therapeutic, and preventive healthcare procedures, with no publicly disclosed pricing tiers. Notable validation includes a Premio a la Excelencia from the Instituto Nacional de Salud, ranking first among Category B laboratories in the national External Performance Evaluation Program for Clinical Chemistry and Hematology against approximately 800 competing labs. The entity is owner-operated with no identified parent company, investors, subsidiaries, or M&A activity, and its stated headcount is 8 employees — a scale indicator that constrains growth ambitions absent capital or partnership events.

Name

Grupo Provivir

Legal name

Centro Medico Provivir IPS

Website

https://grupoprovivir.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Provivir (Centro Medico Provivir IPS) is a privately held outpatient medical center in Cali, Colombia, offering integrated clinical laboratory, consultation, imaging, dental, gynecological, orthopedic, and therapy services on a direct-to-consumer, walk-in basis to the local population.

Ownership category

akta.pro rank

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Direct patient healthcare services including clinical laboratory, medical consultations, dentistry, ultrasound/X-rays, gynecology, orthopedics, and physical/respiratory therapy. Revenue generated through service fees for diagnostic, therapeutic, and preventive healthcare services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grupo Provivir (Centro Medico Provivir IPS) operates a single outpatient medical center in Cali, Colombia, delivering an integrated portfolio of seven healthcare services: clinical laboratory testing, general and specialty medical consultations, dentistry, ultrasound and X-ray diagnostic imaging, gynecology, orthopedics and traumatology, and physical and respiratory therapy. The company markets these services under the value proposition "Servicios con calidad a bajo costo" (Quality services at low cost) and has been operating for over 20 years under an IPS designation regulated by Supersalud.

Product overview

Grupo Provivir – Centro Medico Provivir IPS is a private integrated health services provider operating in Cali, Colombia, for over 20 years. The company offers a unified portfolio of medical services organized around seven core offerings: Clinical Laboratory (Laboratorio Clínico), Medical Consultation (Consulta Médica), Dentistry (Odontología), Ultrasound and X-Ray Imaging (Ecografía y Rayos X), Gynecology (Ginecología), Orthopedics and Traumatology (Ortopedia y Traumatología), and Physical and Respiratory Therapy (Terapia Física y Respiratoria). These services are delivered under the motto 'Servicios con calidad a bajo costo' (Quality services at low cost) and are supported by institutional sub-products including a Personal Data Privacy and Processing Policy and a Personal Data Privacy Notice, both available as downloadable PDF documents. The company also publishes official financial statements for regulatory oversight by Supersalud (Superintendencia Nacional de Salud) covering fiscal years 2019–2020 through 2024–2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratorio Clínico (Clinical Laboratory) Clinical laboratory diagnostic testing services including clinical chemistry and hematology, recognized for reliability with first-place ranking among Category B laboratories in Colombia's External Performance Evaluation Program. Targeted at patients in Cali requiring diagnostic testing as part of their outpatient care.
• Consulta Médica (Medical Consultation) General and specialized medical consultation services delivered by qualified healthcare professionals. Targeted at patients in Cali seeking professional medical evaluation and care.
• Odontología (Dentistry) Dental care services delivered within the integrated health services portfolio. Targeted at patients in Cali requiring dental care.
• Ecografía y Rayos X (Ultrasound and X-Ray Imaging) Diagnostic imaging services including ultrasound and X-ray examinations. Targeted at patients in Cali requiring imaging-based diagnostic evaluation.
• Ginecología (Gynecology) Gynecology specialty services within the integrated health service offering. Targeted at female patients in Cali requiring gynecological care.
• Ortopedia y Traumatología (Orthopedics and Traumatology) Orthopedic and traumatology specialty services. Targeted at patients in Cali requiring musculoskeletal evaluation and treatment.
• Terapia Física y Respiratoria (Physical and Respiratory Therapy) Physical therapy and respiratory therapy treatment services. Targeted at patients in Cali requiring rehabilitative or respiratory therapy.

Quantifiable outcome

• First place ranking among Category B laboratories in the National External Performance Evaluation Program in Clinical Chemistry and Hematology

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Supersalud (Superintendencia Nacional de Salud)coreOthersRegulatory compliance and oversight by Colombia's National Health Superintendent. Grupo Provivir maintains required regulatory documentation including financial statements (Estados Financieros) filed with Supersalud for fiscal years 2019-2025.
• SIC (Superintendencia de Industria y Comercio)coreOthersCompliance with SIC regulations for personal data treatment and privacy policies. Required documentation including privacy notices and personal data treatment policies are maintained and publicly accessible.

Scale indicators3 records

Recent moves4 records

Broad incumbents

• Compensar Salud: Colombian compensation fund operating an outpatient clinic network including primary care, lab, and specialty services. Comparable as an integrated ambulatory care provider with subscription-style funding model.
• Sura EPS: Major Colombian health insurer and provider with extensive IPS clinic network across the country. Comparable as a competing integrated outpatient care model with significantly larger geographic footprint and brand recognition.
• Coomeva Medicina Prepagada: Colombian prepaid healthcare cooperative operating its own clinic and provider network in Cali and other cities. Comparable as a Cali-based outpatient services competitor with broader network and membership model.
• EPS Sanitas (Colombia): One of Colombia's largest health insurance and provider networks operating clinics and IPS facilities across major cities. Comparable as a Colombian integrated outpatient care provider, though with national scale and insurance-layer integration.
• Colsanitas / Clínica Universitaria Colombia: Colombian healthcare provider operating clinics and outpatient centers across major cities. Comparable as a competing integrated IPS model with broader geographic reach and corporate backing.

Direct peers

• Centro Médico Imbanaco: A major outpatient/inpatient medical center headquartered in Cali, Colombia offering integrated diagnostic, specialty consultation, imaging, and lab services. It is the closest local comparable to Grupo Provivir's integrated care model, though materially larger in scale and service breadth.
• Laboratorio Clínico Hematológico (Colombia): A specialized Colombian clinical laboratory chain offering diagnostic testing including clinical chemistry and hematology. Comparable as a direct competitor to Grupo Provivir's award-winning clinical laboratory service line.

Regional players

• Fundación Valle del Lili: A leading high-complexity hospital and outpatient center in Cali, Colombia providing diagnostics, specialty consultations, imaging, and therapy services. Comparable as a Cali-based integrated healthcare provider, though it operates at significantly higher acuity and scale.
• Hospital Universitario del Valle: Major public teaching hospital in Cali offering outpatient specialty clinics, lab, and imaging. Comparable as a Cali-based healthcare provider competing for the same patient base, though operating at higher acuity with public funding.
• Clínica del Occidente (Cali): Cali-based outpatient and inpatient medical center offering diagnostic, specialty consultation, and imaging services. Comparable as a local integrated healthcare provider in the same Cali market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wordpress.Premium.Theme
• Instagraminstagram.com/dream_theme_photo
• LinkedInlinkedin.com/company/grupo-provivir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Provivir